The document discusses digital advertising spending trends in the US consumer packaged goods (CPG) and consumer products industry. Some key points:
- Digital ad spending by the CPG industry will grow from $2.98 billion in 2012 to an estimated $5.40 billion by 2017, a compound annual growth rate of 12.6%.
- In 2013, the CPG industry will spend 63% of its digital ad budget on branding initiatives and 37% on direct response campaigns aimed at obtaining sales or leads.
- Mobile advertising investments are accelerating as marketers try to engage consumers closer to the point of purchase. Data-driven targeting is also becoming more important.
- Historically focused on TV and
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Digital ad spending benchmarks by industry the complete e-marketer series for...Victor Kong
This document provides an executive summary and introduction to a report on digital advertising spending benchmarks by industry for 2015. The key points are:
- US industries will collectively spend over $58 billion on digital ads in 2015, with continued growth driven by the economy and advances in targeting. Mobile, digital video, and programmatic buying are major areas of growth.
- Retail is the largest spender but automotive will surpass financial services to become the second largest. Healthcare spends the least on digital ads.
- The report series provides in-depth data on ad spending by industry, including breakdowns by channel, format, objectives and use of programmatic buying and targeting. It is based on extensive research and interviews
- Global advertising is expected to decline 5.8% in 2020 due to the economic impacts of COVID-19, less than the anticipated 11.9% decline. Growth of 12.3% is expected in 2021.
- A few key markets like the US, China, and UK are driving disproportionate growth in the advertising industry compared to broader economic trends, with expectations of declines in 2020 of -7.3%, 6.2%, and -4.4% respectively, and growth in 2021 of 11.8%, 15.6%, and 12.4%.
- Digital advertising and ecommerce are areas of increased focus for marketers, driving faster growth in digital media and supporting channels compared to prior forecasts.
Global online advertising spending is projected to nearly double between 2011 and 2016, rising from $87.3 billion to $163 billion. Online advertising's share of total media ad spending worldwide will increase from 19.8% in 2012 to 25.9% in 2016. While North America and Western Europe currently dominate online ad spending, Asia-Pacific is catching up and will surpass Western Europe by 2016 due to rapid growth in countries like Indonesia, India and China.
GroupM global TYNY forecast report december 2021Social Samosa
- Global GDP growth is forecast to be 9.4% in 2021 and 7.6% in 2022, providing a strong foundation for advertising growth.
- The global advertising industry is expected to grow 22.5% in 2021 and 9.7% in 2022, faster than earlier forecasts.
- Digital advertising will likely grow 30.5% in 2021 and account for 64.4% of total advertising, driven by growth at Alphabet, Meta, and Amazon. Television advertising is also recovering but expected to be flat going forward as budgets shift to digital.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Mobile commerce is growing rapidly, with mobile traffic now accounting for nearly 11% of all traffic and mobile sales reaching 8% of total sales on the Affiliate Window network. The iPad dominates mobile sales at 55% and traffic at 40%, while the iPhone accounts for 29% of mobile sales and 40% of mobile traffic. Android devices are gaining share in mobile sales and traffic. Retail sectors such as fashion see the highest levels of mobile traffic compared to desktop. With continued growth in mobile internet usage and adoption of smartphones, mobile commerce is expected to continue increasing significantly in importance.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Digital ad spending benchmarks by industry the complete e-marketer series for...Victor Kong
This document provides an executive summary and introduction to a report on digital advertising spending benchmarks by industry for 2015. The key points are:
- US industries will collectively spend over $58 billion on digital ads in 2015, with continued growth driven by the economy and advances in targeting. Mobile, digital video, and programmatic buying are major areas of growth.
- Retail is the largest spender but automotive will surpass financial services to become the second largest. Healthcare spends the least on digital ads.
- The report series provides in-depth data on ad spending by industry, including breakdowns by channel, format, objectives and use of programmatic buying and targeting. It is based on extensive research and interviews
- Global advertising is expected to decline 5.8% in 2020 due to the economic impacts of COVID-19, less than the anticipated 11.9% decline. Growth of 12.3% is expected in 2021.
- A few key markets like the US, China, and UK are driving disproportionate growth in the advertising industry compared to broader economic trends, with expectations of declines in 2020 of -7.3%, 6.2%, and -4.4% respectively, and growth in 2021 of 11.8%, 15.6%, and 12.4%.
- Digital advertising and ecommerce are areas of increased focus for marketers, driving faster growth in digital media and supporting channels compared to prior forecasts.
Global online advertising spending is projected to nearly double between 2011 and 2016, rising from $87.3 billion to $163 billion. Online advertising's share of total media ad spending worldwide will increase from 19.8% in 2012 to 25.9% in 2016. While North America and Western Europe currently dominate online ad spending, Asia-Pacific is catching up and will surpass Western Europe by 2016 due to rapid growth in countries like Indonesia, India and China.
GroupM global TYNY forecast report december 2021Social Samosa
- Global GDP growth is forecast to be 9.4% in 2021 and 7.6% in 2022, providing a strong foundation for advertising growth.
- The global advertising industry is expected to grow 22.5% in 2021 and 9.7% in 2022, faster than earlier forecasts.
- Digital advertising will likely grow 30.5% in 2021 and account for 64.4% of total advertising, driven by growth at Alphabet, Meta, and Amazon. Television advertising is also recovering but expected to be flat going forward as budgets shift to digital.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Mobile commerce is growing rapidly, with mobile traffic now accounting for nearly 11% of all traffic and mobile sales reaching 8% of total sales on the Affiliate Window network. The iPad dominates mobile sales at 55% and traffic at 40%, while the iPhone accounts for 29% of mobile sales and 40% of mobile traffic. Android devices are gaining share in mobile sales and traffic. Retail sectors such as fashion see the highest levels of mobile traffic compared to desktop. With continued growth in mobile internet usage and adoption of smartphones, mobile commerce is expected to continue increasing significantly in importance.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Adobe Digital Index Q4 2015 Advertising ReportAdobe
Paid search growth slowed in Q4 2015 as both Google and Bing showed slower growth. Mobile search spending increased helping to close the "mobile gap" as smartphone CPCs were 24% less than desktop. For US retailers over Thanksgiving weekend, paid search contributed 10% more revenue than direct traffic and revenue grew faster for paid search than direct traffic. Display advertising costs rose sharply at the end of each quarter and over Thanksgiving weekend for retailers.
The CMO Survey - Highlights and Insights Report - August 2021christinemoorman
- Marketing leaders are taking on more responsibilities as companies rise to meet ongoing COVID challenges and digital opportunities. Digital marketing spending reached 58% of budgets.
- With increased digital spending, marketing leaders have been asked to lead digital transformations in 73% of companies and take on more strategic responsibilities.
- The report examines marketing spending, performance, growth strategies, and views on diversity, equity, and inclusion. It provides insights and benchmarks to help marketing leaders.
The document discusses emerging top ten trends for engaging consumers in 2013 according to ZenithOptimedia. It analyzes how political, economic, social and technological developments are shaping these trends. Three major developments are discussed - the remapping of the global economy and its impact on consumer confidence, the connected world as consumers seek to access content anytime from any device, and the rise of big data and opportunities for more personalized engagement. The document provides an overview of ZenithOptimedia's methodology for compiling the top ten trends from various reports and analyzing how these trends will influence how brands engage with consumers in the coming year.
Turn: Global Digital Audience Report Jan-Mar 2013Brian Crotty
1) The document is a report from Turn that analyzes digital advertising trends from January to March 2013 and identifies the "Digital Elite" as the most valuable audience.
2) The Digital Elite are young, wealthy urban professionals who interact with digital advertising 24x more than average consumers, commanding premium ad prices that are 85% higher.
3) Video advertising saw the largest growth in average cost-per-mille (CPM) at 6.16% while display and mobile CPMs decreased and social remained low-cost but efficient.
Digital technologies simplify our lives and open doors to unprecedented business opportunities. Smartphones are the present, but the future of hardware is moving beyond touch interfaces to voice-controlled smart speakers. While smartphone sales have plateaued around 1.4 billion units annually, smart speaker shipments are expected to grow rapidly. Amazon leads the smart speaker market currently, but Google is gaining ground with its own voice assistant and devices.
