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What We’ve Learned: Highlights of Recent Research and Survey Results
The document outlines the insights and findings from research conducted by Rotary International, highlighting the importance of data in guiding strategic decision-making. It covers various areas of study including club satisfaction, membership engagement, and the impact of online tools, while emphasizing measurable goals for enhancing Rotary's effectiveness. Additionally, it discusses strategies for alumni engagement and future research plans aimed at improving organizational outcomes.
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What We’ve Learned: Highlights of Recent Research and Survey Results
- 1. 2015 ROTARY INTERNATIONALCONVENTION What We’ve Learned: Highlights of Recent Research and Survey Results
- 2. #ricon15 CLICK TO EDITMASTER TITLE STYLE INTRODUCTIONS INTRODUCTIONS
- 3. #ricon15 • Brad Howard •Joe Brownlee • James Robinson • Peter Kyle PANELISTS
- 4. #ricon15 • Learn aboutresearch being conducted by Rotary • Learn how Rotary is using research to guide strategic decision making • Learn what you can do to support Rotary’s research and data collection • Learn how you can use Rotary’s research TODAY’S OBJECTIVES
- 5. #ricon15 CLICK TO EDITMASTER TITLE STYLE WHY RESEARCH MATTERS WHY RESEARCH MATTERS
- 6. #ricon15 • Not just“for research’s sake” • Research allows us to… – Learn – Understand – Trend – Improve – Innovate WHY WE CONTINUE TO DO RESEARCH
- 7. #ricon15 CLICK TO EDITMASTER TITLE STYLE THE SCOPE OF ROTARY’S RESEARCH THE SCOPE OF ROTARY’S RESEARCH
- 8. #ricon15 • Rotarian satisfaction •Communications and publications • Online tools and resources • Grants and programs • Membership • Events WHAT WE STUDIED
- 9. #ricon15 • 62 surveys •21 forms • 30+ focus groups • 110,000+ respondents THE SCOPE OF ROTARY’S RESEARCH
- 10. #ricon15 CLICK TO EDITMASTER TITLE STYLE RI STRATEGIC PLAN MEASURES RI STRATEGIC MEASURES
- 11. #ricon15 MEASURING THE RISTRATEGIC PLAN Stronger, more effective clubs Greater impact Greater visibility and influence Increased financial sustainability and operational effectiveness
- 12. #ricon15 OUR STRATEGIC GOALS Supportand strengthen clubs Focus and increase humanitarian service Enhance public image and awareness
- 13. #ricon15 • Support andStrengthen Clubs – Number of new e-clubs, satellite clubs, Rotaract clubs, and Interact clubs – Membership Diversity Index • Focus and Increase Humanitarian Service – Total Wild Poliovirus cases – Service Projects Engagement Index – Youth and Young Leaders Index • Enhance Public Image and Awareness – Membership Communications Health Index WHAT TYPES OF THINGS ARE WE MEASURING?
- 14. #ricon15 20 measures 14indexes WHAT ARE WE MEASURING TO DETERMINE THE SUCCESS OF THE PLAN? % of clubs giving to TRF 69% # of activities completed as part of district grants 9,210 # of categories represented by district grant activities, including by area of focus 8 % of clubs participating in district grants 22% Number of new e-clubs, satellite clubs, Rotaract & Interact clubs 1,685 % of clubs with strategic plans 45% % of districts with strategic plan 47% # of clubs adopting Rotary Club Central 14,704 # of Rotarians in leadership development programs or activities 23,365
- 15. #ricon15 • Surveys anddata analysis from: – Rotary Club Central – Membership – Grants – Rotary Programs – Financials – Communications • Reports provided to the Board and Trustees twice a year HOW ARE WE TRACKING THE INFORMATION?
