This document discusses advertising trends in Vietnam over the next 11 years. It identifies 9 emerging consumer segments that will shape advertising, including an aging population, a male-skewed population, leading women, rural "new life" consumers, the LGBT generation, new affluent consumers, nature lovers, and shoppers with increased bargaining power due to modern retail expansion. The last segment, "Gen C" connected consumers, will see accelerated digital evolution in Vietnam. Advertising will need to tailor messaging and channels to appeal to the values and motivations of these emerging segments.
Marketing Infographic: Millennial consumer behavior & energy drink categoryKaryna Broadhurst
The millennial infographic is laid out into three parts:
Part I: Overall millennial consumer behavior and age segmentation of younger vs older millennials (US Census and Boston Consulting Group data)
Part II: Millennial consumer behavior and attitudes towards retail shopping (Accenture data) and festivals & entertainment spending (Eventbrite survey). Subsection of Part II is the Hispanic Millennials and their consumer behavior in regard to food & beverages.
Part III: Overview of Energy Drink/Shots market. Then this overview is broken down into Millennials and Energy Drink consumption.
Final part of Part III are some observation on the external environment for the Energy Drinks category (Threat and Opportunity)
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
Special thanks to Singapore Economic Development Board for quoting us in one of the featured articles.
ASEAN millennials are fortunate in having been born in the best of times for the SE Asia region. Businesses are adapting their marketing messages and hiring processes to attract their loyalty.
Read more here http://bit.ly/ASEANmillennials
This presentation on generational marketing--understanding the different perspectives, expectations and communication styles of the four generations in the workplace today--was made to the Travel Salem group in Salem, Oregon by Jennifer Larsen Morrow of Creative Company.
Marketing Infographic: Millennial consumer behavior & energy drink categoryKaryna Broadhurst
The millennial infographic is laid out into three parts:
Part I: Overall millennial consumer behavior and age segmentation of younger vs older millennials (US Census and Boston Consulting Group data)
Part II: Millennial consumer behavior and attitudes towards retail shopping (Accenture data) and festivals & entertainment spending (Eventbrite survey). Subsection of Part II is the Hispanic Millennials and their consumer behavior in regard to food & beverages.
Part III: Overview of Energy Drink/Shots market. Then this overview is broken down into Millennials and Energy Drink consumption.
Final part of Part III are some observation on the external environment for the Energy Drinks category (Threat and Opportunity)
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
Special thanks to Singapore Economic Development Board for quoting us in one of the featured articles.
ASEAN millennials are fortunate in having been born in the best of times for the SE Asia region. Businesses are adapting their marketing messages and hiring processes to attract their loyalty.
Read more here http://bit.ly/ASEANmillennials
This presentation on generational marketing--understanding the different perspectives, expectations and communication styles of the four generations in the workplace today--was made to the Travel Salem group in Salem, Oregon by Jennifer Larsen Morrow of Creative Company.
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.
Women are the most underestimated, ingnored and unexplored target market of all time.
This document will help you go from Female Marketing 1.0 (make it pink) to Female Marketing 2.0 (real empathy driven)
Social Media speaks about what women of 21st century really discuss on Social Media.
In our latest study, ThoughtBuzz's research explores the women's aspirations in India, and the expectations in their quality of life. Let's find out!
The Stylight Guide to German Millennial WomenRazan Sadeq
At STYLIGHT, we are passionate about Millennial Women. We would literally go out of our way to understand what our users crave, in order to create an inspiring pleasant experience on every platform and channel.
Our most recent study aimed to answer some questions about the German Millennial Woman. From her general characteristics and life priorities to her expectations of women's magazines, we got it all covered.
5 trends from the world of social media - the broad view.
1. In-house
2. Content strategy
3. Social shopping and Location based marketing
4. Influencers
5. Social Gaming
Boomers Aren't Dead Yet: Insights Report October 2013The Buntin Group
Do you realize Brad Pitt and Madonna are Baby Boomers? Yep. This report will make you look at Boomers differently. See what your brand can do to reach a generation that is 80 million strong!
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations and behavior? Find out here.
Volume #1 of a series - this is a general overview of the multicultural consumer in 2015 with a special emphasis on media consumption and the african american youth segment. Upcoming segments on latino an asian millenials,all leading to a deep dive in their technology engagement. Lastly a special segment on Gen X and Boomers.