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
The State of TV Advertising by the NumbersActiveChannel
An overview of the Association of National Advertisers and Forrester Research Report 9th Feb 2010 in regards to TV Advertising and the changing perceptions of marketers to the 30 sec commercial spot. Any feedback is greatly appreciated and can be sent to todd [at] activechannel.tv
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
Gwen Morrison is the CEO of The Store, WPP's retail expertise division. The Store facilitates retail initiatives and shares best practices in areas like format development, customer marketing, brand visibility, and digital technology in retail. Recent events highlighted how technology is transforming the retail experience through mobile, social, and cross-channel shopping. WPP aims to invest in digital capabilities across its businesses through training, recruitment, acquisitions, and partnerships with digital leaders. This will allow WPP to better serve clients in an increasingly data-driven marketing environment dominated by digital and emerging markets.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
You gov global-media-consumption-report-2021Avida Virya
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more heavily in streaming content; caused mass layoffs in media and advertising agencies; and accelerated the year-on-year decline in traditional newspapers and magazines.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Festive shopping digital commerce research-WATInsights Report 2021Social Samosa
The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
1) A number of major trends are reshaping the U.S. retail landscape, including demographic shifts toward an older and more ethnically diverse population, the rise of empowered and sophisticated "Uber" consumers, and the blurring of lines between offline and online shopping with omni-channel retailing.
2) Forward-looking retailers are responding to these trends by tailoring their offerings to specific consumer segments through more personalized engagement and one-to-one customer relationships based on robust customer data and analytics.
3) Brands are also adapting by becoming more specialized and focused on niche customer needs, as consumers increasingly demand specialized products and experiences rather than bigger or broader brands.
The document summarizes key statistics from a 2021 Social Media Benchmark Report. Some of the main findings include:
- More than 4 billion people now use social media each month, with usage increasing significantly during the COVID-19 pandemic.
- Facebook has over 2.7 billion monthly active users, making it the largest social platform. YouTube, WhatsApp, Facebook Messenger, and other platforms each have over 1 billion users.
- Americans on average spend over 2 hours per day on social media. YouTube is the most visited social site globally and in the US.
- TikTok usage has grown rapidly, especially among younger users, though Snapchat remains the favorite among US teens for now. Wealthier households
1. The document discusses key trends in the global entertainment and media industry from 2013-2017 based on analysis from PwC's annual outlook.
2. Digital innovation and the rise of connected consumers are driving growth in digital and mobile media consumption, while traditional media still dominates overall spending.
3. For companies to succeed, they must invest in constant innovation to improve customer experience, understanding and engagement across platforms.
Dutch Media Landscape 2018 by Publicis SpinestarcomNL
The document provides an overview of media trends in the Dutch media landscape in 2018. Some key points include:
- Linear TV viewing decreased 7% year-over-year to 138 minutes per day on average, while total TV time was 155 minutes.
- New social media players like TikTok are emerging while Google+ is shutting down. Instagram continues growing.
- Cinema visitor numbers stabilized after continual growth since 2007, with "Bohemian Rhapsody" becoming the most visited film in 20 years.
- The public broadcaster NPO gained market share to 41% despite a decline in spending, as commercial broadcasters make diverse investments.
Cette étude est basée sur l’analyse de données issues de la plateforme Turn qui prend tous les jours plus de 50 milliards de décisions publicitaires (enchères en ligne) et analyse plus de 1,5 trillions d’attributs clients anonymes et fournit un accès instantané à des milliards d’impressions publicitaires.
E marketer the_us_retail_industry_2013-digital_ad_spending_forecast_and_key_t...AdCMO
The document discusses digital advertising spending forecasts and trends for the US retail industry from 2013 to 2017. It finds that:
1) Retail will spend $9.42 billion on digital ads in 2013, growing to $13.50 billion in 2017, maintaining its lead as the top industry for digital ad spending.
2) Most of retailers' digital ad budgets (64.6% in 2013) go towards direct response advertising like search and display ads, rather than branding, as retailers aim to drive sales.
3) Retailers are increasing investments in targeted mobile ads as consumers spend more time on mobile devices and retailers try to engage customers across channels.
