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@LynetteRadioLynetteYoung.comUNEXPECTEDEVANGELISTSLynetteYoung@LynetteRadio
@LynetteRadioLynetteYoung.comLYNETTEYOUNGLynetteYoung.complus.google.com/+LynetteYoung@LynetteRadio@PurpleStripe@FaucetGroup
@LynetteRadioLynetteYoung.comOVERVIEWLearn how to identify, reward and encourage the most passionate of yourcustomers into...
@LynetteRadioLynetteYoung.comBRAND EVANGELISTSFunction as a valuedinformation source in theirnetworksHave influence over th...
@LynetteRadioLynetteYoung.comWHICH SOCIAL MEDIANETWORK HOLDSTHE MOSTEVANGELISTS?
@LynetteRadioLynetteYoung.comWHICH SOCIAL MEDIANETWORK HOLDSTHE MOSTEVANGELISTS?The one you use the most.The one you IGNOR...
@LynetteRadioLynetteYoung.comIDENTIFYING EVANGELISTS
@LynetteRadioLynetteYoung.comIDENTIFYING EVANGELISTSGoogle+ ExploreTwitter SearchFacebook GraphSearchHashtagsGoogle Alerts...
@LynetteRadioLynetteYoung.comIDENTIFYING EVANGELISTSGoogle+ ExploreTwitter SearchFacebook GraphSearchHashtagsGoogle Alerts...
@LynetteRadioLynetteYoung.comIDENTIFYING EVANGELISTSGoogle+ ExploreTwitter SearchFacebook GraphSearchHashtagsGoogle Alerts...
@LynetteRadioLynetteYoung.comEVANGELISTSVS.ADVOCATES
@LynetteRadioLynetteYoung.comEVANGELISTSVS.ADVOCATESTalks about your brand inrelation to themselvesSeeks out others to con...
BenefitPerkAcknowledgementRT +1 LikeShareThanksDiscountWhatMotivates?
RewardEvents “Fame” ExclusiveOpportunityEmpowermentPartnership
@LynetteRadioLynetteYoung.comIN-PERSON EVENTS =ONLINE RESULTS
@LynetteRadioLynetteYoung.comIN-PERSON EVENTS =ONLINE RESULTSQuickly builds a connectionwith your biggest evangelistsProdu...
@LynetteRadioLynetteYoung.comEVENTSTHAT STICK1. Wide & Deep Social Reach2. Lateral & Core Demographic / Purchasing Persona...
@LynetteRadioLynetteYoung.comEVENT HOOKSOfficialHashtagsMediaOpportunitiesExclusiveAccessEventContestsQualityContentTargete...
@LynetteRadioLynetteYoung.comEVENTTYPESMeetup /TweetupGroupsConferenceSponsorshipIndustryOrganizationsTradeShowsBrandedEve...
@LynetteRadioLynetteYoung.comRECYCLETHE MAGICPaper.liStorify.comGoogle+ Event“Party Mode”Eventifier.coSquidoo.com Flavors.me
@LynetteRadioLynetteYoung.comWRAP UP1. Identify entry-level evangelists using monitoring tools2. Provide path for evangeli...
@LynetteRadioLynetteYoung.comTHANKYOUhttp://www.lynetteyoung.com/books & http://www.purplestripe.com/success
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Unexpected Evangelists

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How to find Influencers, Evangelists, & Advocates Using Social Media

Published in: Business, Technology
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Unexpected Evangelists

  1. 1. @LynetteRadioLynetteYoung.comUNEXPECTEDEVANGELISTSLynetteYoung@LynetteRadio
  2. 2. @LynetteRadioLynetteYoung.comLYNETTEYOUNGLynetteYoung.complus.google.com/+LynetteYoung@LynetteRadio@PurpleStripe@FaucetGroup
  3. 3. @LynetteRadioLynetteYoung.comOVERVIEWLearn how to identify, reward and encourage the most passionate of yourcustomers into spreading your ideas for next to nothing! From this program youwill also understand how to effectively leverage sponsorships, meetups /Tweetups,and contests to create word-of-mouth buzz.Key Takeaways:• Learn which online digital and social media platforms hold the most promise forfinding evangelists• Identify three main motivators for turning evangelists into advocates• Generate ideas on how to utilize in-person events to produce online results
  4. 4. @LynetteRadioLynetteYoung.comBRAND EVANGELISTSFunction as a valuedinformation source in theirnetworksHave influence over theopinions & spending preferencesof othersSing the praises of yourcompany or brand without youasking them toWhere can I getsome of that?!
  5. 5. @LynetteRadioLynetteYoung.comWHICH SOCIAL MEDIANETWORK HOLDSTHE MOSTEVANGELISTS?
  6. 6. @LynetteRadioLynetteYoung.comWHICH SOCIAL MEDIANETWORK HOLDSTHE MOSTEVANGELISTS?The one you use the most.The one you IGNORE the most.
  7. 7. @LynetteRadioLynetteYoung.comIDENTIFYING EVANGELISTS
  8. 8. @LynetteRadioLynetteYoung.comIDENTIFYING EVANGELISTSGoogle+ ExploreTwitter SearchFacebook GraphSearchHashtagsGoogle Alerts Google Blog Search
  9. 9. @LynetteRadioLynetteYoung.comIDENTIFYING EVANGELISTSGoogle+ ExploreTwitter SearchFacebook GraphSearchHashtagsGoogle Alerts Google Blog SearchKloutSocialBroViralHeatHootsuiteSocial Sprout Hubspot
  10. 10. @LynetteRadioLynetteYoung.comIDENTIFYING EVANGELISTSGoogle+ ExploreTwitter SearchFacebook GraphSearchHashtagsGoogle Alerts Google Blog SearchKloutSocialBroViralHeatHootsuiteSocial Sprout HubspotEmail ListFacebook InsightsTwitter Mentions& RTsGoogle+ RipplesInbound Links Blog Comments
  11. 11. @LynetteRadioLynetteYoung.comEVANGELISTSVS.ADVOCATES
  12. 12. @LynetteRadioLynetteYoung.comEVANGELISTSVS.ADVOCATESTalks about your brand inrelation to themselvesSeeks out others to convertloyalty to your brand
  13. 13. BenefitPerkAcknowledgementRT +1 LikeShareThanksDiscountWhatMotivates?
  14. 14. RewardEvents “Fame” ExclusiveOpportunityEmpowermentPartnership
  15. 15. @LynetteRadioLynetteYoung.comIN-PERSON EVENTS =ONLINE RESULTS
  16. 16. @LynetteRadioLynetteYoung.comIN-PERSON EVENTS =ONLINE RESULTSQuickly builds a connectionwith your biggest evangelistsProduces amplifiedmultimedia messaging that scales
  17. 17. @LynetteRadioLynetteYoung.comEVENTSTHAT STICK1. Wide & Deep Social Reach2. Lateral & Core Demographic / Purchasing Personas3. Strength onVarious Social Media Platforms & Media Formats4. Tiered Involvement & Participation
  18. 18. @LynetteRadioLynetteYoung.comEVENT HOOKSOfficialHashtagsMediaOpportunitiesExclusiveAccessEventContestsQualityContentTargetedEducation
  19. 19. @LynetteRadioLynetteYoung.comEVENTTYPESMeetup /TweetupGroupsConferenceSponsorshipIndustryOrganizationsTradeShowsBrandedEventHoldYourOwn
  20. 20. @LynetteRadioLynetteYoung.comRECYCLETHE MAGICPaper.liStorify.comGoogle+ Event“Party Mode”Eventifier.coSquidoo.com Flavors.me
  21. 21. @LynetteRadioLynetteYoung.comWRAP UP1. Identify entry-level evangelists using monitoring tools2. Provide path for evangelists to self-select into advocates3. Utilize in-person events to strengthen positioning4. Plan for online content creation, curation & recycling5. Keep advocates engaged using online/offline programs
  22. 22. @LynetteRadioLynetteYoung.comTHANKYOUhttp://www.lynetteyoung.com/books & http://www.purplestripe.com/success

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