Doing Something Good slides from VicHealth Innovation Challenge - Alcohol: Ideas Jam.
Doing Something Good are working with VicHealth to help those interested in taking on the Innovation Challenge Alcohol to develop their big ideas and build their capability to make a real impact.
The Innovation Challenge – Alcohol: Ideas Jam was a one day practical, outcomes-driven workshop for participants to:
> explore key trends and identify opportunities
> discover socially innovative initiatives and approaches already making a difference
> develop an understanding of the needs and motivations of your target audience
Rapid Prototyping
> help you develop their pitch and design a prototype
> learn about and apply the principles and practices of design thinking and Lean Startup to develop and test their idea
We covered the principles of developing innovative ideas with impact, and how to apply these processes to the development of ideas for the Innovation Challenge: Alcohol. Methodologies used included Design Thinking, Lean Startup and Rapid Prototyping.
Read more about the Ideas Jam at http://doingsomethinggood.com.au/vichealth-innovation-challenge-alcohol-ideas-jam/
Find out more about the VicHealth Innovation Challenge Alcohol at http://www.vichealth.vic.gov.au/Programs-and-Projects/Alcohol-Misuse/Programs/Innovation-Challenge.aspx#.VGGMiFOUdqY
ResolveTO - Dr. Andrew Maxwell: Corporate Innovation StageResolveTO
Dr. Maxwell has not met a senior leader in an organization who did not list innovation as a priority. Yet most struggle to increase the level of innovation activity in their organizations. Based on 15 years of research, he has observed that this is often because they focus on innovating, without first understanding and removing the barriers that stifle innovation. During this presentation, Dr. Maxwell will share and show you how to apply his unique Behavioural Trust Framework® (BTF), which you will be free use in your organization after the conference. He has found that leaders who use this framework to diagnose and address innovation barriers are able to rapidly increase innovation activities in their organizations.
UXWeek 2015 - Designing for Behavior ChangeStephen Wendel
These are the full slides from my 3.5 hour workshops at UX Week 2015 - on how to design products that use behavioral economics and psychology to overcome obstacles and help users take action.
Book summary of 8 steps to innovation—going from jugaad to excellenceSuryanaryanan Suri
This is a book summary to facilitate those who are interested to bring innovative culture in their organisations. I strongly advice them to read the original book.
We are proud to announce our 37th Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,500+ innovation-related articles.
ResolveTO - Dr. Andrew Maxwell: Corporate Innovation StageResolveTO
Dr. Maxwell has not met a senior leader in an organization who did not list innovation as a priority. Yet most struggle to increase the level of innovation activity in their organizations. Based on 15 years of research, he has observed that this is often because they focus on innovating, without first understanding and removing the barriers that stifle innovation. During this presentation, Dr. Maxwell will share and show you how to apply his unique Behavioural Trust Framework® (BTF), which you will be free use in your organization after the conference. He has found that leaders who use this framework to diagnose and address innovation barriers are able to rapidly increase innovation activities in their organizations.
UXWeek 2015 - Designing for Behavior ChangeStephen Wendel
These are the full slides from my 3.5 hour workshops at UX Week 2015 - on how to design products that use behavioral economics and psychology to overcome obstacles and help users take action.
Book summary of 8 steps to innovation—going from jugaad to excellenceSuryanaryanan Suri
This is a book summary to facilitate those who are interested to bring innovative culture in their organisations. I strongly advice them to read the original book.
We are proud to announce our 37th Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,500+ innovation-related articles.
Bilbao Innovation Park in collaboration with Oberri and the Global Innovation Academy has organized this training on Innovation and Design Thinking in Health, Healthcare and Wellness. Dates are 1-3 July 2012 and it will take place in Bilbao.
An overview of how change works, and what can be done to accelerate transformational change in an industry. Created for the Openlab Workshop, December 1-2, 2015 in Washington, DC.
A look at how behavioral science is being used in businesses around the world -- based on the new Behavioral Teams survey. We examine the key opportunities (including job opportunities) and the challenges, especially ethical challenges, facing the field.
Future Proof Design and the Platform Design CanvasSimone Cicero
This presentation was given as an introduction of a workshop on the platform design canvas during the Barcelona Design Thinking Week at the Elisava Design and Engineering School.
The objective of the canvas is to help people design Platforms and Ecosystems not only one shot, one feature, linear products.
The canvas itself is derived by the Business Model Canvas of which it tries to overcome the limitations when applied in Platform Design.
The Platform Design Canvas is currently in Live Edit here http://goo.gl/wz615
Context post: http://meedabyte.com/2013/06/26/the-platform-design-canvas-a-tool-for-business-design/
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
Is it enough to design for a great patient experience, improved health outcomes, and overall cost reductions in health care? While incentives may soon change, the idea of data-driven solutions to improve health care is not a new one. Yet why have technological solutions so frequently fail on all three of the triple aims? We need to be able to ask deeper questions, and experiment with more humanistic approaches.
Looking at specific interaction examples from incumbents and startups in health tech, I will contrast the current approaches for data-driven solution development, and how they fall short at the moment of interaction. Incumbents deploy top down approaches that comply with regulation, and meet the needs of payers and providers, but famously fail to deliver engaging patient and practitioner experiences. New entrants want to disrupt the entire system, but often struggle to understand deep unmet patient needs, and how to demonstrate evidence-based outcomes.
For each solution born onto the health tech scene, can we ask: Are patient’s lives enhanced by the addition of data? Do doctors become more wise? Do nurses feel more empowered? Do spouses know how to effectively intervene? Do adult children of aging parents get more time in their overly stretched days? And do these collective interactions actually result in improved population health?
This talk will outline an approach to design for a higher aim and enhance the lives of everyone who seeks care from the health care system.
The Creative Activist Toolkit is a series of PDF booklets designed to help today’s youth impact the world through creativity and social entrepreneurship. Produced by the Global Youth Fund and the Creative Visions Foundation, the toolkit chapters are offered free to download. Email us if you would like to contribute a chapter. This chapter helps young changemakers create measurable change - so they can demonstrate their impact for funders, supporters and themselves..
Our customer success agent Nadia put together this handy Interactive Challenge Guide for you, our AdvocateHub VIPs! Get tips and ideas on how to run your advocacy marketing campaigns to mobilize your brand advocates.
Presentation by NESTA on Designing and Prototyping made at the OECD Conferenc...OECD Governance
This presentation by Brenton Caffin, Sonja Dahl and Bas Leurs (Nesta), was made at the OECD conference on Innovating the Public Sector: From Ideas to Impact (12-13 November 2014). For more information visit the OECD Observatory of Public Sector Innovation: https://www.oecd.org/governance/observatory-public-sector-innovation/events/.
Bilbao Innovation Park in collaboration with Oberri and the Global Innovation Academy has organized this training on Innovation and Design Thinking in Health, Healthcare and Wellness. Dates are 1-3 July 2012 and it will take place in Bilbao.