E marketer the_us_healthcare_and_pharmaceutical_industry_2013-digital_ad_spen...AdCMO
The document discusses digital advertising spending forecasts and trends for the US healthcare and pharmaceutical industry from 2013 to 2017. It finds that spending on paid digital media by the industry will grow from $1.18 billion in 2013 to $1.47 billion in 2017, a compound annual growth rate of 5.9%, the lowest of any individual industry. It also estimates that 54% of digital ad spending by the healthcare and pharmaceutical industry in 2013 will be for direct response advertising, while 46% will be for branding. The key drivers of this spending and slower growth are continued privacy concerns, regulatory uncertainty, and drug patent expirations.
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Adobe Digital Index Q4 2015 Advertising ReportAdobe
Paid search growth slowed in Q4 2015 as both Google and Bing showed slower growth. Mobile search spending increased helping to close the "mobile gap" as smartphone CPCs were 24% less than desktop. For US retailers over Thanksgiving weekend, paid search contributed 10% more revenue than direct traffic and revenue grew faster for paid search than direct traffic. Display advertising costs rose sharply at the end of each quarter and over Thanksgiving weekend for retailers.
The CMO Survey - Highlights and Insights Report - August 2021christinemoorman
- Marketing leaders are taking on more responsibilities as companies rise to meet ongoing COVID challenges and digital opportunities. Digital marketing spending reached 58% of budgets.
- With increased digital spending, marketing leaders have been asked to lead digital transformations in 73% of companies and take on more strategic responsibilities.
- The report examines marketing spending, performance, growth strategies, and views on diversity, equity, and inclusion. It provides insights and benchmarks to help marketing leaders.
The document discusses emerging top ten trends for engaging consumers in 2013 according to ZenithOptimedia. It analyzes how political, economic, social and technological developments are shaping these trends. Three major developments are discussed - the remapping of the global economy and its impact on consumer confidence, the connected world as consumers seek to access content anytime from any device, and the rise of big data and opportunities for more personalized engagement. The document provides an overview of ZenithOptimedia's methodology for compiling the top ten trends from various reports and analyzing how these trends will influence how brands engage with consumers in the coming year.
Turn: Global Digital Audience Report Jan-Mar 2013Brian Crotty
1) The document is a report from Turn that analyzes digital advertising trends from January to March 2013 and identifies the "Digital Elite" as the most valuable audience.
2) The Digital Elite are young, wealthy urban professionals who interact with digital advertising 24x more than average consumers, commanding premium ad prices that are 85% higher.
3) Video advertising saw the largest growth in average cost-per-mille (CPM) at 6.16% while display and mobile CPMs decreased and social remained low-cost but efficient.
Digital technologies simplify our lives and open doors to unprecedented business opportunities. Smartphones are the present, but the future of hardware is moving beyond touch interfaces to voice-controlled smart speakers. While smartphone sales have plateaued around 1.4 billion units annually, smart speaker shipments are expected to grow rapidly. Amazon leads the smart speaker market currently, but Google is gaining ground with its own voice assistant and devices.
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
The State of TV Advertising by the NumbersActiveChannel
An overview of the Association of National Advertisers and Forrester Research Report 9th Feb 2010 in regards to TV Advertising and the changing perceptions of marketers to the 30 sec commercial spot. Any feedback is greatly appreciated and can be sent to todd [at] activechannel.tv
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
Gwen Morrison is the CEO of The Store, WPP's retail expertise division. The Store facilitates retail initiatives and shares best practices in areas like format development, customer marketing, brand visibility, and digital technology in retail. Recent events highlighted how technology is transforming the retail experience through mobile, social, and cross-channel shopping. WPP aims to invest in digital capabilities across its businesses through training, recruitment, acquisitions, and partnerships with digital leaders. This will allow WPP to better serve clients in an increasingly data-driven marketing environment dominated by digital and emerging markets.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
You gov global-media-consumption-report-2021Avida Virya
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more heavily in streaming content; caused mass layoffs in media and advertising agencies; and accelerated the year-on-year decline in traditional newspapers and magazines.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Festive shopping digital commerce research-WATInsights Report 2021Social Samosa
The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
1) A number of major trends are reshaping the U.S. retail landscape, including demographic shifts toward an older and more ethnically diverse population, the rise of empowered and sophisticated "Uber" consumers, and the blurring of lines between offline and online shopping with omni-channel retailing.
2) Forward-looking retailers are responding to these trends by tailoring their offerings to specific consumer segments through more personalized engagement and one-to-one customer relationships based on robust customer data and analytics.
