How can Meltwater Buzz help monitor your brand?
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Sara Davar, Area Director at Meltwater Buzz talks at SMWF Europe on how Meltwater Buzz can help your brand. Find out more at http://www.socialmedia-forum.com/europe/.
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How can Meltwater Buzz help monitor your brand?
- 2. What is Meltwater Buzz? โข Listen โข Analyze โข Engage
- 3. Meltwater Future of Content Survey Companies attitude to social media More visionary More averse 100% 6% โข90%International survey 12% 8% 14% 14% 22% 8% 27% 16% 80% 14% 22% 24% 70% 20% 36% โข60%450 companies across32% world the 30% Visionaires 42% 18% Followers 50% 26% 13% Catching up 40% 36% 18% โข30%Non-clients, 13% 14% industries and across 18% Reluctants 16% 44% Averse 20% sectors 10% 24% 24% 24% 28% 10% 10% 12% 0% 5% US Germany UK Singapore Australia Norway Sweden โข
- 4. The importance of monitoring buzz around company / brand Not particularly Not particularly Important Important 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41%
- 5. Hmmmโฆ How do I get started? - 8 straightforward tips
- 6. 1: Start listening in
- 8. 3: Strategy & playbook
- 9. 4: Choose channels that suit your โwhyโ
- 10. 5: Engage
- 11. 6: โRespond or notโ
- 12. 7: Measure your Social Media ROI
- 13. 8: Evaluate
- 14. Why it matters โฆfrom a client perspective Clare Carney Digital Marketing Executive Trader Media Group
- 15. Auto Trader Social Media Objectives โข Establish engaged community of motorists โข Strengthen โownership phaseโ of brand offering โข Increase brand affinity and create advocates โข Support wider CRM strategy โข Draw in, own and defuse crisis comms issues โข Drive valuable actions onsite
- 16. Auto Traderโs social media strategy: โข Grow & Manage earned social community โข Monitor wider web conversation โข Measure key valuable metrics & benchmark โข Report actionable insights back to stakeholders. โข Integrate earned/owned media where appropriate
- 17. How does Auto Trader use MBuzz? LISTEN: โข Positive & negative feedback โข Crisis comms alert network ANALYSE & REPORT: โข Key valuable metrics โข Competitor analysis โข Actionable insights ACTION: โข Research โข Engage โข Product development
- 18. Whatโs next? โข Extending social media beyond marketing department โข Fully integrating monitoring with engagement โข Understanding the true influence of buzz