Video Marketing is not a new term in marketing world but it has made marketing more easier and user friendly it helps engage customers. Generate ROI and has been made cost friendly.

1. DIGITALMARKETING
V I D E O M A R K E T I N G
WAHAJ BUTT

2. VIDEO
MARKETING
Video marketing is the new trend in digital
marketing. An estimated 3.37 billion internet
users were consuming video content in 2022.
Online videos have an audience reach of
92% worldwide. Brands prefer to market
their merchandise through videos.
Since 2022 B2B companies have preferred
video marketing for their products. The
importance of videos in marketing is
acknowledged by marketers worldwide.
A video is a lot more useful in marketing the
product. It helps to share the details of the
product as well as the business.
It has proven to be one of the most effective
ways to increase sales. The video marketing
strategy effectively educates the customers
about your products, generates leads, and helps
convince customers to convert to your brand.

3. The idea of video marketing isn’t new. It’s all
about how you present the video. It’s about how
you engage your audience. It is on the other
hand cost-effective in the modern era. People are
able to shoot high-quality videos using just their
smartphones. Some people still might find it
difficult as editing the video might not be that
simple. There is a solution to every problem in
this fast-growing technology era. Technology
has made it easier for people to even edit their
videos.
VIDEOMARKETING

4. VIDEO
MARKETING
Video Editing Software
There are multiple free or paid video editing software
available on the internet such as; Filmora, Adobe After
Effects, Movavi, Adobe Premiere Pro etc. You can choose
any according to your convenience.
Before you start marketing your
products through videos, you must
understand the whole process. It might
sound easy but it has much more to it.
Video marketing is not just picking up
the phone, filming the product, and
uploading. You have to understand your
audience. You have to understand all the
social media platforms. You have to
make a proper strategy.

5. IMPORTANCE
OFVIDEO
MARKETING
First of all, with the increase in smartphone
usage watching videos have become easier.
With the launch of platforms like YouTube and
TikTok, people have started preferring video
content.
Video marketing boosts search engine
optimization and increases conversion and
sales. Websites experience a boost in search
engines once they add a video. It helps
increase the quality of their websites and
people tend to spend more time on their
website.
Video marketing appeals to all smartphone
users. It increases your reach to customers.
Video marketing helps you to educate your
customer about your products. It helps build
seller and customer trust. It increases
goodwill.

6. CREATING
STRATEGY
Now, that you know the importance of video
marketing, the next step is to create a strategy.
1. Choose your target audience and research
where they spend most of their time.
2. Connect with stakeholders to align on a
plan for the video.
3. Set a timeline and budget for your video.
4. Choose the best platform to distribute
your video.
5. Develop messaging and choose the right
types of videos for your audience.
6. Decide which metrics you want to track
and how you will measure success.

7. Once you have made your strategy you can start
marketing your products to a wide audience. With
a wide audience, you can guarantee increased sales
andROI.