3) Brands are also adapting by becoming more specialized and focused on niche customer needs, as consumers increasingly demand specialized products and experiences rather than bigger or broader brands.
The document summarizes key statistics from a 2021 Social Media Benchmark Report. Some of the main findings include:
- More than 4 billion people now use social media each month, with usage increasing significantly during the COVID-19 pandemic.
- Facebook has over 2.7 billion monthly active users, making it the largest social platform. YouTube, WhatsApp, Facebook Messenger, and other platforms each have over 1 billion users.
- Americans on average spend over 2 hours per day on social media. YouTube is the most visited social site globally and in the US.
- TikTok usage has grown rapidly, especially among younger users, though Snapchat remains the favorite among US teens for now. Wealthier households
1. The document discusses key trends in the global entertainment and media industry from 2013-2017 based on analysis from PwC's annual outlook.
2. Digital innovation and the rise of connected consumers are driving growth in digital and mobile media consumption, while traditional media still dominates overall spending.
3. For companies to succeed, they must invest in constant innovation to improve customer experience, understanding and engagement across platforms.
Dutch Media Landscape 2018 by Publicis SpinestarcomNL
The document provides an overview of media trends in the Dutch media landscape in 2018. Some key points include:
- Linear TV viewing decreased 7% year-over-year to 138 minutes per day on average, while total TV time was 155 minutes.
- New social media players like TikTok are emerging while Google+ is shutting down. Instagram continues growing.
- Cinema visitor numbers stabilized after continual growth since 2007, with "Bohemian Rhapsody" becoming the most visited film in 20 years.
- The public broadcaster NPO gained market share to 41% despite a decline in spending, as commercial broadcasters make diverse investments.
Cette étude est basée sur l’analyse de données issues de la plateforme Turn qui prend tous les jours plus de 50 milliards de décisions publicitaires (enchères en ligne) et analyse plus de 1,5 trillions d’attributs clients anonymes et fournit un accès instantané à des milliards d’impressions publicitaires.
E marketer the_us_retail_industry_2013-digital_ad_spending_forecast_and_key_t...AdCMO
The document discusses digital advertising spending forecasts and trends for the US retail industry from 2013 to 2017. It finds that:
1) Retail will spend $9.42 billion on digital ads in 2013, growing to $13.50 billion in 2017, maintaining its lead as the top industry for digital ad spending.
2) Most of retailers' digital ad budgets (64.6% in 2013) go towards direct response advertising like search and display ads, rather than branding, as retailers aim to drive sales.
3) Retailers are increasing investments in targeted mobile ads as consumers spend more time on mobile devices and retailers try to engage customers across channels.
E marketer the_us_healthcare_and_pharmaceutical_industry_2013-digital_ad_spen...AdCMO
The document discusses digital advertising spending forecasts and trends for the US healthcare and pharmaceutical industry from 2013 to 2017. It finds that spending on paid digital media by the industry will grow from $1.18 billion in 2013 to $1.47 billion in 2017, a compound annual growth rate of 5.9%, the lowest of any individual industry. It also estimates that 54% of digital ad spending by the healthcare and pharmaceutical industry in 2013 will be for direct response advertising, while 46% will be for branding. The key drivers of this spending and slower growth are continued privacy concerns, regulatory uncertainty, and drug patent expirations.
Digital ad spending in China is growing rapidly and is expected to account for one-third of total media ad spending in China by 2014. Key drivers of digital ad growth include search, mobile, and online video advertising. Social networks and chat platforms are also opening up new opportunities. While China's economic growth has slowed somewhat, digital ad spending is less affected and marketers are shifting budgets from traditional to digital media. Digital ad spending is forecast to have a compound annual growth rate of 10.8% between 2013-2018.
MOBILE ADVERTISING AND MARKETING TRENDS ROUNDUPFilipp Paster
Mobile now accounts for most time US adults spend online. Marketers have responded with a variety of mobile advertising tools to reach consumers on the go, such as mobile social network ads, programmatic mobile ads, mobile video ads, and push notifications. eMarketer has curated a roundup of the latest mobile marketing trends to help advertisers keep up with this rapidly changing space.
