The document discusses Indy Mogul, a filmmaking network for the YouTube generation. It provides an overview of Indy Mogul's popular shows such as Backyard FX and Beyond the Trailer which have millions of views. The document also outlines Indy Mogul's large and loyal audience as well as sponsorship and advertising opportunities for brands, including case studies of campaigns for Death Race and Friday the 13th. Standard media placements on Indy Mogul's website and YouTube channel are also presented.

1. Indy Mogul
Filmmaking for the YouTube generation.

2. Film and Movies
One of the leading categories in online video.
 Film & Animation represents one  The millions of movie buffs and
of the most popular and highly filmmaking fans online are
viewed categories in web video, dedicated, loyal, socially
from trailers, movie news and networked, and highly interested
reviews to short films and how- in original web programming.
tos.
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3. Indy Mogul
The first network for the YouTube generation.
 Backyard FX  Beyond the Trailer
 BFX Original  Reel Good Show
Shorts
 Indy Mogul is leading the next generation of filmmakers to take over
Hollywood, one blood-squirting fake axe at a time. With three Webby
Awards and a first-ever Streamy Award for Best Visual Effects, Indy Mogul
has established itself as one of the premier movie brands on the web, with
a loyal audience of young, highly engaged fans, from movie buffs to
aspiring auteurs.
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4. Viewership
One of the largest and most loyal
audiences on the web.
 Over 48 million views to date, 3.3 million average monthly video views, 1.8
million average unique viewers, 9.5 million monthly brand impressions, and
134,000 subscribers.
 Available on every popular web destination.
 Profiled by major media outlets including CNN, Mediaweek, and Yahoo!’s
“People of the Web” series.
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 Winner of three Webby Awards and a first-ever Streamy Award.
 Regularly featured on top portal sites (YouTube, Yahoo, iTunes) by their 4
editorial staff.

5. Sponsorship Opportunities
Brand integration, pre-roll, & rich media
Text  Interstitials, hosted promos and
sponsorship bumpers.
 Host mentions to deliver key brand
messaging.
 Scripted brand integration and
sponsored segments.
 Site skinning and sponsored web
content.
 Coordinated in-video overlay and
display media.
 Indy Mogul offers multiple forms of deep brand integration opportunities in
which the shows weave brand messages and product mentions into themed
episodes, show segments and promotional interstitials. Integrations feature
the show’s on-camera hosts, including Erik Beck, Bobby Miller and Grace
Randolph, and are produced by our show creators in the same aesthetic.
 Customized video themed around the brand is coordinated with rich media
5 | Indy Mogul banners that run across Indy Mogul, cross-promoted on relevant Next New
Networks sites and YouTube channels.

6. Programming Lineup
Hit series on Indy Mogul.

7. Backyard FX
Filmmaking for the YouTube generation.
 Indy Mogul’s most popular show, profiled by major media outlets including
CNN, Mediaweek, and Yahoo!’s “People on the Web” series. Zero-budget
effects guru Erik Beck features a new “ingenious and eminently
cheap” (NewTeeVee) effect every week, then shows off the “remarkably
realistic” results (The Wall Street Journal). Regular segments also profile top
Hollywood FX shops and highlight thousands of viewer-contributed films.
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8. BFX Original Shorts
Filmmaking for the YouTube generation.
 Once Erik has shown fans how to recreate the effect in Monday’s
episodes of BFX Build, they can tune in Tuesdays for BFX Original
Shorts featuring the effect in action. Popular BFX Shorts have
included Harry Potter makeup effects, Star Wars light sabers and
the Rorschach mask from Watchmen.
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9. Reel Good Show
with Bobby Miller
 Webby People’s Voice winner Bobby Miller hosts a new variety talk show
about film and pop culture—it’s The Tonight Show meets the Sundance
Channel.
 Guests on the series have included Meme Molly, Eugene Mirman, Sam
Reich, Lloyd Kaufman, Casey Margolis, and Obama Girl.
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10. Beyond the Trailer
with Grace Randolph
 Grace Randolph takes viewers from the comfort of their own desktops to
the movies every weekend with her roundup of Hollywood’s latest offerings
— and what the fans really think.
 Regularly spotlighted on the web by editors across the web.
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11. Case Studies

12. Case Study: Death Race
RON sponsorship by Universal Pictures’ Death Race
Objective:
 Generate awareness for the release of Universalʼs movie
“Death Race” in a wide-reaching campaign, led by Next
New Networkʼs top Internet talent.
Solution:
 Universal Pictures partnership to develop sponsorship
campaign composed of 5-second sponsor bumpers, 30-
second mid-roll video ad trailers surrounded by in-
programming host mentions.
 Anchored within network websites and super-distributed
to partner platforms including YouTube, iTunes, Yahoo!,
and AOL.
 Surrounded media coordinated with in-stream ads
included standard leaderboard and companion banners,
and YouTubeʼs in-video overlay and companion banner
units.
Results:
 Over 6 million brand impressions delivered across five
networks and multiple video partner platforms.
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13. Case Studies
Indy Mogul, sponsored by Warner Bros’ Friday the 13th
Objective:
 Drive awareness for the release of latest installment of the
popular Warner Bros horror franchise in a deeply
integrated campaign.
Solution:
 MediaCom partnership to develop cross-network
promotional campaign: “Jason Month” takes over our
shows for weeks leading up to the movieʼs release.
 Indy Mogul shows integrated “Jason Month” into
programming:
 Backyard FX recreated the “axe in the back” effect
 Special edition of Best Short Films in the World
integrated a Jason and Bobby Miller storyline
 Beyond The Trailerʼs Grace Randolph presented an
episode recapping the Friday the 13th franchise
 Cross-promotional media on Next New Networks sites and
YouTube in-video overlay and companion banner.
Results: 13 | Indy Mogul
 Delivered over 4 million brand impressions in under two
weeks.

14. Standard Media
Placements

15. Homepage Media
Placements
‣ Leaderboard 728x90
Leaderboard 728x90 ‣ Large rectangle 300x250
Large Rectangle
300x250
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16. Watch Page Media
Placements
‣ Leaderboard 728x90
Leaderboard 728x90 ‣ Large rectangle 300x250
‣ In-video Overlay 480x70
Large Rectangle
300x250
In-video Overlay 480x70
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17. Watch Page Media
Placements
‣ Leaderboard 728x90
Leaderboard 728x90 ‣ Large Rectangle 300x250
‣ In-Stream Video Ad Units:
Sponsorship Bumper Pre-Roll
Large Rectangle
In-stream Video Ad Units 300x250
Sponsorship Bumper Pre-roll
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18. YouTube Media
Placements
‣ Showcase your message in a trusted
environment - wrapped around Next
New Networks programming.
‣ Key ad products: 480x70 in-video
overlay, 300x250 companion banner,
OR :15 pre-roll with 300x60 companion
In-Stream Video Ad Units Large Rectangle banner on Next New Networks content
Sponsorship Bumper Pre-roll 300x250 watch pages on YouTube.
‣ YouTube ad products, combined with in-
stream video ad units offer a unique
brand integrated platform.
In-video Overlay
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19. IndyMogul.com Site
Skinning
‣ Indy Mogul branded network page.
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