Torben Lundberg, CIO of Mecom Group, discusses the company's digital innovation and IT sourcing strategy. Mecom is a pan-European media company with revenue of €1.4 billion from traditional and digital media businesses. Lundberg outlines Mecom's mobile framework for developing cross-platform apps, its ecommerce activities and partnerships, and use of social media for online deals. Mecom's IT sourcing strategy involves outsourcing infrastructure to HCL in India, developing digital products with Ciklum in Ukraine, and using cloud services from Google and Salesforce.com. This flexible approach has reduced IT costs by 20-30% while allowing Mecom to quickly develop new digital offerings
Rising Stars - Presentation by Gianluca D´Agostino, Founder & CEO of Neomobile at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
Thanks to the impressive development of e-commerce, recent years have proven successful for distance sellers, despite challenging economic conditions. In Europe, online sales have doubled since 2005. Growth rates in most European e-retail markets exceeded 20% in 2011, an d the majority of consumers are now buying online as internet sales nudge closer to the 10% of all retail sales mark. However, there are major differences across European countries; payment insecurity, privacy concerns, and lack of trust barriers still exist. Cross-border sales represent a small percentage of online transactions, where concerns about international shipping and the lack of cost transparency still hold back sales. In responding to customer needs and those of merchants and online sellers, the need for a competitively-priced, reliable European packet and parcel network, coupled with visibility of the actual landed cost of shipping has never been greater. Swiss Post will highlight various distribution options and customer-driven service features that are available to help Belgium-based merchants achieve greater online sales within and beyond Europe.
In depth appreciation of the key trends driving cross-border e-commerce. Assessment of the barriers that still exist, and how merchants (SMEs and larger sellers) can benefit from an effective high-quality parcels network. Visitors will also be given an overview of the total landed cost model being developed by Swiss Post to help boost cross-border sales through transparent shipping costs and total visibility.
Patricia Ceysens, Voorzitter BeCommerce
e-Commerce in Belgïe kent de grootste boom van Europa.
BeCommerce, de Belgische vereniging voor e-commerce, is trotse partner van deze E-shop Expo beurs en laat zijn cijfers BeCommerce Facts & Figures 2011 kennen.
Een primeur voor deze beurs. Get surprised!
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
vivocha is the only integrated platform for managing web-based interaction channels - Chat, VoIP, Call Me Back, Video over IP - equipped with a powerful and flexible Proactive Engine (web analytics, rules-based proactive interactions, behavioral targeting), Collaboration options (document and form sharing) and Knowledge Base tools for the real-time management of online customer interactions.
Rising Stars - Presentation by Gianluca D´Agostino, Founder & CEO of Neomobile at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
Thanks to the impressive development of e-commerce, recent years have proven successful for distance sellers, despite challenging economic conditions. In Europe, online sales have doubled since 2005. Growth rates in most European e-retail markets exceeded 20% in 2011, an d the majority of consumers are now buying online as internet sales nudge closer to the 10% of all retail sales mark. However, there are major differences across European countries; payment insecurity, privacy concerns, and lack of trust barriers still exist. Cross-border sales represent a small percentage of online transactions, where concerns about international shipping and the lack of cost transparency still hold back sales. In responding to customer needs and those of merchants and online sellers, the need for a competitively-priced, reliable European packet and parcel network, coupled with visibility of the actual landed cost of shipping has never been greater. Swiss Post will highlight various distribution options and customer-driven service features that are available to help Belgium-based merchants achieve greater online sales within and beyond Europe.
In depth appreciation of the key trends driving cross-border e-commerce. Assessment of the barriers that still exist, and how merchants (SMEs and larger sellers) can benefit from an effective high-quality parcels network. Visitors will also be given an overview of the total landed cost model being developed by Swiss Post to help boost cross-border sales through transparent shipping costs and total visibility.
Patricia Ceysens, Voorzitter BeCommerce
e-Commerce in Belgïe kent de grootste boom van Europa.
