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Job Shadow

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Kerncomm

An effective ethnograpgy tool, used to understand users, their needs and motivations in their environment.

Design
1 of 26
Job Shadow Ethnographic Research Tool Shipra Gupta Sr. Usability Engineer Kern Communications Pvt. Ltd.
Method ,[object Object],[object Object],[object Object],[object Object],[object Object]
Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-requisites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Process (Checklist) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify the user: ,[object Object]
Seek their availability: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brief the user about the process and his role clearly ,[object Object],[object Object],[object Object],[object Object]
Tip ,[object Object],[object Object],[object Object],[object Object]
Fix day and time for shadowing: ,[object Object],[object Object]
Educate yourself about the users work culture: ,[object Object]
Choose the right place for observation: ,[object Object],[object Object],[object Object],[object Object]
Get briefed about the users planned day Before you start the shadowing ask the user to brief you about his planned day. About the tasks he plans to work on, any meeting that he is to attend… This will help the observer to keep pace with the users activities.
Seek their permission to shadow them in their meeting and other work locations ,[object Object]
Make short quick notes on the template ,[object Object],[object Object]
Take note of any point that the observer would need to clarify during the follow up interview ,[object Object],[object Object]
Ask user to “Think Aloud” ,[object Object],[object Object]
Observe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Schedule the next interview with the user ,[object Object],[object Object]
Analyze the samples ,[object Object]
Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things to remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverables ,[object Object],[object Object],[object Object],[object Object]
 

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