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
CCNY's BIC Consumer Behavior and Persuasion course, taught by Zontee Hou, challenged students to select a company of choice, develop 1-3 consumer profiles (exploring behaviors, path to purchase and motivation for buying) for the target audience of the company, and lastly determine the key consumer insight and 2-3 channels through which we'd recommend communicating with them.
After exploring 3 different consumer profiles, I chose to focus on Karen. Karen is a user that I classified as a "secret user" of Poo Pourri struggling with 'poop anxiety'. I walked the class through Karen's lifestyle and shopping behavior, followed by my view of Poo Pourri's objective and role of communications in her day-to-day life. After reviewing Karen's path to purchase, and the optimal touch points for communicating with her, Consideration and Education, I presented some mockup applications of Poo Pourri at those touch points.
The final product was a 12-minute presentation detailing the final strategy; target consumer, his/her path to purchase, and the 2-3 touch point communications for maximum impact.
Semester: Spring 2014
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.
Women are the most underestimated, ingnored and unexplored target market of all time.
This document will help you go from Female Marketing 1.0 (make it pink) to Female Marketing 2.0 (real empathy driven)
Social Media speaks about what women of 21st century really discuss on Social Media.
In our latest study, ThoughtBuzz's research explores the women's aspirations in India, and the expectations in their quality of life. Let's find out!
The Stylight Guide to German Millennial WomenRazan Sadeq
At STYLIGHT, we are passionate about Millennial Women. We would literally go out of our way to understand what our users crave, in order to create an inspiring pleasant experience on every platform and channel.
Our most recent study aimed to answer some questions about the German Millennial Woman. From her general characteristics and life priorities to her expectations of women's magazines, we got it all covered.
5 trends from the world of social media - the broad view.
1. In-house
2. Content strategy
3. Social shopping and Location based marketing
4. Influencers
5. Social Gaming
Boomers Aren't Dead Yet: Insights Report October 2013The Buntin Group
Do you realize Brad Pitt and Madonna are Baby Boomers? Yep. This report will make you look at Boomers differently. See what your brand can do to reach a generation that is 80 million strong!
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations and behavior? Find out here.
Volume #1 of a series - this is a general overview of the multicultural consumer in 2015 with a special emphasis on media consumption and the african american youth segment. Upcoming segments on latino an asian millenials,all leading to a deep dive in their technology engagement. Lastly a special segment on Gen X and Boomers.
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
CCNY's BIC Consumer Behavior and Persuasion course, taught by Zontee Hou, challenged students to select a company of choice, develop 1-3 consumer profiles (exploring behaviors, path to purchase and motivation for buying) for the target audience of the company, and lastly determine the key consumer insight and 2-3 channels through which we'd recommend communicating with them.
After exploring 3 different consumer profiles, I chose to focus on Karen. Karen is a user that I classified as a "secret user" of Poo Pourri struggling with 'poop anxiety'. I walked the class through Karen's lifestyle and shopping behavior, followed by my view of Poo Pourri's objective and role of communications in her day-to-day life. After reviewing Karen's path to purchase, and the optimal touch points for communicating with her, Consideration and Education, I presented some mockup applications of Poo Pourri at those touch points.
The final product was a 12-minute presentation detailing the final strategy; target consumer, his/her path to purchase, and the 2-3 touch point communications for maximum impact.
Semester: Spring 2014
Bài Thôi Miên Chuẩn dùng để viết thành bài thôi miền cụ thể hoàn chỉnhNLP Việt Nam
Bài Thôi Miên dùng để viết thành bài thôi miền hoàn chỉnh phù hợp với từng người. Đây là bài dẫn vào trạng thái thôi miên đã hoàn chình. bạn chỉ cần thêm các yêu cầu cho tiềm thức để nó làm việc theo mong muốn.
Lời Yêu Cầu dài ngắn không thành vấn đề,
Khi ghi âm bạn cố gắng ghi âm trong môi trường thực sự yên tĩnh, nếu bạn bạn không có điều kiện ghi âm yên tĩnh thì có thể yêu cầu dịch vụ nghi âm lời thôi miên tại http://nlpvietnam.org/2012/09/Dich-Vu-Che-Tao-Bai-Thoi-Mien.html
Khi nghe thôi miên cũng cố gắng nghe trong môi trường yên tĩnh.
Thôi miên cho mình hay thôi miên cho người khác đều có thể bài này được rất tốt.
Bài viết là sự soạn thảo công phu của VietMinds.
Chúc các bạn làm ít được nhiều !
Chiến Lược IMC (Integrated Marketing Communications) cho TrisoyHuy VietNam Group
“Truyền thông marketing tổng hợp (IMC) là khái niệm về sự hoạch định truyền thông marketing nhằm xác định giá gia tăng của một kế hoạch tổng hợp, đánh giá vai trò chiến lược của các thành phần khác nhau trong truyền thông như quảng cáo, khuyến mại, tuyên truyền và sự kết hợp các thành phần này để tạo ra một sự truyền thông rõ ràng, đều đặn, hiệu quả tối đa.”
(Hiệp hội các đại lý quảng cáo Mỹ 4As)
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Find out how your brand can create the right emotional connection for Millennials
Millennials are entering an important life stage for banks, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. This segment tends to use more primary banking products than Baby Boomers and carry a higher minimum balance in their checking accounts. An additional reason for the increased focus on this segment is based on the rapid growth in size versus other cohorts such as Baby Boomers. This study will translate the many research documents into an ideal Millennial Experience (MX) for the banking industry through our Omni Experience Model and will help define the role of physical branches versus online. http://www.sld.com
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
Don't Let Your Commercials Look Like A Health TextbookCheryl Faux
Last semester, I took Culture, Race & Media and for our final, we were asked to create something for our industry that related back to the class. I made a pocket guide for agencies filled with tips on how to add more diversity into their work.
Social Media Marketing Presentation at the
- Brighton Social Media Meetup: http://lanyrd.com/2012/brighton-social-media-december-meet-up/
My presentation includes; How ‘Traditional Demographics’ for social media campaigns are no longer relevant.
How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
Where we can look for demographics of the future.
What metrics we can integrate into social media marketing campaigns today, to better target the behaviour of purchasers of the future.
White, Straight and Hopelessly Out of Touch - is this the Australian marketin...Erica van Lieven
Presented at Mumbrella 360 in 2017, this unique piece of research explores how the everyday consumer feels the Australian ad industry represents them in communications, but also how advertisers can connect with a broader cross section of the community in a meaningful way. We spoke with 80 Australians from across various walks of life for two weeks using a specialised online qualitative tool, the Consumer Consulting Board, to unravel what consumers really think about ads in Australia today.
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Baby Boomers: The sweet-spot demographic in the middle of the actionBOOMbox Network
Marketing lessons about talking to the baby boomer audience. Where are they? What are they doing? What do they think? How can you tell them about your products and services?
Similar to Advertising Future Spark Vietnam till 2025 (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. FUTURE SPARK
IT’S ALL ABOUT PEOPLE- PRICELESS
TREASURES FOR ADVERTISING TO MINE
3. VIETNAM is forecasted to become the 13th most populated country in the world
with population of approximately 100 million till 2025. Together with RELENTLESS
TECHNOLOGICAL IMPROVEMENTS, possessing a desirably large amount of AUDIENCE with
DIVERSITY in terms of demographic, lifestyle, purchase attitude & behaviors will propel the country
itself to play very important role in steering category trends & hence changing future of
advertising as well. !
"
Herein entry encompasses 9 UMISSABLE SIGNS in which advertising trends are tuned with newly
emerging consumer segments & shift in categories:"
• Aging population"
• Male-skewed population"
• Leading women"
• “A new life” inspired country folks "
• Third-gender Gen"
• New vinavalet"
• Nature lovers"
• MT shoppers with higher bargaining power "
• Gen C- connected consumers"
The last sign (Gen C-connected consumers) would be discussed specifically in depth since it gives
concrete clues on the accelerated evolution of digital in Vietnam in the next 11 years!
4. #1"
“OPTIMISM-CONCEPTED” &
EDUCATION-BASED ADVERTISING TO
AGING POPULATION!
Vietnam- older before wealthier. Big potential to
grow unleashed elderly consumer market!
"
Young children (aged 0-14) population will decrease to 21%
while aging population (aged 64+) rises to 8% by 2020. "
"
43% of surveyed respondents find too hard to shop for
products that satisfy nutrition needs for elderly people"
"
Source: vietnamplus.vn, nhandan.org.vn, Nielsen data
2013 (n=30,000) on doanhnhansaigon.vn!
5. MOTIVATIONS!
What to inspire them…!
• Younger: Proof of risks to their health & future resulted
• Family care-taker: solutions to be always fire-keeper &
• Elder: create source of optimism/positivity/wisdom to be
COMMUNICATION MISSION!
Target to…!
• Young & older family (aged
25- 45) !
• Working Moms as key family
care-taker!
• Pre-retired & Retired couples
(46 & above)!
Motivated by…!
“ Healthy body & mind for the whole
family!
Love yourself means being socially
responsible & family-oriented !
Safe investment for retirement life!
Guardianship for my kids!
Freedom/independence for myself &
my children!
A better life quality when I get older ”!
Business opportunities for…!
• Financial services & insurance"
• Health care services & medication"
• Nutrition F&B "
• Fitness center"
from their own ignorance"
progression of family "
faced with aging "
How to approach them…!
• Traditional channels: always make it alive with the elder!
² Visibility/counter at modern trade: designated for the elder"
² Magazine for the elder"
² Referral marketing "
² Networking activities"
• Viral marketing: “Edu-tainment” videos to awake the
younger to “be mindful of the future”!
6. #2 !
“MASCULINE-FOCUSED” ADVERTISING!
!
Male-skewed population means million of men will
get “ FOREVER ALONE”- prone!
!
Sex ratio at birth is 125 males per 100 females, calculated by
general statistic of population & family planning till 2020… And
in 2050 Vietnam is foreseen to have 2.3-4 million males more
than females"
Source: vietnamplus.vn, tienphong.com, vnexpress.net, !
7. Target to…!
Male aged 18-35 who is at the
peak of ambition for starting a
career, relationship & family"
"
¾ of surveyed males expect to look
elegant & professional as an important
factor of business etiquette!
30% of Gen Asia VN male will use
dating agencies to find the right match
for them "
"
"
"
Motivated by…!
Being an impressive &
trustworthy partner"
Being a confident & smart
achiever"
Being a desirable man of
woman"
"
Business opportunities for…!
TARGET TO! MOTIVATIONS!
What to inspire them…!
• Advices/Tutorials on making it easy to seduce a girl!
• Customized gifting guide to shop for her (based on her
personality, stage of relationship, budget, occasion)!
• Challenges of his masculinity & sexuality (set by female
COMMUNICATION MISSION!
• Personal care & fashion"
• Match-making services"
• Technology"
• Education"
• Beverage"
talent)!
• Interactive training on male lifestyle & success!
• Packaging & messaging tailored to male’s prefered images:
jacked, brave, gallant, manly, classy, smart/wise, successful,
attractive!
How to approach them…!
• Channels enable private information digestion &
engagement with like-minded peers (primary)!
² Email marketing"
² Digital: owned websites, mobile apps, google search"
² Social media: viral videos, FB community, native Ads, v-logger,
open marketing (influencer)"
• Mass media (secondary)!
Source: Kantar World Panel, Gen Asia VN!
8. Source: Trendwatching.com, cafeland.vn!
"
#3!
“FEMINISM-LED” ADVERTISING!
!
Women- Spark of future leadership!
"
Vietnam is one of top 10 countries in worldwide with highest
rate of female CEO. 6,2% of listed companies in HOSE &
HNX (43/686 companies) are run by ladies"
9. Business Target to…! opportunities for…!
Urban ambitious & dynamic
working women"
One of key family bread-winners"
Aged 25-45"
SEC: AB+"
"
"
Motivated by…!
Well balanced career & family "
Being kid’s source of care & pride!
Being a beloved & independent wife!
Being highly respected woman in
workplace!
• Personal care & fashion"
• FMCG"
• Education"
• Luxury"
• Healthcare"
What to inspire them…!
• Messaging emphasizes empowerment of woman !
² You deserve/are made to live a life of more than a woman"
² Nothing can stop a woman "
² Lead your life like “a real woman” "
² Why not dare to lean in like a man"
• Contents: !
² Simple ways to be a “housewives” businesswoman!
² Essentials of mothering for boss moms!
² Dos & don’ts to busy-working women’s reproductive
health!
• Competitions to honor Female leadership!
How to approach them…!
• Mass media to make a buzz about significance of being a
self-reliant & powerful woman"
• Social media: online contest, viral videos, peer forum/
fanpage/v-logging targeted to ambitious working women"
• Endorsement: featuring female influencers or celebs"
• PR: networking event, sponsorship, articles "
10. #4 !
“MODERNIZATION-ORIENTED” ADVERTISING
TO PROGESSIVE RURAL CONSUMERS"
Open-minded to changes. Ambitious for better life!
