![Tests
• In
the
field
interviews,
we
discovered
that
most
consumers
were
not
interested
in
our
product.
For
the
ones
who
wanted
to
buy,
the
quoted
price
was
$100.
• All
atheletes
we
spoke
to
were
almost
100%
willing
to
buy
the
product
at
$200
price
point.
• We
pivoted
our
target
audience
from
general
consumers
to
athletes
(and
wannabe
athletes)
• Two
le]ers
of
intent
• $2344
promised
• Athletes
who
said
yes:
17
(100%!)
• Three
consumers
said
yes
(6
said
no)](https://image.slidesharecdn.com/actively-120610152902-phpapp01/85/Actively-6-320.jpg)
Uploaded byJean-Luc David
Actively
The document summarizes the development of a physical activity tracking device. It describes how the founders initially thought consumers would be interested but found through testing that athletes were more interested. They pivoted to target athletes and sports like tennis. They developed prototypes of sensors that could track metrics like acceleration and distance at a reasonable cost. Their final vision is to sell coaching software and sensors as a package through a Kickstarter campaign.
Actively
- 1. Jean-‐Luc David Leo Tse Mike Rudzki Hesham Fahim
- 2. Original Mo=va=on • Mike is a tennis player -‐ no easy, inexpensive way to track racket swing speed • Create a differen=ated sensor device for consumers to track their physical ac=vity • The ac=vely band has: § Real-‐=me metrics § SoJware trainer § Versa=le across sports ac=vi=es
- 3. Customer, Problem, Solu=on Hypotheses • Ques=on: Is there a market for our product? • Problem: People who work out don’t have the data they need • Sensors will give detailed stats and solve the problem.
- 4. Riskiest Assump=ons • Would people buy a sensor solu=on to track their physical ac=vity? • Are athletes willing to buy versa=le devices (as opposed to targeted devices)? • Could the devices be manufactured at a reasonable cost? • Would people actually wear the sensors?
- 5.
- 6. Tests • In the field interviews, we discovered that most consumers were not interested in our product. For the ones who wanted to buy, the quoted price was $100. • All atheletes we spoke to were almost 100% willing to buy the product at $200 price point. • We pivoted our target audience from general consumers to athletes (and wannabe athletes) • Two le]ers of intent • $2344 promised • Athletes who said yes: 17 (100%!) • Three consumers said yes (6 said no)
- 7. The Product Accelera=on, Distance & Force
- 8.
- 9. Problem From Persona Point of View • Mike the tennis player -‐ needs a coach to assess progress • High cost to buy custom racket and ongoing coaching • Device & sensor will help Mike self-‐ assess
- 10. Pivot Table ITERATIONS 1 2 3 Assump=on People are interested in Athletes are interested in Devices can be built and tracking their performance versa=le device sold at a reasonable margin Ask 30 / / Conversion 25 / / Currency Interested / / Test Customer discovery Interviewed coaches and Arduino sensors price tennis players checks Result Validated (?) Invalidated Validated Conclusion Intermediate to pro level Athletes are more Hardware prototypes for athletes are more interested in devices the sensors can be built interested in tracking designed specifically for for $40-‐$50. performance the sport they are into. The quality and accuracy of the data is what customers care most about. However, versa=lity
- 11. Final Results & Big Vision • To sell coaching soJware & sensors • Viable market for devices • Kickstarter project