An overview of how change works, and what can be done to accelerate transformational change in an industry. Created for the Openlab Workshop, December 1-2, 2015 in Washington, DC.
A look at how behavioral science is being used in businesses around the world -- based on the new Behavioral Teams survey. We examine the key opportunities (including job opportunities) and the challenges, especially ethical challenges, facing the field.
Future Proof Design and the Platform Design CanvasSimone Cicero
This presentation was given as an introduction of a workshop on the platform design canvas during the Barcelona Design Thinking Week at the Elisava Design and Engineering School.
The objective of the canvas is to help people design Platforms and Ecosystems not only one shot, one feature, linear products.
The canvas itself is derived by the Business Model Canvas of which it tries to overcome the limitations when applied in Platform Design.
The Platform Design Canvas is currently in Live Edit here http://goo.gl/wz615
Context post: http://meedabyte.com/2013/06/26/the-platform-design-canvas-a-tool-for-business-design/
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
Is it enough to design for a great patient experience, improved health outcomes, and overall cost reductions in health care? While incentives may soon change, the idea of data-driven solutions to improve health care is not a new one. Yet why have technological solutions so frequently fail on all three of the triple aims? We need to be able to ask deeper questions, and experiment with more humanistic approaches.
Looking at specific interaction examples from incumbents and startups in health tech, I will contrast the current approaches for data-driven solution development, and how they fall short at the moment of interaction. Incumbents deploy top down approaches that comply with regulation, and meet the needs of payers and providers, but famously fail to deliver engaging patient and practitioner experiences. New entrants want to disrupt the entire system, but often struggle to understand deep unmet patient needs, and how to demonstrate evidence-based outcomes.
For each solution born onto the health tech scene, can we ask: Are patient’s lives enhanced by the addition of data? Do doctors become more wise? Do nurses feel more empowered? Do spouses know how to effectively intervene? Do adult children of aging parents get more time in their overly stretched days? And do these collective interactions actually result in improved population health?
This talk will outline an approach to design for a higher aim and enhance the lives of everyone who seeks care from the health care system.
The Creative Activist Toolkit is a series of PDF booklets designed to help today’s youth impact the world through creativity and social entrepreneurship. Produced by the Global Youth Fund and the Creative Visions Foundation, the toolkit chapters are offered free to download. Email us if you would like to contribute a chapter. This chapter helps young changemakers create measurable change - so they can demonstrate their impact for funders, supporters and themselves..
Our customer success agent Nadia put together this handy Interactive Challenge Guide for you, our AdvocateHub VIPs! Get tips and ideas on how to run your advocacy marketing campaigns to mobilize your brand advocates.
Presentation by NESTA on Designing and Prototyping made at the OECD Conferenc...OECD Governance
This presentation by Brenton Caffin, Sonja Dahl and Bas Leurs (Nesta), was made at the OECD conference on Innovating the Public Sector: From Ideas to Impact (12-13 November 2014). For more information visit the OECD Observatory of Public Sector Innovation: https://www.oecd.org/governance/observatory-public-sector-innovation/events/.
Structured Ideation and Design Thinkinggaylecurtis
At the heart of a design thinking process is ideation, the capability for generating and relating ideas.
Brainstorming is a frequently practiced form of ideation, and this presentation describes the four rules of classic brainstorming. It also gives guidance for how to structure brainstorm sessions to drive direct and indirect benefits.
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Qual é o desejo dos Seres Humanos extraterrestres para os Seres Humanos da Terra.
15. Hat der einzelne Mensch das Bedürfnis, tatkräftig etwas zu tun, um die Welt zu ändern resp. die Menschen, dann liegt das tatsächlich in seiner Macht, jedoch immer nur in der Form, indem er dem und den Nächsten ein Vorbild ist. Also hat jeder Mensch mit der änderung zum Besseren, Friedlichen, Liebevollen, Freiheitlichen, Fortschrittlichen sowie zum Wissen und zur Weisheit bei sich selbst zu beginnen. Jeder muss bei sich selbst den Anfang machen und sich selbst sowie den Weg zu einem freien und glücklichen Leben entdecken. Erst nur für sich selbst muss jeder Mensch eine optimistische Einstellung gewinnen, und erst daraus ergibt sich jener Fortschritt der Erweiterung, durch den die Nächsten animiert und mitgezogen werden. Und denken die Menschen bewusst in dieser Richtung, dann machen sie die erstaunliche Entdeckung, dass alle Mittel und alle Hoffnungen für ein wahres Fortkommen nur darin bestehen, wenn sie mit allem bei sich selbst beginnen.
15. Se uma pessoa, individualmente, sente a necessidade de ativamente fazer alguma coisa para mudar o mundo, e os seus seres humanos em particular, isto está na verdade dentro de seus poderes, mas somente de maneira tal que ele possa ser um exemplo para os seus semelhantes. Assim cada pessoa possui dentro de si mesma a capacidade de mudar para melhor, rumo á Paz, ao Amor, a Liberdade, ao Progresso, e também rumo ao Conhecimento e a Sabedoria. Cada um deve iniciar, por si próprio, e também descobrir o caminho para uma Vida livre e feliz por si mesmo. Cada pessoa deve, primeiro, adquirir uma atitude otimista somente por si mesmo e, a partir daí, irá iniciar o resultado do progresso da expansão através da qual o seu semelhante será induzido e irá se juntar a ela. E se as pessoas pensarem conscientemente nesta direção, então elas farão a surpreendente descoberta de que todos os meios e toda a esperança para um verdadeiro progresso existe somente quando elas dão inicio a tudo.
VicHealth Innovation Challenge - Alcohol: Lightning Talk Mark Stone, Good SportsDoing Something Good
Doing Something Good collaborated with Vic Health to facilitate a 1 Day Forum that explored ways to shape a better alcohol culture in Victoria.
We bought together researchers, healthcare providers, changemakers, venue owners, youth workers, service design professionals, social entrepreneurs, policy makers, behaviour change specialists, and representatives from organisations working on youth and mental health issues.
The Forum gave participants the opportunity to connect, learn, exchange useful information and provide a space for conversations that matter.
The format incorporated innovative methodologies including World Café and Open Space with an opening keynote presentation and 10 Lightning Talks throughout the day.
Find more on the Discovery & Insights Forum at http://doingsomethinggood.com.au/vichealth-innovation-challenge-alcohol-discovery-insights-forum/
Learn more about the VicHealth Innovation Challenge Alcohol at http://challenge.vichealth.vic.gov.au/challenges/alcohol/
Our slides from the Rapid Prototype with VicHealth Tue 12 August 2014. Participants included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Rapid Prototype Workshop was the second of a two-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through a human-centred design approach, developed personas and prototyped concepts for programs, services and campaigns. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
Making Ideas Happen Workshop for Vicsport as part of their Forward Thinking series for the Victorian community sport sectors. In the workshop we covered:
- what makes a good idea (desirability, feasibility & viability)
- reducing risk by taking the Lean Startup approach
- designing for your target audience
- identifying and testing assumptions and hypotheses
- user research
Discover tips and strategies on how to spread the impact of your research throughour your organization and how to use your insight community as a tool for collaboration.
