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Video in Library Marketing  Case: Kirjastokaista.fi ,[object Object],[object Object]
Before I start… ,[object Object],[object Object],[object Object],[object Object]
Index ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. What is Kirjastokaista.fi?
Libraries.fi:  access to Finnish Library Net Services under one user interface
Kirjastokaista.fi in a nutshell ,[object Object],[object Object],[object Object],[object Object],[object Object],Figures 30th April, 2011: … 369 videos (mostly made by Kirjastokaista) … 829 radio programs (mostly made by Helsinki City Library)
[object Object],[object Object],[object Object]
2. Who are we?
Kirjastokaista staff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Why do we do this?
Targets of Kirjastokaista.fi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4.  The importance of planning
The basis of our work ,[object Object],[object Object],[object Object],[object Object],[object Object]
Program production principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. The importance of transparency and sharing
Examples ,[object Object],[object Object]
6. The importance of co-operation
Some of our partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perspectives on co-operation ,[object Object],[object Object],[object Object],[object Object]
7.  The importance of measuring the impact
Most viewed videos
Your turn: three questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 websites where people come from ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10  Countries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The importance of statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8. Next steps
User Interface Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Development of the programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some interesting topics
9. Some pictures
Photos: Jonas Tana More photos: http://www.flickr.com/photos/librariesfi/ sets/72157626285621092/
Photos: Jonas Tana More photos: http://www.flickr.com/photos/librariesfi/ sets/72157626285621092/
Photos:  Tanja Ojakangas
10. To end up with
To end up with ,[object Object]
Contact information ,[object Object],[object Object],[object Object],[object Object]

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