Five Elements to Evaluate Your Content marketing Strategy

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Effective content marketers closely follow a documented content marketing strategy and structure their efforts as an independent, organized unit or department. They are 8 times more successful according to certain metrics, focus on 6 metrics rather than 4, and place less emphasis on web traffic. Effective content marketers also budget 37% of their budget for content marketing compared to 16% for ineffective marketers and plan to spend more next year.

Marketing Internet

Effective
Content Marketers
Ineffective
Content Marketers

CRITICAL:
→ Documented Content
Marketing Strategy
→ Follow It Consistently

STRUCTURE
→ Independent Unit
→ Separate Department
→ Organized in a Silo

METRICS:
→ 8X More Successful
→ More Metrics (6 versus 4)
→ Less Emphasis on
Web Traffic

BUDGET
→ Effective = 37%
→ Ineffective = 16%

BUDGET
All Content Marketers
→ Effective = 37%
Plan on Spending
→ Ineffective = 16%
More Next Year

Create Your Mission
Statement:
- Defined Audience
- Deliver
- Outcome
@JoePulizzi |

Five Elements to Evaluate Your Content marketing Strategy

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