The document discusses how to utilize social media for customer acquisition and retention. It provides tips for optimizing social sharing, using in-app sharing and shareable URLs to earn customers. It emphasizes using social proof, images, community building and social sign-in to engage customers while connecting social media to advertising and customer service to wow customers and save money. Testing various strategies is recommended to find what works best.

1. Utilizing Social Media for
Customer Acquisition & Retention

2. Customer Acquisition = $$?

4. How To Earn Customers
via Social
Title of presentation
(without spending a shit ton of money)

5. Optimize Social Sharing

6. Good, but basic.

7. In-App Sharing

9. Getting better!

10. Shareable URLs
#Win

12. Show some data

13. Now we’re on to something!

14. “Pay” with a Tweet/Share

15. “Pay” with a Tweet/Share
@jennita #SearchLove

16. Social Proof

17. Connect G+ to Adwords
CTR #Win

18. Facebook EdgeRank
181 Likes
45 Shares
11 comments
Not too
shabby!

19. Try something new
271 Likes
91 Shares
13 comments
IMAGES
FTW!

20. Pay For It $$$
Le sigh.

21. Uhm… Ask?

22. Uhm… Ask?
@jennita #SearchLove

23. KEEP ALL THE CUSTOMERS
Title of presentation

24. Community.
ehem.
@jennita #SearchLove

25. Social Sign In
@jennita #SearchLove

27. Super, Dumb, EASY

28. Social Sign In

29. Use that info, to make it EASY

30. Want them to contact you?

31. Can they find you?
Phone, check.
Email, check.
Social, CHECK.

32. Sometimes you gotta
take it off Social

33. Examples
@jennita #SearchLove

34. Wow Them!

35. Save $$
No, Really.

36. Customer Service
1st response
=
9 hours

37. Social Media Manager
Can answer
tweets within
minutes
@jennita #SearchLove

38. Empower the Manager

39. TEST All The THINGS
Title of presentation

42. O RLY?

44. Yours *will* be
different.

45. Go forth…
Acquire + Retain