Digital Literacy presentation for Shanghai American School Elementary School parents. Note all videos used in the presentation are embedded at http://www.theswivelchair.com/digital-literacy-for-parents/
I didn't embed them here as I only used snippets of the first 2. The last three are in the entirety, so I may get around to embedding one day!!
The first 3 minutes of Sir Ken Robinson was used. The last 3 minutes of Machine is using us was used.
Pmacoun's graphic outlining the 3 major areas of Digital Literacy was used.
How to Speak Art & Tech:
Social Media and the Global Guggenheim
Social media is a lot like language. Users communicate with each other while living in a digital dimension of the world with trends that shift and evolve over time. If you’re not a part of that world, it might as well be a foreign language. How can social media be used to speak to a global audience—about art—a foreign language in and of itself, and how do you tell stories from within your own institution in a meaningful, accessible, and authentic voice? Conversely, how do you translate digital speak to key stakeholders who aren’t fluent in technology?
Using the Guggenheim as a case study, this talk will guide participants on how to speak art and tech—from creating a digital content strategy around visual literacy and best practices for integration within a digital ecosystem, to leveraging success internally to inspire participation and champion support. The presentation will also include highlights and case studies from recent Guggenheim social media initiatives that engage both local and global audiences.
JiaJia Fei is the Associate Director, Digital Marketing at the Solomon R. Guggenheim Museum in New York, where she has catalyzed the museum’s embrace of digital media through integrated social media, e-mail, web, mobile, and new media marketing initiatives since 2010. JiaJia received her BA in History of Art from Bryn Mawr College, and has lectured widely on social media and digital marketing at museum conferences and universities worldwide, including Museums & the Web, College Art Association, Sotheby’s Art Institute, New York University, University of Oregon, Fundación Proa, and MIT Media Lab.
Jason Molin's and Earl Lundquist's presentation to the Texas Commission on the Arts's Jan. 2015 Conference, State of the Arts: Engaging New Audiences. Their session is titled "Websites that Work: Building and Quantifying Your Success"
Human brains are wired for storytelling. Stories are how we imagine possibilities, encode our values, and teach lessons to the next generation. Stories impart facts, opinions, judgements, and emotions. Stories have a unique power to both inform and pursuade.
We'll briefly explore the elements of a good story, then dive into a number of ways to use data to tell compelling stories. From simple infographics, to interactive data visualizaions, from basic tools like Excel to more sophistitacted data mining tools -- the toolkit is large and expanding rapidly.
Finally we'll bring things back to the Drupal site you've already got, or the one you're working on, or planning. We'll explore a variety of modules, tools and techniques you can use to leverage the power and extensibility of Drupal to make it a first-class platform for data-driven storytelling.
“If history were taught in the form of stories, it would never be forgotten.”
― Rudyard Kipling
“The universe is not made of atoms, it is made of stories.”
― Muriel Rukeyser
A presentation given to Intro. to Museum Studies graduate students at Indiana University-Purdue University Indianapolis in October 2014, including two in-class activities.
Digital Literacy presentation for Shanghai American School Elementary School parents. Note all videos used in the presentation are embedded at http://www.theswivelchair.com/digital-literacy-for-parents/
I didn't embed them here as I only used snippets of the first 2. The last three are in the entirety, so I may get around to embedding one day!!
The first 3 minutes of Sir Ken Robinson was used. The last 3 minutes of Machine is using us was used.
Pmacoun's graphic outlining the 3 major areas of Digital Literacy was used.
How to Speak Art & Tech:
Social Media and the Global Guggenheim
Social media is a lot like language. Users communicate with each other while living in a digital dimension of the world with trends that shift and evolve over time. If you’re not a part of that world, it might as well be a foreign language. How can social media be used to speak to a global audience—about art—a foreign language in and of itself, and how do you tell stories from within your own institution in a meaningful, accessible, and authentic voice? Conversely, how do you translate digital speak to key stakeholders who aren’t fluent in technology?
