The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
Ten 2020 Media Trends, in Ten Minutes! (with Sources/Links) - January 2020Richard-Lee Read
A quick top-line overview of Ten Media/Advertising Trends for 2020 - a mixed bag I've gathered from Media Agencies, Owners, Research Firms, etc, with some of my views/comments and handy links at the end!
1) Positive/Increase in Ad Spend in 2020
2) Social Media Ad Spend
3) 'Back to Basics' Approach to Advertising
4) TV
5) Sound
6) Programmatic Out-of-Home
7) Privacy & 'Cookie Crumbling'
8) 'Superapps'
9) eSports
10) Pinterest100
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
Ten 2020 Media Trends, in Ten Minutes! (with Sources/Links) - January 2020Richard-Lee Read
A quick top-line overview of Ten Media/Advertising Trends for 2020 - a mixed bag I've gathered from Media Agencies, Owners, Research Firms, etc, with some of my views/comments and handy links at the end!
1) Positive/Increase in Ad Spend in 2020
2) Social Media Ad Spend
3) 'Back to Basics' Approach to Advertising
4) TV
5) Sound
6) Programmatic Out-of-Home
7) Privacy & 'Cookie Crumbling'
8) 'Superapps'
9) eSports
10) Pinterest100
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
Festive shopping digital commerce research-WATInsights Report 2021Social Samosa
The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
The State of TV Advertising by the NumbersActiveChannel
An overview of the Association of National Advertisers and Forrester Research Report 9th Feb 2010 in regards to TV Advertising and the changing perceptions of marketers to the 30 sec commercial spot. Any feedback is greatly appreciated and can be sent to todd [at] activechannel.tv
Car buying landscape: the road ahead by QuoraSocial Samosa
Quora, Talkwalker, and Grant Thornton Bharat collaborate to release a report highlighting the latest car buying trends on digital platforms and how the customer experience will be improved with a shift from physical to digital.
TAM AdEx-Mirroring Y 2020 report for Digital AdvertisingSocial Samosa
The TAM AdEx-Mirroring Y 2020 report for Digital Advertising highlights an overview of advertising on various digital platforms throughout the year. This includes trends during lockdown and unlockdown period, leading web publishers, leading brands and more.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
There are several trends reshaping the U.S. retail market today, from the decline of traditional media to smaller, more focused branding. In this webinar with ACG, L.E.K. Consulting’s Rob Haslehurst and Jon Weber discuss the trends reshaping the retail market today.
Ericsson’s perspective on the net neutrality debateEricsson
We support an internet that allows and encourages innovation, investment and customization. Every internet user is unique in terms of what they value: the content; the price they are willing to pay for the delivery of that content; and the QoS level they prefer for that delivery. Consumers should have access to the information they need to make informed choices.
Keeping the net open for innovation is critical to ensuring continued investment in all parts of the internet value chain. At Ericsson, we believe broadband providers, device manufacturers, consumers, enterprises and content providers all benefit from an internet that is open to experimentation, differentiation and innovation.
With this in mind, we offer the following thoughts, backed up by real-world scenarios and technological realities. Our report aims to help guide policy makers as they grapple with the often competing demands of various players in the internet value chain.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Publicis One Announces Ukrainian Office Leadership. Enver Kikava is appointed as CEO Publicis One Ukraine
Brief TV Market overview
Digital Market overview featuring recent changes and new Advertising possibilities
o Google introduced Google Ads, which will replace AdWords, and other updates to advertising solutions
o Facebook Is Launching AR In Ads
o Instagram IGTV – new opportunity to expand horizons
OOH & Radio shown growth vs 2017
Experts specified the forecast of media inflation in Ukraine for 2018
The main Media Market Trends & News we would like to share with you in this issue are the following:
Publicis One in Ukraine launches Blue 449 agency
Brief TV Market overview
o Why stopped supplying telemetry data from the occupied Donbass
Digital Market overview featuring recent changes and new Advertising possibilities
o Facebook Messenger ads are launched in Ukraine
o Google introduces Consumer Patterns to amplify data-driven marketing
OOH & Radio shown growth vs 2016
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
Festive shopping digital commerce research-WATInsights Report 2021Social Samosa
The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
The State of TV Advertising by the NumbersActiveChannel
An overview of the Association of National Advertisers and Forrester Research Report 9th Feb 2010 in regards to TV Advertising and the changing perceptions of marketers to the 30 sec commercial spot. Any feedback is greatly appreciated and can be sent to todd [at] activechannel.tv
Car buying landscape: the road ahead by QuoraSocial Samosa
Quora, Talkwalker, and Grant Thornton Bharat collaborate to release a report highlighting the latest car buying trends on digital platforms and how the customer experience will be improved with a shift from physical to digital.
