India is shunning remarketing practices as consumers find them annoying and an invasion of privacy. A survey found that 43% of Indians feel "haunted" by products they previously searched for. While online shopping is growing in India, it still only accounts for 12% of the population compared to over 50% in China. The report recommends that marketers provide more relevant ads to different stages of the consumer's purchase journey and consider capping the number of daily ad impressions to improve the customer experience.
Facebook's new report predicts huge digital influence in Fashion by 2020Social Samosa
Today, up to $7Billion-$9Billion of the Fashion Market digitally influenced, which is expected to multiply by nearly 4 times as per the report from Facebook.
Customer’s buying behavior for online shoppingKetan Rai
It is era of Online Shopping every Age Group is using internet now these days , So i have research report on topic Customer’s buying behavior for online shopping ... it is based upon delhi based company " CITYWEB"
A research study on the aspects of purchasing behaviour by Nasseth Nilar and Chrishankar Janathanan.
Research focuses on Telecommunication operator: Dialog Plc in Sri Lanka.
Facebook's new report predicts huge digital influence in Fashion by 2020Social Samosa
Today, up to $7Billion-$9Billion of the Fashion Market digitally influenced, which is expected to multiply by nearly 4 times as per the report from Facebook.
Customer’s buying behavior for online shoppingKetan Rai
It is era of Online Shopping every Age Group is using internet now these days , So i have research report on topic Customer’s buying behavior for online shopping ... it is based upon delhi based company " CITYWEB"
A research study on the aspects of purchasing behaviour by Nasseth Nilar and Chrishankar Janathanan.
Research focuses on Telecommunication operator: Dialog Plc in Sri Lanka.
The effect of online shopping orientation on perceived behavioural control Aida Santos
This study seeks to investigate the effect of nine constructs of online shopping orientation on perceived behavioural control and attitude toward purchase. The results suggest that in-home shopping tendency, convenience consciousness, and impulsive purchase are the most significant constructs in forming online shopping orientation.
Keywords: online purchasing orientations, online intention, TPB
Customer Satisfaction in Online Shopping: a study into the reasons for motiva...IOSR Journals
This study endeavours to understand customer satisfaction in online shopping while investigating the major reasons that motivated customers’ decision-making processes as well as inhibitions of online shopping. The Kotler and Killers (2009) Five Stage Buying Process Model was chosen as the basis of framework of this study to explain customer satisfaction through their motivations to buy products online. The existing literature was reviewed to discover reasons that would influence customers positively or negatively towards shopping online. Surveys were conducted by distributing questionnaires in the Wrexham area (North Wales) to gather data for this research. SPSS software package was used to present research data graphically and to test research hypothesis. From the findings, it was discovered that respondents use internet to purchase products through online because they believe it is convenience to them and the term convenient includes elements such as time saving, information availability, opening time, ease of use, websites navigation, less shopping stress, less expensive and shopping fun. In contrast, along with respondents’ mind-sets, online payment security, personal privacy and trust, unclear warranties and returns policies and lack of personal customer service are the foremost barriers of online shopping. Furthermore, the result of hypotheses established that even though online shopping is convenient to all consumers, online payment system and privacy or security anxieties have significant impact on online shopping. Finally, some recommendations have been offered for online retailers to take initiatives for making online shopping more admired and trustworthy.
A Study of Customer Behaviour towards Online Shopping in Hyderabadijtsrd
Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as internet and other computer networks. Internet is the growing media during the past decade. Especially, online shopping is a rapidly growing ecommerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. An online shopping system is that permits a customer to submit online orders for items or services from a store that serves both walk-in customers and online customers. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, in Kukatpally, Hyderabad which in turn provides E-marketers with a constructional frame work for their E-businesses strategies. The major objectives are To study attitude of consumers towards online shopping. To identify the issues faced by customers while online shopping. To identify the main factors that affect the online consumer when considering and making a purchase over the Internet. And also to find out which age group of people use frequently online shopping. Dr. E. Murali Dharshan | Japa Asritha Reddy "A Study of Customer Behaviour towards Online Shopping in Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21407.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21407/a-study-of-customer-behaviour-towards-online-shopping-in-hyderabad/dr-e-murali-dharshan
Factors Influencing the E-Shoppers Perception towards E-Shopping (A Study wit...Dr. Amarjeet Singh
Purpose: The study focuses on identifying and exploring the various factors influencing the e-shoppers perception towards e-shopping.