This deck was first presented at the 2015 Vision Critical Summit.
Doing Something Good facilitated this second event in Vicsport's 'Forward Thinking' series, addressing the changing business of community sport, and innovative approaches to getting more Victorian's physically active through sport.
Innovation in Action on 19 March was a practical workshop aimed at improving the capability of organisations in the community sport sector to be innovative, and generate game-changing ideas simply and quickly.
The Innovation in Action workshop provided participants with an opportunity to:
> Discover how top innovators approach problem solving
> Learn how you can apply cutting edge and easy to use design principles and methodologies to generate innovative ideas for community sport products, services and programs
> Participate in a practical ‘rapid prototyping’ team challenge to design innovative community sport membership models simply and quickly
You have a great idea. You have people who support your idea. Maybe you even have the blessings of your administration or other leaders. But can you make it happen successfully?
In today’s world it is easier than ever to create an idea and push it out to the public. However, today’s heavy competition for attention means an idea must stand out, must be remarkable, must be virus like.
In this presentation I bring what I have learned from my two recent startups and how those lessons can be applied to creating change in your school or organization.
Trends From The Trenches - Mastering the Front and Back End of InnovationAndrea Simon
Healthcare Innovation: Trends From The Trenches
Mastering the Front and Back End of Innovation
Featured Speaker:
Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
In this next webinar, we will be talking about healthcare innovation in three areas:
- Taking data and ideas and envisioning new ways to solve old problems simpler, easier and better.
- Taking these ideas and turning them into testable innovations.
- Building this into a culture of innovation for your institution.
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...Doing Something Good
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
Building Great Innovation Challenges - 1st Edition v3GreenData.IO
What is a great innovation challenge?
Building Great Innovation Challenges answers this question along with:
- What makes innovation programs fail?
- Who is mission critical to innovation challenge program success?
- What are the steps to delivering a challenge and engaging the crowd?
- How can innovation challenges create value for my organization?
- Where can I go to participate in an innovation challenge and try this out?
This is the full slidedeck our 'from Aha! to Eureka' Smartees Webinar, hosted on 26 November 2013 in Rotterdam. The presentation elaborates on what a consumer insight is (and what it is not), how you can mine them and how you can make them impactful for your company, through a variety of business stories. All of this illustrated with client cases from Cloetta and Heinz.
Similar to VicHealth Innovation Challenge - Alcohol: Ideas Jam 2014 (20)
Local Food Launchpad is a seven week accelerator program for products, services, programs, social enterprises, campaigns or community projects that contribute to improving Melbourne's food system and growing Melbourne's food economy.
Local Food Launchpad applications close Friday 22 July. Find out more and apply at http://doingsomethinggood.com.au/local-food-launchpad-2016/
Presented at the Local Food Launchpad launch event on Tue 28 June 2016.
Dr Rachel Carey, from University of Melbourne's Victorian Eco Innovation Lab (VEIL), on the key issues and challenges of Melbourne's food system and the opportunities in developing innovative responses through the Local Food Launchpad with City of Melbourne.
Local Food Launchpad is a seven week accelerator program for products, services, programs, social enterprises, campaigns or community projects that contribute to improving Melbourne's food system and growing Melbourne's food economy.
Local Food Launchpad applications close Friday 22 July. Find out more and apply at http://doingsomethinggood.com.au/local-food-launchpad-2016/
Presented at the Local Food Launchpad launch event on Tue 28 June 2016.
On 17 February 2015, Doing Something Good facilitated a half day Insights and Innovation Lab in partnership with Vicsport and VicHealth to explore the changing business of community sport, and how clubs, associations and other service providers might respond effectively to emerging trends and the needs of Victorians to engage them in sport.
This CoP Start-Up Kit provides a variety of resources useful to people who are interested in sponsoring or starting up a Community of Practice (CoP).
Produced by The Distance Consulting Company. http://www.nickols.us/
Original at http://www.providersedge.com/docs/km_articles/copstartupkit.pdf
VicHealth Innovation Challenge - Alcohol: Discovery and Insights Forum slidesDoing Something Good
Doing Something Good collaborated with Vic Health to facilitate a 1 Day Forum that explored ways to shape a better alcohol culture in Victoria.
We bought together researchers, healthcare providers, changemakers, venue owners, youth workers, service design professionals, social entrepreneurs, policy makers, behaviour change specialists, and representatives from organisations working on youth and mental health issues.
The Forum gave participants the opportunity to connect, learn, exchange useful information and provide a space for conversations that matter.
The format incorporated innovative methodologies including World Café and Open Space with an opening keynote presentation and 10 Lightning Talks throughout the day.
Find more on the Discovery & Insights Forum at http://doingsomethinggood.com.au/vichealth-innovation-challenge-alcohol-discovery-insights-forum/
Learn more about the VicHealth Innovation Challenge Alcohol at http://challenge.vichealth.vic.gov.au/challenges/alcohol/
VicHealth Innovation Challenge - Alcohol: Dr Michael Livingston, University o...Doing Something Good
Doing Something Good collaborated with Vic Health to facilitate a 1 Day Forum that explored ways to shape a better alcohol culture in Victoria.
We bought together researchers, healthcare providers, changemakers, venue owners, youth workers, service design professionals, social entrepreneurs, policy makers, behaviour change specialists, and representatives from organisations working on youth and mental health issues.
The Forum gave participants the opportunity to connect, learn, exchange useful information and provide a space for conversations that matter.
The format incorporated innovative methodologies including World Café and Open Space with an opening keynote presentation and 10 Lightning Talks throughout the day.
Find more on the Discovery & Insights Forum at http://doingsomethinggood.com.au/vichealth-innovation-challenge-alcohol-discovery-insights-forum/
Learn more about the VicHealth Innovation Challenge Alcohol at http://challenge.vichealth.vic.gov.au/challenges/alcohol/
VicHealth Innovation Challenge - Alcohol: Lightning Talk by Sarah Saunders, V...Doing Something Good
Doing Something Good collaborated with Vic Health to facilitate a 1 Day Forum that explored ways to shape a better alcohol culture in Victoria.
We bought together researchers, healthcare providers, changemakers, venue owners, youth workers, service design professionals, social entrepreneurs, policy makers, behaviour change specialists, and representatives from organisations working on youth and mental health issues.
The Forum gave participants the opportunity to connect, learn, exchange useful information and provide a space for conversations that matter.
The format incorporated innovative methodologies including World Café and Open Space with an opening keynote presentation and 10 Lightning Talks throughout the day.
Find more on the Discovery & Insights Forum at http://doingsomethinggood.com.au/vichealth-innovation-challenge-alcohol-discovery-insights-forum/
Learn more about the VicHealth Innovation Challenge Alcohol at http://challenge.vichealth.vic.gov.au/challenges/alcohol/
VicHealth Physical Activity Futures Jam Presentation: Marigo Raftopoulos, Str...Doing Something Good
Marigo Raftopoulos, Director of the Strategic Games Lab on how tapping in to desires can help get people active. http://www.strategicgameslab.com/
From the VicHealth Physical Activity Futures Jam Wed 6 August .Find out more about the VicHealth Physical Activity Innovation Challenge at http://challenge.vichealth.vic.gov.au/
VicHealth Physical Activity Futures Jam Presentation: Homaxi Irani, HeathWall...Doing Something Good
Homaxi Irani, Head of Customer Experience (CX) at HeathWallace, and Lead Trainer in UX at General Assembly, took us through the principles and practice of user-centred design and the importance of designing for user experiences. http://www.heathwallace.com/ https://generalassemb.ly/
VicHealth Physical Activity Futures Jam Presentation: Mike Halligan, BodyWise...Doing Something Good
Mike Halligan, Co-Founder and CEO BodyWise shared the story of the BodyWise App and how they’ve used lean startup principles and personas to build a growing community of over 40,000 users (and growing). http://www.bodywiseapp.com/
From the VicHealth Physical Activity Futures Jam Wed 6 August. Find out more about the VicHealth Physical Activity Innovation Challenge at http://challenge.vichealth.vic.gov.au/
VicHealth Physical Activity Futures Jam Presentation: Jeremy Kann, Tough MudderDoing Something Good
Jeremy Kann, General Manager of Tough Mudder, shared how the unique values and culture of their community of participants has grown the number of challenges to over 60 all around the world. The Tough Mudder Pledge: "I put teamwork and camaraderie before my course time."
VicHealth Physical Activity Innovation Challenge Futures JamDoing Something Good
Our slides from the Futures Jam with VicHealth Wed 6 August 2014. Participants included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Jam was the first of a two-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. We explored trends research from the Australian Sports Commission (ASC) and CSIRO on sport and physical activity, and took a close look at the ASC's recent Market Segmentation Study. Learn more here: http://challenge.vichealth.vic.gov.au/
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Canadian Immigration Tracker March 2024 - Key SlidesAndrew Griffith
Highlights
Permanent Residents decrease along with percentage of TR2PR decline to 52 percent of all Permanent Residents.
March asylum claim data not issued as of May 27 (unusually late). Irregular arrivals remain very small.
Study permit applications experiencing sharp decrease as a result of announced caps over 50 percent compared to February.
Citizenship numbers remain stable.
Slide 3 has the overall numbers and change.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
3. welcome
DAVID HOOD
@DavidAHood
JULIAN WATERS-‐LYNCH
@jwaterslynch
join the conversa<on on twi=er with
@VicHealth
@DoingSomeGood
#VHinnov
doing
something good
4. SCHEDULE
morning a(ernoon
9:30 AM Welcome 1:20 PM Rapid Prototype Team Challenge
9:50 AM Shaping Good Ideas 2:10 PM Pitch Design
10:00 AM Understanding Context -‐ includes
review of Discovery & Insights Forum
2:25 PM AFTERNOON TEA
10:40 AM MORNING TEA 2:45 PM Pitch Delivery
11:00 AM Intro to Human-‐centred Design 3:10 PM Intro to Lean Startup
11:15 AM GeVng to Know Your Audience 3:25 PM IdenYfying AssumpYons & Designing
Lean Experiments
12:10 PM Engaging Your Target Audience 3:50 PM Wrap up & What’s Next
12:35 PM LUNCH 4:00 PM CLOSE
7. why the innovaCon challenge?
VicHealth wants to see a be=er drinking culture in Victoria. One where
people can say no to a drink when they feel like stopping, where drinking
to get drunk isn’t seen as acceptable or normal.
> Almost half (46%) of all Victorians drink in a way that increases their
risk of injury, with this rising to two-‐thirds (67%) for young people aged
16-‐29.
> Alcohol-‐related harms requiring police or medical a=enRon appear to
be increasing in Victoria, with hospitalisaRons involving alcohol up by
33%
> Alcohol is one of the top 10 avoidable causes of disease and death in
Victoria.
8. what is the innovaCon challenge?
The VicHealth InnovaRon Challenge is looking for innovaRve
ideas to help change this drinking culture by either:
• Reducing the amount Victorians drink, parRcularly those
who drink a lot, o[en, or;
• Increasing the acceptability of saying no to a drink, or
drinking a bit less.
There’s a pool of up to $300,000 available in start up funding
for bold new ideas to change the way Victorians drink.
18. creaCve jammin’ principles
1. Be present.
Focus on what you’re doing right now and pay
a=enRon to every aspect of what you’re doing: to your
body, your senses, your thoughts.
2. Accept everything as an offer.
Receive thoughts, ideas, quesRons or comments of
others as a gi[.
3. There are no mistakes.
Only invitaRons into a new level of creaRvity: breaking
pa=erns and allowing new ones to emerge.
4. Make everyone else look good.
You do not have to defend or jusRfy yourself or your
posiRon -‐ others will do that for you and you do that
for others.
5. Be changed by what is said.
Accept your reacRon as an opportunity to take a new
or expanded perspecRve to inspire new ideas.
6. Keep the energy going.
No ma=er what is given, or what happens, accept it
and keep moving.
7. Serve the good of the whole.
Always carry the quesRon, "How can I best serve this
situaRon?"
8. Yes and ...
Fully accept what is happening and what is being
offered, and add a NEW piece of informaRon -‐ that is
what allows it to be adapRve, move forward and stay
generaRve.
Inspired by 7 Basic Improv Principles with thanks to Michelle James (crea<veemergence.com)
20. What brought you here?
What are you currently
working on in relaRon to
alcohol consumpRon?
21. shaping great ideas
Start with
why
Why are you doing this? What is the situaRon you want to change and
why is it important to change? What might change look like? What do
you believe is possible? What is your preferred future?
of the context 1 What is the current situaRon? Who does it impact? What is it’s impact
Build your understanding
on people, the planet, the economy? What are the possible causes?
Observe. Listen. Learn. Enquire.
IdenYfy your target
audience
Who are you designing your service or product for? Be specific. Who
believe’s what you believe? It’s not everybody.
audience 3 Seek to understand their needs and aspiraRons, what moRvates them
Get to know your target
and their challenges. Develop user personas and user journeys to
provide valuable insights.
IdenYfy the problem you
are solving
How does your idea help your target audience to get what they need or
what they value? How does it help them to overcome challenges and
barriers?
Prototype and
test ideas
Gain insights into customers’ needs by designing and deploying the
smallest amount of funcRonality possible (AKA your minimum viable
product/service). Evolve the soluRon based on insights provided by
engaged early adopters.
1
2
3
4
5
6
22.
23. shaping great ideas
Start with
why
Why are you doing this? What is the situaRon you want to change and
why is it important to change? What might change look like? What do
you believe is possible? What is your preferred future?
of the context 1 What is the current situaRon? Who does it impact? What is it’s impact
Build your understanding
on people, the planet, the economy? What are the possible causes?