!
68% of Vietnamese population goes to rural areas while this promising
land has not been significantly unearthed. Rural consumers average
income rise by 44%.!
77% of polled respondents expected to have trial of new products and
95% highly appreciate product variety to make buying decision."
81% of them revealed that their brand choice is derived from WOM!
They visit wet market 14 times/ month & retail outlets 6-9 times/month"
Source: Nielsen research among rural respondents 2013 (n= 700)!
11. Business opportunities for…!
• Personal care "
• FMCG"
• Healthcare"
• Household items"
What to inspire them…!
• Messaging relating to life advance, improvements,
upgrading, “changing for the better” & smart woman image
will make impact when their living standard is getting better"
• Assortment of small-sized/economical product packaging &
promotion!
• Special offers on Tet occasion perceived as beginning of
something new!
• Interaction with brand ambassador (BA)!
How to approach them…! !
• Creating experiment & WOMs is the key!
² TVC: most effective source to get information pervasive in rural
areas"
² TVC & OOH: featuring celebrity as BA favored by rural people "
² Trade marketing: commercial policies to provoke retailer’s
recommendation & activation (display/promo/sampling)
accommodated to wet market vs outlets"
² Home product placement & testimonial interviews!
• Event sponsorship, charity"
• Digital & social media (secondary)!
Target to…!
Less risk-adverse, liberal &
contemporary minded
housewives (primary) & the
younger (second) in rural areas!
Class: BCD"
Aged 18-45"
"
"
Motivated by…!
Good health for the whole family"
Main shoppers especially
housewives crave to evolve from
“inherited farming life” into
“pursuit of new experiences”
giving them the sense of a dynamic
& forward-looking woman!
69% of surveyed consumers were aware
of new product via TVC!
59% of consumers aged 18-24 referred to
internet connected computer !
Source: Nielsen research among rural respondents 2013 (n= 700)!
12. #5 !
“ADVOCACY-CONVEYED”
ADVERTISING TO RISING LGBT GEN!
More true loves found… Less mistaken
marriage... Less unworthy sorrow.!
"
Vietnam as one of Asia’s most repressive country is
currently a surprising torchbearer for LGBT issue. "
“72% of surveyed respondents suppose homosexual
marriage legalization will pose no effect on their family life
and 33,7 % of them supports the legalization” "
“56% of Gen Asia (18-35) supposed that love doesn’t have
to only involve the opposite sex”"
!
Legal same-sex marriage is important but the biggest
challenge for 1,65 million homosexual cohabiting
couples is how to overcome the status labels.!
Source: Gen Asia VN 2012, ISS research on petrotimes.vn!
13. Target to…!
!
LGBT at all ages !
Motivated by…!
LGBT community are all like us.!
They always need ALLIES to listen, !
support, love & respect them !
which is key driver for them to !
LIVE a FEE & NORMAL LIFE!
Business opportunities for…!
• Personal care & fashion"
• Sex stuff"
• FMCG"
If brand stands for innovation & equality. It needs resonate that
value by incorporating LGBT into all benefits, policies, offering &
communication toward its customer & stakeholders!
What to inspire them…!
“Call for action” messaging to erase their self-pity from
status quos: !
• Open/Available for all genders"
• Always be your ally whatever your sexuality"
• A life of absolute freedom"
• It’s never too late to become whoever you want to be"
• Life is for nothing if you’re always trying to be normal"
"
How to approach them…!
• Self-help support group (online & offline)!
• Endorsements: LGBT celebs/KOLs to spell out voice of
LGBT GEN & share healthy lifestyle"
• Brand promotion videos featuring LGBT couples"
• LGBT targeted event sponsorships/organization !
• Social media: online platform for match-making, dating &
safe sex for LGBT!
• Tourism"
• Match-making services"
14. #6!
“AFFLUENCE-THEMED”
ADVERTISING TO NEW
VINAVALET- LUXURY LOVERS "
"
Number of high income consumers would reach "
30 millions in more 10 years. "
"
56% of Vietnamese surveyed respondents was willing
to spend more on luxury products only after China &
India"
During the first quarter of this fiscal year, Apple’s sales
in Vienam tripled – five times faster than Apple’s
sales growth in India. iPhone sales in Vietnam have
doubled quarterly. Vietnam is now Apple’s fastest
growing market. "
Source: Boston Consulting Group (BCG) 2013, Nielsen’s online research 2013 in 58 countries (n-29,000), Reuster!