Design / methodology / approach: A research model is developed based on the literature. For the purpose of study data collected from 100 e-shoppers belonged to Wardha City of Maharashtra. By using in structured questionnaire, descriptive statistical measure like mean has been used for analyzing the data.
Findings: The results reveal that the seven key factors like convenience, time saving, home delivery, price advantage, more choice, reliability and security significantly influenced the e-shoppers perception on e-shopping.
Contribution of the study: The result of this study provides a valuable reference to the e-marketers to understand the factors influencing e-shoppers perception. They can further sharpen their marketing strategies to attract and retain their customers.
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
The effect of online shopping orientation on perceived behavioural control Aida Santos
This study seeks to investigate the effect of nine constructs of online shopping orientation on perceived behavioural control and attitude toward purchase. The results suggest that in-home shopping tendency, convenience consciousness, and impulsive purchase are the most significant constructs in forming online shopping orientation.
Keywords: online purchasing orientations, online intention, TPB
Customer Satisfaction in Online Shopping: a study into the reasons for motiva...IOSR Journals
This study endeavours to understand customer satisfaction in online shopping while investigating the major reasons that motivated customers’ decision-making processes as well as inhibitions of online shopping. The Kotler and Killers (2009) Five Stage Buying Process Model was chosen as the basis of framework of this study to explain customer satisfaction through their motivations to buy products online. The existing literature was reviewed to discover reasons that would influence customers positively or negatively towards shopping online. Surveys were conducted by distributing questionnaires in the Wrexham area (North Wales) to gather data for this research. SPSS software package was used to present research data graphically and to test research hypothesis. From the findings, it was discovered that respondents use internet to purchase products through online because they believe it is convenience to them and the term convenient includes elements such as time saving, information availability, opening time, ease of use, websites navigation, less shopping stress, less expensive and shopping fun. In contrast, along with respondents’ mind-sets, online payment security, personal privacy and trust, unclear warranties and returns policies and lack of personal customer service are the foremost barriers of online shopping. Furthermore, the result of hypotheses established that even though online shopping is convenient to all consumers, online payment system and privacy or security anxieties have significant impact on online shopping. Finally, some recommendations have been offered for online retailers to take initiatives for making online shopping more admired and trustworthy.
A Study of Customer Behaviour towards Online Shopping in Hyderabadijtsrd
Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as internet and other computer networks. Internet is the growing media during the past decade. Especially, online shopping is a rapidly growing ecommerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. An online shopping system is that permits a customer to submit online orders for items or services from a store that serves both walk-in customers and online customers. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, in Kukatpally, Hyderabad which in turn provides E-marketers with a constructional frame work for their E-businesses strategies. The major objectives are To study attitude of consumers towards online shopping. To identify the issues faced by customers while online shopping. To identify the main factors that affect the online consumer when considering and making a purchase over the Internet. And also to find out which age group of people use frequently online shopping. Dr. E. Murali Dharshan | Japa Asritha Reddy "A Study of Customer Behaviour towards Online Shopping in Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21407.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21407/a-study-of-customer-behaviour-towards-online-shopping-in-hyderabad/dr-e-murali-dharshan
Factors Influencing the E-Shoppers Perception towards E-Shopping (A Study wit...Dr. Amarjeet Singh
Purpose: The study focuses on identifying and exploring the various factors influencing the e-shoppers perception towards e-shopping.
Design / methodology / approach: A research model is developed based on the literature. For the purpose of study data collected from 100 e-shoppers belonged to Wardha City of Maharashtra. By using in structured questionnaire, descriptive statistical measure like mean has been used for analyzing the data.
Findings: The results reveal that the seven key factors like convenience, time saving, home delivery, price advantage, more choice, reliability and security significantly influenced the e-shoppers perception on e-shopping.
