VicHealth Physical Actitivy Innovation Challenge Rapid Prototype Workshop slides

designing & testing ideas to
GET MORE VICTORIANS ACTIVE
rapid PROTOTYPE
WORKSHOP
#VHinnov

welcome
join the conversation on twitter with
@VicHealth
@DoingSomeGood
#VHinnov
DAVID HOOD
@DavidAHood
JULIAN WATERS-LYNCH
@jwaterslynch
doingsomething
good

why the innovation challenge?
Less than a third of Australians get enough physical activity every
day. While many of us play traditional club sport to keep active, it’s
not the answer for everybody.
Recent trends show that participation is shifting. People are
gravitating towards individual and fitness- based sports. Lifestyle,
adventure and alternative sports are on the increase and people are
choosing to participate in activities such as jogging, aerobics, cycling,
group fitness training, fun runs and even military obstacle courses!
More and more people are looking for flexible, social and less
structured ways to get active. So, let’s give it to them!

what is the innovation challenge?
The VicHealth is looking for new ideas to get more Victorians
physically active.
We’re challenging you to take sport and physical activity in a
new direction.
You could share in a pool of $400,000 in start-up funding to
test your big idea and make a big impact.
challenge.vichealth.vic.gov.au

what are VicHealth looking for?
Ideas that address the following criteria:
1. Get more people physically active
2. Point of difference: be clever, timely and unique.
3. Equity: reach the hard to reach and move the hard to move.
4. Scalability: able to be expanded, upscaled or transferred
5. Sustainability: will be able to stand on its own two feet.
6. Partners: recruited a project team that brings a unique perspective
7. Sharable: documented your project so we can share it online
8. Ready to roll!: must be able to test within 12 months

FUTURES JAMThe future of sport & physical activity:
Understanding trends & market opportunities
#VHinnov
review

shaping great ideas
Start with
why
Why are you doing this? What do you believe you can change? What do
you believe you can make different/better/easier? What do you believe is
possible?
Build your understanding
of the context
1 What is the current situation? Who does it impact? What is it’s impact on
people, the planet, the economy? What are the possible causes? Observe.
Listen. Learn. Enquire.
Identify your target
audience
Who are you designing your service or product for? Be speciﬁc. Who
believe’s what you believe? It’s not everybody.
Get to know your target
audience
3 Seek to understand their needs and aspirations, what motivates them and
their challenges. Develop user personas and user journeys to provide
valuable insights.
Identify the problem you
are solving
How does your idea help your target audience to get what they need or
what they value? How does it help them to overcome challenges and
barriers?
Prototype and
test ideas
Gain insights into customers’ needs by designing and deploying the
smallest amount of functionality possible (AKA your minimum viable
product/service). Evolve the solution based on insights provided by
engaged early adopters.
1
2
3
4
5
6

why use a human-centred design approach?
“Because it can help your organization connect better with
the people you serve. It can transform data into actionable
ideas. It can help you to see new opportunities. It can help to
increase the speed and effectiveness of creating new
solutions.”
!
http://www.ideo.com/work/human-centered-design-toolkit/

THE FUTURE OF AUSTRALIAN SPORT
SIX MEGATRENDS SHAPING THE SPORTS SECTOR

trends:
themes & drivers TECHNOLOGY
ORGANISATION
TRIBES & TRUST
EXPERIENCE
now

MARKET SEGMENTATION STUDY
AUSTRALIAN SPORTS COMMISSION

design thinkinggrowing understanding &
Gaining insightswith personas

games & gamification for health & fitness

Health
&
fitness
tracking
app

+

Wearable
Technology

+

Health
&
Fitness
training
&
advice

=
BodyWise
Bodywiseapp.com

@MrMikeHalligan

@BodyWiseApp

"Lean Startup" is a system for developing
a business, product or service in the most
efﬁcient way possible to reduce the risk
of failure.
It is an approach that treats all ideas as
having assumptions (or hypotheses) that
must be validated by rapid
experimentation in the marketplace. The
approach relies on scientiﬁc
experimentation, iterative product
releases, and customers feedback to
generate validated learning.

The key is to identify
assumptions - would
people actually buy or do
this? Not by building the
whole product, but by
building a Minimum
Viable Product (MVP).
One of the most important
of these hypotheses is
always: what will the
customer care about?

1. Be present. 
Focus on what you’re doing right now and pay
attention to every aspect of what you’re doing: to your
body, your senses, your thoughts.
2. Accept everything as an offer. 
Receive thoughts, ideas, questions or comments of
others as a gift.
3. There are no mistakes. 
Only invitations into a new level of creativity: breaking
patterns and allowing new ones to emerge.
4. Make everyone else look good.  
You do not have to defend or justify yourself or your
position - others will do that for you and you do that
for others.
5. Be changed by what is said. 
Accept your reaction as an opportunity to take a new
or expanded perspective to inspire new ideas.
6. Keep the energy going. 
No matter what is given, or what happens, accept it
and keep moving.
7. Serve the good of the whole. 
Always carry the question, "How can I best serve this
situation?"
8. Yes and ...  
Fully accept what is happening and what is being
offered, and add a NEW piece of information - that is
what allows it to be adaptive, move forward and stay
generative.
Inspired by 7 Basic Improv Principles with thanks to Michelle James (creativeemergence.com)
creative jammin’ principles

http://dthsg.com/what-is-design-thinking/

the ﬁve phases of
design thinking
http://thinkingofdesign.blogspot.com.au/

http://hci.stanford.edu/dschool/resources/design-process/readable.html

“If I had an hour to
solve a problem I'd
spend 55 minutes
thinking about the
problem and ﬁve
minutes thinking
about solutions.”

