The document discusses creating location-based mobile apps and the importance of APIs. It notes that location-based services are poised for growth and provides statistics on mobile app and API usage. The document advocates developing an API to extend your business model and leverage competitors, and provides examples of companies that generate significant revenue through their APIs.

1. Creating killer location-based mobile apps Jean-Luc David

2. So you want to build a mobile startup… App Store Features Layouts Scale Riche$ iOS Devs Android Logo VC Pitch Pilot

3. Actually…you want to provide valuable content & services to consumers.

4. Mobile is the right direction…

5. But you have to think outside the box. Credit: Snorg Tees

6. application programming interface “an interface between different software programs and facilitates their interaction , similar to the way the user interface facilitates interaction between humans and computers.” - Wikipedia what is an API?

7. open: the access is given to outside developers under certain rules and restrictions. closed: used for internal developers and select partners. open vs closed

9. Location-Based Services are Poised for Growth Microsoft WW survey (January 2011) 62% are aware of LBS WW 51% report using LBS WW 59% of Canadian respondents 18% use location sharing with other people WW

10. business model extension for your mobile apps turns competitors into friends innovation 4 reasons why you should care

11. business model extension for your mobile apps turns competitors into friends innovation 4 reasons why you should care

12. “ $7bn worth of items on eBay through APIS” – Mark Carges (ebay CTO) “ The API which has easily 10 times more traffic than the website, has been really very important to us ” - Biz Stone (co-founder, Twitter) “ The adoption of Amazon’s Web services is currently driving more network activity than everything Amazon does through their traditional Web sites ” – Jeff Bar (Amazon evangelist) “ Google’s partner sites generated…through AdSense programs, of 28% of total revenues, in the second quarter of 2011. ” ($2.48 billion) – Larry Page (Google CEO)

13. case study:

14. 35% of our mobile traffic will come from our API in 2011

15. APIs used or soon to be used YP Account Deals

16. 1,000 developers are registered on our API.

17. 30+ live apps and websites using our API

19. 80+ APIs APIs and Developer Products

20. API billionaires club 5 billion API calls / day (April 2010) 1.1 billion API-delivered stories / month (March 2010) 5 billion API calls / day (October 2009) 8 billion API calls / month (Q3 2009) 3 billion API calls / month (March 2009) 3 billion API calls / day, 75% of all traffic (April 2010) Over 50% of all traffic via API (March 2008) Over 100 billion objects stored in S3 (March 2010)

21. 1995 Why do we need a Web site? 2000 2005 2011 Of course we have a Web site Of course we have an API Why do we need an API?

22. business model extension for your mobile apps turns competitors into friends innovation 4 reasons why you should care

24. one content, one logic, many devices

25. business model extension for your mobile apps turns competitors into friends innovation 4 reasons why you should care

27. Uses 35-40 APIs

32. business model extension for your mobile apps turns competitors into friends innovation 4 reasons why you should care

33. 500K+ apps on iTunes alone

34. Ad Network Mobile Display & Brand Filter Local Ads Mobile Placement any app developer $ - linked to our business model (soon in an app near you)

35. What’s a &quot;Get Business Details&quot;? (cont’d) ... <Categories> <Category isSensitive=&quot;false&quot;>Restaurants</Category> <Category isSensitive=&quot;false&quot;>Pizza</Category> </Categories> <MerchantUrl> http://www.yellowpages.ca/bus/Canada/Ontario/Toronto/5907377.html </MerchantUrl> <Logos></Logos> <Products> <Video thmb=&quot;http://cdn.media.yp.ca/20712/1247101643128_t.jpg&quot;> http://cdn.media.yp.ca/20712/1247101643128.flv</Video> <Photo thmb=&quot;http://cdn.media.yp.ca/20712/1246995857548_t.jpg&quot;> http://cdn.media.yp.ca/20712/1246995857548.jpg</Photo> <WebUrl>http://www.4166531043.yp.ca</WebUrl> ... we need to speak a different language

36. Grab a loft, add WiFi, ridiculous skills and Red Bull. Mix. Serve chilled. hackdays

37. So what can they build in 6 hours?

39. “ Canadian Directory Publisher Scripts an API Success Story” “ YPG Making Good on API Strategy” “ Canada Yellow Pages Launches API - A Picture of a Modern Service” follow @yellowapi for more…

40. : Ready to Rock & Roll

41. Merci! jeanlucdavid.com connect: