Bridging the gap between PR, Sales & Marketing

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Ronald Velten

presentation as given at the Social Conference 2013 (#tsc13) on February 14th, 2013 at Pakhuis De Zwijger

Happy
valentine

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2 © 2011 IBM Corporation

 http://www.emerce.nl/cases/kracht-sociale-software
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Our enduring idea: WORLD CHANGING PROGRESS
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Extending our
presence
in earned media

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Are we there yet?

Are we there yet?

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1.  Do not force social media adoption

2.  Do not deﬁne your ambassadors too narrow

3.  Do not underestimate labour and budget intensity

4.  Do bridge pr, social, marketing and sales

5.  Do create poster child examples; be proud get loud

6.  Do think about your measurements (timely)

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@ronaldvelten

Linkedin.com/in/rvelten

ronald_velten@nl.ibm.com

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I presented at a SAP Social event in Copenhagen on October 1st 2013, on the topic “Social Business at Grundfos”. These are the slides, but they make of course more sense when you here me speak. It is mainly focused on use cases where SAP and/or partners are the main components, since this was a SAP CRM event. In short about Social Business at Grundfos Grundfos recent years high focus on becoming a Social Business stems mainly from the CEO’s vision that “everyone should be working as under one roof”, which in term has led to the creation of a “Grundfos Global Working Culture” initiative, with assigned resources and budgets. The Global Working Cultures goal is for Social Business strategies and methods to drive growth and innovation for Grundfos, and speed up strategy execution capabilities. And we do this by making it normal to engage actively and openly in a globally connected Grundfos – internally as well as externally – with the purpose of leveraging opportunities and ideas, collaborate effectively, and/or reduce inefficiencies. Sounds nice, right?! Hmm…. agree, it is a bit MBA business gibberish. But on the other hand, there are both thoughts and actions behind the words. Actually, if I may suggest one key take away from that mission statement, then it is: “making it normal to engage actively and openly in a globally connected Grundfos”. We have to move from a “closed by default” culture, to an “open by default”. This means, instead of always choosing who we send information to (by email), we move towards choosing when the communication should be private or to a selected audience. Think about it – it is a big shift – cultural, behavioral, and technical. Well, enjoy the slides. I will work on having the speaking notes added to our socialbusinessjourney.com blog.

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