- Marvel Entertainment was founded in 1939 and created iconic characters like the Fantastic Four, Spiderman, X-Men, and others.
- It has established a rich fictional universe with over 5,500 interconnecting characters.
- Marvel generates revenue through comic books, movies, toys, video games, licensing, and other consumer products. Major movies under Marvel Studios have generated over $4.5 billion at the box office.
Our solution to Marvel\'s increasing market power and expanding product portfolio centered around acquiring human and physical capital to vertically integrate the movie production process.
TOPIC: Introduce a company
MAIN IDEA: Marvel Entertainment and its subsidiaries: Marvel Studios and Marvel Comics
Free to use. We recommended that you should download to your PC because slideshare doesn't support all fonts and animations or transitions.
How Winners Make Choices - The Heroic Rise of Marvel: From Bankruptcy to $4 B...Stefan Stremersch
In 1996 Marvel filed for bankruptcy protection under Chapter 11. In 2009 Marvel was bought by Disney for $4 Billion. In these slides, we show how Marvel managed its heroic rise.
The Marvel Way: Restoring the Blue OceanChandniAntala
A breakdown of Marvel's business strategy that was causing the company to lose sales as well as a recommended strategy to help the company regain its business.
Our solution to Marvel\'s increasing market power and expanding product portfolio centered around acquiring human and physical capital to vertically integrate the movie production process.
TOPIC: Introduce a company
MAIN IDEA: Marvel Entertainment and its subsidiaries: Marvel Studios and Marvel Comics
Free to use. We recommended that you should download to your PC because slideshare doesn't support all fonts and animations or transitions.
How Winners Make Choices - The Heroic Rise of Marvel: From Bankruptcy to $4 B...Stefan Stremersch
In 1996 Marvel filed for bankruptcy protection under Chapter 11. In 2009 Marvel was bought by Disney for $4 Billion. In these slides, we show how Marvel managed its heroic rise.
The Marvel Way: Restoring the Blue OceanChandniAntala
A breakdown of Marvel's business strategy that was causing the company to lose sales as well as a recommended strategy to help the company regain its business.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Angry Birds Toons and beyond! Combining games and animation to build brands. ...Pablo Jordi
My presentation during Pocket Gamer Connects Helsinki 2015. I shared my experience producing the Angry Birds Toons animation TV series for Rovio. I discussed what made this case so extraordinary, and how other mobile game companies can benefit from animation to build their brands.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Original & Historic
• Born in October 1939 - SUBMARINER
& HUMAN TORCH set the world
alight!
• 60 years of story telling by Stan Lee
and the mighty Marvel bullpen
• 40 years of animation, toys and
consumer products
3. Rich & Complex
• 45 years of continuous plot
evolution
• Single fictional universe of inter-relating
characters and inter-twining
stories all under one
brand
• 5,500 characters: Heroes &
Villains, Friends & Relations
4. Young & Old
• Adults: Grew up with Marvel characters
• Buy fashion apparel, collectibles,
accessories…
• Adults love the comics
• Kids: Exposed to the movies, animation, books
and video games
• Buy toys, school accessories, casual apparel,
sleepwear, novelties…
• Kids love the comics
“CRADLE TO GRAVE” APPEAL
5. Here & Now
• Movies:
• worth in excess of $4.5bn
at Box Office
• Toys:
• Hasbro – global toy partner
• Comics:
• 400% uplift in 5 years
• Video Games:
• Activision - over 20 million sold in 3 years
• Consumer Products:
• over $6bn in sales at retail
12. Toys
In 2001, Entered into five and a half
year exclusive licensing agreement
with TBM, a Hong Kong based
company.
TBM licensed the rights to
manufacture and sell action figures
that featured Marvel.
13. • Prices for end customers-$ 7 for average action
figure & $15- $20 for role-play toys.
• Used to drive customer traffic for other products-
T-Shirts, backpack etc.
Toys
Products
• Target Age group – 4to 12 years old boys.
• Collector Segment-for adults who have grown up
with action figure.
Customers
• Specialty toy retailers, mass merchandisers , mail-order
companies, independent distributors.
• 66 % of sale by top 5 customers-Walmart , Toys
‘R’ Us ,Target , Kay-Bee Toy Stores and Kmart
Distribution
• Contributed 10% of total revenue in 2001.
