This document provides an overview of Kenya's media landscape in 2016, including statistics on population demographics, the economy, inflation rates, international trade, and media trends. Some key points:
- Radio and television are the most widely consumed media in Kenya, reaching 64.8% and 30.6% of the population respectively.
- From 2012-2015, total annual advertising spending in Kenya grew from KES 90.5 billion to KES 106.4 billion. Television received the largest share of ad spending at 50.8 billion, followed by radio at 45.8 billion.
- The top advertising spending sectors in 2015 were communications, corporate and multibrands, financial services, media, and
Brief TV Market overview
o Commercial TV-market is rising for the last 7 months
Digital Market overview featuring recent launches and new Advertising possibilities
o Display ads on Mail.ru Group websites will be delivered by IAB standards
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
o Ukraine had the first digital bus shelter
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o ZenithOptimedia Global advertising forecast update
o Nielsen research on worldwide viewing habits
A snapshot of the Radio Industry – July, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of June, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Zenith Worldwide predicts growth of mobile Internet
Brief TV Market overview
o Comedy, history and love: StarLight Marketing has studied requests of Ukrainians
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook is introducing Marketplace
o 7 hacks of new Adwords redactor
OOH, Print & Radio Markets demonstrate growth
The main Media Market Trends & News we would like to share with you in this issue are the following:
Internet to overtake TV in 2017 according to Zenith global advertising forecast
Brief TV Market overview
o StarLight Sales is increasing TV commercial cost by 35% starting from autumn
Digital Market overview featuring recent launches and new Advertising possibilities
o Twitter is offering influencers a new way to make money on the platform
o Instagram is the most engaging platform
OOH, Print & Radio Markets demonstrate growth
Leaders of advertising holdings in Ukraine specified media inflation level forecasts
The file contain the Print media analysis for Pakistan media industry for the period of March 2014. For more detail analysis and feed back please write us at info@mediatrackpk.com
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Volume of Ukraine TV commercial market is going to increase by 35-40% in 2017
Digital Market overview featuring recent launches and new Advertising possibilities
o Brand Lift can be used for analyzing effectiveness of TV advertising
o Vkontakte starts auto play video advertising
OOH, Print & Radio Markets demonstrate growth
Generation Z: Who are they? & Other up to date research results
Brief TV Market overview
o Commercial TV-market is rising for the last 7 months
Digital Market overview featuring recent launches and new Advertising possibilities
o Display ads on Mail.ru Group websites will be delivered by IAB standards
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
o Ukraine had the first digital bus shelter
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o ZenithOptimedia Global advertising forecast update
o Nielsen research on worldwide viewing habits
A snapshot of the Radio Industry – July, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of June, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Zenith Worldwide predicts growth of mobile Internet
Brief TV Market overview
o Comedy, history and love: StarLight Marketing has studied requests of Ukrainians
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook is introducing Marketplace
o 7 hacks of new Adwords redactor
OOH, Print & Radio Markets demonstrate growth
The main Media Market Trends & News we would like to share with you in this issue are the following:
Internet to overtake TV in 2017 according to Zenith global advertising forecast
Brief TV Market overview
o StarLight Sales is increasing TV commercial cost by 35% starting from autumn
Digital Market overview featuring recent launches and new Advertising possibilities
o Twitter is offering influencers a new way to make money on the platform
o Instagram is the most engaging platform
OOH, Print & Radio Markets demonstrate growth
Leaders of advertising holdings in Ukraine specified media inflation level forecasts
The file contain the Print media analysis for Pakistan media industry for the period of March 2014. For more detail analysis and feed back please write us at info@mediatrackpk.com
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Volume of Ukraine TV commercial market is going to increase by 35-40% in 2017
Digital Market overview featuring recent launches and new Advertising possibilities
o Brand Lift can be used for analyzing effectiveness of TV advertising
o Vkontakte starts auto play video advertising
OOH, Print & Radio Markets demonstrate growth
Generation Z: Who are they? & Other up to date research results
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o TV continues to show growth vs 2015
o Ukrainian Adv Coalition reviewed results for TV in 2015
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook Plans To Put Ads In Messenger
o Pinterest starts testing video ads
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
Brief TV Market overview
o Sellers introduce the new rising of prices for TV commercial
Digital Market overview featuring recent launches and new Advertising possibilities
LinkedIn starts officially auctioning off its desktop banner ads
o «VKontakte» has updated retargeting
o OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o Forecasts for Media Consumption & Advertising Market by ZO Global
Media agencies and media groups 2015 ranking from UAC
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period January 2016. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o StarLight Sales is providing new special offer conditions
Digital Market overview featuring recent launches and new Advertising possibilities
o Twitter introduces emoji targeting in advertising settings
o Facebook is putting maps in ads and will measure store visits
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o Nielsen consumer confidence index in the Q1’16 in Ukraine and the world
Publicis One Announces its Local Leadership in Ukraine
The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of spending in the Outdoor media by different advertiser in your category as well the overall market. The outdoor media ad-ex is calculated for the top 5 cities by visiting all the permanent assets as well as pole signs twice a month every month. Value estimates are collected from different major OMAs and average market rates are calculated accordingly.
Presentation by Caroline H. Little, President and CEO, Newspaper Association of America, USA, given at the 66th World Newspaper Congress on Wednesday, 11 June 2014, during the closing session explaining the current U.S. Media Market situation.
Entrepreneurship Empowerment Symposium, Session 03: Opening Up Digital Frontiers by Wael Fakharany, the Regional Manager of Egypt and North Africa, Google
A summary of the key trends and statistics about one of the world’s most dynamic media markets. The information included in this presentation is for reference only.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o TV continues to show growth vs 2015
o Ukrainian Adv Coalition reviewed results for TV in 2015
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook Plans To Put Ads In Messenger
o Pinterest starts testing video ads
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
Brief TV Market overview
o Sellers introduce the new rising of prices for TV commercial
Digital Market overview featuring recent launches and new Advertising possibilities
LinkedIn starts officially auctioning off its desktop banner ads
o «VKontakte» has updated retargeting
o OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o Forecasts for Media Consumption & Advertising Market by ZO Global
Media agencies and media groups 2015 ranking from UAC
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period January 2016. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o StarLight Sales is providing new special offer conditions
Digital Market overview featuring recent launches and new Advertising possibilities
o Twitter introduces emoji targeting in advertising settings
o Facebook is putting maps in ads and will measure store visits
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o Nielsen consumer confidence index in the Q1’16 in Ukraine and the world
Publicis One Announces its Local Leadership in Ukraine
The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of spending in the Outdoor media by different advertiser in your category as well the overall market. The outdoor media ad-ex is calculated for the top 5 cities by visiting all the permanent assets as well as pole signs twice a month every month. Value estimates are collected from different major OMAs and average market rates are calculated accordingly.
Presentation by Caroline H. Little, President and CEO, Newspaper Association of America, USA, given at the 66th World Newspaper Congress on Wednesday, 11 June 2014, during the closing session explaining the current U.S. Media Market situation.
Entrepreneurship Empowerment Symposium, Session 03: Opening Up Digital Frontiers by Wael Fakharany, the Regional Manager of Egypt and North Africa, Google
A summary of the key trends and statistics about one of the world’s most dynamic media markets. The information included in this presentation is for reference only.
Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social MobileSofia Zab
Would you like to be part of an incredible growth opportunity in an emerging market? Check out this presentation and discover why Nairobi is one of the hottest topics in the worldwide tech scene right now! This new presentation contains up-to-date (June 2013) stats, trends and information on all the African and Kenyan sectors that are skyrocketing right now: internet, mobile, social, startup and technology.
Digital media continues to grow penetration at a steady pace of 9% while Mobile internet consumption sees a massive jump in penetration of 58%. TV only watchers drops by 4% as multi-screen viewing habits continues to grow.
An overview of the economic, media and advertising landscape in China today with ad spends, trends, case studies and viewpoints across all key media channels.
Mobile will surpass all other media both in terms of penetration and time spent. Percentage of mobile investment as well as its role should be fully carefully weighted.
Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk for newspaper businesses and the societies they serve, the annual World Press Trends survey released on June 9th 2014 by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed. Print circulation increased +2 per cent globally in 2013 from a year earlier but declined by -2 per cent over five years. Around 2.5 billion people around the world read newspapers in print and 800 million on digital platforms. Print circulation continues to rise in countries with a growing middle class and relatively low broadband penetration, but long-term structural declines in print circulation continue in mature markets as audiences shift their focus from print to digital. Circulation rose +1.45 per cent in Asia in 2013 from a year earlier and +2.56 per cent in Latin America; it fell -5.29 per cent in North America, -9.94 per cent in Australia and Oceania, -5.20 percent in Europe and -1 per cent in the Middle East and Africa.
USAID Digital Agriculture Forum // Evidence PresentationNicole Bridge
Presentation delivered by Chris Burns, Director for the Center for Digital Development at USAID Washington. Outlines the Digital landscape of Cambodia and across the world.
