This project was ideated and executed by me and my mentor who helped in the successful completion of the summer project. This was done during my last term in BBA as a part of my curriculum.The aim was to draw a conclusion on the preference between the above mentioned mode of shopping for clothes within my district Nadia. The study was conducted with the use of a survey form which was designed by me and simple factor analysis which will definitely be useful for future business development and also the consumers.
Customer’s buying behavior for online shoppingKetan Rai
It is era of Online Shopping every Age Group is using internet now these days , So i have research report on topic Customer’s buying behavior for online shopping ... it is based upon delhi based company " CITYWEB"
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
Customer’s buying behavior for online shoppingKetan Rai
It is era of Online Shopping every Age Group is using internet now these days , So i have research report on topic Customer’s buying behavior for online shopping ... it is based upon delhi based company " CITYWEB"
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
A study on Comsumer Behaviour towards Online Shopping in MaharashtraGauri Belan
To identify the consumer’ s awareness about online shopping. To analyze the
consumers preferred websites for online shopping. To identify the various factors for influence consumers towards online shopping
A Study on Impact of Online Marketing on Consumer Behaviour in Agartala CityBharat Debbarma
BBA 5th Semester Internal Project made by me for completing the course curriculum of the college.
Viewers can get the Idea and refer it for the project
e-SWOT and e-TOWS analysis of Etsy.
Project for the course: "Digital Business Models and E-Commerce"
Instructor: Graham Merriman
Students:
• Roshani Thomas
• Eyba Orce
• Lara Zaccaria
• Sandeep Ravindran
• Chen Xu
UCD Michael Smurfit Graduate Business School, Dublin, IE.
Project on Consumer Perception about online shopping and their satisfaction.MansiShukla25
A project on "Consumer Perception about online shopping and their satisfaction".
Their likes and dislikes about online product and also about online transaction.
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
A study on Comsumer Behaviour towards Online Shopping in MaharashtraGauri Belan
To identify the consumer’ s awareness about online shopping. To analyze the
consumers preferred websites for online shopping. To identify the various factors for influence consumers towards online shopping
A Study on Impact of Online Marketing on Consumer Behaviour in Agartala CityBharat Debbarma
BBA 5th Semester Internal Project made by me for completing the course curriculum of the college.
Viewers can get the Idea and refer it for the project
e-SWOT and e-TOWS analysis of Etsy.
Project for the course: "Digital Business Models and E-Commerce"
Instructor: Graham Merriman
Students:
• Roshani Thomas
• Eyba Orce
• Lara Zaccaria
• Sandeep Ravindran
• Chen Xu
UCD Michael Smurfit Graduate Business School, Dublin, IE.
Project on Consumer Perception about online shopping and their satisfaction.MansiShukla25
A project on "Consumer Perception about online shopping and their satisfaction".
Their likes and dislikes about online product and also about online transaction.
A study on consumer buying behavior towards online retailers in Delhi NCRkanishamittal1
“Consumer is the sole end and purpose of all production, and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer."
- Adam Smith
The growing interdependence of the world economy and the international character of many business practices have contributed to the development of universal emphasis on consumers. Modern technological developments have no doubt made a great impact on the quality, availability, and safety of goods and services. A consumer person who purchases or ultimately consumes goods and services. The growing practice of electronic transactions includes both e-commerce and e- consumers.
Online Shop-ping in India is evolving fast and has the prospective to grow exponentially in the times to come. Online shopping is a growing area of technology. Online shopping has spread into every corner of life, linking people to the culture of capitalism in frequent and daily ways. In general, shopping has always catered to middle class and upper class women. Shopping is fragmented and pyramid-shaped. Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, eshop, e-store, internet shop, web shop, web store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. Establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing from other individuals. Online shopping allows people with a broad range of products in different categories. It also gives a chance to compare the same product with the others and also shows the best deal.. The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. This research is conducted to study the emerging trends of online shopping retails by retailers. This report includes the various factors which are taken into consideration by the consumers for purchasing through a retail store or for online shopping. Report also takes into consideration the factors which forms the basis of comparison made by the customers, mainly the women for online shopping vis-à-vis shopping through a retail store.
Problems faced by customers during online grocery purchase at bengaluru city–...IJLT EMAS
Online Grocery Retailing is slowly developing and
gaining its importance in the field of E-Retailing. But the online
grocery retailing has not penetrated the minds of customers very
successfully as expected. Therefore to identify the gap, the
research title was developed and the survey was done with the
objectives to know the level of awareness of the customers have
towards Online Grocery Retailers, and further to know the
various difficulties faced by customers in the process of online
grocery purchase. Some of the major findings are 32% of
respondents strongly agree that, the online grocery purchase is a
complicated process, 37% of the respondents agree that, they
face difficulties in returning the products, 34% of the
respondents strongly agree that there is a lack of security in the
process of online grocery purchase. Finally the study was
concluded stating that there are certain problems faced by
customers in online grocery purchase, if these problems are
addressed the online grocery retailing will soon be very
successful than traditional grocery retailing.
Article 8 A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE D...Dr UMA K
Dr. UMA.K
Assistant Professor in Commerce
7. UMA. K (2020) “A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY”, Wesleyan Journal of Research, Vol.13 No4 (VI), Page No 109-115.
article 8 Wesleyan Journal of Research - A STUDY ON THE.pdfEducational
Wesleyan Journal of Research , Vol.13 No4(VI)
[109]
Research Article: Commerce
A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE
DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY
Uma K
Assistant Professor, Department of Studies in Commerce,
CONSUMERS PRECAUTIONS AND EXPERIENCES ABOUT ONLINE SHOPPING Pragya Bisht
This is a report on the precations taken by the consumer while online shopping and the level of trust the consumer have in online merchants. This report also analyses the level of satifications the online consumers.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBA Project.pdf
1. 1
A Project Report
On
“Comparative Study on Consumer Preferences Towards
Digital Vs Traditional Clothing Stores”
Under the guidance of:
Dr. Swati Pal
Submitted by:
Debankita Das
Registration No.- 203182005010003
Roll No.- 31805020049
Paper Code- BBA_681
Batch- 2020-23
Department Of Business Administration
JIS College Of Engineering
2. 2
Acknowledgment
It was a great opportunity for me to work on the topic “Comparative study on consumer
preferences towards digital vs traditional clothing stores.” I want to thank my mentor guide
Dr. Swati Pal and all the faculty professors of the Department of Business Administration
of JIS College of Engineering for sharing their expertise and knowledge with me and without
whom the completion of this study would have been virtually impossible.
3. 3
Certificate
This is to certify that Ms. Debankita Das, Registration no.- 203182005010003 of 2020-2023,
Roll No.- 31805020049 has completed her BBA project titled “Comparative Study on
Consumer Preferences Towards Digital vs Traditional Clothing Stores” under my supervision.
I recommended her to submit this dissertation for partial fulfilment of the requirements for the
degree of BBA under JIS College Of Engineering, Maulana Abul Kalam Azad University of
Technology.
Date-
Signature of supervisor
4. 4
Declaration
I hereby declare that the project entitled “Comparative study on consumer preferences
towards digital vs traditional clothing stores” was assigned to me for the partial fulfillment
of my BBA degree under JIS College of Engineering, Maulana Abul Kalam Azad
University of Technology.
The work is originally completed by me under the guidance of my mentor
Dr. Swati Pal and the information provided in this study are authentic to the best of my
knowledge. This study has not been submitted to any other institution or university for the
award of any other degree.
Signature of Student
Debankita Das
5. 5
Table of Contents
Sl. no. Description Page no.
1 Introduction 6
2 Literature Review 7
3 Objectives of the Study, Clothing Retail Business 8
4 Advantages and Disadvantages of Online and Offline
Clothing Stores
9-10
5 Research Methodology 11
6 Data Analysis and Interpretation 12-18
7 Findings 18-20
8 Limitations of the Study 20-21
9 Conclusion 21-22
10 References 22
11 Questionnaire 23-26
6. 6
Introduction
In today’s era, every person is dependent on shopping for online or offline goods and services.