TAM AdEx-Mirroring Y 2020 report for Digital AdvertisingSocial Samosa
The TAM AdEx-Mirroring Y 2020 report for Digital Advertising highlights an overview of advertising on various digital platforms throughout the year. This includes trends during lockdown and unlockdown period, leading web publishers, leading brands and more.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
There are several trends reshaping the U.S. retail market today, from the decline of traditional media to smaller, more focused branding. In this webinar with ACG, L.E.K. Consulting’s Rob Haslehurst and Jon Weber discuss the trends reshaping the retail market today.
Ericsson’s perspective on the net neutrality debateEricsson
We support an internet that allows and encourages innovation, investment and customization. Every internet user is unique in terms of what they value: the content; the price they are willing to pay for the delivery of that content; and the QoS level they prefer for that delivery. Consumers should have access to the information they need to make informed choices.
Keeping the net open for innovation is critical to ensuring continued investment in all parts of the internet value chain. At Ericsson, we believe broadband providers, device manufacturers, consumers, enterprises and content providers all benefit from an internet that is open to experimentation, differentiation and innovation.
With this in mind, we offer the following thoughts, backed up by real-world scenarios and technological realities. Our report aims to help guide policy makers as they grapple with the often competing demands of various players in the internet value chain.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Publicis One Announces Ukrainian Office Leadership. Enver Kikava is appointed as CEO Publicis One Ukraine
Brief TV Market overview
Digital Market overview featuring recent changes and new Advertising possibilities
o Google introduced Google Ads, which will replace AdWords, and other updates to advertising solutions
o Facebook Is Launching AR In Ads
o Instagram IGTV – new opportunity to expand horizons
OOH & Radio shown growth vs 2017
Experts specified the forecast of media inflation in Ukraine for 2018
The main Media Market Trends & News we would like to share with you in this issue are the following:
Publicis One in Ukraine launches Blue 449 agency
Brief TV Market overview
o Why stopped supplying telemetry data from the occupied Donbass
Digital Market overview featuring recent changes and new Advertising possibilities
o Facebook Messenger ads are launched in Ukraine
o Google introduces Consumer Patterns to amplify data-driven marketing
OOH & Radio shown growth vs 2016
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o StarLight Sales has announced summer campaign
o The decision of the ITK to disconnect the TV measurements in ATO
Digital Market overview featuring recent changes and new Advertising possibilities
OOH, Print & Radio shown growth vs 2016
o World leader Out-of-Home Posterscope is now in Ukraine
Rating of media agencies in Ukraine in 2016
The main Media Market Trends & News we would like to share with you in this issue are the following:
Publicis Groupe Unveils Marsel
Brief TV Market overview
o Ukrainians will be transferred to paid TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Facebook continues to refine its app data & ad-targeting safety measures
o Google will add new features to AdWords and AdMob for the promotion of applications
OOH & Radio shown growth vs 2017
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Ukraine's transition to on-air digital television is postponed again
Digital Market overview featuring recent changes and new Advertising possibilities
o Research: smartphone-audience of Ukraine is 41% of the population
o In AdWords the version history of the ad became available
o Google launches Reach Planner for YouTube & video ad forecasting in AdWords
OOH & Radio shown growth vs 2017
o New inventory of Digital OOH in Kyiv
o Kyiv radio stations will start broadcasting in T-DAB format
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
Digital Market overview featuring recent changes and new Advertising possibilities
o Google expands Assistant device network, adds polyglot support
o Facebook helps brands turn still image ads into direct-response videos
o Facebook redesigns biz Pages for utility as feed reach declines
o New formats for mobile advertising: check if you have tested everything
IAB Ukraine has released a presentation on Programmatic & Publication on on-line Piracy influence on Advertising with Market experts comments
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Top Channels in December: STB
Digital Market overview featuring recent changes and new Advertising possibilities
o Facebook updated the algorithm of video ranking and restricted access to mid-roll advertising
o The evolution of programmatic in 2018
OOH & Radio shown growth vs 2016
o Radio listening data in Ukraine for the fourth wave of 2017
Overview of trends for 2018
The main Media Market Trends & News we would like to share with you in this issue are the following:
