Social Media and National Libraries
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Event: Metadata and Web 2.0 seminar Organised by: Cataloguing & Indexing Group in Scotland Held on Friday 2nd March at the National Library of Scotland, Edinburgh Presented by: Bryan Christie, National Library of Scotland
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Social Media and National Libraries
- 1. Social Media for National Libraries
- 2. Social media is HUGE
- 5. But is it useful?
- 7. How are we using it?
- 8. Twitter examples Celebrate Shrove Tuesday with a pancake recipe from 1782 http://bit.ly/y1GAR8 Don't forget - only half a mutchkin
- 10. Twitter examples The Massacre of Glencoe took place on this day in 1692. This is the origin order to “put all to the sword” under 70. http://bit.ly/9EJSNe
- 12. Twitter examples It's the Oscars this weekend and Friday's Fun Film shows some rare Scottish success at the Oscars from 1961
- 14. Facebook posting
- 15. Facebook postings - video
- 16. Facebook postings - pictures
- 17. Is it working?
- 18. Twitter followers- last three months
- 21. Tweeting rates
- 22. Facebook : January - November 2011 60000 50000 40000 30000 Page views 20000 10000 0 January May September
- 23. Facebook : January to November 2011 3000 2500 2000 1500 Monthly users 1000 500 0 January May September
- 25. Reach
- 26. Virality
- 27. Engaged users
- 29. Summary • Be active • Be interesting • Be funny (where possible) • Monitor what’s happening • Listen and respond to what people are saying
Editor's Notes
- Facebook now has more than 800 million users – more than the entire population of Europe ( 730 million) 140 million tweets a day – equivalent to 6000 copies of War and Peace. Compares to just 10 million a day a couple of years ago More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. Flickr niow hosts more that 4 billion images and members upload them at a rate of 3000 per minute.
- Some people take it very seriously
- According to a study of 2000 tweets, 40% are useless babble, 38% conversation, 9% pass along value, 6% are self promotioon, 4% spam and 4% news.
- Explain previous policy two to three new updates a week. Fairly random . Mostly plugging events. Informing people of what was going on in the library New strategy – postings more often, trying to have interesting, entertaining content, using it as just another comms vehicle – KEY THING to highlight richness of collections
- A mutchkin was an old Scottish measure of just under a pint
- Tie things in to events elsewhere
- Trying to do the same thing with Facebook postings – using it as a shop window for the treasures on our website and in the Library
- This is the big question. Number of free tools you can use to measure impact – Twitter Counter is one of these
- When took over responsibility for social media in August we had just over 2000 followers , now over 3500.
- Edinburgh City Council was a finalist in the UK Public Sector Digital Awards 2011 for best use of social media for their “Your Library” platform. Includes a library app, Twitter, Facebook etc – all integrated and very good. Benchmark performance against recognised good practice.
- Graphs all going up at similar rate. Is this because of anything we are doing or just the expanding use of Twitter generally? British Library in a different league with 260,000 followers. They are in top few hundred of Twitter users while we’re at 72,000. However last summer we were up around 90,000.
- We have tweeted just over 750 times, the National Library of Wales has over 1700 and National Library of Ireland 9700. Does quality win out over quantity?
- Scotland’s most banned book by George Buchanan dates from 1579 and has a Latin title controversial views about religion and monarchy
- It’s been a learning experience – this was me six months ago.