SlideShare a Scribd company logo
Direct Email



We Will Get Straight To The Point
Jeffrey Goldsmith, Marketing Consultant
http://jeffreygoldsmith.com
One action required.
Click Yes > if you want
rewards for spending.

     Jeff Goldsmith, Marketing, jeffreygoldsmith.com
The most effective promo
emails are very quick to
read and have one link.


Newsletters are 

another matter.





    Jeff Goldsmith, Marketing, jeffreygoldsmith.com
Msg: Have more fun.
Buy this phone for $29.
   Jeff Goldsmith, Marketing, jeffreygoldsmith.com
A forward thinking ad
concept makes emails
even more effective.


Long before the ubiquity
of smart phones, I wrote
this email at Modem
Media in 2004.



    Jeff Goldsmith, Marketing, jeffreygoldsmith.com
Newsletter or a promo? I
wrote this in 1999 and
had no idea.
    Jeff Goldsmith, Marketing, jeffreygoldsmith.com
Education does make
promo emails more
effective, but if you have
limited resources and
want results, the time you
put into one newsletter
would be better spent on
four, straightforward
promotional emails. 




    Jeff Goldsmith, Marketing, jeffreygoldsmith.com
Header



 Dear Prospect,

 This is where your email text goes,
 what your potential customers read
 to convince them there are benefits
 to clicking the download, register,                 Sidebar
 learn more or any other type of                     Optional
 button below.
TEMPLATE IDEA

              Button




This could be your
promo email template.
      Jeff Goldsmith, Marketing, jeffreygoldsmith.com
A single link, an ad
concept, a simple design
will get results. Direct
emails with more links
have been shown to get
lower click rates. 




   Jeff Goldsmith, Marketing, jeffreygoldsmith.com
For more information,
please contact Jeff
Goldsmith at http://
jeffreygoldsmith.com





   Jeff Goldsmith, Marketing, jeffreygoldsmith.com

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Email Marketing

  • 1. Direct Email
 We Will Get Straight To The Point Jeffrey Goldsmith, Marketing Consultant http://jeffreygoldsmith.com
  • 2. One action required. Click Yes > if you want rewards for spending. Jeff Goldsmith, Marketing, jeffreygoldsmith.com
  • 3. The most effective promo emails are very quick to read and have one link.
 Newsletters are 
 another matter.
 Jeff Goldsmith, Marketing, jeffreygoldsmith.com
  • 4. Msg: Have more fun. Buy this phone for $29. Jeff Goldsmith, Marketing, jeffreygoldsmith.com
  • 5. A forward thinking ad concept makes emails even more effective.
 Long before the ubiquity of smart phones, I wrote this email at Modem Media in 2004.
 Jeff Goldsmith, Marketing, jeffreygoldsmith.com
  • 6. Newsletter or a promo? I wrote this in 1999 and had no idea. Jeff Goldsmith, Marketing, jeffreygoldsmith.com
  • 7. Education does make promo emails more effective, but if you have limited resources and want results, the time you put into one newsletter would be better spent on four, straightforward promotional emails. 
 Jeff Goldsmith, Marketing, jeffreygoldsmith.com
  • 8. Header Dear Prospect, This is where your email text goes, what your potential customers read to convince them there are benefits to clicking the download, register, Sidebar learn more or any other type of Optional button below. TEMPLATE IDEA Button This could be your promo email template. Jeff Goldsmith, Marketing, jeffreygoldsmith.com
  • 9. A single link, an ad concept, a simple design will get results. Direct emails with more links have been shown to get lower click rates. Jeff Goldsmith, Marketing, jeffreygoldsmith.com
  • 10. For more information, please contact Jeff Goldsmith at http:// jeffreygoldsmith.com
 Jeff Goldsmith, Marketing, jeffreygoldsmith.com