Internet to overtake TV in 2017 according to Zenith global advertising forecast
Brief TV Market overview
o StarLight Sales is increasing TV commercial cost by 35% starting from autumn
Digital Market overview featuring recent launches and new Advertising possibilities
o Twitter is offering influencers a new way to make money on the platform
o Instagram is the most engaging platform
OOH, Print & Radio Markets demonstrate growth
Leaders of advertising holdings in Ukraine specified media inflation level forecasts
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Pluses Partners Awards 2017 and proposals of Pluses sales-house to its advertisers for Y2018
Digital Market overview featuring recent changes and new Advertising possibilities
o Importance of data-driven campaigns
o Content Marketing Strategy for Virtual Reality
OOH & Radio shown growth vs 2016
o Radio in Ukraine: the third wave of research 2017
Smartphone WW penetration to reach 66% in 2018 – by Zenith
The main Media Market Trends & News we would like to share with you in this issue are the following:
Zenith Worldwide predicts growth of mobile Internet
Brief TV Market overview
o Comedy, history and love: StarLight Marketing has studied requests of Ukrainians
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook is introducing Marketplace
o 7 hacks of new Adwords redactor
OOH, Print & Radio Markets demonstrate growth
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o What is going to be with TV commercials this year (by Valery Varenica)
Digital Market overview featuring recent changes and new Advertising possibilities
o Blocking Russian websites has affected the behavior of Internet users instantly
o Google turns to AI in bid to move on from last-click attribution
OOH, Print & Radio shown growth vs 2016
Zenith launches new global brand vision and identity
The main Media Market Trends & News we would like to share with you in this issue are the following:
Volume of Media Advertising Market in 2016 and forecasts for 2017
Brief TV Market overview
o How TV commercial will be sold in 2017?
o Ukrainian channels are becoming paid from 1 January
Digital Market overview featuring recent launches and new Advertising possibilities
o Shopping coming to Instagram
o VK.com started to test audio ads
OOH, Print & Radio Markets demonstrate growth
The main Media Market Trends & News we would like to share with you in this issue are the following:
Ukrainian Adv market has given the forecast of 2017 media inflation
Brief TV Market overview
o TV snowball: how is opposition between providers and media groups developing?
Digital Market overview featuring recent launches and new Advertising possibilities
o VK.com presented new way of personal news sharing, without making publications
o Facebook launched its new Live Audio feature
o 360 video on Twitter
OOH & Radio Markets demonstrate growth
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o 1+1 media is launching Ukrainian version of “Paramount Comedy” channel
Digital Market overview featuring recent changes and new Advertising possibilities
o YouTube is launching its own take on Stories
OOH & Radio shown growth vs 2016
UAC summed up the results of 2017 and made a forecast for the market development next year
Media inflation in 2018
Julia Gerasko, Blue 449, summed up the outgoing year in interview for Sostav.ua
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o There will not be a complete transition from analogue to digital TV in Ukraine in 2017
Digital Market overview featuring recent changes and new Advertising possibilities
o Google announced location extensions for YouTube and in-store sales measurement for AdWords
OOH, Print & Radio shown growth vs 2016
o New rules in Out-of-Home placement in Kiev
Forecasts of inflation in 2017 by Kwendi Media Audit
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Media inflation in 2017 and 2018 by Kwendi Audit
Digital Market overview featuring recent changes and new Advertising possibilities
o Google AdSense has learned to automatically choose where and when ads are displayed
o Facebook won’t move news into a separate feed after all
OOH & Radio shown growth vs 2017
o Radio NV started broadcasting on Radio Era
The main Media Market Trends & News we would like to share with you in this issue are the following:
Dmytro Grushevsky and Yulia Meduna joined the Publicis One team in Ukraine
Brief TV Market overview
o Niche TV channels created their own association
Digital Market overview featuring recent changes and new Advertising possibilities
o The market of media internet advertising in 2017 amounted to 2.51 billion hryvnia - InAU
o Facebook launched new Lists feature
OOH & Radio shown growth vs 2017
o System digitalization of outdoor advertising
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Ukrainian TV commercial market is going to grow by 35% in 2017 - forecast
Digital Market overview featuring recent launches and new Advertising possibilities
o Instagram Rolling Out Ability to Share Multiple Photos and Videos in Single Post
o Major Facebook video update brings autoplay sound, picture-in-picture, and more
o Chatbots: Hype or the real deal?
OOH, Print & Radio shown growth vs 2016
Publicis One in Ukraine announces the launch of creative agency Publicis Ukraine
The main Media Market Trends & News we would like to share with you in this issue are the following:
Changes of the organizational structure of Publicis One Ukraine
o Launch of the international digital performance marketing agency in Ukraine – Performics
Brief TV Market overview
o Language quotas on Ukrainian TV
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook has a new type of video ad meant to get people shopping
o Video effective results data appear in Adwords
OOH, Print & Radio shown growth vs 2016
The main Media Market Trends & News we would like to share with you in this issue are the following:
UAC specified the forecast for Ukrainian market 2017
Trends & Insights dmexco 2017
Brief TV Market overview
o TV market is forced to balance prices to remain in the economy
Digital Market overview featuring recent changes and new Advertising possibilities
o Number of Instagram users of Ukraine grew up to 6 mln
OOH & Radio shown growth vs 2016
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
1. Media Market
Digest
May 2018
TV increased by 8% in Jan-May’18 vs Jan-May’17 p.2-8
• Switching from analogue TV
• Online businesses booming on TV
New digital and content possibilities p.9-17
• Kantar TNS released the results of Telegram audience research
• Instagram announced “Music in Stories” and will allow the publication
of 60-minute videos
• Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017 p.18-26
• The first wave of research on radio listening in Ukraine in 2018
Global Trends and Forecasts p.27-30
• Mobile internet to reach 28% of media use in 2020
3. TV channels
Ukraine gathered -
27,5% 18-54 (50k+)
In broadcasters of the
Champions League final
Jan-May’18 in term of EqTRP’s vs
Jan-May’17
Key facts
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. Data owner is ITC. Processed by “CCM”
Subsidiary Enterprise
SOR was 78%In May’2018
In line with spring 2016 Sold-Out
May’18 vs Apr’18
in EqTRP’s8%
-3%
4. Hot Beverages category took 10th place in
top 10 thanks to activity of Nestle and Jacobs
vs previous month
Cosmetics category fall due to top players
decrease – Beiersdorf AG and Reckitt
Benckiser in sub-category shaving
accessories and skin care products vs
previous month
Telecom category took 7th place in top 10
thanks to growth of Huawei Technologies
activity
180,6
53,6
48,8
33,2
26,2
25,2
23,1
23,1
19,1
13,9
Pharma
Food
Cosmetics
Trade
Confectionery
Hygiene
Telecom
Cold AFB
Detergent
Hot Beverages
14%
8%
12%
9%
8%
40%
12%
-1%
-1%
-11%
2%
27%
24%
28%
4%
-17%
-16%
-24%
-26%
2018 vs 2017 May’18 vs Apr’18
TOP TV Categories
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
6. 6
The Cabinet of Ministers of Ukraine extended the timing of
analogue TB broadcasting until August 31, 2018. The only
exceptions were Kiev and Kirovograd region, where shutdown will
begin on July 31.
Source: https://goo.gl/VJYSRG
SwitchingfromanalogueTV
Short term: 60% of analogue viewing will not be compensated by viewing on other platforms
after disconnecting -5%-6% inventory decreasing after stop of broadcasting
2-3 months: 90% of households will switch to alternative TV platforms (cable/satellite/etc)
and inventory will grow -0,5%-0,6% total inventory decreasing
InfluenceonTVinventory
Negligible risks for placement in transition period (Sep-Oct) for low priority placement
In case of increased share of tender ad blocks and critical situation with campaigns
placement we recommend:
– For Maintenance campaigns to reduce weekly weight, increase the period and try to
implement class optimization
– For Promo campaigns
• to revise planned period of activity: shorter flights with initial weekly pressure
• to keep quality and initial weekly weights using extra charges in tenders Ad blocks
• to revise channel split and shift to channels with lower sold-out
Actionplanandrecommendation
Igor Datsenko
Leading Technology
Expert Performics
Maxim Pozhar
Buying Director
Zenith Ukraine
Andrey Rybkin
Off-line Planning &
Activation Director P1
7. Oh hi! Please put an image in this box
otherwise puppies will cease to be cute
MonthlyNews
Figures from around the world show that online
businesses are actively investing in TV ads, becoming
the largest TV advertisers in some countries
Source: https://goo.gl/oVuGF4
OnlinebusinessesboomingonTV
Television advertising is truly succumbing to the
“digital revolution”, and is likely to strengthen its long-
term position as a result
Source: https://goo.gl/scYNmZ
TVadssetfordigitally-drivencomeback
8. Oh hi! Please put an image in this box
otherwise puppies will cease to be cute
It'saconnectedworld,andthat'saboonforTVviewers
How fast can the hot tech of the moment become obsolete and
fodder for the virtual scrap heap?