Using the Guggenheim as a case study, this talk will guide participants on how to speak art and tech—from creating a digital content strategy around visual literacy and best practices for integration within a digital ecosystem, to leveraging success internally to inspire participation and champion support. The presentation will also include highlights and case studies from recent Guggenheim social media initiatives that engage both local and global audiences.
JiaJia Fei is the Associate Director, Digital Marketing at the Solomon R. Guggenheim Museum in New York, where she has catalyzed the museum’s embrace of digital media through integrated social media, e-mail, web, mobile, and new media marketing initiatives since 2010. JiaJia received her BA in History of Art from Bryn Mawr College, and has lectured widely on social media and digital marketing at museum conferences and universities worldwide, including Museums & the Web, College Art Association, Sotheby’s Art Institute, New York University, University of Oregon, Fundación Proa, and MIT Media Lab.
Jason Molin's and Earl Lundquist's presentation to the Texas Commission on the Arts's Jan. 2015 Conference, State of the Arts: Engaging New Audiences. Their session is titled "Websites that Work: Building and Quantifying Your Success"
Human brains are wired for storytelling. Stories are how we imagine possibilities, encode our values, and teach lessons to the next generation. Stories impart facts, opinions, judgements, and emotions. Stories have a unique power to both inform and pursuade.
We'll briefly explore the elements of a good story, then dive into a number of ways to use data to tell compelling stories. From simple infographics, to interactive data visualizaions, from basic tools like Excel to more sophistitacted data mining tools -- the toolkit is large and expanding rapidly.
Finally we'll bring things back to the Drupal site you've already got, or the one you're working on, or planning. We'll explore a variety of modules, tools and techniques you can use to leverage the power and extensibility of Drupal to make it a first-class platform for data-driven storytelling.
“If history were taught in the form of stories, it would never be forgotten.”
― Rudyard Kipling
“The universe is not made of atoms, it is made of stories.”
― Muriel Rukeyser
A presentation given to Intro. to Museum Studies graduate students at Indiana University-Purdue University Indianapolis in October 2014, including two in-class activities.
Art - Through Davince's Eye's July 2011 menu containing: All Day Breakfast, Light Meals, Main Meals, Desserts, Ice Cream, Pancakes, Kids Meals, Coffee, Tea, Cold Beverages, Non-Alcoholic Drinks,
This presentation aims to explain why attention is so important in Social Media in building trust and engagement. It analyses the key components of attention and how the quality of the content can make this happen.
Recently I had the opportunity to discuss Transmedia Storytelling and Mobile Content consumption with a crowd of social media, public relations, and digital thought leaders at the EduWeb Digital Summit in Denver, Colorado. These are my thoughts on one way social media and storytelling can encourage more people to share their stories, while sharing our own story.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
Reibling - Effective Use of Social Media For Knowledge MobilizationShawna Reibling
"Effective Use of Social Media for Knowledge Mobilization". Presented by Shawna Reibling, Mobilizing.Research@gmail.com at Knowledge Mobilization Institute Summer School 2015 https://agfoodrurallink.wordpress.com/knowledge-mobilization-summer-institute/
Art - Through Davince's Eye's July 2011 menu containing: All Day Breakfast, Light Meals, Main Meals, Desserts, Ice Cream, Pancakes, Kids Meals, Coffee, Tea, Cold Beverages, Non-Alcoholic Drinks,
This presentation aims to explain why attention is so important in Social Media in building trust and engagement. It analyses the key components of attention and how the quality of the content can make this happen.
Recently I had the opportunity to discuss Transmedia Storytelling and Mobile Content consumption with a crowd of social media, public relations, and digital thought leaders at the EduWeb Digital Summit in Denver, Colorado. These are my thoughts on one way social media and storytelling can encourage more people to share their stories, while sharing our own story.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
Reibling - Effective Use of Social Media For Knowledge MobilizationShawna Reibling
"Effective Use of Social Media for Knowledge Mobilization". Presented by Shawna Reibling, Mobilizing.Research@gmail.com at Knowledge Mobilization Institute Summer School 2015 https://agfoodrurallink.wordpress.com/knowledge-mobilization-summer-institute/
Justin Darley and Clare Reucroft describe some key content design concepts and techniques. They also share how this approach has helped mental health charity Mind deliver critical services.
