3. Netvibes Overview
2009
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4. Welcome to Netvibes
Our mission
Who we are and what we do
Netvibes widget marketing products
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5. Mission Statement
“Netvibes ensures long-term consumer engagement for brands,
marketers and publishers with widget marketing solutions that place
brands directly at the center of consumers’ daily digital lives.”
From widgets, relationships.
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6. Who we are
Netvibes Our Widget Ecosystem
40 employees 500,000,000 widgets served per month
3 years old 175,000 universal widgets
2 offices: Paris and San Francisco 15,000 publishers & developers
#1 award-winning widget & 1000+ official brand & content partners
startpage platform 115 countries
80 languages
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7. What we do
Netvibes is the industry’s leading:
consumer startpage
widget marketing platform
We are the only widget platform that offers:
Guaranteed widget distribution on Netvibes.com, the Web’s most awarded
startpage community
Fully customized microsite for your brand with all the features and 175,000+
widgets on Netvibes.com
Automatic cross-platform widget compatibility across all major platforms,
including iGoogle, Win/Mac desktops & mobile devices
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8. Universal Widgets:
Your brand, everywhere
Widgets are portable properties that integrate into the daily
digital lives of consumers
Too costly and complicated to develop on growing number of
platforms and devices
Solution: Netvibes Widget Platform (UWA) lets you
code once and run everywhere. Immediately.
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9. Netvibes.com,
THE Consumer Startpage
Big Audience. Millions of users in 115 countries and
80 languages
Super-Personalized. Simply the most customizable
startpage with open design themes and the Web’s
largest widget collection
Universal Widgets. Compatible with all major
platforms, including iGoogle, Windows Live, Mac/PC
desktops and the iPhone
Brand Agnostic. No ads, logos or forced search bars
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10. Netvibes connects brands
with consumer audiences
Sponsored widget placement Microsite Publishing
Ensures widget distribution Fully customized website for
directly within Netvibes.com your brand – featuring all the
benefits of Netvibes.com
Easy Cost Per Install (CPI) model
6x ROI in long-term exposure Extend product campaigns into
lifelong online relationships
vs. online display ads
Web’s largest widget
9 month average engagement collection, built-in
lifecycle
Corporate & consumer audience
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11. Netvibes Widget
Distribution ensures ROI
Cost Per Install. CPI model is purely performance based. You pay
only for actual widget installations. You decide the good balance
between your marketing goals and your budget. No more randomly
inefficient results!
Longtime value. Netvibes widgets deliver more than 21 hours of
targeted exposure per install over a 9 months average lifespan.
ROI Analytics. Go beyond impressions and track actual usage.
Netvibes Campaign Manager or your own analytic tool allow you to
monitor your widget activity.
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12. Marketing benefits of Widgets
Complete Customer Engagement lifecycle. Widgets
installation fills in the day-to-day gaps between CPM (awareness)
and CPC (complete actions and sales) campaigns to help you
complete the entire customer engagement lifecycle.
Offer the best exposure ROI per marketing dollar. Common
metric is not only clicks, but also exposure which is time per
impression. The best lifetime value of online marketing tools.
Capturing mindshare and building brand equity. Involvement
and implication generated by your widget installation guarantees
a long time value brand awareness
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13. Get the right answer with
Netvibes Widget Distribution
Widget engagement emphasizes the "4 I's" rule!
Involvement, Interaction, Intimacy, Influence
Get the perfect marketing mix. Netvibes widgets distribution
improves your online marketing mix by filling in the big gap and
endlessly recurring costs between CPM and CPC.
Get the perfect audience. Netvibes Cost-per-Install model
guarantees actual opt-in usage by dedicated audience
Get the perfect and durable relationship. Ensure recurring
engagement of your widgets by directly inserting them within
Netvibes.com, the leading personal environment used by millions
everyday.
Get the right place, the first. Ensure maximum exposure by
being promoted at the top of the Netvibes Ecosystem, the
Web's largest universal widget directory
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14. Widget Marketing ROI (Media)
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15. Widget Marketing ROI (Media)
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16. Widget Marketing ROI (Commerce)
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17. Widget Marketing ROI (Commerce)
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18. Widget Marketing ROI (Commerce)
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19. Widget Marketing ROI (Commerce)
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20. Monetize your widget
Take advantage of your widely
distributed widget to monetize it:
Entire Sponsoring (design)
Pre-Roll video Ads
Banners
Sponsored links
Email acquisitions…
Your widget becomes a Media
by itself within the personalized
portfolio of each of your user
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21. Microsite Premium Universe:
Netvibes at your look and feel
Premium Universes are branded start
pages that provide a personalized entry
way to the web
Be the center of your user’s digital life.
Seamlessly integrated within your website
Be a part of your user’s entire web, from
Google to Hotmail, Facebook, YouTube,
news, weather and more
Retain all revenue from ads and paid
content, keep traffic and full control over
user navigation. Zero programming,
instant content management
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22. Microsite Premium Universe:
Daily social interaction
Provides an integrated
social network for your
brand
Become a visible part of
your user’s public timeline
on the web
Invitation and
recommendation tools allow
users to instantly share your
content with all their friends
across the most popular
platforms and networks
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23. Microsite (media)
mon.figaro.fr
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24. Microsite (media)
itv2
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25. Microsite (media)
Il Sole
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26. Microsite (Marketing Services)
Urban Guide - Nissan
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27. Microsite (corporate)
The daily influence
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28. Microsite (NPO & institutions)
BiblioCNRS
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29. Microsite (NPO & institutions)
Médecins sans frontières
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30. Microsite (portal)
My Alot
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31. Microsite (portal)
my.numericable.fr
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32. Additional customization features
for microsite
Single Sign On (SSO)
SSO is an option linking the customer site sign on with its Premium Universe sign on. An immediate benefit
is for the customer's user to have access to his/her Premium Universe on every machine, everywhere
without having to register on netvibes.
Custom Widget Category
Custom Widget Category is for customers who want to have their own category of widget within the Add
Content menu. The customer will have to register his/her widgets to the ecosystem using the PU account
credentials. All widgets registered by this account will appear in the Custom Widget Category. This Custom
category appears at the second position in the menu, underneath "Featured" and above "News". Note:
Changing the name of the tag once in production is charged 3 hours (see Custom works)
Widget Black List
The Widget Black List is for customers who don't want to see a competitor been offered within the Add
Content or as a Sponsored widget. The Black list is a list of forbidden widget IDs as entered in the
ecosystem. The number of forbidden IDs terms is limited to 50.
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33. Netvibes for enterprise (NFE)
Mon Rambler
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34. Netvibes widget
Marketing solutions works for
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35. Thank You
Learn more about Netvibes Sponsored Placement and
Microsites Publishing at: http://business.netvibes.com
Americas EMEA
(USA, Canada and Latin America) (Europe, Middle East and Africa)
840 Battery Street 38, rue du Sentier
San Francisco, CA 94111 Paris - 75002
USA FRANCE
americas@netvibes.com
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emea@netvibes.com
forwarded without the express permission of the author.
