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Yomego: The Social Media Agency at SMWF

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Social Media World Forum
Social Media World Forum

Yomego provides social media reputation (SMR) services that track over 29,000 social media sources in real-time and provides customized analysis dashboards with competitor comparisons. A monthly SMR report provides context and prioritized recommendations in line with wider marketing activities. Common themes among the top 50 brands in social media include community building, co-creation of ideas, exclusive benefits for fans, and embracing customers as content creators. However, there is no one-size-fits-all strategy as some brands like Apple rely on product strength while others like Nintendo ignore Facebook.

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Yomego: Specialists • Strategy • Insight • Delivery • Monitoring
Selection of clients
Top 50 Brands in Social Media And why some are doing so much better than others
2011: Born social? Eric Schmidt: “In two years, smartphone sales will surpass PC sales” Forrester: Tablet sales will surpass laptop sales by 2015
Brands: The Social Media Challenge • Not instinctive • Two-way dialogue • Real time • Can’t plan • Find their own voices
Stakes are high
Social media & ROI • What is the value of a Facebook friend? • How does social tie in with wider marketing KPIs? • What proportion of results can be attributed? • The tools are there, stats aplenty, but what do they actually tell us?
Data + Human Analsis = SMR
Revisiting the Interbrand 100 • Leadership • Stability • Market • Support • International • Trend • Protection
SMR Top 5 Source: Top 50 brands in social media, NMA supplement in conjunction with Yomego & Alterian
eBay #1? • One of the longest established brand-led communities • The community is largely self-policing • Innovative projects like Group Gifts (ties in FB, Paypal) • Full-time staff blogger Richard Brewer Hay is the social spokesperson • eBay Ink sellers promotes users who harness social media to drive business forward
Technology brands get it Samsung, #9 – 3D projections, YouTube takeovers, website social media makeover Dell, #12 – The great success story
Automotive brands are getting it This sector is strongly represented: Ford, Toyota, Honda, Ferrari, Hyundai, Mercedez-Benz, Porsche & Volkswagen all featured
Some luxury brands get it Gucci, #6
Some luxury brands don’t Moet & Chandon, not listed
Strong Brands Integrate Social And this time, it’s more than just uploading your advert to YouTube
Common Themes from Top 50 Community building
Common Themes from Top 50 Co-creation of Ideas
Common Themes from Top 50 Exclusive Benefits
Common Themes from Top 50 Bringing Fans Closer
Common Themes from Top 50 Embracing customers as content creators
No one-size-fits-all strategy Apple rely on strength of product and its fans Nintendo ignores facebook – they rely on YouTube Gucci reinforces aspirational values via facebook
Yomego: SMR • Our exclusive Social Media Reputation (SMR) services tracks data in real-time and provides analysis • 29,000 social sources tracked via SM2 • Customised dashboard includes competitor analysis • Sentiment validated by human team • Monthly report provides context and prioritised list of recommendations in tune with wider marketing activities • Feed results back into campaign and refine execution phase
Social Media Reputation • Top 50 Brands revealed with NMA MySocialMediaReputation.com • Or check out SMR League Table via homepage of www.nma.co.uk
Q&A? The Lighthouse 70 Mitchell Street, Glasgow G1 3LX w. www.yomego.com t. +44 (0) 141 582 0600 f. +44 (0) 141 582 0699
Yomego: The Social Media Agency at SMWF

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Yomego: The Social Media Agency at SMWF

  • 1.
  • 2. Yomego: Specialists • Strategy • Insight • Delivery • Monitoring
  • 4. Top 50 Brands in Social Media And why some are doing so much better than others
  • 5. 2011: Born social? Eric Schmidt: “In two years, smartphone sales will surpass PC sales” Forrester: Tablet sales will surpass laptop sales by 2015
  • 6. Brands: The Social Media Challenge • Not instinctive • Two-way dialogue • Real time • Can’t plan • Find their own voices
  • 8. Social media & ROI • What is the value of a Facebook friend? • How does social tie in with wider marketing KPIs? • What proportion of results can be attributed? • The tools are there, stats aplenty, but what do they actually tell us?
  • 9.
  • 10. Data + Human Analsis = SMR
  • 11. Revisiting the Interbrand 100 • Leadership • Stability • Market • Support • International • Trend • Protection
  • 12. SMR Top 5 Source: Top 50 brands in social media, NMA supplement in conjunction with Yomego & Alterian
  • 13. eBay #1? • One of the longest established brand-led communities • The community is largely self-policing • Innovative projects like Group Gifts (ties in FB, Paypal) • Full-time staff blogger Richard Brewer Hay is the social spokesperson • eBay Ink sellers promotes users who harness social media to drive business forward
  • 14. Technology brands get it Samsung, #9 – 3D projections, YouTube takeovers, website social media makeover Dell, #12 – The great success story
  • 15. Automotive brands are getting it This sector is strongly represented: Ford, Toyota, Honda, Ferrari, Hyundai, Mercedez-Benz, Porsche & Volkswagen all featured
  • 16. Some luxury brands get it Gucci, #6
  • 17. Some luxury brands don’t Moet & Chandon, not listed
  • 18.
  • 19. Strong Brands Integrate Social And this time, it’s more than just uploading your advert to YouTube
  • 20. Common Themes from Top 50 Community building
  • 21. Common Themes from Top 50 Co-creation of Ideas
  • 22. Common Themes from Top 50 Exclusive Benefits
  • 23. Common Themes from Top 50 Bringing Fans Closer
  • 24. Common Themes from Top 50 Embracing customers as content creators
  • 25. No one-size-fits-all strategy Apple rely on strength of product and its fans Nintendo ignores facebook – they rely on YouTube Gucci reinforces aspirational values via facebook
  • 26. Yomego: SMR • Our exclusive Social Media Reputation (SMR) services tracks data in real-time and provides analysis • 29,000 social sources tracked via SM2 • Customised dashboard includes competitor analysis • Sentiment validated by human team • Monthly report provides context and prioritised list of recommendations in tune with wider marketing activities • Feed results back into campaign and refine execution phase
  • 27. Social Media Reputation • Top 50 Brands revealed with NMA MySocialMediaReputation.com • Or check out SMR League Table via homepage of www.nma.co.uk
  • 28. Q&A? The Lighthouse 70 Mitchell Street, Glasgow G1 3LX w. www.yomego.com t. +44 (0) 141 582 0600 f. +44 (0) 141 582 0699