Empathyis not just about walking 
in another's shoes.
!
First you must
remove your own.

EMPATHY MAP
What am I seeing?
What am I saying & doing?
What am I hearing?
How am I thinking
& feeling?
Pain Gain
Fears | Frustrations | Obstacles Wants/Needs | Measures of Success
Persona:
http://www.gamestorming.com/core-games/empathy-mapping/

EMPATHY MAP
What do I see?
What do I say and do?
What do I hear?
How do I feel?
Pain Gain
Fears | Frustrations | Obstacles Wants/Needs | Measures of Success
Persona:AngelaSchwindt(SidelinedSporster)

where do you have space
in your day?

I do…
Morning Noon Evening Night
A day in the life of:
Activity
Opportunity

I do…
Activity
Opportunity
Morning Noon Evening Night
A day in the life of: Angela Schwindt (Sidelined Sporster)

grind it
out
tiny
habits
“The key is help them take baby steps”
http://www.behaviormodel.org/

After I [existing habit]
I will [new tiny behaviour]
And then [celebrate]
tiny habit
Formula
http://tinyhabits.com/

THE FUTURE OF AUSTRALIAN SPORT
SIX MEGATRENDS SHAPING THE SPORTS SECTOR
Probable
Plausible
Preferable
Possible

“The more people are
locked into committed &
contracted activities the
more time fragmented they
become. Consequently they
seek, often serendipitous,
opportunities to play or
watch sport that ﬁt into a
busy schedule.”

1. A PERFECT FIT
Participation rates in aerobics, running, walking, along
with gym membership, have all risen sharply over the
past decade while participation rates for many
organised sports have held constant or declined.
People are increasingly playing sport to get fit, rather
than getting fit to play sport.
For such people the notion of winning is changing.
They are more concerned with beating a personal
time or fitness target than beating a competitor.

“Adventure sports provide
people with an opportunity
to break free”

The rise of lifestyle, adventure and alternative sports which are
particularly popular with younger generations. These sports
typically involve complex, advanced skills and have some
element of inherent danger and/or thrill seeking.
They are also characterised by a strong lifestyle element and
participants often obtain cultural self-identity and self-
expression through these sports. These sports are likely to
attract participants through generational change and greater
awareness via online content (e.g. YouTube, Facebook, Twitter).
There is strong viewer demand for extreme sports videos on
the internet and television. These sports are also ﬁnding their
way into the Olympic Games with the most recent addition
being BMX cycling introduced at the 2008 Beijing Olympics.
International associations for skateboarding and rock climbing
are making substantial efforts to have these included as
Olympic sports in the future.
2. FROM EXTREME TO MAINSTREAM

“The Homeless World Cup really
changed my life and introduced me to a
whole new culture and whole new
world.”

The broader beneﬁts of sport are being increasingly
recognised by governments, companies and
communities. Sport can help achieve mental and physical
health, crime prevention, social development and
international cooperation objectives.
Sport for children and adults is an effective means of
helping to reduce the rising rates of obesity and chronic
illness. If managed appropriately, it can be an effective
mechanism to help achieve social inclusion for
marginalised groups and reduce crime rates.
Sport can also build bridges to other countries and
achieve overseas aid, peace, development and foreign
policy objectives.
3. MORE THAN JUST SPORT

“It's not the disability that deﬁnes you; its how
you deal with the challenges the disability
presents you with. We have an obligation to
the abilities we DO have, not the disability”

Currently 14% of Australians are over 65. This is
forecast to reach 25% by 2056.
!
18.5% of Australians have a disability and 52% of
people over 60 have a disability.
!
25% of Australians are foreign-born and Australia
will become more multicultural in the future.
Different cultures have different sporting
preferences and recreation habits.
!
This will change the types of sports we play and
how we play them. To retain strong participation
rates, sports of the future will need to cater for
senior citizens.
4. EVERYBODY’S GAME

developing prototypes
A prototype is:
• a simple simulation of the experience of a new product or service that a user
can interact with
• a mockup that makes an idea tangible and real
Prototyping:
• serves to provide speciﬁcations for a real, working system rather than a
theoretical one
• provides a way to help surface questions about the desirability, usability, and
feasibility of your idea
• helps to spot problems
• allows designers to fail early (rather than a product or service to fail later)
• saves money and tim

Iteratively making
and testing a series
of prototypes can
help you gain a
deeper
understanding of
your users and help
you refine your
solutions.

