- The banking and financial services sector in India spent between Rs. 1600-1750 Cr on advertising from 2010-2015, with a decrease in print and television spending and an increase in digital, outdoor, and radio spending. - Within the sector, insurance saw growth in health insurance while life insurance declined due to regulations, and banking saw an increase in credit cards and digital banking while other products decreased. - The mutual funds sector saw a shift from print to television advertising and an increase in assets under management from $129B to $179B from 2010-2015.