SlideShare a Scribd company logo
Utilizing Social Media for
Customer Acquisition & Retention
Customer Acquisition = $$?
How To Earn Customers
via Social
Title of presentation
(without spending a shit ton of money)
Optimize Social Sharing
Good, but basic.
In-App Sharing
Getting better!
Shareable URLs
#Win
Show some data
Now we’re on to something!
“Pay” with a Tweet/Share
“Pay” with a Tweet/Share

@jennita #SearchLove
Social Proof
Connect G+ to Adwords

CTR #Win
Facebook EdgeRank
181 Likes
45 Shares
11 comments

Not too
shabby!
Try something new
271 Likes
91 Shares
13 comments

IMAGES
FTW!
Pay For It $$$

Le sigh.
Uhm… Ask?
Uhm… Ask?

@jennita #SearchLove
KEEP ALL THE CUSTOMERS
Title of presentation
Community.
ehem.
@jennita #SearchLove
Social Sign In

@jennita #SearchLove
Super, Dumb, EASY
Social Sign In
Use that info, to make it EASY
Want them to contact you?
Can they find you?

Phone, check.
Email, check.
Social, CHECK.
Sometimes you gotta
take it off Social
Examples

@jennita #SearchLove
Wow Them!
Save $$
No, Really.
Customer Service

1st response
=
9 hours
Social Media Manager
Can answer
tweets within
minutes

@jennita #SearchLove
Empower the Manager
TEST All The THINGS
Title of presentation
O RLY?
Yours *will* be
different.
Go forth…
Acquire + Retain

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Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech