The document outlines innovative marketing suggestions for Nike's 2011 cold weather gear holiday campaign utilizing advanced technologies such as augmented reality and holographic projectiles to create dynamic, interactive advertising experiences. It emphasizes engaging users beyond traditional digital platforms by allowing them to physically interact with the campaign and share customized experiences on social media. Various options for implementation, including printable markers and mobile compatibility, are proposed to enhance the consumer interaction with Nike's products.

1. Nike Cold
Weather Gear 2011
Emerge your campaign within
the latest technology when
working with PointRoll
Bold.
Disruptive.
Cutting Edge.
First to Execute.
Creative
Technology
Solutions
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2. Task @ Hand:
To provide YOU with an advanced technological solution for Nike‟s
2011 Cold Weather Gear holiday campaign
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3. Suggestion #1:
Take your message “out of the box” – and offline – by using state-of-the-art
technologies for creating dynamic, interactive, and viral advertising campaigns
with holographic projectiles showcasing Nike‟s latest Cold Weather product line
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4. Let us enable you to take Nike’s 2011 Cold Weather Gear
Holiday Campaign out of the users PC and mobile devices,
and into their hands literally!
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5. Break your message out of the box – literally…
Augmented Reality Holographic Projectiles
• With PointRoll‟s strong partnership with Oddcast you
have the capability to enable your target audience
interact with your campaign through a three
dimensional hologram!
• Oddcast‟s platform enables your brand to create a personal experience for
every viewer within your ad unit, including photo-upload, text-to-speech and
telephone-based audio messaging, voice recognition and artificial
intelligence.
• Users can make the ad viral by sharing their customization on their favorite
social media sites, emailing it, or having the ad call or text their friends offline.
Oddcast ad units powered by PointRoll break your message out of the box –
literally.
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6. Holographic Platforms Asymmetric Marker
Printable Marker
• Downloadable Print Out
- User will have the ability to view the holographic
projectiles from a printable augmented reality asymmetric
marker download
• In Conjunction with a Print Media Campaign
- A more tactful solution when using a augmented reality
asymmetric marker print out would be to include the
marker within a print media campaign advertisement.
Print Media Example Video:
Marc Ecko designs inspired by American artist and illustrator Robert
McGinnis are brought to life interactively and further heightened with
a compelling Augmented Reality experience, featuring Lindsay
Lohan as the „Cut & Sew‟ Fall Collection “Digital Muse”.
Mobile Marker Mobile Example Video:
Bring your augmented reality campaign Star Trek
to life via any smartphone, iPhone, or Mobile
iPad device! Augmented
Reality Ad
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7. Let’s Take A Look!
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8. We’ve taken the initiative to show you how
Nike could possibly use this new cutting
edge technology that will enable online
users to not only view Nike’s 2011 Cold
Weather Gear products but also be able to
hold them in-hand.
See Next Slide for Mock Story Board
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9. 2011 Nike Cold Weather Holiday Campaign Expandable Unit
Multiple Tabs Webcam Streaming Directly in Panel
Print Out or Send Marker to Mobile Phone
See Next Slide for Next Frame
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10. 2011 Nike Cold Weather Holiday Campaign
Multiple Tabs Share/ Data Collection / Instant Email
See Next Slide for Next Frame
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11. 2011 Nike Cold Weather Holiday Campaign
Multiple Tabs Product Scroll
In-Banner Purchase or Click Through to Online Store
Click Here for PDF Mock
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12. Nike also has the ability to use the user’s head
as the marker!
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13. Clickable Examples:
**Webcam Needed**
Banner
Panel 1
Panel 2
Panel 3
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14. Suggestion #2:
Utilizing PC internal microphone for users to physically interact
with your campaign.
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15. Clickable Example:
Forced Video!
Interactive Animation!
Expandable Wide Screen Imagery!
Bringing the Message to Life with Sound!
Multiple Panels to Interact With!
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16. Questions?
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