The 2015 Rotary International Convention discusses the importance of leadership and the values that strengthen Rotary, highlighting how it differentiates itself and motivates members. Key findings indicate that members join and stay in Rotary primarily for community impact, friendship, and professional networking. The document emphasizes the need for responsible leadership and the value of connecting diverse perspectives to create a global community impact.

1. 2015 ROTARY INTERNATIONAL CONVENTION
LEADERSHIP
“VALUE” TALK

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ARE YOU A LEADER?

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WHY WE’RE STRENGTHENING ROTARY

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OBJECTIVES
• Clarify what Rotary stands
for, how it’s different and
why people should care
• Elevate awareness and
understanding
• Motivate, engage and
inspire current and
prospective members,
donors, strategic partners
and staff

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SURVEY RESULTS

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THE PRIMARY REASONS PEOPLE JOIN ROTARY...
Why did you initially join Rotary?
To positively impact my community
Friendship and fellowship
Professional networking/
business development opportunities
To have a positive impact globally
Potential for personal/
professional recognition
Development and
training opportunities
10%
0%
30%
20%

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Why do you stay with Rotary?
To positively impact my community
Friendship and fellowship
Professional networking/
business development opportunities
To have a positive impact globally
Potential for personal/
professional recognition
Development and
training opportunities
10%
0%
30%
20%
...ARE THE SAME REASONS THEY STAY ROTARIANS

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CHALLENGE
NOT EARNING
FULL CREDIT FOR
OUR GOOD WORK
Harder to reach our full potential

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FINDINGS
• Rotarians are
responsible leaders
– Define by mindset
• Connecting always
will be a driving force
behind Rotary
• Rotary creates
community impact
on a global scale

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A REGAL EAGLE

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OLD MR. KREEGER

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LEADERSHIP STYLES

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WARMTH + STRENGTH
“Leaders don’t create followers,
they create more leaders.”
Tom Peters, author and business guru

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WHEN DID YOU REALIZE YOU WERE A LEADER?

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WARMTH + STRENGTH
“People don’t like to take orders,
they like to take part.”
Michael Angelo Caruso,
Author, Professional Speaker and
awesome incoming District Governor!

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LEADERSHIP
“We do what is right when no one is looking”

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MY DAD
Through LEADERSHIP we join together to
make our world community a better place.

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ESSENCE VALUES VOICE
Our reason
for being
Our beliefs Our expression
BUILDING BLOCKS OF OUR BRAND STRATEGY

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ESSENCE STATEMENT
Rotary joins leaders from
all continents, cultures and occupations
to exchange ideas and take action
for communities around the world.

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ESSENCE STATEMENT
Rotary joins leaders from
all continents, cultures and occupations
to exchange ideas and take action
for communities around the world.

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ROTARY’S VALUES - WITH ACTIVE LANGUAGE
Diversity We connect diverse
perspectives.
Vocational expertise,
Service and Leadership
We apply our leadership
and expertise to solve
social issues.
Ethics and integrity We honor our
commitments.
Fellowship and
global understanding
We build lifelong
relationships.

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OUR VOICE
• Smart
• Compassionate
• Persevering
• Inspiring

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ROTARY SIGNATURE
®
NOTE:GRAPHICSARENOTFINALART.

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BE AE A
ROTARY
CHAMPION
INFORM | INSPIRE | EMPOWER