E marketer us_ad_spending-q3_2013_forecast_and_comparative_estimatesAdCMO
Total US ad spending is projected to reach $171.01 billion in 2013, up 3.6% from 2012. Digital ad spending, including mobile, will account for nearly a quarter of the total at $42.26 billion, up 14.9% due to strong growth in mobile ads. Mobile ad spending is forecast to increase 95% in 2013, nearly 20 percentage points higher than previously estimated. By 2017, digital is expected to account for nearly a third of total ad spending, with mobile capturing 15.8% of the market.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
Programmatic buying methods like real-time bidding are attracting more advertising dollars as marketers and publishers recognize the benefits. Spending on programmatic buying is predicted to grow significantly in coming years, accounting for around one-third of all US digital display ad spending by 2017. The document provides an overview and statistics on key trends in programmatic buying, including growth in real-time bidding spending, mobile and video opportunities, and concerns from both publishers and marketers around issues like pricing, data and ad quality control.
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
See above for our H1 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
Digital Advertising in India and disruptive trendsRedSeer
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in India is expected to become 2.5X in the next five years to USD 21 Bn.
At the centre of this digital shift is the user-generated content and influencer ecosystems that can drive highly targeted advertising. This strong ecosystem of ~2.5 to 3 million creators is expected to drive marketing spending of $2.8Bn- $3.5Bn by 2028.
The document provides an overview of recent trends in the advertising industry, focusing on the growth of programmatic, mobile, and video advertising. It notes that digital advertising spending is expected to surpass television spending by 2017. Programmatic advertising now represents over 50% of digital ad spending and is focused growth areas of mobile and video. Mobile accounts for the majority of time spent with digital media and over 50% of digital ad spending. Scale has become important, with the top 10 ad selling companies representing over 70% of digital ad money and Google and Facebook dominating their segments.
The Rise of Mobile Technology in Retail - Infographic by RapidValueRapidValue
This Infographics talks about the trends of mobility in retail and the reasons behind the strong pursuance of mobile technology by retailers. It also depicts the importance of omnichannel retail and statistics about new technologies like Augmented reality and Internet of things.
Global Social Media Advertising Revenues 2012 – Forecast 2016, Strong growth ...Rajesh Prabhakar
Global social media advertising revenues are forecast to grow substantially between 2012 and 2016. Spending on social network advertising is expected to reach $7.72 billion in 2012, a 48.5% increase from 2011. By 2014, worldwide revenues are projected to near $12 billion. The United States will contribute over half of global revenues and spending is forecast to increase from $3.63 billion in 2012 to $5.59 billion by 2014 in the US alone. Facebook is expected to capture around 70% of US social network ad spending during this period. Advertisers are allocating more of their budgets to social media ads due to the large numbers of engaged users and resulting click-through potential. Social media advertising revenues in the US are
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
E marketer mobile_display_advertising-aspirations_revelations_and_frustrationsAdCMO
Marketers are increasing their spending on mobile display advertising significantly as smartphones become more widely adopted. While clickthrough rates for mobile ads are much higher than for online ads, some marketers find the results inconsistent. Additional metrics beyond clicks are needed to fully measure the effectiveness of mobile advertising campaigns. Rich media ads have shown higher engagement than static banners, and targeting ads improves clickthrough rates. However, a sizable portion of mobile ad clicks may be accidental or fraudulent taps.
Consumer behaviour and advertizing trends reportAshutosh Tyagi
This document discusses consumer behavior and advertising trends in the US consumer packaged goods industry. It notes that consumers are spending more time at home due to the recession, becoming more involved with brands. They are also increasingly concerned with environmental sustainability and transparency from brands. The use of mobile devices is growing for various purposes. The document then outlines advertising trends, including strong growth in internet, mobile, and video advertising. It notes that while digital spending is growing for CPG companies, they still lag other industries. Finally, it predicts that mobile platforms will overtake display ads and gaming may emerge as a strong brand-building medium.
How audiences use technology and its impact on their lives.Sarah Frame
The document discusses trends in how audiences use technology and access the internet. Some key points:
- Global internet usage has grown substantially, reaching almost 4.57 billion users as of 2020. Over 90% access the internet via mobile devices.
- Mobile phone subscriptions have increased access to the internet greatly. By 2020, over 50% of daily internet time was spent on mobile devices.
