This document outlines a digital marketing strategy and tactics. It discusses defining the target audience, goals, and tools to use including email, social media, ads and analytics. A reactive listening strategy and proactive lead generation strategy are proposed. It also provides examples of successful digital campaigns and questions to help refine the strategy and next steps.

6. Strategy
What am I selling?
Who is my audience?
Where is my audience?
Why do they need digital?

7. Tactics
How am I going to reach them?
What tools do I need to use?

8. Tools
Email
FB Page
Twitter
Blog / Website
FB Ads
Hootsuite
Google Alerts
Camera
Unique Phone
numbers
Formstack
Google Analytics
WildFire Apps
YouTube

9. Budget
I want to try before I buy.
I want to move some traditional to
digital.

10. Reactive (Listening) Strategy
Proactive (Lead) Strategy

11. Reactive (Listening) Strategy

12. Proactive (Lead) Strategy

13. Reactive (Listening) Strategy

15. Google.com/alerts

18. search.twitter.com

33. Wildfireapp.com

38. Proactive (Lead) Strategy

40. Facebook.com/ads

41. www.yourmindframe.com

44. www.yourmindframe.com

45. www.yourmindframe.com

50. Capturing people is
about new leads,
not conversions.

51. The Derrynoid Centre

53. 426 vouchers were sold
88% redemption rate
26% increase in bar sales

54. 12% renewal on
new leads

56. Formstack.com
Landing Page

67. Eventbrite.com

69. Exacttarget.com

71. Mailchimp.com

73. Management of
Tools

74. Stop and Think
• What was the key takeaway from the
conversation?
• What is the main barrier to change?
• What will you do in the next 48 hours?

75. The Next 48 Hours
• List out your marketing initiatives
• How does each support your brand?
• List out each piece of the sales life cycle
• How do I support each?