Contribution of the study: The result of this study provides a valuable reference to the e-marketers to understand the factors influencing e-shoppers perception. They can further sharpen their marketing strategies to attract and retain their customers.
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
Muchos aún no saben la diferencia entre smartphone, phablet y tablet. Aquí te contamos por qué las phablets son los dispositivos más populares. Si quieres conocer más consulta aquí http://consumer.huawei.com/pa/mobile-phones/features/ascend-mate7-pa.htm
This presentation focuses on breaking down Facebook Insights to help your nonprofit measure engagement and 5 tactics for increasing interaction on Facebook.
Remarketing forum and expo 2010. Chris Whitehead from www.edealer.ca presents Fast Forward:Used car dealers make friends via social media and web marketing
The digital transformation: Used car retail performance management 2.0Jörg Höhner
E.N.G. Vehicle Remarketing Summit 2016
The digital transformation: Used car retail performance management 2.0
Jörg Höhner
Global Managing Director INDICATA, Autorola Group
Amsterdam – January 26, 2016
China Online Shopping Survey Results Dec2012_Decision FuelPohchin Loh
In December, China’s Alibaba announced they recorded 1 trillion RMB (US $157B) in transactions, making them the world’s largest e-commerce company. We wanted to know more: How much does Taobao really dominate in China? How often are people shopping online what drives their purchase decisions? So we surveyed our panel and here are the results of our quick study.
Remarketing can be a great and ROI efficient strategy to increase your online profit. And at the same time, it can be also be a source of frustration for your targeted audience, if it's not done right. In this presentation, we will share some do's & don'ts, valuable insights & rock solid customer cases.
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Anna Lewis examines the reasons behind segmenting in web analytics, with a dedicated look at how it can be done effectively in Google Analytics. Including advice on the best types of segments to use and how to analyse your data.
For more information visit http://kooz.ai/measurefest
Remarketing (also known as retargeting), has become an vital part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your website and particularly those who match certain characteristics or who have initiated a conversion process will be more likely to convert on a return visit than new users will be to convert on a first visit.
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo
Do you realize that, on average, almost a quarter of digital marketing budgets is spent on ads? Unfortunately, more than 95% of visitors that are paid to come to your site from ads, may never convert.
To enable marketers to get more out of their ad budgets, Marketo came up with Marketo Ad Bridge. This new tool helps you target the right audience with your ads and make them personalized per audience. In this webinar we will focus on personalized retargeting ads with both Google and Facebook. You'll learn:
- How personalized retargeting ads work
- The ROI you can expect to see - hint: a very good one :-)
- Great use cases and examples
- How you can get started, fast
Re-marketing has been touted as one of the most sophisticated algorithms in digital marketing in a long, long time, something that flipped the entire idea of marketing and instead of trying to bring the consumers to the products, it took the products to the consumers.
Zakeke - Win & Scale Up in the Ever Evolving Visual CommerceLeonardoDAprile1
Learn Which Trends are Critical in Product Digitalization. Understand why more and more consumers demand personalization in their shopping experience. Learn the What, Where and Why of Visual Commerce to stay ahead of your competition, discover how can you offer a positive & effective Mobile experience and win your market with 3D & AR customization. Personalization is becoming more pervasive and urgent, only by acting today will you be in a position to deliver high value to both your customers
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
Academy of Marketing Studies Journal Volume 22, Issue 2, 2018
1 1528-2678-22-2-156
ANALYSIS OF ONLINE BUYING PATTERN OF
WOMEN CONSUMERS WITH REFERENCE TO
APPARELS IN INDIA
Kavitha R Gowda, CMS Business School Jain University
Karishma Chaudhary, The NorthCap University
ABSTRACT
Online shopping has become a way of life for most of the Indians especially working
women. Indian online market is estimated to grow 3.5 times to touch 175 million by 2020. Main
reasons of growing preference for online shopping are internet penetration, increasing number
of e-tailors (online retailers), ease of shopping, flexibility in delivery, increasing purchasing
power etc. According to Gizmobaba's report online transaction of women has doubled in past
two years. As per one Google study, it is expected to drive 25 per cent of the total organized
retail sales in India by 2020 and is expected to reach $60 billion in gross merchandising value.