BeCommerce, de Belgische vereniging voor e-commerce, is trotse partner van deze E-shop Expo beurs en laat zijn cijfers BeCommerce Facts & Figures 2011 kennen.
Een primeur voor deze beurs. Get surprised!
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
vivocha is the only integrated platform for managing web-based interaction channels - Chat, VoIP, Call Me Back, Video over IP - equipped with a powerful and flexible Proactive Engine (web analytics, rules-based proactive interactions, behavioral targeting), Collaboration options (document and form sharing) and Knowledge Base tools for the real-time management of online customer interactions.
Rising to the challenges of 'multi-multi' worldEpiserver
You are now doing business in multiple languages and currencies, at multiple locations around the world, selling to multiple customer segments, through multiple channels and devices. To rise up to the challenge online retailers need to break away from traditional, rigid commerce practice and embrace agility for real time optimisation. This session will explore the growing challenge of the ‘multi-multi’ world and provide practical advice on how to deploy and design great user experience that converts in every level
Doing business through the e-commerce channel is quite demanding. The one who does business through the e-commerce route needs to have an intensive knowledge of various web languages coupled with knowledge of web servers communications and networking. E-commerce has tremendous utilities: it can be used for buying and selling of products and producing financial documents. The broad goals of e-commerce include reduced costs, lower cycle time, faster customer response and improved service quality-commerce has promising prospects in India. That’s because people buying online is expected to double year on year. Financial services, entertainment, travel and groceries are the areas where e-commerce will see the maximum leverage. However, it is pertinent to note that e-commerce also has certain drawbacks. Customers cannot touch the products that they plan to buy. Businessmen in India do not know how to run e-commerce business leading to immense client dissatisfaction. E-commerce is an ineffective medium when it comes to reaching out to women and elderly citizens. To set up e-commerce entrepreneurs need three primary things: website, a shopping cart and an on-line payment system. Some of the examples of e-commerce include product catalogs on the internet, inventory databases, interactive marketing, supply chain management among others. Some of the common methods of conducting e-commerce business include electronic mail, voice mail, discussion forums, data conferencing and electronic meeting system. Major segments of e-commerce include Inter-organizational (B2B), intra-organizational (Within retail) and Retail.
In this presentation we will discuss what exactly is e-commerce, it’s definition, goal and activities that happens in the e-commerce circuit.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
120419 transform or die ibm breakout session 1 wgoirJerry J. Stam
IBM presentation on retail conference What´s Going on in retailing 2012 WGOIR at Nieuwegein on 19 April 2012. Includes trends and how to respond to this
In this presentation, we will discuss what is E-Commerce, its definition, main activities, goals, technical components involved, functions, prospects and advantages of e-commerce, scope etc.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Similar to Media Port 2012, Session 3: Digital Innovation and IT-Sourcing Strategy (20)
Presentation by Caroline H. Little, President and CEO, Newspaper Association of America, USA, given at the 66th World Newspaper Congress on Wednesday, 11 June 2014, during the closing session explaining the current U.S. Media Market situation.
4. 3
Topics for Today
About Mobile Social Sourcing of
eCommerce
Mecom framework buying digital IT
5. 4
About Mobile Social Sourcing of
E-commerce
Mecom framework buying digital IT
6. A Pan-European Media Company
The group headquarter is based in London as Mecom is
listed on London Stock Exchange. Revenue is at €1.4bn
level whereof the majority is generated from traditional
newspaper business (circulation, advertising and related
printing and distribution) and the remaining is generated
from digital, tv, radio and e-commerce activities. Mecom
employs 10,000 FTEs and was founded in 2005.