why rapid prototyping?
• design and test concepts (MVP) quickly and effectively
• taps into knowledge, skills and insights of whole team and
larger groups
• builds capability to work openly and collaboratively
• forces creativity with constraints
• straightforward
• dynamic
• fun

rapid
PROTOTYPing
1ST
DESIGN
Start with
the basics
1ST
TEST
Test your
concept
with others
2ND
DESIGN
Reﬁne your
concept
2ND
TEST
Test your
ﬁnal
concept
15
min
10
min
10
min
10
min
10
min
pitch
design
Prepare
your pitch

how might we
get more Victorians
physically active?

the design challenge
• How might we make it easier or more fun for people to get
active?
• How might we enable them to achieve their goals through
regular activity?
• What else do they value that they might get through
physical activity?
• How might we help them to overcome obstacles and
challenges to getting active?

applying for the innovation challenge?
Think about:
1. How will your idea get more people physically active?
2. How is it different to anything else out there?
3. How are you taking advantage of market trends?
4. Who will you recruit to be on your project team?
5. How will your project be sustainable in time?

rapid
PROTOTYPing
1ST
DESIGN
Start with
the basics
1ST
TEST
Test your
concept with
others
2ND
DESIGN
Reﬁne your
concept
2ND
TEST
Test your
ﬁnal concept
15
min
10
min
10
min
10
min
10
min
pitch
design
Prepare
your pitch

1. KEEP IT SIMPLE
2. You don’t have to think of everything.
3. Focus on your market segment and the insights from your
persona.
4. What problem are you solving for them and what value is
your idea to them.
5. Be able to explain your idea quickly and simply.
6. Asign roles. Who’s the scribe? The designer? The user?
7. Test internally as you go…
round one: design
15
min

1. You have 10 minutes to explain your idea to  
members of other teams.
2. Your team mates will split up and go to other tables  
and hear about the idea they’ve come up with.
Things to consider:
1. Is the idea engaging? Can you see where it would create
value for the target audience?
2. Is it easy to get? What was hard to understand?
3. What smart things have other teams done that you can
steal?
round one: test
10
min

1. Incorporate feedback and ideas from people 
who came to your table. Share it with your team  
mates.
2. Incorporate what your team mates have learned from
other teams.
3. Start to reﬁne and develop different elements  
of your idea. How do people access your product 
or service? How do they ﬁnd out about it? How does 
your persona feel when they use it? What do they love
about it?
round two: design
10
min

1. You have another 10 minutes to explain your 
idea to members of other teams.
2. Your team mates will split up again and go to other tables  
and see how other the team’s ideas have developed.
Things to consider:
1. How will this idea get more people physically active?
3. How are they taking advantage of market trends?
4. How will this project be sustainable in time?
round two: test
10
min

1. Your pitch is allowed to be up to 2 minutes long.
2. Decide on a name for your product/service/ 
campaign.
3. Identify the problem you’re solving.
4. Identify your target audience and the value you’re creating for
them (why they’re going to love it).
5. Explain how it works - your target audience and other key
stakeholders need to understand.
6. Decide on the format. A standard sales pitch, a demonstration
or a story board of your user journey?
pitch design
10
min

what makes a great pitch?
1. Start with why.
1. What’s the problem you’re solving.?
2. Why is it important?
3. What’s the impact? Use memorable facts, ﬁgures, anecdotes and
metaphors.
2. What’s your solution?
3. Who’s your audience?
4. What do they value?
5. How is your idea different from others out there?

what makes a great pitch?
6. Who are you partnering with?
7. What are you building on that already exists?
8. Where are you in the stage of implementing your idea?
9. What do you need to take the next step?
10. How can we help you get there? What would you like us to do?
11. Share your passion.
12. Finish with your tagline.

the 30 second pitch
http://techcrunch.com/2010/11/03/madlibs-pitch-adeo-ressi-founder-institute/
[We/my organisation/project] is
developing a [deﬁned offering] to
help [target audience] to
[solve a problem] with
[secret sauce].

applying for the innovation challenge
Think about:
1. How will your idea get more people physically active?
3. How are you taking advantage of market trends?
4. Who will you recruit to be on your project team?
5. How will your project be sustainable in time?

Stage 1: Produce and submit your video pitch
Two minute pitch videos to be submitted by Friday 29 August
Videos will be reviewed by a VicHealth shortlisting committee.
Stage 2: Shortlisted pitches will develop a business plan
Pitches to be shortlisted (week of) Monday 1 September.
If your idea is shortlisted, you will be asked to develop a simple business plan to
explore your idea in more detail (week of) Monday 8 September.
Stage 3: Present to an Assessment Panel
Shortlisted applicants will then be invited to present to an assessment panel on
Tuesday 30 September.
http://challenge.vichealth.vic.gov.au/about.html

• Don’t worry about the quality of your video, VicHealth will
be assessing the quality of the idea, not the quality of the
footage.
• VicHealth do not expect you to develop professional quality
videos. Make it cheap and cheerful. Just talk to a camera.
You can even record yourself on your smart phone!
challenge.vichealth.vic.gov.au

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