Market segmentation: how does it work with online social networks?
Paul Fennemore, Managing Director, Viapoint and Researcher and Lecturer, Henley Business School
http://www.socialmedia-forum.com/europe/
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
The intention of this presentation is to summarize our team’s findings after initial research in the Social Media Marketing space. We relied heavily on sources including: eMarketer, Altimeter Group, Forrester, and Marketing Sherpa. At the rate the space is moving, this presentation should be considered old news as of noon today. Also, I apologize in advance for my mediocre PPT artwork skills.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
The intention of this presentation is to summarize our team’s findings after initial research in the Social Media Marketing space. We relied heavily on sources including: eMarketer, Altimeter Group, Forrester, and Marketing Sherpa. At the rate the space is moving, this presentation should be considered old news as of noon today. Also, I apologize in advance for my mediocre PPT artwork skills.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
A worksheet that museums and other memory or cultural organizations can use to help them plan their Social Media communications strategey. This worksheet accompanied the "Being There: Museums and Social Media" presentation given by Rose Sherman to the Association of Midwest Museums and Minnesota Association of Museums conference in September 2009. #AMM09
Keynote presentation with Extole and Vistaprint from 2012 Social Commerce Strategies conference. The presentation includes an overview of social referral programs, as well as an overview of Vistaprint's social referral program and promotions powered by Extole.
Social Media and B2B Comms
Lance Concannon, UK Social Media Lead , Text 100
Joe Hanley, External Relations Director, IBM EMEA
http://www.socialmedia-forum.com/europe/
Sara Davar, Area Director at Meltwater Buzz talks at SMWF Europe on how Meltwater Buzz can help your brand. Find out more at http://www.socialmedia-forum.com/europe/.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
A worksheet that museums and other memory or cultural organizations can use to help them plan their Social Media communications strategey. This worksheet accompanied the "Being There: Museums and Social Media" presentation given by Rose Sherman to the Association of Midwest Museums and Minnesota Association of Museums conference in September 2009. #AMM09
Keynote presentation with Extole and Vistaprint from 2012 Social Commerce Strategies conference. The presentation includes an overview of social referral programs, as well as an overview of Vistaprint's social referral program and promotions powered by Extole.
Social Media and B2B Comms
Lance Concannon, UK Social Media Lead , Text 100
Joe Hanley, External Relations Director, IBM EMEA
http://www.socialmedia-forum.com/europe/
Sara Davar, Area Director at Meltwater Buzz talks at SMWF Europe on how Meltwater Buzz can help your brand. Find out more at http://www.socialmedia-forum.com/europe/.
Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)
Synthesio and Microsoft discuss how to find the pulse of your customer with social media monitoring.
Catriona Oldershaw, Managing Director UK, Synthiseo &
Vaqar Khamisani, Customer and Partner Experience Manager, Microsoft.
http://www.socialmedia-forum.com/europe/
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
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As part of Zing Ads digital coffee chat event, Aryeh Sternberg from Edge Marketing showed how brands can truly achieve their organizational goals by considering their objectives and all potential platforms on which to engage their audience.
Advanced integrations of social media analyticsBlake Robinson
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Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
The media world is changing. If we want to understand it, we need consumer centirc research, to find out, who people use and perceive media. Examples from UM's study "Media in Mind" demonstrate, how people allocate their attention to media and how the 2-step-flow works today in a "network of experts". The presentation "Navigating the Media World with Consumer Centric Research" was held at the SEMPL 11 conference in Portorož , November 28th 2008.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
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analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Malcolm Phillips, Code Policy Manager at CAP covers what the ASA remit means to social media at the Social Media World Forum Europe, 2011 (http://www.socialmedia-forum.com/europe/).
Senior Director at Alterian, Patrick Massey speaks on transforming social media data into actionable business intelligence at Social Media World Forum, London 2011. (http://www.socialmedia-forum.com/europe/)
Freelance speaker, journalist, broadcaster and book author/editor specialising in social media, Guy Clapperton covers Social Media and Modern PR at Social Media World Forum Europe in London, March 2011. http://www.socialmedia-forum.com/europe/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Market segmentation:
how does it work with online
social networks?
stand 28
•No hype, no unfounded opinion #viapointsmwf
•Based on objective research
paul.fennemore@viapoint.co.uk
@paulfennemore
T: 0845 319 3707
M: 0777 5823386
3. 1. Do traditional market segmentation practices cross over
?
2. Are there new market segments emerging that we need to tap into
3. What’s working and what’s not working
4.
5. The past was about one to many and shouting the loudest
6.
7.
8. Marketing Practices Need Changing?
× Click thru banner ads decreasing – 30% p.a. (av: 0.05%)
× Radio listeners down – 14%
× TV ad spending down – 14%
× US print advertising down – 30%
× Online engagement down - 19% H1 2011 UK
10. The Variation of Segmentation Adoption
Expertise & Resources
Demographics.
Psychographics
Demographics. Syncrographics
Psychographics Webographics
Personas
Demographics/
Firmographics
#customers + #product variations = #segments & sophistication
Trends:
• Viewed as increasingly important
• Using ‘trial and test’ strategy
•The view that basic and static segments are becoming less valuable
16. Consumer
Power
“They choose how
they want to be Find where
treated” existing segments
Media Type congregate
Owned, Bought, e.g. Surfers, Bands,
Earned Mums, Health, IT
Earned
Engagement
Social Media
Psychographics
/Socialgraphics Segmentation Segmentation
Strategies Pull
Attitude, Opinions,
Interest, Actions, Creating own
Passion Points, community of
Motivation, common interest
‘Likes’
User Participation
RFM, Curators,
Producers, Social Network
Commentators, Sharers, Platforms
Watchers.
Advocates/detractors Each is a different
Facebook Fans, LinkedIn
segment variable.
Groups
Google+ Circles
17. Conclusions in Summary
1. Traditional segments do cross over
2. New segments are emerging
3. One to one engagement on-mass is not
practical
4. Consumer empowerment
5. CRM and SocialCRM integration
6. Success is determined by social commerce
philosophy and strategy
18. Recommendations
General Segmentation Strategies
•Integrate segmentation, insight and social media operations and strategies
•Ensure social team is trained on segmentation practices
CRM Data Collection and SocialCRM
•Use KPI’s to decide what data to harvest – but not standalone KPI’s
•Use for segmentation - Socialgraphics, AIO’s, influencers and detractors
•Avoid silos of data – merge data sets
•Acquire consumer social network ID’s and correlate
Social Media Segmentation
•Review segmentation strategy in light of social networks
•Indentify existing and new segments in online social networks
•Use segmentation pull approach
•Apply engagement continuum to decide on engagement points
•Use to engage with ‘Long Tail’ segments
•Integrate with new social marketing practices e.g. SIM, community
and conversation marketing
19. strategy managed
services
training & employee
workshops collaboration
your social media: viapoint’s expertise
Viapoint is unique. We are social media, social
• effective social media strategies
commerce and social business specialists from the
ground up. Our e-business, digital marketing and Web • productive social media operations
2.0 technicians have deep practical and academic • sensible governance
expertise with a powerful blend of creativity and • practical training
innovation. We deliver results, we deliver added value
and we make social media work.
viapoint: 0845 319 3797 info@viapoint.co.uk www.viapoint.co.uk @viapointuk