TV'spowerfulsecondscreeneffect
TV is the perfect partner to digital media in the second-
screen world, according to research from Kantar
Source: https://goo.gl/zBQfn9
MonthlyNews
Source: https://goo.gl/YwC8TV
12. MonthlyNews
Top-25 domains Ukrainian users was
identified on the results INAU of May 2018.
Social network "VKontakte", banned in
Ukraine, was on the 4th place among the
most popular domains
"VKontakte"hasenteredthetop-5
mostpopulardomainsinMay
Source: https://goo.gl/sfoCQ6
News resources increased coverage
according to research data from Kantar TNS
CMeter in May. Growth was observed to
24tv.ua, Segodnya.ua and Tsn.ua,
Wikipedia.org, which displaced
Privatbank.ua one position down and now
closes the top-5 sites
RatingofpopularsitesforMay2018
Source: https://goo.gl/J2junT
The sample included Android users 16-55,
50+. Telegram is #3 messenger according to
April 2017 data. It is the most popular among
young audience - 44% are 16-25 years old.
KantarTNSreleasedtheresultsof
Telegramaudienceresearch
Source: https://goo.gl/M3zX5J
13. MonthlyNews
Facebook has launched a new “Leave
Feedback” tool for users to rate their
experiences with businesses whose ads they
have clicked on. Facebook says it will alert
businesses that receive a high volume of
negative feedback via the tool, but they
won’t receive data on the specific customers
and their ratings
Facebooklaunchestooltoletusers
rateadvertisers’customerservice
Source: https://goo.gl/yRVUGZ
Direct-to-consumer advertisers on Facebook
report a rise in CPMs and a drop in overall ad
impressions, forcing them to reconsider ad
spend. Direct-to-consumer (DTC) brands are
pulling back on their Facebook ad spend,
according to a report from Digiday, some
shifting as much as 30 percent of their ad
spend away from the platform
Direct-to-consumeradvertisersare
shiftingaddollarsawayfromFacebook
Source: https://goo.gl/Y7ie5w
Twitter's in-stream video ads, launched in April
2017, are now available to all advertisers in
the US and 11 other global markets. Twitter is
opening in-stream video ads to all advertisers
via its self-serve ad tool, making the video ad
product available in 12 global markets
Twitteropensin-streamvideoadsto
advertisers
Source: https://goo.gl/GVdQJL
14. From now on Facebook runs new policy – it lets users file a complaint
about businesses they’ve had a problem after purchase through
clicking on one of their ads. If enough people complain about a
business, it could lead to Facebook banning the company from
running ads. The most critical areas for banning: shipping times,
product quality, and customer service
Facebookmaynowbanyoufromadvertising
Facebook Analytics - The only analytics tool built on insights from
Facebook’s 2 billion-person community. For now gives an
opportunity to:
- Understand your complete customer journey across channels.
- Find out more about the people who care about your business.
- Analyze Omni-channels that really matters.
Facebooklaunchesits’personalAnalyticstool
Source: https://goo.gl/myqbrq
Source: https://goo.gl/KG4CEK
MonthlyNews
It is time to improve client service to avoid problems with the
platform
Katherine Turko
Performance Content
Head
15. MonthlyNews
Instagram is giving a select number of e-
commerce brands a new feature to help
with their e-commerce efforts on the
platform
Instagram’snewshoppingbagiconadds
e-commerceelementtoadvertisers’Stories
Source: https://goo.gl/TKT65M
Source: https://goo.gl/gf113A
An opportunity to create photo and
video collages from your own photos
appeared in Instagram Stories
AnewfeatureInstagramStories
replacepaidapps
Source: https://goo.gl/JyTGnv
Instagram is testing a new feature that
will allow you to add videos up to an hour.
