Verizon Wireless wanted to increase the time users spend on its website and the amount of interaction with its content.

1. VERIZON INSIDER
Gamification in Customer Engagement

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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Please seek permission to reproduce the same in public forms and presentations.

3. VERIZON INSIDER
• Verizon Wireless wanted
to increase the time
users spend on its
website and the amount
of interaction with its
content.

4. VERIZON INSIDER
• In January, the company
partnered with Gigya
and digital agency Modal
to develop a new version
of its community hub
Verizon Insider.

6. VERIZON INSIDER
• Now, users can earn
points and rewards for
participating in contests,
posting comments and
promoting events.

7. VERIZON INSIDER
• Gamification can reward "behaviors
consumers will naturally take on the
site, such as sharing a blog that's
relevant to their social networks or
uploading a photo of themselves
and their friends while attending a
Verizon-sponsored concert," says
Beth Tourek, Verizon's social media
strategist.

9. VERIZON INSIDER
• Verizon Insider also
can be customized
to match a user's
interests or
location.

10. VERIZON INSIDER
• Verizon Insider seems to be
paying off. "On average, users
spend over 30 percent more
time on-site with social login
versus site login," Tourek says,
"[And] the site has experienced
more than 15 percent more
page views."

12. VERIZON INSIDER
• Any gaming experience
should aim to make users feel
their experience is special.
That's why Verizon Insider
gives users customized
badges to personalize their
experience.

13. VERIZON INSIDER
• "The gamification element that
excited us most was the
opportunity to create customized
badges for unique local programs,"
Tourek says. "For example, we're
working on a 'Snow Bunny' badge
for people who enter an upcoming
sweepstakes to win a season pass at
a Utah ski resort we sponsor."