• 35% of the total revenue was from toys division in
2002.
Market
Performance
14. Licensing
Marvel Studios
Marvel’s
Consumer
Media Group
Licensing
Licensed Marvel Characters
Feature Films
Television programs
Video Games
Animations
Destination Based entertainment(Theme parks)
15. Licensing – Motion Pictures
Pursued a diversified base of studio partners.
Marvel Studios’ executives were closely involved in
film development process.
Two types of revenue sharing agreements with
studios
Revenue participation
Profit participation
Spider Man-most successful in terms of box-office
performance.
Licensed its characters for other media also such as
animated shows, video games.
16. Licensing-Consumer Products
Sold licenses for a variety of consumer products- toys,
apparels , accessories, footwear , collectibles , and food
products
Till 2003, it had over 450 active license contracts.
Royalty typically ranged from 8%-15% but could go upto 30
% also.
Total Revenue from licensing -$ 318,000 in 2003.
Toys, Appeals and video games generated 50% of the
Marvel’s licensing revenue.
Goal was to secure “best in class “ licensing partners in all
major categories.
17. Company Objectives
• To diversify geographically
• To carry out a market research of its audiences psyche
from a superhero prospective
• To capitalize on the strength of prominent characters
but at the same time also focus on the lesser known
characters and try to turn them into potential
blockbusters.
19. Strengths
Film Production
Films by Marvel:
Year(s) Series
1994–1998 Spider-Man: The Animated Series
1992–1997 X-Men
1996–1997 The Incredible Hulk
1994–1996
Fantastic Four
Iron Man
20. Strong brand equity
Rank Licensor Sales
1 Disney Consumer Products $28.6Bn
2 Iconix Brand Group $12.0Bn
3 Phillips-Van Heusen $8.7Bn
4 Mattel $7.0Bn
5
Warner Bros Consumer
Products
$6.0Bn
6 Marvel Entertainment $5.6Bn
7
Nickelodean Consumer
Products
$5.5Bn
8 Sanrio $5.0Bn
9 Major League Baseball $5.0Bn
10
The Collegiate Licensing
Company
$4.3Bn
Strengths
22. Weaknesses
• Monotonous themes, products and services
• Only handful of characters obtained the level of ‘SUPERHEROES’
23. Opportunities
• Innovation
• Online Marketing
• Product line expansion
• Capitalize on the Low Market share
24. Threats
• DC Comics
• Torrent usage – less sales of movies and comics
• Intellectual property risks
25.
26. CEO ACTIONS
• Elimination of unprofitable business lines
• Acquisition of other publishers and diversification outside of comic
book core
CONSEQUENCES
• Streamlining of operations
• However, mismanagement in non core areas
RESULT
• MARVEL FILED FOR BANKRUPTCY
27. • Toys Inc. took over Marvel TAKEOVER after it filed for bankruptcy.
•Monetizing the content library by licensing products
• Managing for long term value
•Quality and Consistency in publishing division
3 Fold
Strategy
• Toy design and marketing activities dictated by upcoming
movie releases
• Earnings severely affected if child dislikes character
• Rivalry with DC – poaching of employees
FAILURE
28. DIVERSIFY
PORTFOLIO
STOP
LICENSING
MORE
AGGRESSIVE
MARKETING
STRATEGIES
STRATEGIC
ALLIANCES
MANUFACTURING
OF PRODUCTS BY
MARVEL
NEW CHARACTERS
29.
30.
31.
32. CREATION OF
NEW
CHARACTERS
Old characters
lack connect
Monetary Value
has been milked
Keep
Manufacturing
Greater share in
sales
Artists and
Editors to have
exclusivity
contracts
Characters to be
licensed for
movies
33. LICENSING
• Led to 15% increase in
market share
• Led to 20% jump in stock
price
MOTION PICTURES
• Marvel has to capitalize on
the motion pictures licensing
and distribution
• Of the business lines, motion
pictures is the fastest
growing line
• However Marvel retains only
7% of sales
Marvel Universe
• Marvel Universe is greatest
strength
• It is a brand in itself, not a
house of brands
• Marvel should go ahead with
new characters and slowly
phase out older ones – or
introduce them sporadically
to create novely