Observe. Listen. Learn. Enquire.
IdenYfy your target
audience
Who are you designing your service or product for? Be specific. Who
believe’s what you believe? It’s not everybody.
audience 3 Seek to understand their needs and aspiraRons, what moRvates them
Get to know your target
and their challenges. Develop user personas and user journeys to
provide valuable insights.
IdenYfy the problem you
are solving
How does your idea help your target audience to get what they need or
what they value? How does it help them to overcome challenges and
barriers?
Prototype and
test ideas
Gain insights into customers’ needs by designing and deploying the
smallest amount of funcRonality possible (AKA your minimum viable
product/service). Evolve the soluRon based on insights provided by
engaged early adopters.
1
2
3
4
5
6
25. People don’t buy what you do they
buy why you do it. ~ Simon Sinek
26. Excessive alcohol consump?on creates
mul?ple social and health problems for
individuals and society, and is one of the
top 10 avoidable causes of disease and
death in Victoria.
27. The social cost of alcohol-‐related harm in
2007–08 in Victoria was $4.3 billion. This
includes direct costs associated with, for
example, road accidents, health care,
crime and violence, and indirect costs
such as loss of workforce labour and for
educa?on and research resources.
28. While most of us (78% of Australians)
agree that we have a problem with
alcohol, only 25% of drinkers believe
that their drinking behaviour is cause
for concern.
29. shaping great ideas
Start with
why
Why are you doing this? What is the situaRon you want to change and
why is it important to change? What might change look like? What do
you believe is possible? What is your preferred future?
of the context 1 What is the current situaRon? Who does it impact? What is it’s impact
Build your understanding
on people, the planet, the economy? What are the possible causes?
Observe. Listen. Learn. Enquire.
IdenYfy your target
audience
Who are you designing your service or product for? Be specific. Who
believe’s what you believe? It’s not everybody.
audience 3 Seek to understand their needs and aspiraRons, what moRvates them
Get to know your target
and their challenges. Develop user personas and user journeys to
provide valuable insights.
IdenYfy the problem you
are solving
How does your idea help your target audience to get what they need or
what they value? How does it help them to overcome challenges and
barriers?
Prototype and
test ideas
Gain insights into customers’ needs by designing and deploying the
smallest amount of funcRonality possible (AKA your minimum viable
product/service). Evolve the soluRon based on insights provided by
engaged early adopters.
1
2
3
4
5
6
30. what are VicHealth looking for?
Ideas that address the following criteria:
1. Enable a beVer drinking culture: by geong heavy drinkers to drink a li=le
less, or by increasing the acceptability of non and moderate drinking.
2. Point of difference: be clever, Rmely and unique.
3. Equity: reach the hard to reach and move the hard to move.
4. Scalability: able to be expanded, upscaled or transferred
5. Sustainability: will be able to stand on its own two feet.
6. Partners: recruited a project team that brings a unique perspecRve
7. Sharable: documented your project so we can share it online
8. Ready to roll!: must be able to test within 12 months
34. Consumption
Risky drinking by young adults
60
50
40
30
20
10
0
18-24 year olds 25-29 year olds
2001 2004 2007 2010 2013
35. Consumption
But...
60
50
40
30
20
10
0
18-24 year olds 25-29 year olds 40-49 year olds 50-59 year olds 60-69 year olds
2001 2004 2007 2010 2013
36. Harm trends
Generally increasing harm rates over the past decade
(although road injuries and deaths are steady)
70
60
50
40
30
20
10
0
Hospital admissions Ambulance attendances Treatment episodes
Assault Family incidents Emergency Department
2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13
37. Conclusions
Victorian and Australian alcohol trend data provides a
confusing picture:
- Reasonable evidence of harm increases
– Generally stable levels of consumption, which obscure:
• Major reductions in teenage drinking
• Declines in risky drinking, particularly among young adults
• Some slight increases in drinking among older people
– Big shifts in attitudes towards alcohol
Little evidence to explain these changes
– Increased public health presence in media coverage of
alcohol may be driving or reflecting changes in public attitudes
38. Alcohol
Discovery
& Insights
Forum
Drinking Related Lifestyles
Study
Don’t Wag Your
Finger At Me!
Mike Reid, RMIT University
Tony Worsley, Deakin University
Francis Farrelly, RMIT University
Tim Fry, RMIT University
Lisa Farell, RMIT University
Alcohol Discovery & Insights Forum
39. Alcohol
Discovery &
Insights Forum
The spectrum of
acceptable behaviour
Typical
Drinking
normal
behaviour
Consumption of alcohol
Abstaining
extreme, odd &
infrequent
behaviour
Alcohol Discovery & Insights Forum
Getting Drunk
common practice
Binge
Drinking
extreme & "
“a youth issue”
Acceptable behaviour
Only abstinence from alcohol and binge drinking are seen as extreme
behaviours
40. Alcohol
Discovery &
Insights Forum
The Initiator
• Outgoing and the ‘life of the party’!
• Loves to have a drink and let loose!
• Drinks to have fun!
• Gregarious and outgoing and loves
to make things happen – often
encourages others to drink!
• Likes to be a source of information
on alcohol brands, types of drinks
and places to go out!
The Protector
Alcohol Discovery & Insights Forum
The Moderator
!
The Follower
• Fun, social and easy-going!
• Influenced by social and cultural
pressures!
• Tends to join in and go with the
flow!
• Gets swept up in the moment and
enjoyment of social situations
Drinking
Identities &
Characteristics
41. Alcohol
Discovery &
Insights Forum
What drives the Initiators?
Mavenism / Ego
Seeking Self Enhancement
Social expectations
Alcohol Discovery & Insights Forum
Hedonism
Brand loyalty
Coping with Depression
Easy access to alcohol
Cheap Prices
Building Confidence
Question: How can I create fun without using Alcohol as a starting point?
42. Alcohol
Discovery &
Insights Forum
What drives the Followers?
Achievement Values
Cheap Prices
Seeking Self Enhancement
Mavenism / Ego
Alcohol Discovery & Insights Forum
Hedonism
Easy access
Brand loyalty
Question: How can I join in but not be lead astray so easily?
43. Alcohol:
Discovery and Insights
Forum
Acting Inspector Dale HUNTINGTON
Melbourne East Local Area Commander
44. PRESENT:
Large Crowds - Ticketed event – VRC
Small numbers of drunk arrests- media / standards set by VRC /
safe beverage containers- Licensee / Fosters-CUB/ other events
Fights in the crowd- beverage purchasing management controls.
Lack of organising security – expectations/duties – Full support
by VRC - Vicpol
Patron standards of behaviour - High
- World event. Branding of Melbourne
Liquor licensing Controls lax – Stringent bar and point of sale
management structures / RSA officers / Nil BYO
45. Young adults in Melbourne
talking about their ideal state of
intoxication
Sarah MacLean1&2
1 Centre for Heath Equity, University of Melbourne,
Melbourne, Victoria, Australia
2 Centre for Alcohol Policy Research, Turning Point,
Melbourne, Victoria, Australia
46. Most people monitored how they were feeling
to assess how drunk they were
• I get head spins and then like I feel like I’m
gonna throw up. But I don’t throw up then, I
just stop [drinking] (Kara, 19, female, high risk drinker).