- Consumers primarily use mobile phones, laptops/desktops, tablets and gaming consoles to access the internet. Mobile phones account for over 50% of web traffic.
- Search engines are very popular for finding products and information online, with over 75% of clicks going to the top 3 Google search results. Amazon is
Criteo Commerce & Digital Marketing Outlook 2019Criteo
At the end of every year, Criteo releases our big predictions for the year ahead. It’s a great time to reflect on what’s starting to emerge and what we expect to happen across the digital marketing landscape. For 2019, we thought through some of the major trends we've already started to see.
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Nonprofits are increasingly moving from static websites focused on messaging to more interactive websites designed to engage constituents. Characteristics of interactive websites include things like communities, user-generated content, personalized content, and tools to engage across sites. While this shift requires investment, dynamic websites can increase donor affinity and lifetime value by providing rewarding online experiences similar to commercial sites, and integrating online and offline fundraising strategies can strengthen donor relationships through multiple channels.
This document provides guidance on marketing strategies for nonprofit organizations. It discusses the difference between marketing and donor development, and emphasizes that marketing involves using integrated tactics to create awareness and a positive image. Some key tactics discussed for nonprofits to consider include developing a website, using social media, direct mail/email, and creating a marketing plan with goals and a budget. An effective marketing plan involves understanding the organization's strengths, weaknesses, opportunities and threats through a SWOT analysis to identify the best approaches.
DoubleClick Bid Manager is a demand-side platform that allows advertisers, agencies, and trading desks to buy display media across ad exchanges. It analyzes each impression using proprietary algorithms and optimizes bidding in real time to meet campaign goals. Powerful targeting combines audience and contextual data to reach the right audiences. The platform is integrated with other Google tools to streamline workflows and cross-channel buying.
This document provides a 7-step guide to successful video marketing. It begins with an introduction to video marketing, discussing the benefits it can provide for businesses in areas like brand awareness, engagement, conversion and SEO. It then outlines 7 different types of videos businesses can create, including testimonial, product demo, and explainer videos. Each video type is described and relevant examples are given. The document argues that video is a powerful marketing medium as it can increase engagement and sharing of content online. It also cites data showing the popularity of video and time spent watching videos on sites like YouTube and Facebook.
This document provides information about creating video advertising campaigns on YouTube and the Google Display Network using Google AdWords. It discusses the following key points:
- AdWords for video allows targeting video ads to YouTube and Google Display Network sites using TrueView formats, which only charge advertisers when viewers watch 30 seconds or more of a video ad.
- The Video Editor tool allows combining multiple videos, images, music and effects to create new videos to publish to YouTube.
- Campaigns can be created using either AdWords for video for TrueView formats only, or the Ad Gallery for additional formats but across platforms.
- Effective video ads tell a story, reach the right audience, and can be created and measured
Video ads-the-programmatic-channel research-studiesAdCMO
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
This document summarizes an approach called customer value accounting that combines traditional marketing techniques to evaluate customer perceived value of products. It discusses how the approach integrates importance-performance analysis, engineering economics, and conjoint analysis. It provides an example analyzing room air cleaners that combines cost-in-use data with performance scores on key attributes to estimate the monetary worth differences between products based on their relative performance. The goal is to understand customer perceived value in order to set rational prices based on value rather than just costs.
This document outlines various co-op advertising opportunities through the Wisconsin Department of Tourism for fiscal year 2014. It describes new and returning programs including social media posts on Facebook and Twitter, online display banner ads on newspaper websites, deals listings on TravelWisconsin.com, email blast programs, and print advertising. Advertisers work with the agency Laughlin Constable to participate in these programs and reserve ad space. Requirements, pricing, and benefits are provided for each opportunity.
The document provides an overview of strategic marketing and outlines a process for structuring marketing activities to achieve better results. It discusses three key buckets: strategy, tools, and customer acquisition. Strategy involves high-level conceptualization of penetrating the market. Tools are the collateral and processes used for tactical execution. Customer acquisition are the marketing mediums and tactics used to execute strategies. The document recommends first defining strategy before implementing tactics. It aims to provide structure and guidance to help marketers determine the "right things" to be doing.