This study is an attempt to analyse online buying pattern of India women based on primary data.
The study provides detailed analysis of various factors impacting the online purchase decision
and most preferred e-tailors. The study provides recommendations to online sellers based on
insights obtained by customers.
Keywords: Online Shopping, Indian Women, Internet Penetration, E-Tailors
INTRODUCTION
Current population of India is 1.34 billion comprising of 48.5% females and 51.5%
males. Women constitute a share of 48.1% in urban population and of 48.6% in the rural
population (India Guide, 2017). According to International Monetary Fund (IMF) and Central
Statistics Organization (CSO) India has emerged as the fastest growing major economy in the
world , and is expected to be one of the top three economic powers of the world over the next 10-
15 years, backed by its strong democracy and partnerships (IBEF, 2017).Indian economy is
expected to grow at a rate of 6.7 per cent in the year 2017-18 and in the next financial year 2018-
19 the economy is expected to grow at a rate of 7.2 per cent.
Due to technological development, online business and application based online shopping
in India has become a huge business with too many competitors offering almost all kinds of
products required in everyone’s daily need. India is projected to have 636 million internet users
by 2021. It is expected that by 2020, over 329 million people in India will buy goods and
services online, up from 130.4 million in 2016 (Statista, 2017).
Academy of Marketing Studies Journal Volume 22, Issue 2, 2018
.
A study on Comsumer Behaviour towards Online Shopping in MaharashtraGauri Belan
To identify the consumer’ s awareness about online shopping. To analyze the
consumers preferred websites for online shopping. To identify the various factors for influence consumers towards online shopping
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayHiten Sethi
A new study by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
Informe Total Retail 2015 sobre el futuro de las compañías del sector #retail y #consumo. Descubre con qué frecuencia y a través de qué canales compran los #consumidores actuales.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Article 8 A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE D...Dr UMA K
Dr. UMA.K
Assistant Professor in Commerce
7. UMA. K (2020) “A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY”, Wesleyan Journal of Research, Vol.13 No4 (VI), Page No 109-115.
Take a look at all things important around Social CRM. We curated a list of multiple segments from the CRM industry to provide you a bigger picture about the need and effect of CRM. We have also provided a list of do’s and don’ts to enhance your CRM practices. Take a look!
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Ola and Uber cab services are in a neck to neck competition in most measurement parameters. Here's a report about the complete story.
Social Media Creates Greater Hype on Maggi CrisisSimplify360
After being found guilty of using high amounts of lead and MSG in their noodles, Nestle's Maggi is now off every shops shelves in India. This crisis has led to over 4 lakh conversations on various social media channels, over a period of few days.
Simplify360 took a deeper look into the situation and found few interesting facts about the reaction Maggi generated on social media over the past few days. While it is sad that the kid's as well as mom's favorite noodles will no longer be available, is this really being accepted by the masses? Let's find out
Guide to Using Social Media for BrandingSimplify360
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This is not just true in the case of personalities, but nowadays, even companies are using it actively to promote their brand name. Here's are a few examples explaining how to do branding the right way.
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8 Ways to Design the Best Social Media Policies by the GovernmentSimplify360
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Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
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Access to Social Media Should be Banned in OfficesSimplify360
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Top 5 Social Entrepreneurs and How They Nailed ItSimplify360
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Nepal Earthquake Leaves Social Media ShakenSimplify360
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E-Commerce In US-Social Media CampaignsSimplify360
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1. India Shuns Remarketing!
A report by the Digital Marketing Training Institute
In association with
2. Remarketing has been touted as one of the most sophisticated algorithms in digital marketing in a long, long time.
Instead of trying to bring the consumers to the products, it took the products to the consumers.
7. 12 percent of Indian population is into online transactions
against more than half of their Chinese counterparts. This proportion is much higher in the developed countries like the US, where the figure is 64 percent.
8. Consumers are more confident buying brands they have bought and used before. Brands can leverage on this familiarity to do away with the “touch and feel” constraint, especially for products priced on the higher side.
9. The main segment of buyers for tomorrow, the consumers in the age group of 18-25, are the main influencers for all online purchase decisions in the family. They are bored of going through pages and pages of products, they want narrower lists. They know about remarketing and they know how to lose them or worse, block them. And they are evolving every moment, the marketers need to keep up!
10. While some categories like electronic consumer goods, tickets and travel have made permanent inroads into the consumer’s minds, categories that require a “touch and feel” trial before purchase, still have some good miles to cover.
12. Online jewellery retail too is poised to be one of the fastest growing segments in India's e-commerce market which is projected to become an $8 billion industry in the next
two years.
13. Online grocery retail is slowly wedging itself in, and is expected to reach around 2% of the expanding grocery market by 2020, creating a potential market size of around $10 billion.
14. 57% of our respondents commented against brands that force pre-roll video ads on YouTube as a mandatory watch as well.
15. The survey estimates the country's e-commerce market to reach $56 billion by 2023, driven by rising online retail.
16. 55% and 61% of the respondents look for discounts and deals online respectively. Second on the list is the convenience that online shopping has to offer.
17. If the price is no lesser online, our respondents say they would prefer to go buy it in a store.
18. When it comes to the question of spending big,
Travel Tickets and Electronic Gadgets are contributing the main chunk of the revenue of the online shopping industry
19. There are again a few categories that have still not picked up with the quintessential Indian consumers, categories like groceries, jewellery, furniture and International
Food Items.
20. Almost 42% and 44% of the respondents remember being “followed” by ads based on their last search and last purchase respectively.
22. Let’s not bombard our dear consumers with ads
We can always cap the number of impressions per day, and let’s keep it down to a number acceptable to the consumers and not the marketers.
23. Let’s cater different ads and not
the same ad every time for the
same product
Millions of dollars spent on media but very little spent on the online creative so far.
24. Keep the ads specific!
If someone landed on the page of a certain product is shown ads for a plethora of other remotely related products, chances are high it will really annoy
the consumer.
25. Take some time in choosing the contextuality of the ads
If someone had looked for a personal product and you remarket them the same product on every public page like a news site or an e-ticket portal, something that they may be accessing in office or with family, chances are very high they will not look for the product again.
26. Consider customer’s search behavior
Someone who has been on the page for ten minutes is much more likely to buy the product than someone who was there for a mere ten seconds.
Also, how many times has a product been searched for is definitely a factor worth looking into. And maybe, the relevance of the landing page wrt the products in the ad is something that needs more attention.
27. Remarketing ads give you access to a whole bunch of user data that needs to be used to provide relevant and enticing ads to the end user based on their stage of the buying cycle.
Simply sending them back to your homepage is a waste of your marketing dollars or for that matter showing them images of the products they just bought.
Final takeaway!
29. Remarketing has changed the entire concept of marketing, from the who to the what.
Consumers, on the other hand, have a very different idea of the entire effort being put in for remarketing.
Some think they are “being haunted”, some call it “being followed”, “an invasion to their privacy”, “desperation” on the part of the sellers or even “useless”.
30. Hence, the study.
To help understand this dichotomy, DMTI undertook a study among a projectable sample of consumers which was focused on addressing the habits and preferences of online shoppers.
Shoppers from across India were included in the study.
31. Methodology
As our target population was people who are exposed to the internet and the experience of online shopping, we conducted an online survey to collect the data.
We followed it up with in depth interviews to probe deeper into the perceptions and trends in online and offline shopping among our TG.
After excluding respondents who have never shopped online, we got 1,235 responses. Of these 1,235 responses, 1,216 were deemed usable after the cleaning up processes. This was supported by 635 in depth interviews.
32. Demographics
The sample had a 37% female respondents and a 63% of male respondents. 38% of the respondents were in the age group of 18-25 and 28% in the age group of 26-30. These two are the main segments that are very comfortable with online shopping and said to have adopted the online channel as just another option when it comes to purchase decisions. There were only a 1% respondents in the age groups of 46-50 and 50+.