According to The Wall Street Journal,
vertical video will be in priority, but it
does not specify if it will be a stories or in
feed
WSJ:Instagramwillallowthe
publicationof60-minutevideos
The social network introduced a new
feature that allows you to hide posts
and Stories from certain accounts
without having to unsubscribe from
them
InInstagramappearedbutton
"Ignore"
Source: https://goo.gl/r5pBB2
16. Starting from July 9, 2018, users will no longer be able
to send, receive, or read private messages in Creator
Studio. The change was made because this feature was
not widely used. All private messages will be deleted
and disappear from Creator Studio on July 9, 2018.
MonthlyNews
YouTubeclosesPrivatemessagesInstagramannouncednewupdate–“MusicinStories”
Source: https://goo.gl/rK7XYz
Instagram announced new opportunity in Stories that will let
users to add music. This “music stickers” could let users
search for and add a song to their posts, thanks to licensing
deals with the major record labels recently struck by
Facebook. Instagram is also testing a way to automatically
detect a played song and display the artist and song title as
just a visual label
Source: https://goo.gl/yXyo1H
Ready! Steady! SOUND! Brands receive new opportunity
– not only to be seen and touched but also to have a
vibrant sound!
Katherine Turko
Performance Content
Head
17. MonthlyNews
Advertisers can buy digital audio ad inventory
programmatically on Spotify, TuneIn,
SoundCloud and Google Play Music. As
investment in digital audio advertising
continues to grow: Google’s DoubleClick Bid
Manager is rolling out support globally for
buying audio ads programmatically across a
handful of streaming services
DoubleClickBidManageropensup
digitalaudioadbuyingglobally
Source: https://goo.gl/CjKQfi
AdblockPluswillblocksocialmedia
trackingofuseractionsonothersites
Source: https://goo.gl/suQCHN
The blocker will send special notifications.
Users of Adblock Plus will be able to block the
operation of social network buttons, which
allow you to share certain pages of the site in
VKontakte, Facebook, Twitter and other
services. With these buttons, resources can
track user actions, even if they do not click on
them and do not enter the social network
Google AdWords released an add-on for
Google Sheets - now you can convert
advertising reports quickly and free of
charge into customizable spreadsheets.
A summary can consist of data from one
or more accounts
AdWordsreportscaneasilybe
convertedtoGoogleSheets
Source: https://goo.gl/YmcXoo
20. Promotionasopposedto
#ChooseLove
Source: https://goo.gl/6iyTEu
The operator of outdoor advertising Clear
Channel UK together with the agency UGC and
the charitable organization Help Refugees
launched a campaign in the UK #ChooseLove in
support of refugees. The aim of the action is to
raise awareness about the problems of
refugees and to increase their sympathy for
them throughout the world.
Source: https://goo.gl/xbDScV
CleverOutdoorCampaignLets
FansPesterSweden’sSoccerCoach
onHisDailyCommute
Betting site Oddset bought up ads all
along his 7-mile walk
Reportfromtheinternationalcongress
onoutdooradvertisingFEPE
Internationalin2018
Source: https://goo.gl/2kdMGj
The main conclusion: in order to succeed and
achieve greater market participants, one must
unite and not compete. About this and the
rest, read on…
Monthly News
21. Budweiser. Нowbeerleadstomusic
Source: https://goo.gl/Z7xGdv
The meaning of the campaign - key words on
posters that do not mean much until they
find in a search engine. The result of the
search will be unexpected photos of the
greatest music stars along with beer
Source: https://goo.gl/tUjzBo
DumbWaystoDiesuggested
Stupidwaystodestroytheocean
The game is designed to increase
awareness of the pollution of the oceans
with plastic and the death of a coral reef.
The player must choose the actions that he
will take to prevent further pollution of the
oceans
Themostexpensivebillboardinthe
world
Source: https://goo.gl/XcmrHb
The most expensive advertising design is in
the Times Square. Diagonal of the screen is
equal to the length of the field for American
football, and the cost of placement is about
2.5 million dollars for the campaign
Monthly News
22. New Non-Standard formats
Format: DNP Boulevard
Geography: Kyiv, bul. Shevchenko
32 Digital OOH Panels, Size 75" Ultra HD
Source: https://goo.gl/7Yv5Uv
Format: in-door&out-door 100% DOOH
Geography: Kyiv, SC Atmosfera
Full Didital OOH branding of the shopping center.