• I can sort of just see if I’m starting to feel a bit
more tired. And then I’m like ‘Nah there’s no
point’. I’m not really enjoying [drinking]
anymore so …that’s it (Dragan, 22 male, HRD).
• Sometimes the taste, the taste kind of gets to
me … The taste starts tasting a bit funny for
me. So yeah, I go ‘Oh shit, I’ve drunk too
much now’ (Paul, 23 male).
49. VicHealth Innovation Challenge
Using legislation to change
behaviour: What more is needed?
Liquor Licensing in Victoria
Ms Paula O’Brien, Melbourne Law School
21 October 2014
50. CHANGING THE WAY WE
SELL
ALCOHOL
TO MINIMISE ALCOHOL-RELATED
HARM
59. Open Space
Session topics included:
• designing a campaign for drinking in moderaRon
• a Human-‐centred Design approach to influencing behaviour
• social markeRng and behaviour change alcohol educaRon programs
• how brands design spaces to influence behaviour
• developing a parenRng pack to educate kids about the risks of drinking
63. WORLD CAFÉ
Think about behaviour change
iniRaRves that have helped
influence our culture for the be=er.
64.
65.
66.
67.
68.
69.
70. WORLD CAFÉ
Think about behaviour change iniRaRves that
have helped influence our culture for the
be=er.
1. Which ones were your favourite?
2. What were the qualiRes or characterisRcs
you liked about it? Why?
81. “Understanding what drives binge drinking is
important, but arguably just as crucial is
understanding the deeper rela?onship Victorians
have with alcohol. The public discussion about
alcohol needs to be inclusive, realis?c, empathe?c
and relevant to a broad audience.”
82. Within the present cultural context, drinking less
appears to be difficult for most people to do. There are
very few effec?ve incen?ves for individuals to opt for a
more moderate approach toward alcohol. Ra?onally,
many are able to see the benefits of drinking less, such
as improved health, more money and greater
produc?vity at work. Yet the promise of these benefits
does liXle to reduce drinking. A key factor undermining
the power of these incen?ves to drink less is the lack of
socially acceptable ‘excuses’ to drink less.
83. Our society’s inherent and deeply embedded
drinking culture makes most people feel they need a
specific reason not to drink, rather than a reason to
drink. People need to be armed with a specific
reason for not drinking, or for drinking less, when
out
with friends. Unfortunately, only a few reasons,
such as a medical condi?on, pregnancy or driving,
are socially accepted.
84. Presently, liXle or no posi?ve reinforcement (or culturally
accepted alterna?ve to alcohol) exists for those who
decide not to drink or want to drink less. Modifying
drinking behaviour is hard because our society and culture
provide individuals with very few ‘tools’ and strategies to
enable this behavioural change. Fundraising events such
as Febfast, Dry July and Ocsober, and innova?ons such as
Hello Sunday Morning and Say When, encourage people
to learn more about their drinking, and they support
changes to drinking behaviours.
85. The research suggests an opportunity to promote
and build on these, and to develop alterna?ves to
drinking that are relevant, realis?c and
acknowledge the present culture of drinking in
Victoria.
86.
87. Empathy
is not just about walking
in another's shoes.
First you must
remove your own.
88. what are personas?
Personas are ficRonal representaRons of your target
audience that help you to understand them be=er. Well
thought out and well researched personas make it easier for
you to design and deliver services that meet your target
audience’s specific needs and expectaRons, while addressing
their unique challenges and communicaRng in their language.
The strongest personas are based on market research in
combinaRon with insights gathered through conversaRons,
surveys and interviews with your target audience.
89. developing user personas
•To ensure your personas are accurate representaRons of your users and have the
support of your stakeholders throughout the process, you should:
•Conduct user research: Answer the following quesRons: Who are your users and
why are they using the system? What behaviors, assumpRons, and expectaRons
color their view of the system?
•Condense the research: Look for themes/characterisRcs that are specific,
relevant, and universal to the system and its users.
•Brainstorm: Organize elements into persona groups that represent your target
users. Name or classify each group.
•Refine: Combine and prioriRze the rough personas. Separate them into primary,
secondary, and, if necessary, complementary categories. You should have roughly
3-‐5 personas and their idenRfied characterisRcs.
•Make them realisRc: Develop the appropriate descripRons of each personas
background, moRvaRons, and expectaRons. Do not include a lot of personal
informaRon. Be relevant and serious; humor is not appropriate.
90. Market Segment
Name
Gender
Age
Nationality
Location
Relationship Status
Children
Employer
Position
Income
Background Routine & Behaviour
Goals & Motivations Challenges & Constraints
Ideal Experience
Persona Creator powered by UsabilityTools 1
91.
92. What’s their history in
relaRonship to drinking?
Who and what has shaped
their current behaviour?
What’s their rouRne in
relaRon to socialising and
drinking? Daily, weekly,
monthly, annually?
What are their personal
goals around health,
wellbeing and happiness?
What moRvates them?
What are the challenges
they face to changing their
drinking behaviour? What are
the constraints/barriers?
What sort of experience are
they looking for? What sort
of interacRon do they want
to have with others/you?
What sort of thing might
you expect them to say
about their ideal experience
and why they love it?
93. EMPATHY MAP
Persona: Scenario:
How do I feel?
What do I think?
What do I see?
What do I hear?
What do I say and do?
Pain Gain
Fears | Frustrations | Obstacles Wants/Needs | Measures of Success
94. EMPATHY MAP
How do I feel?
What do I see?
What do I hear?
What do I say and do?
Pain Gain
Fears | FrustraRons | Obstacles Wants/Needs | Measures of Success
Persona: Angela Schwindt (Sidelined Sporster)
95. SCENARIO
Persona: Scenario:
getting ready arrive depart fall asleep
POINT OF
DECISION
ENABLING
CONDITION
POTENTIALH
URDLE
96. “The key is help them take baby steps”
grind it
out
tiny
habits
http://www.behaviormodel.org/
97. tiny habit
Formula
A[er I [exis?ng habit]
I will [new ?ny behaviour]
And then [celebrate]
http://tinyhabits.com/
100. People don’t buy what you do they
buy why you do it. ~ Simon Sinek
101. ‣ why: belief, moRvaRon or
purpose
‣ how: experience or process
‣ what: details of product of
service
102.
103. the opportunity
• raise awareness of issue
• build profile of
organisaRon or project
• engage community
• a=ract supporters
• a=ract funding
• crowd-‐source content and
ideas
• find allies
• engage influencers
• build networks
• collaborate
• coordinate collecRve
acRon
• scale impact
104. developing an integrated strategy
Social
Media
Strategy
OrganisaYonal
Strategy
Alignment of:
•Vision
•Mission
•ObjecRves
CommunicaCons
Strategy
105. what goes in to a good strategy?