The new-multi-screen-world-study research-studiesAdCMO
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location, task, and time needed.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
This document provides an overview of the display advertising landscape and how it has evolved over time. It discusses how the rise of search advertising in the 2000s led to a decline in display advertising spending until 2005, when new technologies and platforms emerged to provide more control, efficiency and targeting capabilities for display. These included the birth of ad exchanges, demand side platforms, supply side platforms, and data exchanges. The document defines these key technologies and players, examines how they work and interact, and discusses how the current display ecosystem provides more options and transparency than earlier models. It also looks at expected continued growth and consolidation in the evolving display market.
Social Media Toolkit for Health CommunicatorsAdCMO
This document provides a toolkit for using social media to improve health communication efforts. It includes an introduction to social media and its benefits. Sections cover developing a social media strategy, tools like buttons/badges and image sharing, and lessons learned from CDC's social media use. The goal is to help readers integrate social media into their health communication work to increase reach, participation, and transparency.
The document provides guidance on developing an effective marketing plan, including outlining the key components of a marketing plan and explaining the importance of research, situation analysis, goals, and strategies. It recommends beginning with an overview of the business and its mission/vision, followed by an analysis of the external environment, internal strengths and weaknesses, and opportunities and threats. The marketing plan should then identify target markets, objectives for each aspect of the marketing mix, and an action plan with timelines and budgets to achieve the objectives. Regular monitoring and review of the plan is also advised.
Real-time bidding (RTB) is an online auction system that allows advertisers to bid on individual ad impressions in real-time and display ads to users that match their targeting criteria. RTB provides benefits like access to more high-quality leads by targeting specific audiences, cost efficiency through competitive bidding, and insights for optimizing campaigns. The document recommends partnering with an RTB expert to effectively leverage the platform's customization options and data to maximize spending and ad performance.
Retargeting uses cookies to track website visitors and display customized ads to them across the web, encouraging them to return and convert. It can be applied across marketing channels like search, email, and social media by placing tracking pixels on landing pages. Retargeting campaigns should be measured alongside broader reach campaigns, as retargeting audiences see higher click-through and conversion rates at a lower cost per lead.
Neustar is a provider of real-time information and analysis services to various industries. It applies secure technologies in location identification and evaluation to help customers promote and protect their businesses. Neustar's marketing services help clients acquire customers more effectively through a disciplined approach involving planning, targeting, engaging customers and measuring marketing campaigns across channels.
The document is a guide from Google on how companies can win with mobile. It discusses five crucial questions every business should ask about mobile, including how mobile changes a company's value proposition. It provides examples of how companies like Hotels.com, Starbucks, and Zipcar tailored their mobile experience to customers. It also discusses the challenges of price transparency from mobile and how retailers can address customers comparing prices in-store.
The document describes Bizo, a marketing platform that allows B2B marketers to precisely target business professionals online. It provides data on over 120 million professionals that can be targeted based on demographic and firmographic criteria. Over 750 brands use Bizo's targeted display advertising, retargeting, and data solutions to reach audiences across the sales and marketing funnel. The platform also includes solutions for Facebook, LinkedIn, and other social/content networks frequented by business professionals.
This document provides a guide to developing and managing a presence on LinkedIn for marketing purposes. It discusses setting up personal and company profiles, developing a LinkedIn strategy, reaching audiences, encouraging interaction, converting leads into sales, keeping audiences engaged, and key LinkedIn features and terms. The benefits outlined for both individuals and companies include networking, developing thought leadership, gaining referrals, recruiting employees, showcasing expertise, and increasing brand awareness and leads.
The document discusses how traditional funnel-based marketing is broken and introduces lifecycle marketing as a better approach. It argues that the funnel model does not accurately reflect customer behavior, focuses only on the initial customer experience, and lacks consideration for ongoing customer experience and engagement. Lifecycle marketing takes a holistic view of the entire customer journey from awareness to advocacy. It involves identifying all customer touchpoints, tracking customer interactions and data over time, and optimizing the customer experience at each stage of the lifecycle.
E marketer the_us_cpg_and_consumer_products_industry_2013-digital_ad_spending_forecast_and_key_trends
1. THE US CPG
AND CONSUMER
PRODUCTS
INDUSTRY 2013
Digital Ad Spending Forecast
and Key Trends
OCTOBER 2013
Victoria Petrock
Contributors: Christine Bittar,Tobi Elkin, Cindy Liu, Martín Utreras
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