H.264 is a new video compression standard that provides much more efficient compression than previous standards like MPEG-4 and Motion JPEG. It can reduce file sizes by 50-80% while maintaining the same quality. H.264 supports applications with different bandwidth and latency requirements. It uses various frame types and motion compensation techniques to reduce redundant data between frames. These techniques, along with an improved intra-frame prediction method, allow H.264 to compress video much more efficiently than prior standards.