Women make up around 51% of internet users in the UK. They spend an average of 50 minutes online per day and use the internet for social networking like Facebook, shopping, and accessing information on topics like beauty, fashion, cooking, and parenting. Younger women aged 18-34 are more likely to be "connectors" who are social and interested in celeb gossip, while those aged 35-50 are often "nurturers" focused on cooking and family topics. Older women aged 51-64 tend to be "explorers" exploring hobbies like genealogy. Marketers need to ensure they have a strong online presence and engage with women across various digital platforms to understand their diverse interests at different life
Explore We are Flint's new report delving into social media usage in the UK. The report provides demographic profiles on usage of 10 of the largest social media networks as well as statistics on frequency of usage. Networks covered include Twitter, Instagram, Pinterest, Facebook, LinkedIn, Snapchat, WhatsApp, Periscope, YouTube and Google+.
4imprint Releases Newest Blue Paper: Hit a Home Run with Instagram®4imprint
4imprint’s newest Blue Paper®, podcast and infographic, Hit a Home Run with Instagram, discusses the value of Instagram for business including brand awareness, customer engagement and connectedness. It also outlines tips for ensuring content is fresh, consistent and engaging. You’ll find these and other best practices—some of which include the use of creative filters, hashtags and @mentions—in this Blue Paper.
Presented proprietary data about women's use of social media and their interest in politics and news content in Washington DC, both at the Obama White House, and to Republican party staffers.
Presentation to the Cornwall Charity Club meeting on 19th May 2010 at Truro College - looking at how organisations improve their use of digital marketing and media.
Green Growth: The 2015 Election and the EnvironmentIpsos UK
Ipsos MORI’s Environment Research Team have created a new infographic which presents our latest data on where environmental issues fit in the 2015 general election. These supporting slides explore the recent rise in support for the Green Party and profiles who supporters of the Green Party are. It analyses how important voters perceive environmental issues to be in the election, which environmental issues are considered to be most important, and also brings in views of MPs about environmental issues.
Explore We are Flint's new report delving into social media usage in the UK. The report provides demographic profiles on usage of 10 of the largest social media networks as well as statistics on frequency of usage. Networks covered include Twitter, Instagram, Pinterest, Facebook, LinkedIn, Snapchat, WhatsApp, Periscope, YouTube and Google+.
4imprint Releases Newest Blue Paper: Hit a Home Run with Instagram®4imprint
4imprint’s newest Blue Paper®, podcast and infographic, Hit a Home Run with Instagram, discusses the value of Instagram for business including brand awareness, customer engagement and connectedness. It also outlines tips for ensuring content is fresh, consistent and engaging. You’ll find these and other best practices—some of which include the use of creative filters, hashtags and @mentions—in this Blue Paper.
Presented proprietary data about women's use of social media and their interest in politics and news content in Washington DC, both at the Obama White House, and to Republican party staffers.
Presentation to the Cornwall Charity Club meeting on 19th May 2010 at Truro College - looking at how organisations improve their use of digital marketing and media.
Green Growth: The 2015 Election and the EnvironmentIpsos UK
Ipsos MORI’s Environment Research Team have created a new infographic which presents our latest data on where environmental issues fit in the 2015 general election. These supporting slides explore the recent rise in support for the Green Party and profiles who supporters of the Green Party are. It analyses how important voters perceive environmental issues to be in the election, which environmental issues are considered to be most important, and also brings in views of MPs about environmental issues.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
4. women digital
“women are a digital
mainstream”
ComScore study – Women are shaping the internet
-June 2010
4
5. women digital
51%
of UK internet
users are female
19.9
million
(*)
Source: UKOM APS and The Nielsen Company, "The Online Media Landscape," Jul 6, 2010
(*) Estimated UK internet users - E-marketer data - Feb 2010
5
6. women digital
76% of UK females check
the internet every day
(*) Age 16+ In the last 3 months. Source: Office for National Statistics (ONS) - UK, "Internet
Access 2010: Households and Individuals," August 27, 2010
6
7. women digital
Females spend an average
of 50 * minutes online per
day
ComScore data – Women are shaping the internet
(*) Average 25 hours- Europe data - April 2010
7
9. Mobile wireless
25% of women in the UK accessed mobile
wireless (*)
credits: Flickr/RozRoz
(*) In the last 3 months. Source: Office for National Statistics (ONS) - UK, "Internet Access
9
2010: Households and Individuals," August 27, 2010
10. laptop wireless outside
work/home
22% of women in the UK accessed laptop
wireless connection away from home/work
credits: Flickr/RozRoz
(*) In the last 3 months. Source: Office for National Statistics (ONS) - UK, "Internet 10
Access
2010: Households and Individuals," August 27, 2010
12. women digital
...friendship
19.869.540
19,869,540 female UK Facebook users
Source: Facebook. (age 16+) - Sep 2010
credits: Flickr/JulianaCoutinho
12
13. women digital
27%
(18-25 years old)
22%
18%
(35-44 years old)
14%
8%
(26-34 years old)
(45-54 years old)
(55-65 years old)
Source: Facebook as cited by Inside Facebook, June 8, 2010
13
16. Music and Films
47%
credits: Flickr/mastakilla
shop online for music and films
Source: Office for National Statistics (ONS) - UK, "Internet Access 2010: Households and
Individuals," August 27, 2010
16
20. women digital
...females quite often shop
for the entire family
20
21. women digital
...females love to share
content and experiences
Women are not natural social networkers
advocates
21
22. Follow celebrities
(18%)*
Conversations with
other users
(18%)*
Follow business
sales and
promotions
(16%)*
32% of UK Twitter users are women
credits: Flickr/carola rieger photography
Source: Google-Traffic only from Twitter.com / (*) Source: ComScore Survey, April 2010 –
Global female population
22
23. women digital
Who are But...women and
these
how do they behave online?
23
24. The connector*
The explorer*
The nurturer*
Women make up around
users within the UK
51% of Facebook
Source: Facebook. (age 16+) - Sep 2010 / (*) NatMags Research
credits: Flickr/Yourdon
24
25. women digital
The connectors
[ ]
All about me
25
26. 18-34 years old
feel confident using social
media
optimistic
‘keeps up’ with what’s going on
High levels of aspiration
60%(7,207,520 Users*)
of women on Facebook correspond to this group
Source: NatMags Research - Sep 2010 / (*) iCrossing – Facebook data
credits: Flickr/Yourdon
26
27. women digital
What are some of their
main interests?
27
28. 18-34 years old
Beauty
Weight Loss
Spa Breaks
Skin Care
Career Advice
Celeb News/Gossip
Cooking/Recipes
Sex Tips/Advice
Diet/Weight Loss
Relationship/Dating Advice
Fashion
Perfume/Fragrance
Hair Care
Manicure/Pedicure
Make Up
Hair Styles
Handbags
The Connectors have a curious nature and
search around lots of different topics
Source: iCrossing - Data sep 2010- Research for selected women categories
28
29. 18-34 years old
Beauty
Handbags
Celeb News/Gossip
...female quite often shop
for the entire family
Relationship/Dating
Advice
Career Advice
Cooking/Recipes
Skin Care
Manicure/Pedicure
Fashion
Make Up
Perfume/Fragrance
Diet/Weight Loss
Main Facebook interests for Connectors are
Fashion and Cooking Recipes
Source: iCrossing – Facebook data (age 16+) - Sep 2010
29
31. women digital
The nurturers
[
All about others
]
31
32. 35-50 years old
positive and upbeat
needs relief from the
challenges of daily life
manages and navigates busy
lifestyle
feel supported using
social media
30% (3,512,480 Users*)
of women on Facebook correspond to this group
Source: NatMags Research - Sep 2010 / (*) iCrossing – Facebook data
credits: Flickr/RaulA
32
33. 35-50 years old
Beauty
Weight Loss
Spa Breaks
Skin Care
Career Advice
Celeb News/Gossip
Cooking/Recipes
Sex Tips/Advice
Diet/Weight Loss
Relationship/Dating Advice
Fashion
Perfume/Fragrance
Manicure/Pedicure
Make Up
Hair Care
Hair Styles
Handbags
The Nurturer is a busy person therefore, search
interest is far more polarised
Source: iCrossing - Data sep 2010- Research for selected women categories
33
34. women digital
35-50 years old
Beauty
Handbags
Celeb News/Gossip
Relationship/Dating
Advice
Career Advice
Cooking/Recipes
Skin Care
Manicure/Pedicure
Fashion
Make Up
Perfume/Fragrance
Diet/Weight Loss
Main Facebook interests for Nurturers are
mainly Cooking Recipes and Fashion
Source: iCrossing – Facebook data (age 16+) - Sep 2010
34
36. women digital
The explorers
[ ]
Rediscovering me
36
37. 51-64 years old
Reconnect with social groups
Increased
wisdom
feels fulfilled and
entertained with
social media
10% (3,512,480 Users*)
of women on Facebook correspond to this group
Source: NatMags Research - Sep 2010 / (*) iCrossing – Facebook data
credits: Flickr/Peter
37
38. 51-64 years old
Beauty
Weight Loss
Spa Breaks
Skin Care
Sex Tips/Advice
Career Advice
Celeb News/Gossip
Cooking/Recipes
Diet/Weight Loss
Relationship/Dating Advice
Fashion
Perfume/Fragrance
Manicure/Pedicure
Make Up
Hair Care
Hair Styles
Handbags
The Explorer has search interest around hair care
and cooking/recipes
Source: iCrossing - Data sep 2010- Research for selected women categories
38
39. women digital
51-64 years old
Beauty
Handbags
Celeb News/Gossip
Relationship/Dating
Advice
Career Advice
Cooking/Recipes
Skin Care
Manicure/Pedicure
Fashion
Make Up
Perfume/Fragrance
Diet/Weight Loss
Main Facebook interest for Explorers is primarily
Cooking /Recipes
Source: iCrossing – Facebook data (age 16+) - Sep 2010
39
40. 54-64 years old
Genealogy
Top sites visited by Explorers are clustered
around genealogy links
Source: iCrossing- Google data - Sep 2010
40
42. Search = my interests
Celebrit
y Gossip
Career
advice
Manicure
&
Pedicure
Skin
care
Beauty
Weight Loss
Spa Breaks
Skin Care
Perfume/Fragrance
Manicure/Pedicure
Make Up
Cooking
Recipes
Beauty
Career Advice
Weight Loss
Celeb News/Gossip
Spa Breaks
Cooking/Recipes
Sex Tips/Advice
Relationship/Dating Advice
Hair
care
Beauty
Diet/Weight Loss
Fashion
Hair Care
Hair Styles
Handbags
Skin Care
Beauty
Career Advice
Weight Loss
Celeb News/Gossip
Cooking/Recipes
Sex Tips/Advice
Relationship/Dating Advice
Diet/Weight Loss
Fashion
Career Advice
Spa Breaks
Celeb News/Gossip
Skin Care
Cooking/Recipes
Sex Tips/Advice
Diet/Weight Loss
Relationship/Dating Advice
Fashion
Perfume/Fragrance
Perfume/Fragrance
Manicure/Pedicure
Make Up
Handbags
Hair Care
Hair Care
Hair Styles
Handbags
Manicure/Pedicure
Make Up
Hair Styles
Handbags
Women have different online interests according
to different stages of their life
Source: iCrossing - Data sep 2010- Research for selected women categories
42
43. Social Media =
Cooking
Recipes
our interests
Cooking
Recipes
Fashion
Cooking
Recipes
Fashion
Beauty
Beauty
Handbags
Handbags
Beauty
Handbags
Celeb News/Gossip
Celeb News/Gossip
Celeb News/Gossip
Relationship/Dating
Advice
Career Advice
Relationship/Datin
Advice
Relationship/Dating Career Advice
Advice
Career Advice
Cooking/Recipes
Cooking/Recipes
Skin Care
Cooking/Recipes
Skin Care
Skin Care
Manicure/Pedicure
Manicure/Pedicure
Fashion
Make Up
Perfume/Fragrance
Diet/Weight Loss
Manicure/Pedicure
Make Up
Make Up
Fashion
Fashion
Perfume/Fragrance
Perfume/Fragrance
Diet/Weight Loss
Diet/Weight Loss
But socially have some online interests in
common amongst them
Source: iCrossing – Facebook data (age 16+) - Sep 2010
43
45. women digital
So, what else drives
interest?
45
46. 3.69 %
Promotions
0.44 %
Promotions
0.12 %
Promotions
0.23 %
Sales
0.06 %
Sales
0.04 %
Sales
0.01 %
Discount
Vouchers
0.01 %
Discount
Vouchers
0.00 %
Discount
Vouchers
Promotions are the top discount interest
on Facebook
Source: iCrossing- Facebook data - Sep 2010
46
47. women digital
Mobile is also changing
women’s behaviour
47
48. Mobile search
Desktop search
Mobile search
Mobile search only represented 1% of the total
number of searches analysed
Source: iCrossing - Data sep 2010- Research for selected women categories
48
49. Desktop = Compare + Buy
Handbags
Make up
Perfume /Fragances
Skin Care
Hair Care
Spa breaks
Fashion
Manicure/Pedicure
Mobile = Get advice
Hair style
Cooking/Recipes
Beauty
Sex tips/ Advice
Diet/Weight Loss
Celeb News/ Gossip
Career Advice
Relationship/Dating
advice
88% of browsed data analysed was ‘advice
related’ using mobile whereas only 31% was
desktop
credits: Flickr/dyobmit
Source: iCrossing - Data sep 2010- Research for selected women categories
49
50. women digital
Average duration of video
usage is twice that for men
as for women
ComScore study – Source: March 2010 -Source: Video Metrix
50
52. Women spend a much higher share
of their time watching videos
on YouTube than men
33% is the YouTube Share of Total Video
amongst female in the UK
credits: Flickr/Johan Larsson
Source: ComScore- March 2010 VideoMetrix
52
53. Hair
Face
Body
18-34 years olds account for 87% total YouTube
views for Beauty and Fitness
credits: Flickr/re_
Source: iCrossing - YouTubeData sep 2010- Research for selected women categories
53
54. Top video interests
Fashion
Top YouTube interests
Gifts
Apparel
Toys
95% of women interested in Online Communities
are between 18-34 years old
credits: Flickr/ informatique
Source: iCrossing - YouTubeData sep 2010- Research for selected women categories
54
55. women digital
However it seems some
companies don’t know how to
cope with this potential
55
61. women digital
Traditional retailers need to ensure they are:
visible
Capturing pre-qualified
consumer
interest
Useful
Desirable
61
62. women digital
Traditional retailers need to ensure they are:
Increasing brand
awareness through a
strong and consistent
online presence
connected
Engaged
62
63. women digital
“The great question that has never
been answered, and which I have
not yet been able to answer, despite
my thirty years of research into the
feminine soul, is “What does a
woman want?”
Sigmund Freud – Life and Work
63