It is been seen that people shop not only for necessities but also for releasing stress. It gives a
break from the monotonous routine of life. In general, we have got two types of shopping ways:
Online shopping and Offline shopping (Traditional shopping).
In the current scenario, we can observe that people are more inclined toward online shopping.
Covid19 has brought a great change in the retail market. And also, internet facilities have made
it easy for people to buy things online.
Online shopping is a kind of electronic shopping which allows customers to purchase goods
over the internet facilities from the seller using a web browser. Online shopping is popular with
many other names like e-shop, e-store, internet shop, web-shop, online store, and virtual store.
Nowadays the internet holds a major part of shopping in retail markets. But at the same time,
traditional shopping has continued for years. This is because still customers prefer to examine
the products and hold the possession of product before purchasing it. They believe that the
penny spent on purchasing should not go to waste. Just at the click of the mouse or by typing
a word in the search engine on the handset, thousands of products pop up on the screen based
on choice and the goods will be delivered to the doorstep. Online shopping has gained
popularity because of the convenience that comes along with it. The increase in technology
provides a good opportunity for sellers to reach consumers in a much faster way all over the
world
.
On the other hand, it also supports buyers by giving them various choices to look up before
making a final purchasing decision. Though online shopping is at its peak, still many consumers
do prefer offline shopping. Consumers do believe in getting quality, value, and satisfaction
from their purchases. The study focuses on knowing the consumer’s choice of shopping. The
consumer should know the right medium of shopping for the products. Many products are such
which require touch. Here comes the role of offline shopping where customers can touch, smell
or try the product before purchasing. On the contrary, many consumers have been seen
switching back to offline shopping due to some experience.
7. 7
Literature Review
1. (2013) by Yogesh Uttam Gaikwad, “An Analytical study of change in consumer
Shopping behavior with special reference to the organized retail sector in Nashik City
(2001-2010)”, their study of age, education, income, qualification, gender, preference,
purchase frequency, motives, source of information, selection factors, influencing
factors, expectation, and mode of payment focused only on consumer behavior toward
organized retail.
2. (2015) by Priyanka Singh, “Online Shopping Evaluating the Relationship among
Perceived Value, Satisfaction & Trust Based on Consumers’ Perspectives, Gwalior
M.P.”, in their general study of online shopping behavior considers perceived risk,
value, trust & satisfaction. It provides the idea about expectation & why consumer
behaves in a particular way. The study has not focused on a particular segment of the
product.
3. (2016) by Tanvi Patiyal, “Online Shopping: A Paradigm Shift in Buying Behavior of
Young Consumers in Himachal Pradesh”, in this study focuses on various influences of
factors like media, demography, privacy, and recommendation on the youth concerning
online shopping in general.
4. (2017) by Shivkumar Masanabappa Belli, “Online Consumer Behavior: A Study on the
Impact of Trust & Risk Perception on online apparel buying behavior, Karnataka” in
their study of perceived risk, customer trust, website trust, and Fashion Innovativeness
focus only on online consumer buying behavior of apparel.
5. (2021) by Eine & Charoensukmongkol, their study focuses on various technologies that
are available as a medium to buy products online, for example, online stores, online
marketplaces, or social media. Online marketplaces are managed by intermediaries and
are used by several different vendors to sell their products online in the same virtual
location.
8. 8
Objectives of the Study
• To understand the factors influencing customers’ buying behavior towards online and
offline clothing stores.
• To analyse the different online and offline consumer groups in terms of demographic,
technology use, availability, and attitude of consumers in Nadia.
• To study if the increased social media use has any impact in terms of the digitization of
buying clothes online.
• To identify consumer satisfaction and preference between digital and traditional
clothing stores.
Clothing Retail Business
The clothing retail business is always trying to keep pace with the ever-changing fashion trends
of the time. The industry is comprised of a fiercely competitive market, which is composed of
large chains (ex. Zara), small independent retailers (ex. Pernia’s Pop-up shop, Kolkata), and
the emerging dot.com e-tailers such as jodilife.com. With "Generation Z” now entering as a
consumer segment, fashion trends span across a very broad spectrum. With many technology-
savvy consumers at present, retailers are scrambling to find new ways to meet their demands.