8. 7
About Mobile Social Sourcing of
E-commerce
Mecom framework buying digital IT
9. 8
Mobile Framework - Considerations
• Challenges
- Content from many different CMS’
- No tradition for unified development
- Deploy and maintain 100+ applications
- Frequent changes to content in apps
• Strategies
- Introducing Mecom Mobile Feed Definition (XML)
- Involve local heads of divisions’
- One-build approach iOS, Android, HTML5
- Mecom Mobile Administration (back-end)
11. Mecom Mobile Framework 10
Results – Cross division
Wegener Media Berlingske Media
Edda Media PressPublica Media Regionalne Wegener Media
12. 11
About Mobile Social Sourcing of
eCommerce
Mecom framework buying digital IT
13. 12
Our Role in The eCommerce Value Chain
Inspiration Buy
Partner Partner
Mecom
Import Ware- ATL/BTL Sales Customer
house Service Logistics
Production Communication Order
Exposure/ CMS
Stories Sales
Partner
eCommerce USP:
Traffic- > Inspiration -> Buy
14. eCommerce model
Flow of customers to the shops created
Customers through product promotion on in-house
TRAFFIC! media. Identity and branding as a well
known ”shopping centre”
Retailers with Retailers with online
online shops shops
• Procurement • Stock
• Products Partners provide the Partners receive the
• Pick and Pack
full product portfolio orders and fullfills
• Pricing utilising existing • Distribution
for the Mecom shops
processes
15. 14
Product Examples
Wine
Sports Events Sales: 100.000 bottles
45.000 participants Radid growth in partners
For running, cycling or sailing Wine Club
Events and
Entertainment Travel
Festivals, Tivoli Tematic travel packages
Movies, GastroWeek etc 200+ destinations
17. 16
About Mobile Social Sourcing of
E-commerce
Mecom framework buying digital IT
18. 17
Sweetdeal – Really Effective Online Sales
• New sales and marketing model with rapid
growth in Mecom markets
• eCommerce and social media
• Optimises capacity and brand awareness
• Marketing - no cure/no pay
• Revenue share model
20. Sweetdeal Growth
Geographical growth General growth
%growth
From being a local concept with Revenue
shops in a few cities in 2010,
Sweetdeal has developed into an Permissions
international conecpt.
Cities 740%
620%
2010 2011 250 %
Number of cities with local deals has
grown 250%. Number of collected
permissions grown with 620%. Growth in
revenue is 740%. All since 2010.
21. 20
About Mobile Social Sourcing of
E-commerce
Mecom framework buying digital IT
22. 21
IT Sourcing Strategy
Outsourcing “Near-Shore” Cloud Sourcing
• Central IT and • Digital development • Mecom was early with
infrastructure outsourced to Ciklum cloud sourcing
outsourced to HCL in in Ukraine experiments in 2009
India
• Easy access to • All communication
• Application Drupal Open Source infrastructure cloud
management is 70% web programmers sourced to Google
outsourced
• Magento e-commerce • CRM cloud sourced to
• Governance over IT comptence centre for Salesforce.com
has been improved Mecom
to speed up decision
processes • HTML5, iOS and
Android programmers
working with teams in
Western Europe
IT costs has been Flexible and scalable Fast implementation of
reduced by 20% solution which reduced new software for
digital costs by 30% end-users
23. 22
IT as a Strategic Differentiator
Category Project Technical
delivery
Mobile iPhone and Android Kiev team
Tablets
HTML5
Mobile TV Delivery in Kiev and India is
Editorial websites News and tabloid Kiev team
Paid for content Contractors ready:
City guides
Communities
Commercial E-commerce Kiev team - High level of
websites Sweetdeal Contractors engineering competence
Pay sites HCL
Topic pages
Customer Targeting Kiev team - Scalable resource
intelligence Consumer marketing Netsprint
CRM and self service HCL
Data mining Contractors
- Competitive cost
Cross disciplines Payment solutions Kiev team
Single sign-on Netsprint
Search and blogs HCL
Digital analytics Contractors
24. 23
Our New IT colleagues in Ciklum and HCL
Data centres (Amsterdam, Warsaw)
IT specialists (Chennai, Apeldoorn, Copenhagen, Kiev)
IT servicedesk (Krakow)