- 16. #ricon15 • We’re justbeginning to paint the picture • We still have a lot of data to collect • Measures and indexes will guide strategic decisions for the organization WHAT IT MEANS FOR YOUR CLUB AND DISTRICT (OR YOUR FAVORITE PROGRAM)
- 17. #ricon15 CLICK TO EDITMASTER TITLE STYLE PRODUCT ADOPTION PRODUCT ADOPTION
- 18. #ricon15 Purpose of ProductAdoption Research 1. Identify Barriers to Product Adoption 2. Evaluate Effectiveness 3. Determine Impact PURPOSE
- 19. #ricon15 Rotary.org / MyRotary Rotary Club Central Brand Center Grant Application Tool Showcase Idea Platform (Rotary Ideas) Community (Discussion Groups) Learn (Learning Center) Events RECENTLY LAUNCHED ONLINE TOOLS
- 20. #ricon15 Have you usedRotary.org since 26 August 2013? ROTARY.org USE 77% 23% Yes No
- 21. #ricon15 KEY INSIGHTS –Framework for Understanding Results Pre- Existing Barriers Ease of Use Preferred Activity (Value & Need) Awareness & Communications
- 22. #ricon15 How easy isit to Rotary.org? EASE OF USE
- 23. #ricon15 The majority ofrespondents prefer to accomplish the following tasks on Rotary.org AWARENESS AND COMMUNICATIONS Task Rotary.org Download Rotary logos & templates 75% View contributions or recognition points 68% Learn about Rotary programs 65% Donate to The Rotary Foundation 60% Find training resources 58% Access resources for performing Rotarian duties 56%
- 24. #ricon15 Biggest challenge tousing Rotary.org PREFERRED ACTIVITIES Website Challenges % of Comments Finding what you need 37% Awareness of what’s on the site 23% Ease of use 21% Training 13% “How to” instructions 11% Errors / bugs 10%
- 25. #ricon15 Of the issuesyou identified, Rotary’s top areas for improvement? PRIORITIES
- 26. #ricon15 • Represents oneof the largest attempts to understand Rotarian preferences • Used to inform decisions about technology and resources WHY ARE THESE RESULTS IMPORTANT?
- 27. #ricon15 CLICK TO EDITMASTER TITLE STYLE ALUMNI RESEARCH ALUMNI RESEARCH
- 28. #ricon15 Age Group % of respondents 26-299% 30-35 31% 36-39 15% 40-49 21% WHAT THE RESEARCH SAYS – ALUMNI RESPONDENT DEMOGRAPHICS 36% 46% 18% Gender of Respondents Men Women Did not answer
- 29. #ricon15 • Alumni have: –Shown interest in the benefits of Rotary • Connecting with diverse professionals – 59% • Expanding leadership and professional skills – 62% • Participating in international service projects – 58% – Expressed desire to join a Rotary club (54%) WHAT THE RESEARCH SAYS – INTEREST IN JOINING ROTARY
- 30. #ricon15 • Alumni have: –Previously donated to Rotary (72%) – Remained highly involved in volunteering – Report favorable opinions of their last Rotary volunteering experience (85%) WHAT THE RESEARCH SAYS – INTEREST IN ROTARY’S CAUSES
- 31. #ricon15 • Join leaders –Connect alumni with a Rotary club that meets their needs – Create and maintain an alumni association • Exchange ideas – Make alumni aware that they’re eligible to join Rotary Action Groups – Include alumni on your club and district mailing lists and on social media – Invite alumni to mentor current scholars and program participants • Take action – Include alumni in your next project – Encourage alumni to contribute support to Rotary’s network – Alumni make skilled vocational training team participants RESULTS OF THE RESEARCH – ENGAGEMENT STRATEGIES FOR ALUMNI
- 32. #ricon15 CLICK TO EDITMASTER TITLE STYLE WHAT’S NEXT WHAT’S NEXT
- 33. #ricon15 • Currently inprocess – Rotarian satisfaction – Rotary Peace Centers alumni – Polio legacy research • Planned for 2015-16 – Polio research and planning – Grant model evaluation – Rotary’s Total Value – Membership research MORE EVALUATION
- 34. #ricon15 • Use RotaryClub Central to track goals • Update your myRotary profile • Participate in Rotary’s surveys and focus groups • Share results of Rotary research with your club and district • Conduct your own research! WHAT YOU CAN DO TO SUPPORT RESEARCH
- 35. #ricon15 CLICK TO EDITMASTER TITLE STYLE QUESTIONS AND DISCUSSION QUESTIONS AND DISCUSSION