15. Target to…!
High income earners!
Passionate to own favorite luxury !
goods/services!
SEC: AB+!
Aged 25-55!
Motivated by…!
“Peace of mind” feeling of “valued for money”
quality!
Badge of social status !
Embodiment for success!
Self-rewarding with new experience!
Sense of uniqueness & pride!
Business opportunities for…!
• Technology "
• Fashion & cosmetics"
• Car"
• Real Estate"
• Healthcare"
• Tourism & Hospitability"
"
What to inspire them…!
• Make it desirable & aspirational through
brand’s visual identity: resound newness,
contemporary appeal & truly exceptional factors"
• Elevate “Paucity” factor through limited
editions, scarcity, G-time to launch the newly born"
• Featuring public figures or celebrities: a
conventional way but always work"
• Enable “exclusivity”: consult & allow
personalized styling & modeling of merchandise!
How to approach them…!
• Branded entertainment advertising: product
placement"
• PR: celebrities showcases, articles, events,
sponsorship"
• Trade activation: at high-end retail channels "
16. #7!
PURITY INSPIRED ADVERTISING TO
“NATURAL & HEALTHY” FACTOR
HUNTERS!
"
All-natural & home remedies are what cosmetic shoppers
keep scouting for beautification"
Freshness with 100% fruit extract & mineral supplement is
more triggering to beverage shoppers even it costs higher"
"
86% of non-alcohol beverage shoppers pick up a nature
inspired drink with vitamin supplement for healthy skin !
Packaged fruit juice market will see 25% growth per year
while carbonated soft drink sales have seen decline of
6% in recent years"
Source: brandsvietnam.com, vinaresearch 2013, Delta company data!
17. Target to…!
Busy-working white collars. They
tend to be naturalist (beauty & health
conscious) who are highly interested
in using natural & herbal ingredients
for skin care & daily drink to reduce
unhealthy environmental effects!
Skewed to female!
SEC: ABC!
Aged 18-35!
Motivated by…"
Sense of well-being !
Sense of balance & joy!
Healthy & fresh beauty (for skincare)!
Body cooling & refreshment (for beverage)!
!
!
!
Business opportunities for…!
• FMCG"
• Healthcare"
• Personal care (beauty & cosmetics)"
What to inspire them…!
• Messaging!
² Born to awake pure beauty in you"
² Embrace nature to discover your authentic beauty"
² Be original version of you"
² Make up to look like you’re not wearing any/ Make-up
look “no make-up”"
² Feel cool inside, vigorous outside (for beverage)!
² Call for “Eco-friendly”"
• Visibility: associated with raw materials (herbs,
plants, fruit) & greenness inspired color"
• DIY Tutorials featuring public figure & contests
on “pure beauty”!
How to approach them…!
• Mass media (TV, OOH, Print)"
• Social media to amplify the trend: native ads,
endorsements (by naturalist as trend setters),
video tutorials & interactive games."
• PR: healthy lifestyle based topics, events "
Source: brandsvietnam.com!
18. #8!
MORDERN TRADE ADVERTISING TO
SHOPPERS WITH HIGHER
BARGAINING POWER!
The more expansion of modern retail. The
tougher price & promotion competition.!
"
Under the agreements of the WTO, which Vietnam has
become a full member since 2007, as of January 2015,
Vietnam will allow foreign retailers to set up
businesses with 100 percent foreign capital. In
addition, the import tax rate will be decreased to zero
percent when when Vietnam joins the proposed Trans-
Pacific Partnership (TPP). All these favorable conditions
would expectedly lead Vietnam to be home of 1300
supermarkets & convenience stores till 2020 as
estimated by Ministry of Industry & Trade"
Source: Reuster, zingnews!
19. TARGET TO! MOTIVATIONS!
What to inspire them…!
• Promotion!
o Set limit to launch desirable promotion!
o Immediate benefits (discount, buy X get Y free, Free gift with
purchase, Three for two…)"
o Lucky draw directly at the counter by QR code "
o Integrated mobile/online/on-shelf coupons!
o Offered on groupon sites!
• Playful & joyful activities on the spot to earn prize/gift
BUSINESS OPPORTUNITIES!
Target to…!
• Mass market!
• Primary shopper: housewives
or working moms aged 25-55!
• Urban, SEC: ABC!
Motivated by…!
• Good for health of the whole family!
• Solutions for FUN, SAVING, SELF-PAMPERING
values!