Placement on video media in the SC both indoor
and outdoor. Completely redeemed aired on
video carriers in the SC.
Format: extender on the board (6x3). Technology –
airsystem.
Geography: Kyiv
Source: https://goo.gl/NGGnXB
23. Oh hi! Please put an image in this box
otherwise baby otters will cry
23
Print & Radio
Monthly News & Trends
24. 6,3
5,5
5,4
3,6
3,6
2,5
2,3
2,2
2,2
2,0
Seldiko
Hexagone
L'Oreal
ChaneL
Toyota
Intimissimi.sells.c
om
Philips
Yves Rocher
Maxx Royal hotel
Fitobiotehnologii
23%
1%
124%
54%
39%
-17%
-19%
-17%
-14%
-41%
40,9
32,0
23,2
18,0
12,2
11,1
5,8
3,9
3,5
2,8
Trade
Cosmetics
Entertainment
Pharma
Wear
Auto
Jewellery
Restaurants
Medicine
Home Appliance
13%
5%
6%
13%
-8%
-13%
-11%
-20%
-19%
-34%
Fitobiotehnologii has
10th place in top
thanks to decreased
Louis Vuitton and D&G
activity vs same period
2017
Seldiko decreased
activity due to sub-
categories perfumery
for women, the shops,
decorative cosmetics
and perfumery for
men
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
TOPCategories
TOPAdvertisers
Jan – May ’ 18 Jan – May ’ 18
Print market decreased by 3% vs 2017
25. TOPCategories
16,2
8,7
6,6
6,6
5,9
5,1
4,9
4,7
4,3
4,3
Bayadera
Victor & Co
Stolichnaya
Jewellery Factory
Poltava Distillery
Crimean Wine
House
ORBI GROUP
Get'man
Megapolis
Gidrosend
Zolotiy vik
5%
27%
304%
97%
133%
45%
-11%
-38%
-19%
-6%
54,1
33,1
22,0
17,6
14,9
13,0
12,2
10,9
7,6
3,9
Alcohol
Entertainm
ent
Trade
Food
Auto
Realty
Pharma
Jewellery
Finance
IT
31%
15%
32%
40%
7%
101%
43%
80%
-3%
-2%
Stolichnaya Jewellery
Factory took 3th place
thanks to seasonal
activity increase with
approaching wedding
season
IT category increased
activity thanks to
players Waze Mobile,
Uber Technologies Inc,
Ukrtelekom and Relax
radio vs same period
2017
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
TOPAdvertisers
Jan – May ’ 18 Jan – May ’ 18
Radio market grew by 20% vs 2017
26. Oh hi! Please put an image in this box
otherwise puppies will cease to be cute
Source: https://goo.gl/73EQCE
The British measuring company PAMCo (Publishers
Audience Measurement) launched a new advertising
currency, allowing for the first time to count readers
at the same time on all platforms of the publication
Singleindicatorformeasuringpaperandonline
Source: https://goo.gl/t9D2B8
In the beginning of 2018, the leaders in the radio
program were: Heath FM, Radio Friday, Lux FM
ThefirstwaveofresearchonradiolisteninginUkraine
in2018
28. World
In this regard, he shared with us the nearest plans for the new post:
“The main task for me, including this post, is the development of the
Ukrainian online advertising market to the level of international
standards. And they are formed all over the world, usually in IAB. I
really want the reservation "in more developed markets" to become
inapplicable to Ukraine”
Analytics&TechnologyLeadingExpertPerformicsUkraineIgor
DatsenkobecametheheadofMarketResearchIABUkraine
• Brand communications planning is shifting from
channels to mind-sets
• The rise of mobile
• From channel to mind-set
• Media consumption continues to grow
Mobileinternettoreach28%ofmediausein2020
Source: https://goo.gl/hh2k5h
Source: https://goo.gl/ZDBoSd
29. World
Artificial intelligence, cognitive technologies, virtual
and augmented reality, deep analytics are just some
of the trends in marketing, which were told at the
conference "MarchTech 2018" in Moscow
Source: https://goo.gl/bfej4A
"МарТех-2018":whattoexpectfrom
marketingtechnologies
The Morning Consult company published the results of a
research on the attractiveness of certain advertising
phrases for US consumers
Source: https://goo.gl/c149fb
Phrasesthatreducetheinterestofbuyerstothe
productareidentified