1. An inspiring Vision statement
2. An engaging Mission statement.
3. Having clear objecRves. Make them SMART.
4. Knowing who your target audience is and understanding
what they value.
5. Knowing where your target audience is (which channels
they are on).
6. Clear and consistent messaging.
106. what’s your strategy?
1. What is your organisaRon’s Vision?
What does the world look like if you’re successful? How does
it reflect what you believe? How does it include others -‐ will
your target audience and other organisa?ons want to help
you achieve it? (This is the ‘why’.)
2. What is your organisaRon’s Mission?
How are you working toward your Vision? What do you offer?
What problem are you solving with your work, and who are
you solving it for?
107. vision statements
Kiva: We envision a world where all people – even in the most remote
areas of the globe – hold the power to create opportunity for
themselves and others. (26)
Save the Children: Our vision is a world in which every child a=ains the
right to survival, protecRon, development and parRcipaRon. (18)
Goodwill: Every person has the opportunity to achieve his/her fullest
potenRal and parRcipate in and contribute to all aspects of life. (21)
Teach for America: One day, all children in this naRon will have the
opportunity to a=ain an excellent educaRon. (16)
Make-‐A-‐Wish: Our vision is that people everywhere will share the power
of a wish (13)
108. mission statements
Special Olympics: To transform communiRes by inspiring
people throughout the world to open their minds, accept and
include people with intellectual disabiliRes and thereby
anyone who is perceived as different.
109. belief/theory of change
charity: water believes that we can end the water crisis in
our lifeRme by ensuring that every person on the planet has
access to life’s most basic need — clean drinking water.
110. what’s your strategy?
3. What are your objecRves?
Make them SMART -‐ Specific, Measurable, Achievable, Relevant,
Time-‐bound! Develop 3-‐5 clear objec?ves for each of your
strategies -‐ organisa?onal, communica?ons and social media.
4. Who's your audience?
Be more specific than people of a specific gender or age, in a
par?cular loca?on or profession, or with certain interests. Think
psychographics profiles rather than just demographic. What do
your audience value (ends values)? What are they talking about?
What are they searching for? Consider developing personas.
111. what’s your strategy?
5. Where are your target audience?
Which channels are they on and why? Where are they most
likely to get value from interac?ng with you?
6. What acRons (have mulRple) can they take with you?
What's in it for them? Think about what they value. Just
because it's compelling for you doesn't mean it will inspire
them to ac?on. How does the ac?on help us to move toward
a shared vision and how is does it reflect their values and
aspira?ons? Frame as an invita?on. eg. “Join us…”
112. what’s your strategy?
7.What are your key messages?
1.Why is this issue important? Highlight with memorable and
repeatable facts, figures and metaphors. (Wrap them up in
personal stories and a broader narra?ve that reflects your
vision and values.)
2.What ac?on are you invi?ng people to take? How will it
contribute toward your vision and objec?ves? This should
be included in EVERY piece of communica?on.
114. KEY MESSAGES
• come up with three top line messages:
• the current situaRon and it’s impact
• your belief that it can change and how
• call to acRon for people to take
• have up to three supporRng messages
• keep them simple
• use language that the audience understands and listens/
looks out for
115. KEY MESSAGES
• do you have any killer facts and figures?
• do you have an anecdote or story?
• are there any metaphors or analogies you can use?
• do you have any images you can use?
116. MESSAGING
The Why:
1. What’s the need? What’s the current situaRon and its
impact. -‐> Do you have a killer fact?
2. What do you believe? What is the vision you’re working
toward? What supporRng evidence do you have that this is
possible? -‐ Either research or an example.
117. MESSAGING
The How:
3. What exactly are you doing to work toward your Vision?
i.e. your Mission.
4. What are the results or impact you’re seeing and
experiencing from your work (or of others doing similar
work)?
5. Use a story or metaphor to illustrate what you’re doing
and its impact.
118. MESSAGING
The What:
6. What acRon/s are you inviRng people to take? How can
their acRon/contribuRon/parRcipaRon help you work
toward your vision?
123. steps to success with social media
1. Watch and learn from those who know what they’re doing
124. steps to success with social media
1. Watch and learn from those who know what they’re doing
2. Develop an integrated strategy
125. steps to success with social media
1. Watch and learn from those who know what they’re doing
2. Develop an integrated strategy
1. Be clear about your purpose
126. steps to success with social media
1. Watch and learn from those who know what they’re doing
2. Develop an integrated strategy
1. Be clear about your purpose and objecRves
127. steps to success with social media
1. Watch and learn from those who know what they’re doing
2. Develop an integrated strategy
1. Be clear about your purpose and objecRves
2. IdenRfy your target audience
128. steps to success with social media
1. Watch and learn from those who know what they’re doing
2. Develop an integrated strategy
1. Be clear about your purpose and objecRves
2. IdenRfy your target audience
3. Decide on the best channels for you
129. steps to success with social media
1. Watch and learn from those who know what they’re doing
2. Develop an integrated strategy
1. Be clear about your purpose and objecRves
2. IdenRfy your target audience
3. Decide on the best channels for you
4. Be clear with your messaging
130. steps to success with social media
1. Watch and learn from those who know what they’re doing
2. Develop an integrated strategy
1. Be clear about your purpose and objecRves
2. IdenRfy your target audience
3. Decide on the best channels for you
4. Be clear with your messaging
3. Create a content plan
131. steps to success with social media
1. Watch and learn from those who know what they’re doing
2. Develop an integrated strategy
1. Be clear about your purpose and objecRves
2. IdenRfy your target audience
3. Decide on the best channels for you
4. Be clear with your messaging
3. Create a content plan
4. Develop systems for content curaRon, producRon &
posRng
132. steps to success with social media
1. Watch and learn from those who know what they’re doing
2. Develop an integrated strategy
1. Be clear about your purpose and objecRves
2. IdenRfy your target audience
3. Decide on the best channels for you
4. Be clear with your messaging
3. Create a content plan
4. Develop systems for content curaRon, producRon & posRng
5. Do and Review (and keep learning)
135. developing prototypes
A prototype is:
• a simple simulaRon of the experience of a new product or service that a user
can interact with
• a mockup that makes an idea tangible and real
Prototyping:
• serves to provide specificaRons for a real, working system rather than a
theoreRcal one
• provides a way to help surface quesRons about the desirability, usability, and
feasibility of your idea
• helps to spot problems
• allows designers to fail early (rather than a product or service to fail later)
• saves money and Rme
136. Iteratively making
and testing a series
of prototypes can
help you gain a
deeper
understanding of
your users and help
you refine your
solutions.
137. why rapid prototyping?
• design and test concepts (MVP) quickly and effecRvely
• taps into knowledge, skills and insights of whole team and
larger groups
• builds capability to work openly and collaboraRvely
• forces creaRvity with constraints
• straigh|orward
• dynamic
• fun
138. rapid
PROTOTYPing
1ST
DESIGN
Start with
the basics
1ST
TEST
Test your
concept
with others
2ND
DESIGN
Refine your
concept
2ND
TEST
Test your
final
concept
15
min
10
min
10
min
10
min
10
min
pitch
design
Prepare
your pitch
Workshop design inspired by the good work of Pete Williams (@rexster)
and team, Deloi=e Centre for The Edge (@c4Edge), Melbourne
139.
140. how might we
get more victorians
to adopt less harmful
drinking habits?
141. the design challenge
• How might we challenge social acceptability of drinking to
excess?
• How might we focus on the cultural posiRves of moderate
(e.g. enjoying every moment) drinking rather than the
negaRve (e.g. missing out)?
• How might we challenge social pressures that make others
drink?
• How might we support people who want to drink less?
142. applying for the innovaCon challenge?
Think about:
1. How will your idea prevent harm from alcohol?
2. How is it different to anything else out there?
3. How are you taking advantage of market trends?
4. Who will you recruit to be on your project team?
5. How will your project be sustainable in Rme?
143. rapid
PROTOTYPing
1ST
DESIGN
Start with
the basics
1ST
TEST
Test your
concept
with others
2ND
DESIGN
Refine your
concept
2ND
TEST
Test your
final
concept
15
min
10
min
10
min
10
min
10
min
pitch
design
Prepare
your pitch
Workshop design inspired by the good work of Pete Williams (@rexster)
and team, Deloi=e Centre for The Edge (@c4Edge), Melbourne
144. round one: design 15
min
1. KEEP IT SIMPLE
2. You don’t have to think of everything.
3. Focus on your market segment and the insights from your
persona.
4. What problem are you solving for them and what value is
your idea to them.
5. Be able to explain your idea quickly and simply.
6. Assign roles. Who’s the scribe? The designer? The user?
7. Test internally as you go…
146. round one: test 10
min
1. You have 10 minutes to explain your idea to
members of other teams.
2. Your team mates will split up and go to other tables
and hear about the idea they’ve come up with.
Things to consider:
1. Is the idea engaging? Can you see where it would create
value for the target audience?
2. Is it easy to get? What was hard to understand?
3. What smart things have other teams done that you can
steal?
148. round two: design 10
min
1. Incorporate feedback and ideas from people
who came to your table. Share it with your team
mates.
2. Incorporate what your team mates have learned from
other teams.
3. Start to refine and develop different elements
of your idea. How do people access your product
or service? How do they find out about it? How does
your persona feel when they use it? What do they love
about it?
150. round two: test 10
min
1. You have another 10 minutes to explain your
idea to members of other teams.
2. Your team mates will split up again and go to other tables
and see how other the team’s ideas have developed.
Things to consider:
1. How will your idea prevent harm from alcohol?
2. How is it different to anything else out there?
3. How are they taking advantage of market trends?
4. How will this project be sustainable in Rme?
153. pitch design 10
1. Your pitch is allowed to be up to 2 minutes long.
2. Decide on a name for your product/service/
campaign.
3. IdenRfy the problem you’re solving.
4. IdenRfy your target audience and the value you’re creaRng for
them (why they’re going to love it).
5. Explain how it works -‐ your target audience and other key
stakeholders need to understand.
6. Decide on the format. A standard sales pitch, a demonstraRon
or a story board of your user journey?
min
154.
155. what makes a great pitch?
1. Start with why.
1. What’s the problem you’re solving.?
2. Why is it important?
3. What’s the impact? Use memorable facts, figures, anecdotes and
metaphors.
2. What’s your soluRon?
3. Who’s your audience?
4. What do they value?
5. How is your idea different from others out there?
156. what makes a great pitch?
6. Who are you partnering with?
7. What are you building on that already exists?
8. Where are you in the stage of implemenRng your idea?
9. What do you need to take the next step?
10. How can we help you get there? What would you like us to do?
11. Share your passion.
12. Finish with your tagline.
158. the 30 second pitch
[We/my organisation/project] is
developing a [defined offering] to
help [target audience] to
[solve a problem] with
[secret sauce].
http://techcrunch.com/2010/11/03/madlibs-pitch-adeo-ressi-founder-institute/
161. "Lean Startup" is a system for developing
a business, product or service in the
most efficient way possible to reduce the
risk of failure.
It is an approach that treats all ideas as
having assumpRons (or hypotheses) that
must be validated by rapid
experimentaRon in the marketplace. The
approach relies on scienRfic
experimentaRon, iteraRve product
releases, and customers feedback to
generate validated learning.
162. The key is to idenRfy
assumpRons -‐ would
people actually buy or do
this? Not by building the
whole product, but by
building a Minimum
Viable Product (MVP).
The MVP is the most basic
version of your product
that is valuable to your
user, that will enable you to
test and learn.
189. Assumption Testing
Experiment Design
Hypothesis Participants
Approach & Activities
Expected Data
& Actual Data
Learning Goals &
Outcomes
Decision
190.
191. what are VicHealth looking for?
Ideas that address the following criteria:
1. Enable a beVer drinking culture: by geong heavy drinkers to drink a li=le
less, or by increasing the acceptability of non and moderate drinking.
2. Point of difference: be clever, Rmely and unique.
3. Equity: reach the hard to reach and move the hard to move.
4. Scalability: able to be expanded, upscaled or transferred
5. Sustainability: will be able to stand on its own two feet.
6. Partners: recruited a project team that brings a unique perspecRve
7. Sharable: documented your project so we can share it online
8. Ready to roll!: must be able to test within 12 months
192. applying for the innovaCon challenge
Think about:
1. How will your idea prevent harm from alcohol?
2. How is it different to anything else out there?
3. How are you taking advantage of market trends?
4. Who will you recruit to be on your project team?
5. How will your project be sustainable in Rme?
193. applying for the innovaCon challenge
Stage 1: Produce and submit your video pitch
Two minute pitch videos to be submi=ed by Friday 21 November.
Videos will be reviewed by a VicHealth shortlisRng commi=ee.
Stage 2: Shortlisted pitches will develop a business plan
Pitches to be shortlisted (week of) Monday 24 November.
If your idea is shortlisted, you will be asked to develop a simple business plan to
explore your idea in more detail (week of) Monday 1 December.
Stage 3: Present to an Assessment Panel
Shortlisted applicants will then be invited to present to an assessment panel on
Monday 12 January 2015.
http://challenge.vichealth.vic.gov.au/about.html
194. applying for the innovaCon challenge
• Don’t worry about the quality of your video, VicHealth will
be assessing the quality of the idea, not the quality of the
footage.
• VicHealth do not expect you to develop professional
quality videos. Make it cheap and cheerful. Just talk to a
camera. You can even record yourself on your smart phone!
challenge.vichealth.vic.gov.au
195. thank you
DAVID HOOD
@DavidAHood
JULIAN WATERS-‐LYNCH
@jwaterslynch
join the conversa<on on twi=er with
@VicHealth
@DoingSomeGood
#VHinnov
doing
something good