• Convenience & variety (all-in-one
shopping)!
• Quality assurance!
• Sense of being a caring woman!
• Sense of being a wise shopper!
• Source of relaxation (shopping at
supermarket is a way of OOH leisure
activities for family at weekend) !
Business opportunities for…!
• Retail & consumer products manufacturer"
• Modern trader"
(especially for kid)!
• Fine-tuned goods & planogram to best accommodate to needs new shopper segments ie : LGBT, eldery, Mom-to-be…"
How to approach them…!
Create smooth path for shopper to pick up brand!
• Mass media (TV, OOH, Print)"
• Digital media across online & offline device (capitalized on
SOLOMO)"
• Point of purchase (PG, display, sampling, trade presenter)"
20. #9 !
360o DIGITAL MAREKTING HUB TO
GEN C- CONNECTED CONSUMERS!
"
Though Vietnam will witness rapid aging population, its
current “golden population” structure is predicted to
co-exist during the next 30-35 years. It is thus a
favorable chance for the GEN C boom!
Still, Vietnam becomes 13th country that have highest
number of internet users (around 36 millions ) in the
world and home to 20 million facebook users, over 17
million smartphone users. This give an evidence of
strong digital transformation!
"
Source: Vinalink research, Nielsen research 2013!
22. GEN C-connected consumers are…!
• Digital dynamos who have high use of"
laptop, smartphone, laptops & passionate "
for social networking services"
• Main adopter of digital-empowered shopping"
• Urban, aged 15-45 (skewed to 15-35), SEC: ABC"
!
Motivated by…"
• Curiosity to connect with new people,
unearth new news & innovation "
• Delight to constantly livestream their
experiences to the world"
• Self-esteem to stay abreast of latest trends &
developments"
27. Internet & Social networks obviously become must-have food !
67% thought internet enables “ANONYMOUSM” to voice their own opinion!
72% supposed social media is forcing media to be more “HONEST”!
52% wanted to share their “COOL” to the whole world!
59% preferred to share WHAT’S HAPPENING in their life with their friends on social networks!
63% liked to hear about NEW OFFERS & PRODUCTS on their social networks!
57% got most of DAILY NEWS via social media!
Source: GEN ASIA VIETNAM 2012 (aged 18-35)!
for GEN C’s daily life…!
28. … AND SMARTPHONE is increasingly known as their most
approachable device to access internet, social media and
even make purchase…!
HOW?!
29. LOOKING AT THE CATEGORY…!
Smartphone is emerging as the indispensable
cheapest luxury accessory for fast-paced life!
Social location-based apps available on smartphone is
“getting popularized” to motivate user by its seamless
connectedness & life-changing information!
Strong penetration of low-end & mainstream brands as Asus (Zenfone),
Lenovo (A316i), HTC, LG, Huawei with SOLOMO functionality is
weakening dominant position of high-end brands as Samsung & Apple in
marketplace!
!
It is predicted that 70-80% of Samsung’s mobile
phone production in South East Asia will be taken by
smart phone in next few years!
“Mobile world” (a leading mobile retail chain)
revealed to have seen year-on-year 50% sale
increase of its cheap smartphone line.!
This allows GEN C- consumers to always keep updated & move
constantly between online & in-store environment with affordable cost !
Source: thanhniennews, Dautu magazine, GFK research 2014, thegioididong data!
30. LOOKING AT USER’S BEHAVIOR…!
Internet connected smartphone mostly penetrates to urban consumers aged 18-34!
Base: Private smartphone users who use the Internet in general, n= 1.000 Google’s. our mobile planet Vietnam Q3,,2013 !
31. !
Smartphone keeps users (mainly GEN C) “always on” wherever they go !
Base: Private smartphone users (aged 18-64) who use the Internet in general, n= 1.000 Google’s. our mobile planet Vietnam Q3,,2013. !
32. One-stop portal for their multi-activities…!
Base: Private smartphone users who use the Internet in general, n= 1.000 Google’s. our mobile planet Vietnam Q3,,2013 !
33. Base: Private smartphone users who use the Internet in general, n= 1.000 Google’s. our mobile planet Vietnam Q3,,2013 !
35. …or becomes their point of purchase!
Base: Private smartphone users who use the Internet in general, n= 1.000 Google’s. our mobile planet Vietnam Q3, 2013 !
36. !
… Multiscreen media usage of GEN C is significantly on the rise…!