Consumers are presented with numerous options as to what styles of clothing are available, and
where to buy them.
Due to the large presence of competitors in this market, consumers, therefore, have more
discretion over which business they patronize, making customer satisfaction critical to the
survival of a business. To achieve this customer satisfaction, many retailers have turned to the
Internet for support. Most big retailers, such as Reliance Trends, Pantaloons, and Tata Cliq,
have branched out their business in the form of a website.
9. 9
Online or Digital Clothing Stores
Advantages
1. With online shopping, access to a wide range of collections is easily available. From Eastern
to Western fashion, and access to many online international clothing stores, everything is just
a click away.
2. Shopping can be done at any time of the day. The online shopping store is at the service
24/7. The return policy is fair by a maximum number of online sites.
3. The online shopping service provides various safe and easy modes of payment (PayPal to
Google Pay), also for the convenience of customers, websites provide the option for (Cash on
Delivery).
4. With technology-savvy consumers in the present, online shopping services have come up
with many filters and comparison tools for consumer convenience which offline stores usually
cannot provide.
Disadvantages
1. Quality assurance of the product is not well known to consumers while shopping online.
Reviews with photos and videos of the product satisfy the consumers partially.
2. One of the major cons of online shopping is the time factor. Sometimes, the delivery of
orders gets delayed for a longer period, causing an increased return rate.
3. With cyber-crimes increasing, many malware practices take place in the present (fake
websites, fake payment getaways). Consumers have to be well aware of authentic and secure
websites/apps.
4. Another major con of shopping for clothes online is the absence of a trial and purchase
facility which and why the offline stores in this part are a step ahead.
10. 10
Offline or Traditional Clothing Stores
Advantages
1. While shopping for clothes offline, the popular reason is always the inspection of the product
before buying. One can easily check the fittings and quality before making any purchase.
2. Offline shopping allows one to buy and have the product at the same time (instant purchase).
One does not have to wait for days to get the product delivered.
3. Consumers often feel safe making payments in offline stores as compared to online
shopping.
Disadvantages
1. Offline clothing stores do not always meet up the trends and also keep the collection within
a range, causing the customers to shop for their desired outfits online.
2. Discounts and deals are offered for limited clothes as compared to online deals.
3. In shopping malls or stores when becomes crowdy, customers face difficulties in making
decisions regarding the purchase and face other issues.
11. 11
Research Methodology
The methods, sampling plan, and research instruments used for the collection of data are as
follows:
Research Design
It is the specification of methods and procedures and acquiring the
information needed which guides the collection of data and analysis of
data. Research design aims to ensure that the data collected is accurate
and relevant.
The descriptive design is used for this survey.
Tools Used for
Research
The tool used for analysing the data that can be collected from
questionnaires is Factor Analysis and other primary tools needed for
questionnaire design and data collection. We use factor analysis to check
the impact of different factors on a customer that leads to their
preference/buying decision.
Sampling Method Questionnaire
Sampling Size 54
Sampling Area Nadia district of West Bengal
Types of Data Collected
1. Primary Data: The data that is being collected for the first time or to particularly
fulfill the objectives of the project is known as primary data.Aquestionnaire is prepared
in such a way that it will be able to collect all relevant information regarding the project.
2. Secondary Data: Secondary data are the type of data, which are already assembled
and add value to the primary data. This is used to collect necessary data and records
from different articles, magazines, journals, reference books, newspapers, etc
12. 12
Data Analysis and Interpretation
The pie chart shows that most of the survey takers belong to youth and the rest are in the
(30-40) age group.
From the above chart, it is clear that the maximum number of female consumers’ buying
behavior is observed as compared to males.
13. 13
The majority of respondents are students and it can be identified that the student community is
well aware of online shopping facilities.
From the above chart, it can be identified that most of the respondents are occasional shoppers
of clothes which means they are need-based buyers and the rate of frequent buyers is
comparatively low.
