This document discusses overcoming barriers to innovation within large organizations. It outlines strategies for identifying supporters of new ideas, building evidence to gain approval, and empowering others to advocate on behalf of initiatives. Specific techniques are presented for recruiting "landing zones" to champion concepts, conducting stakeholder feedback sessions, and facilitating execution by removing roadblocks. The goal is to leverage the capabilities of AARP and UnitedHealthcare to create collaborative innovation through a shared vision and accountability framework.