The 2016 State of Travel deck draws from our daily coverage of the global travel industry, from our ongoing series of Skift Trends Reports, and also incorporates expert research from throughout the travel industry.
This Skift deck curates data from every sector of travel and provides a wide sweeping overview of the state of the world’s largest sector and the forces driving it today.
This is the State of Travel in 2016.
https://skift.com/
Last Update June 2016
This is a small effort to present Bangladesh in numbers. Hopefully, this compilation will reveal the stories that are changing Bangladesh, but often fail to make the buzz they deserve.
Comments and criticisms are very welcome.
This paper analyses the impact of Over the Top applications (OTTs) on mobile operator revenues. Operators have argued that OTTs have cannibalised voice and SMS revenues and warned that the resulting decline of overall revenues leads to lower investment in network infrastructure; substandard quality of service; lower tax revenues and lower licensing revenues. This paper investigates this claim by using publicly available information from mobile operators across Africa to analyse trends in voice, SMS and data revenues.
The paper analyses three factors impacting revenue trends: changes in usage pattern across voice, SMS and data, the impact of regulatory interventions and choice of business model.
The paper shows that most operators across Africa have experienced strong revenue growth due to an OTT-induced increase in data revenues that outpaces potential decreases in voice and SMS revenues.
Only a few operators saw a decline in service revenues over the last five years. Factors explaining the decline include regulatory interventions, economic decline of a country (drop in GDP), and being stuck in a voice and SMS centred 2G business model. Operating a mostly 2G network makes an operator vulnerable to losses in international and domestic call and SMS revenues while at the same time not being able to generate more data revenues. Case studies of Liberia, Guinea, Nigeria and Ghana are used to illustrate the impact of a decline in GDP and subscriber numbers, foreign exchange and competition, the impact of regulatory interventions and a data-centric business model.
The paper argues that policy makers and regulators should be more concerned with stimulating network investment into 4G+ and less with attempting to protect operators from the impact of OTTs. The paper concludes that regulation is not suitable to protect outdated business models.
Similar to Kenya media landscape (2016) fmc group (20)
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
7. www.frankmaina.com
Source: KNBS
Inflation rate overview
The overall inflation rate in April 2016 stood at 5.27 per cent.
The annual inflation rate as measured by the Consumer Price Index (CPI) decelerated marginally from 6.9 per cent in 2014 to 6.6 per cent
in 2015. – The easing of inflation was largely due to reduced costs of petroleum products, electricity and tightening of the monetary policy.
12. www.frankmaina.com
Media Growth
218
1716
7
66
151613
100
140 140
2012 2013 2014
No. TV Channels
KTN News and Inooro TV are the new TV
stations in 2015 that were introduced by
Standard Media and Royal Media Services
respectively. The vast growth in number of TV
channels during 2014 was attributed to digital
migration.
No. Radio Stations
New radio stations introduced in 2015 were only
two; KISIMA FM and Mwanendu FM
No. Weekly Publications
NMG’s withdrawal of “SportOn” publications
was a reason to drop in 2014 weekly
publications.
No. Daily Publications
XNEWS was the latest daily publication introduced
in 2014.
220
142
7
15
2015
Source: Reelforge
13. www.frankmaina.com
What are the top media in Kenya?
64.8%
30.6%
1.9% 1.6% 0.8% 0.1% 0.1% 0.05%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Radio Television Internet/
other online
sources
Newspapers Social media Online
newspapers
Magazines Online
magazines
Incidence
Radio and television are the most preferred media against total population.
Base population: 24 million
Source: KARF 2015 Establishment Survey
14. www.frankmaina.com
Who is the consumer of each medium – by gender?
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Radio Television Internet/ other
online sources
Newspapers Social media Online
newspapers
Online
magazines
Magazines
%incidence
Male Female
Radio and TV are the most consumed media by both genders.