HOW?!
37. User’s average time spent on multi electronic devices simultaneously in Vietnam was !
8 HOURS PER DAY which was much higher than the world (7 hours per day)!
!
Smartphone took the lead position with average screen time of 168 MINUTES PER DAY!
!
Vietnam was marked as the highest number of laptop minutes of average 160 MINUTES PER DAY!
Television minutes was 1/3 LESS THAN THE GLOBAL AVERAGE!
!
!
!
“ TV is a trigger to usage and in general, digital devices are used to continue or complete
tasks. In Vietnam, laptops dominate screen usage during working-hour periods while
smartphones dominate for the rest of the day. TV sees a very pronounced spike particularly
in the early evening primetime hours.”!
"
Source: Adreaction report 2014 in 30 countries by Millward Brown, respondent aged 16-45 (n= 12,000)- on ricecomms!
38.
39. Base: Private smartphone users (aged 18-64) who use the Internet in general, n= 1.000 Google’s. our mobile planet Vietnam Q3, 2013 !
40. RECAP & IMPLICATION"
Robust evolution of social network, smartphone & multi-screen media habit, which is
most receptive by GEN C, proves remarkable tendency to govern future of advertising in
Vietnam.!
!
GEN C’s interaction/engagement is mostly devoted to mobile devices, yet TV & other
traditional media are important constituents to build their brand awareness at early stage of
its presence. Hence, cross-channel communication strategy in which 360o digital
marketing is the key would generate greater impact on GEN C’s purchase journey"
GEN
C
41. !
How is 360o digital marketing strategy tapped into ? !
!
!
43. WHAT to inspire GEN C…!
Content need spark a life of balanced
connectedness & disconnectedness to
drive their brand’s (FOR TELCO & HI-TECH)
"
• Satisfaction: “Always-on” life , “Just
click for easy life”"
• Emotional bond: Social responsible
communication to minimize “tech-stress”
caused by SNS & digital
addiction and turn it as a positive
contributor to a more entertaining life!
Offering advances (FOR TELCO &
HIGH-TECH): "
• Ubiquitous & higher speed
connectivity"
• New apps (SOLOMO led) to build
user community and integrate
online & offline experience"
"
"
"
"
"
"
"
"
"
"
"
"
"
"
"
"
"
"
Create playground for galvanizing
GENC to bring their new ideas into life"
(FOR ALL)"
"
"
"
"
"
"
!
!
!
!
Create all-in-one online portal for !
GPI (FOR RETAIL, TOURISM &
HOSPITABILITY, E-COMMERCE)"
GPI = Product guide + Peer review +
Individualization!
• Product Guide: online in-depth
information & usage instruction"
• Peer review: on the site & hyperlink to
other review sites"
• Individualization: self-create, self-plan
& self- adjust product offering "
INNOVATION!
OPENNESS FOR
CREATIVITY!
ONLINE & OFFLINE
INTEGRATION!
GPI MODELLED ULTRA-PERSONALIZATION
!
LIVE HEALTHY!
• Online & offline product QS code
linked with review sites (FOR HI-TECH,
RETAIL, E-COMMERCE) to
facilitate buying decision"
• G-time for promotion (FOR ALL):
apps & online portal to update
latest promo that enable consumers
to hunt for them across channels at
anytime "
44. How to approach them…!
MULTI-SCREEN AD: !
• Digital ads & all kinds of interactive
multiscreen marketing channels (TV,
tablet, location based/game/
entertainment mobile apps, laptop,
outdoor & in-store screens…) to follow
individual consumers’ purchase
journeys across touch-points. "
• Messaging & creative is thereby
tailored to fit their specific taste & level
of engagement on different type of
screen!
PERFORMANCE BASED AD: !
consumer-centric, cost-effective, accurate &
measurable!
• RTB display: operated by DSP, Ad
exchange & publishers to create effective
coverage & tracking"
• Targeting & retargeting at each
conversion process across devices to push
up sale"
• Data driven: DSP enabled with cookies
input & consumer segmentation by
demographics & behaviors across devices"
• Analytical tracking: goal, conversion, e-commerce
tracking across devices"
"
SOLOMO !
Brand should enhance its
presence on location based
apps & social networks to stay
on top of the trend- think local,
get social & pay mobile
amongst GEN C (most suitable
for Retail and Tourism &
Hospitability)"
"
Source: Vinalink research, Ureka media agency (DSP model)!