14. 14
This chart shows that the majority of respondents are a mix of both digital and in-store shoppers
regarding apparel.
When comparing two modes of shopping regarding apparel, the majority of respondents prefer
shopping from digital or online clothing stores.
15. 15
The above data determines that most of the respondents feel convenient with trial and purchase
facilities (inspection) while shopping for apparel in-store. In-person interaction and payment
method factors are also major consideration.
Regarding the latest fashion trends, the majority of respondents find that offline/ traditional
clothing stores meet up their expectations partially.
16. 16
A situational question was asked in the survey, and it can be found that a dramatic shift has
taken place in respondents who happened to be offline shoppers, or a mix of both online and
offline, who switched to online clothing stores in terms of the price factor.
Here, social media has played a major role in terms of factors that influence consumers to
switch to online shopping.
17. 17
From the above chart, it is clear that the respondents are very much familiar with online
payment modes. While shopping clothes for online, the majority of them do not face any
difficulties at the time of making prepaid orders.
The above chart depicts the major factors which influence consumers for preferring online
clothing stores over traditional ones. Most of the respondents prefer online clothing stores in
terms of factors such as self-decision-making, easy returns policy, and a wide range of
collections.
18. 18
Among the latest online fashion apps, Myntra is considered the most preferred app by most
respondents in terms of shopping apparel online.
Findings
• 94.4% of the total respondents belong to the (18-29) age group which means the
majority of respondent’s buying behavior is of youth. The rest 5.6% belongs to the (30-
40) age group.
• In this survey, 70.4% were female respondents, and 29.6% were male which also
identifies the buying behavior of female consumers in the survey report as major.
• The respondents in majority occupies as students (88.9%) and 9.3% are employed.
• 51.9% of total respondents buy apparel occasionally which means the majority are
need-based buyers. 25.9% buys apparel monthly, 14.8% of the total respondents are not
sure, and hence their activity is uncertain, 7.4% buy weekly, which means either they
are a frequent buyer (following the latest trends/fast fashion) or they are loyal
customers.
19. 19
• It can be found that 66.7% are major respondents who prefer a mix of both shopping
modes (digital and in-store), 16.7% prefer to buy apparel in-store, and the rest 16.7%
prefer to buy online.
• When comparing both modes of shopping, 55.6% of respondents prefer to shop for
clothes online as compared to offline stores (44.4%). The buying behavior is observed
for most of the respondents in this area who prefer shopping for apparel online.
• Trial and purchase facilities are one of the most influencing factors by which (40.7%)
of respondents choose traditional clothing stores over digital ones. While 37% prefer
offline clothing stores for all the factors provided, which means the other half of the
total respondents are considered to be offline shoppers. 9.3% consider in-person
interaction /guide to be the factor for them while 7.4% do not prefer offline shopping
for apparel. It can be found that the convenience of offline shopping is still considered
by a majority of the respondents in this area.
• Most of the respondents find that traditional clothing stores partially meet their
expectations regarding the latest fashion trends (40.7%).
35.2% are fully satisfied with traditional clothing store’s collections while 24.1% are
unsatisfied with the collection.
• In a situational question, a dramatic shift has been observed where the respondents who
happened to be offline shoppers have switched their preference to online clothing stores
in terms of the price factor (87%). While the other 13% have kept their preference for
offline clothing stores. It can be found that people in this area who shop solely offline
are comparatively low.
• 55.6% of the respondents have purchased apparel from social media platforms and
44.4% have not made any purchases regarding apparel from social media platforms. It
can be seen that the majority of the respondents in this area are well aware of the online
clothing businesses on social media platforms and the rest might have faced issues or
have not made any buying decisions towards social media.
20. 20
• At the time of making any prepaid order 68.5% of the respondents have not faced any
difficulties which also shows that the majority of the respondents in this area are
familiar with digital modes of payments. 16.7% have faced some difficulties and thus
it can be considered as a reason for them to prefer offline clothing stores in terms of
transaction/payment modes. 14.8% have faced difficulties at times.
• 40.7% of the respondents prefer online/digital clothing stores over traditional ones in
terms of all the factors provided: self-decision making, easy returns/refund policy, and
wide range of collections. 16.7% prefer online clothing stores solely in terms of easy
returns/refund policy. 16.7% prefer online in terms of the wide range of collections
available. 9.3% of the respondents feel self-decision making a factor for their buying
motive. While the other 16.7% do not prefer to make any purchases from online
clothing stores. It can be found that comparing the factors of both shopping modes, the
majority of the respondents prefer online clothing stores in this area.
• Myntra is considered to be the most preferred (53.7%) shopping app among the latest
fashion apps/sites. 18.5% of the respondents prefer other fashion apps/sites, 14.8%
prefer Ajio for online apparel shopping, 7.4% prefer Urbanic, and 5.6% do not prefer
any online fashion apps/sites. It can be found that the majority of the respondents are
well aware of online shopping facilities whereas the rate of solely offline shoppers is
comparatively very low.
Limitations of the Study
• The study was restricted to a limited area.
• The study was restricted to a limited time.
• The study only focuses on the buying behavior of the clothing/apparel category.
21. 21
• Only 54 respondents were taken for the study.
• Accuracy of the study depends on the truth of the response.
Conclusion
Online shopping is a new experience and has greatly impacted consumers’ lives in its short
time. Online shopping has made consumers more effective and efficient in their shopping
behavior and has driven clothing businesses to a new level, forcing many to make the necessary
adjustments and changes to reach the new market of knowledgeable consumers. The results of
this survey underscore the need for businesses to take the online market seriously. The survey
conducted revealed a positive attitude and behavior toward online shopping even by those
consumers who still like traditional stores. These consumers are mostly in youth and senior-
age groups. Those consumer groups have time to spend in traditional stores and malls and value
the offline shopping experience for clothing, such as inspection before buying, safe payment
modes, and in-person/social interaction. These consumers appear to be more knowledgeable
by gathering information online and then purchasing from traditional stores.
The rapid growth of e-commerce after Covid19 has resulted in an E-transformation in the
global apparel retail infrastructure. Increased use of social media during the lockdown period
has made a huge impact on consumer buying decisions. The Internet has emerged as a cost-
effective means of doing business. Secured online payments, better return policies, and exciting
discounts could help the Perceptions of Shopping Benefits. Considering the demographic
profiles of online users; gender, age, and education have significant associations with web
shopping in the current area of Nadia district, West Bengal. The overall results prove that the
respondents have perceived online shopping positively. This justifies the projected growth of
online shopping for apparel in this area. However, the frequency of online shopping is relatively
less in this area. Online shopping organizations can use the relevant variables and factors,
identified from the study, to formulate their strategies and plans in Nadia, West Bengal.
22. 22
Organizations can prioritize the consumer’s implicit and explicit requirements in the online
shopping environment. The results can also be used by various organizations to identify their
target customer segments. The results of the study can be utilized by practitioners in relooking
or revamping their strategies for online shopping. Online fashion websites should pay more
attention to the female segments as results prove that females shop more in online shopping as
compared to men
Reference
• https://www.tandfonline.com/doi/full/10.1080/23311975.2021.1968206
• https://www.bbc.com/worklife/article/20200722-the-curious-origins-of-online-
shopping
• https://www.pinkvilla.com/lifestyle/people/online-vs-offline-shopping-which-one-do-
you-prefer-542972
• Alavi, S. A., Rezaei, S., Valaei, N., & Ismail, W. K. W. (2016). Examining shopping
mall consumer decision-making styles, satisfaction, and purchase intention. The
International Review of Retail, Distribution, and Consumer Research, 26(3), 272–303.
https://doi.org/10.1080/09593969.2015.1096808
• Arora, N., & Aggarwal, A. (2018). The role of perceived benefits in the formation of
online shopping attitude among women shoppers in India. South Asian Journal of
Business Studies, 7(1), 91–110. https://doi.org/10.1108/SAJBS-04-2017-0048
• Gupta, P. (2015). Comparative study of online and offline shopping: A case study of
Rourkela in Odisha (Doctoral dissertation).