Source: KARF 2015 Establishment Survey
19. www.frankmaina.com
Industry Exposure : Jan - Dec 2015
SECTION TELEVISION RADIO PRINT CINEMA TOTAL KES
CORPORATE & MULTIBRANDS 7,162,503,173 6,911,804,303 3,406,712,738 1,600,767 17,482,620,981
COMMUNICATION 8,102,885,003 7,887,883,965 393,987,646 16,384,756,614
FINANCIAL SERVICES 3,576,596,634 4,710,319,828 1,144,998,170 9,431,914,632
PUBLISHING and EDUCATION 4,279,490,465 2,805,638,642 1,547,764,677 422,344 8,633,316,128
MEDIA 3,468,114,035 3,665,788,433 1,088,651,524 8,222,553,991
BEVERAGE 3,564,691,988 3,857,128,959 92,991,080 7,514,812,027
HOUSEHOLD 3,760,006,999 3,166,139,475 270,933,759 422,344 7,197,502,577
FOODS 3,728,305,958 2,977,582,331 153,290,427 6,859,178,716
TOURISM and ENTERTAINMENT 3,148,264,337 2,955,688,938 716,675,742 6,820,629,017
PERSONAL CARE 4,575,328,916 862,084,457 65,548,683 5,502,962,056
PHARMACEUTICALS 2,331,703,425 2,001,528,806 105,838,583 4,439,070,814
TRANSPORT 1,212,788,893 1,402,865,839 513,324,152 3,128,978,884
VETERINARY and AGRICULTURE 372,932,923 1,442,368,621 22,608,900 1,837,910,444
RETAIL 757,016,537 758,168,129 144,564,407 1,659,749,073
OFFICE EQUIPMENT & SERVICES 396,010,014 267,141,209 102,124,003 547,625 765,822,851
CLOTHING,FABRICS & FOOTWEAR 365,920,260 119,899,427 46,524,965 532,344,652
SUPPLEMENTS and CONGRATULATIONS 41,667 1,908,700 1,950,367
TOTAL SPENDS KES 50,802,559,560 45,792,073,026 9,818,448,155 2,993,080 106,416,073,821
Source: Ipsos
20. www.frankmaina.com
Industry Exposure : Jan - Dec 2012-2015
SECTION 2012 2013 2014 2015 TOTAL KES
COMMUNICATIONS 15,233,576,448 19,382,153,282 16,749,822,042 16,384,756,614 67,750,308,386
CORPORATE and MULTIBRAND 14,712,084,589 14,337,856,737 14,629,425,109 17,482,620,981 61,161,987,416
FINANCIAL SERVICES 9,701,990,358 11,688,742,221 12,884,530,111 9,431,914,632 43,707,177,322
MEDIA 10,789,520,756 7,502,715,070 8,116,641,516 8,222,553,991 34,631,431,333
HOUSEHOLD 7,166,365,396 8,391,475,135 9,074,240,320 7,197,502,577 31,829,583,428
PERSONAL CARE 5,464,162,026 6,083,386,377 6,751,251,800 5,502,962,056 23,801,762,259
BEVERAGES 5,553,987,844 6,399,786,765 5,901,835,166 7,514,812,027 25,370,421,802
PHARMACEUTICALS 5,901,221,971 4,869,860,288 5,608,224,204 4,439,070,814 20,818,377,277
FOODS 5,754,410,720 3,998,966,148 5,365,148,440 6,859,178,716 21,977,704,024
PUBLISHING and EDUCATION 3,591,838,173 3,975,306,681 5,020,235,552 8,633,316,128 21,220,696,534
TOURISM and ENTERTAINMENT 2,095,071,056 1,974,658,700 2,165,531,412 6,820,629,017 13,055,890,185
TRANSPORT 1,459,661,649 1,649,924,160 2,420,758,613 3,128,978,884 8,659,323,306
VETERINARY and AGRICULTURE 1,211,217,035 2,003,635,491 2,126,319,072 1,837,910,444 7,179,082,042
RETAIL 1,065,964,431 1,086,210,187 2,610,638,640 1,659,749,073 6,422,562,331
OFFICE EQUIPMENT and SERVICES 404,081,801 362,485,934 380,452,217 765,822,851 1,912,842,803
SUPPLEMENTS and
CONGRATULATIONS 204,304,134 556,841,111 298,936,875 1,950,367 1,062,032,487
CLOTHING, FABRICS and
FOOTWEAR 189,223,910 202,408,687 489,597,367 532,344,652 1,413,574,616
TOBACCO 706,192 703,000 394,092 - 1,803,284
TOTAL SPENDS KES 90,499,388,489 94,467,115,974 100,593,982,548 106,416,073,821 391,976,560,832
Source: Ipsos
21. www.frankmaina.com
Top Companies & brands
863
865
877
922
952
970
1,109
1,187
1,211
1,295
1,353
1,397
1,398
1,423
1,724
1,837
2,327
4,673
6,061
6,812
STARTIMES MEDIA
SAMSUNG
MABATI ROLLING MILLS
BROOKSIDE DAIRY LTD
KCB
PROCTER AND GAMBLE
ORANGE PHARMA KENYA…
TELKOM ORANGE LIMITED
POPULATION SERVICES…
EQUITY GROUP HOLDING…
JAMII TELECOM
UNILEVER KENYA LIMITED
PWANI OIL LIMITED
MULTICHOICE
KENYA BREWERIES LTD
RECKITT BENCKISER EAST…
AIRTEL KENYA
COCA COLA
GOVERNMENT OF KENYA
SAFARICOM
COMPANY SPENDS KES (Millions)
578
658
666
667
711
731
774
783
824
828
879
952
1,102
1,268
1,295
1,297
1,720
2,309
4,423
6,698
YOUTH AVIATION
DETTOL
TUSKER
LOTTO
KENYA POWER
SONA MOJA PAIN KILLERS
JAMII MILLING
STARTIMES
SAMSUNG
SMS 29299 ZINDUA CHAPAA
GOTV
KCB
TELKOM ORANGE
MINISTRY OF HEALTH
EQUITY BANK
FAIBA
BAMBA TV
AIRTEL
COCA COLA
SAFARICOM
BRAND SPENDS KES (Millions)
Source: Ipsos
26. www.frankmaina.com
TV prime time ratings
Citizen maintains the highest ratings throughout prime time followed by KTN then NTV. NTV ratings are highest at 19:00 and 21:00, when the Swahili
and English news shows are aired respectively. KTN has its highest average rating at 21:00 each evening.
The highest overall ratings recorded are at 19:00, 20:30 and 21:00 on Citizen Television. These times correspond with Citizen News’ airing of Swahili
news at 19:00 and English news airing at 21:00 on Citizen.
Source: Geopoll data, Q4 2015
27. www.frankmaina.com
What are the differences between analogue and digital
broadcasting?
Analogue Platform
• An analogue (or analog) broadcast signal directly
represents the transmitted sound and picture through
deliberate variations in signal voltage and radio
frequencies
Digital Platform
• Digital broadcasting works by translating sound and
picture into digital data rather than analogue waveforms.
• Digital links have more efficient bandwidth usage than
analog links, which gives a content provider more room
to provide a higher-quality signal.
28. www.frankmaina.com
Set top box penetration (May – Dec 2015)
In December, 71% of those with TV sets owned a set top box, up 8% from the 63% who owned a set top box in July. In Nairobi, which was the first
area to transition to digital signal, 79% now own a set top box, which is a 7% increase from July.
Source: Geopoll data, Q4 2015
29. www.frankmaina.com
STB free to air versus pay TV (Mar – Dec 2015)
An increase is seen in the number of people paying a monthly fee to access services from 62% in March 2015 to 70% in December 2015.
Source: Geopoll data, Q4 2015
30. www.frankmaina.com
Favourite channels versus new channels (Mar – Dec
2015)
The digital migration increased the number of channels available from the analogue platform. Surfing for new channels has dropped from a high of
67% in March 2015. In December, 55% of respondents indicated that they are still exploring new channels.
Source: Geopoll data, Q4 2015
31. www.frankmaina.com
Reasons for not owning a set top box (Mar – Dec
2015)
In December, 45% of those who have not yet switched to digital indicated they had not made the switch because it was too expensive. This
percentage has declined since March, possibly due to increasingly affordable set top boxes.
Source: Geopoll data, Q4 2015
48. www.frankmaina.com
Emerging trends (internet metrics)
Broadband Internet subscriptions
which are still 99% mobile are at 6.3
million for a penetration of 14.7%
Equitel has 5% mobile Internet
market share with 1 million
subscriptions
Orange has 13.4% mobile Internet
market share with 2.8 million
subscriptions
Airtel has 17.5% mobile
Internet market share with
3.7 million subscriptions
Safaricom has 64.1%
mobile Internet market
share as a result of
having 13.8 million
subscribers
Internet
subscriptions in
Kenya is at 21.6
million
meaning a
penetration of
74.2%
49. www.frankmaina.com
Internet Penetration
23.2mn 6.2mn
hours of YouTube
watchtime per
month
Internet Users
in Kenya
27%
smartpho
ne
penetratio
n
4.2mn
Active
Facebook
Users
Kenyans
online that
use search.
Google
Display
Network
penetration:
98%
99%
97%
source: internal Google Data, TNS, CCK
50. www.frankmaina.comSLIDE
45% Internet Penetration in Kenya
TNS/Google (2014): Connected
Consumer Study – Results Kenya
Q6: How often do you access the Internet for personal reasons?
Base (weighted): all respondents, n= 1,070
Online usage by age group
51. www.frankmaina.comSLIDE
65% use Search Engines, 40% use Online video
TNS/Google (2014): Connected
Consumer Study – Results Kenya
Online activities (once per month)
Q16_1-_4 aggregated: Frequency of Internet usage for personal reasons per
device Category
Base (weighted): online users, n=483
See full list of items in local language here.