33. Demographics
The respondents were mainly students or employed in the private sector with 31% and 43% respectively. Students cited deals and discounts and the working people cited time and convenience as the major draw online. The survey has been done among the financially affluent segment, with a 57% of the respondents with a family income above 80,000 per month.
34. Geographical Distribution of Respondents
The survey was carried out mainly in the metro cities with 58.5% of the respondents from the four metro cities of Mumbai, Delhi, Kolkata and Chennai. The rest of the respondents were spread out across the country to have a more uniform view of the consumer behavior and trends
35. Sample Respondents
Aakansha Mittal, 23 (Kolkata)
She loves her Mango’s and her Zara’s and mind it, “shopping is not just shopping, it’s SHOPPING”!!
A Marwari from Kolkata, she sums up
everything an Indian consumer is, well
researched, fickle at times, price sensitive,
quality conscious and a brand aficionado. Be it the streets of Colaba, or the high street fashion houses, costume jewelry or diamond jewelry, she knows exactly what she wants, though she is always a bit partial towards her diamonds.
36. Sample Respondents
Shikha, 23 (Amritsar)
She says she is a student, be it Business Management or life. She is very particular of her shopping though, given her “Tall and lanky” frame that requires an extra bit of attention to fits and styles! Daughter to a Punjabi food connoisseur, she is a vegetarian by choice and proud of it. Not to be seen without her Experia Z, ever, her texting skills can put anyone to shame.
37. Sample Respondents
Yogesh, 28 (Mumbai)
A digital marketer by day, a shoe collector by night, he proudly owns around 25 pairs of shoes! “I need a new pair every month, but I don’t really have time that often, online is the best thing to have happened, after the shoes of course” he quips. He’s been into the digital world both as a marketer and a consumer and he loves it both ways.
38. Sample Respondents
Sucheta, 35 (Mumbai)
A full fledged housewife and a mother of two kids, she says she is not much into the “FB culture”. Her kids are her world and take up most of her time. Though she is consulted with for every online purchase made in the household, especially by her husband, she has rarely felt the need to venture out online. “I have never had to look for myself, my husband gets for me whatever I need, and the best ones at that”. Her husband though, is an avid shopper and given the high flying job he has, online is his best bet. “I sit with him when he orders for me, but no! I never felt like doing it myself”.
39. Sample Respondents
Arunima, 26 (Bangalore)
A software techie and a diehard romantic, the main decision maker in her life is time, if time
permits it she does. Only Shahrukh Khan comes
second to time, in her life! Though her parents
are in the medical profession, she chose to be an
engineer. Based out of Bangalore, Kolkata and
even Minnesota, USA at times, she is the quintessential modern woman of today. Be it the SUV of her dad, the sedan of her mom or the local
transport of Bangalore, she is equally comfortable
in all. But if there’s one thing she misses when not at home, it’s her golden retriever, Dodo.
41. Across all mediums the biggest beneficiary of advertising spends today in 2014 is digital advertising, which is expected to grow by 35 per cent over last year at INR 3,402 Crores (source Group M TYNY, This year next year).
42. 20% of the digital ad spend was attributed to eCommerce.
In the current scenario Search and Display are the two top contributors to the total Digital Advertisement expenditure in India. Search ads accounted for 38% of the overall ad spending followed by display ads which constituted 29%.
43. From $1.5 billion (roughly Rs 9,000 crore) last year, e-commerce as an industry now stands at $3 billion (Rs 18,000 crore) in size and is slated to touch $35 billion (Rs 2.1 lakh crore) by 2020, according to Technopak.
44. However, compared to such staggering figures, India’s e- commerce industry is still in a nascent stage.
Online shopping accounts for less than one percent of the total shopping in the country. And the biggest drivers of online purchase, as it seems, are the deals and discounts.
45. A report by
DMTI (The Digital Marketing Training Institute), one of the leading Digital Media and Marketing training providers in the country. It was founded in 2011, and since then has trained thousands of academicians, working professionals and students in Digital Marketing. Its more than an institute, it is an endeavor by the best digital marketers of India to create future digital marketers for the world.
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