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UX INTERVIEW 
WORKSHOP 
TRAVEL APP EDITION™ 
MARK MCFARLANE ● TACCHI STUDIOS ● WWW.TACCHISTUDIOS.COM/JOBS ;)
TODAY'S CLASS 1. BRIEF OVERVIEW OF QUESTIONING 
TECHNIQUES 
2. MOCK INTERVIEWS
WHY INTERVIEW?
WELL, HOW DO YOU KNOW WHEN YOUR 
PRODUCT IS 
USEFUL & USABLE? 
WITHOUT THESE YOUR TARGET USERS WON'T SPEND THEIR TIME AND/OR MONEY USING IT!
IT'S THE MOST NEGLECTED 
ASPECT OF APP PRODUCTION. 
BECAUSE IT'S HARD!
HOW? QUESTIONING TECHNIQUES
Thank the user for their valuable time! 
Explain that you're testing the product, not them. There is no "wrong 
answer". 
Be casual and conversational.
Have a list of points you want to learn about. 
Ask the user to verbalize their thought process. 
Where possible, cover your points with observations. 
Have questions prepared to cover the areas that aren't covered 
naturally. 
Don't number them. You could get fixated on the next point instead of 
digging deeper. 
Try to memorize core points.
Ask open ended questions - Who, What, Where, When, Why, How! 
Try not to ask yes/no questions. 
Wait, both for initial answer formation and elaboration.
"What does this button do?" 
"Well, what would you expect to happen if you tapped it?"
LET'S HANDS-ON!
Team up in pairs, assign A & B. 
10 MINS - A INTERVIEWS B. 
5 MINS - GROUP DISCUSSION. 
10 MINS - B INTERVIEWS A. 
5 MINS - MOAR GROUP DISCUSSION!
Thanks for participaing!

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Ux Talk Tokyo - UX Interview Workshop

  • 1. UX INTERVIEW WORKSHOP TRAVEL APP EDITION™ MARK MCFARLANE ● TACCHI STUDIOS ● WWW.TACCHISTUDIOS.COM/JOBS ;)
  • 2. TODAY'S CLASS 1. BRIEF OVERVIEW OF QUESTIONING TECHNIQUES 2. MOCK INTERVIEWS
  • 4. WELL, HOW DO YOU KNOW WHEN YOUR PRODUCT IS USEFUL & USABLE? WITHOUT THESE YOUR TARGET USERS WON'T SPEND THEIR TIME AND/OR MONEY USING IT!
  • 5. IT'S THE MOST NEGLECTED ASPECT OF APP PRODUCTION. BECAUSE IT'S HARD!
  • 7. Thank the user for their valuable time! Explain that you're testing the product, not them. There is no "wrong answer". Be casual and conversational.
  • 8. Have a list of points you want to learn about. Ask the user to verbalize their thought process. Where possible, cover your points with observations. Have questions prepared to cover the areas that aren't covered naturally. Don't number them. You could get fixated on the next point instead of digging deeper. Try to memorize core points.
  • 9. Ask open ended questions - Who, What, Where, When, Why, How! Try not to ask yes/no questions. Wait, both for initial answer formation and elaboration.
  • 10. "What does this button do?" "Well, what would you expect to happen if you tapped it?"
  • 12. Team up in pairs, assign A & B. 10 MINS - A INTERVIEWS B. 5 MINS - GROUP DISCUSSION. 10 MINS - B INTERVIEWS A. 5 MINS - MOAR GROUP DISCUSSION!