Take us through the challenges of applying content design to existing content
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
5 Content Marketing Strategies/Tools to add value and enhance your practice. This session focused heavily on message develop and target audience selection. 60% of the audience -- mostly occupational health nurses -- was focused on internal marketing; 20% on external marketing and 20% on both. 60% of the audience focused on marketing to increase awareness of their practice with 20% focused on getting more clients/patients.
1. A thousand conversations:
what’s so great about
face-to-face communication?
Sylvia Link,
Communications and Stakeholder Management,
Early Learning Division, Ontario Ministry of Education
Jim Grieve,
Assistant Deputy Minister,
Early Learning Division, Ontario Ministry of Education
2. A thousand conversations: what’s so
great about face-to-face communication?
When face-to-face communication is crucial:
culture major new bad relationship building
change program/ news building trust
initiative
Create a strategic face-to-face communication plan
to support organizational needs/goals, including:
• site visits
• individual or small group meetings
• focus groups
• town hall meetings
• community forums
• workshop style presentation
• keynote style speeches to large audiences
+ Plan your speech/presentation
Establish the presentation goal/purpose—after hearing the presentation:
• what will the audience know? (inform)
• what will the audience believe or feel? (persuade)
• what action will the audience take? (call to action)
Know your audience—do an analysis of your audience to determine:
• what is their current level of knowledge about the topic?
• what is their attitude or perception about the topic?
• so what? how is the topic relevant for the audience? what is the benefit to the audience?
• how do they prefer to receive information?
Use a variety of strategies to research your audience
• online survey
• interviews with representative audience members
• proxies
• “intercept” surveys
• secondary research
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3. Keep in mind the following “brain” rules:
ZZ 10
Z
we don’t pay the brain needs a visual trumps
attention to change of pace all other
boring things every 10 minutes senses
Brainstorm to plan how your presentation will:
• grab attention
• create meaning
• be relevant to your audience
• add value for the audience
• be memorable
• be fun
• tell a story
• lighten up, by using humour
+ Create engaging presentation material
Write an attention-grabbing presentation title and descriptor.
Prepare the components of your presentation:
• speaking notes
• audience handouts
• audience participation activities
• presentation visuals
Audience handouts can take many forms:
• reading material in advance
• print material on each chair/table before audience arrives
• “ushers” hand materials to audience members as they arrive
• “placemat” or workbook for audience to fill in their notes
• takeaway that’s given out at conclusion of presentation
• electronic documents emailed to audience or posted on intranet/internet
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4. + Resources
Books
• Boring to Bravo: proven presentation techniques to engage, involve
and inspire your audience to action, by Kristin Arnold
• Slide:ology: the art and science of creating great presentations, by Nancy Duarte
• Made to Stick: why some ideas survive and others die, by Chip and Dan Heath
• Brain Rules, by John Medina
• The Book of Awesome, by Neil Pasricha
• Presentation Zen: simple ideas on presentation design and delivery, by Garr Reynolds
Idea starters for your presentation/visuals
• The periodic table of visualization methods
http://www.visual-literacy.org/periodic_table/periodic_table.html
• www.slideshare.net
• www.ted.com
Web-based resources
• www.polleverywhere.com – instant audience polls
• http://docs.google.com or www.surveymonkey.com – free online surveys
• http://youtubedownload.altervista.org – download and convert YouTube videos
• www.mentalfloss.com and www.brainpickings.org for speech material
• www.vsotd.com (Vital Speeches of the Day) for free speech of the week, blog
• www.ragan.com for free speechwriting news, tips
Photos/images
• www.google.ca – Search for “public domain images”
Contact us
Sylvia Link, Communications and Stakeholder Management, Early Learning Division,
Ontario Ministry of Education
416-326-1987
sylvia.link@ontario.ca
www.linkedin.com/in/SylviaLinkAPR
www.twitter.com/SylviaLink
Jim Grieve, Assistant Deputy Minister, Early Learning Division,
Ontario Ministry of Education
jim.grieve@ontario.ca
www.linkedin.com/in/JimGrieveADM
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