This document discusses how technology can improve real estate practices in terms of exposure, experience, and productivity. It argues that digital marketing can expand client reach more effectively than traditional methods like billboards. Online listings and articles allow buyers to research independently and improve their experience. Technology tools can streamline operations to improve agent productivity and speed of service. The document then introduces "Hoppler" as a platform that provides an end-to-end real estate experience for customers from initial search and exposure to finalizing contracts.

1. PARADIGM
SHIFTS IN
REAL ESTATE:
TECHNOLOGY
7-26-2016

2. Introduction

3. Central Themes
EXPOSURE
Reaching beyond
your network and
capacity
EXPERIENCE
Improving the
customer
experience
Have the competitive
edge. Close the deal
faster.
PRODUCTIVITY
(SPEED)

4. EXPOSURE
Reaching beyond
your network and
capacity
• Expand your client base
• Reduce your costs
• Measure performance,
ability to change

5. Search Engine Optimization & Digital Marketing
Exposure – Expand Your Client Base
Billboards are nice . . .
but more will search on
Google

6. Search Engine Optimization & Digital Marketing
Exposure – Expand Your Client Base
Billboards are nice . . .
but you can’t click on
a billboard

7. Online Portals
Exposure – Expand Your Client Base
More people will inquire by website or mobile app than phone.
As much as 20% are willing to buy/rent within 3 months time.

8. Flyers v. Digital Ads
Exposure – Reduce Your Cost
Flyers Digital Ads
People 10 People 1
Salary 8,000 Salary 29,000
Subtotal 80,000 Subtotal 29,000
Flyers 5,000 Ad Budget 100,000
Cost Per Item 2 Campaign 1
Subtotal 10,000 Subtotal 100,000
Total Cost 90,000 129,000
Exposure 5,000 60,000

9. Flyers v. Digital Ads
Exposure – Reduce Your Cost
Flyers Digital Ads
Exposure 5,000 60,000
% to inquire 2% 1%
# of Inquiries 100 600
% to actually view 25% 25%
# of viewings 25 150
% to actually purchase 5% 5%
# of purchases 1.25 7.5
Cost per deal 72,000 17,200
Reduction in Cost 76.11%

10. Real Time Results / Immediate Change
Exposure – Measure Performance
You can’t take down a billboard on the same day you place it up.

11. Real Time Results / Immediate Change
Exposure – Measure Performance
Post to see reactions.
Start conversations
before meeting them.

12. EXPERIENCE
Improving the
customer
experience
• Buyers Research
Independently
• End to End Service /
Less is More

13. Online Articles
Experience – Buyers Research Independently
Connect your product, your brand, and yourself to online info.

14. Online Directories
Experience – Buyers Research Independently
Just like the yellow pages, except the pages are in color.

15. Jack of All Trades or
Know People who Know
Experience – End to End Service
Customers have been longing for an end to end
buying experience. They deserve it.

16. PRODUCTIVITY
SPEED
Improving the
customer
experience
• Your Competitive Edge
• Tools and Software to Use

17. Tools and Software to Use
Productivity – Your Competitive Edge
Management Information
Money Transfer Images/Editing
Improving productivity will have direct, positive
impact on the service level experienced by the customer.

18. Tools and Software to Use
Productivity – Your Competitive Edge
Transportation Communications
After Services Real Estate
Brick and mortar are a thing of the past . . .
Bits and bytes are here to stay.

19. Exposure – Marketing and Searching for Properties
Hoppler – The Platform
Customers have been longing for an end to end buying experience.
They deserve it. And now, they have it.
Watch Video

20. Experience - Selecting Properties
Hoppler – The Platform
Customers have been longing for an end to end buying experience.
They deserve it. And now, they have it.
Watch Video

21. Experience - Dealing with One Person
Hoppler – The Platform
Customers have been longing for an end to end buying experience.
They deserve it. And now, they have it.
Watch Video

22. Experience - Empowering Sellers
Hoppler – The Platform
Customers have been longing for an end to end buying experience.
They deserve it. And now, they have it.
Watch Video

23. Productivity - Listing Properties
Hoppler – The Platform
Customers have been longing for an end to end buying experience.
They deserve it. And now, they have it.
Watch Video

24. Speed - Answering Customers
Hoppler – The Platform
Customers have been longing for an end to end buying experience.
They deserve it. And now, they have it.
Watch Video

25. Speed – Giving your Customer Options
Hoppler – The Platform
Customers have been longing for an end to end buying experience.
They deserve it. And now, they have it.
Watch Video

26. Speed – Making an Offer
Hoppler – The Platform
Customers have been longing for an end to end buying experience.
They deserve it. And now, they have it.
Watch Video

27. Speed – Seal the Deal with a Contract
Hoppler – The Platform
Customers have been longing for an end to end buying experience.
They deserve it. And now, they have it.
Watch Video

28. Experience – Leaving a Lasting Impression
Hoppler – The Platform
Customers have been longing for an end to end buying experience.
They deserve it. And now, they have it.

29. Interested to Learn More?
Website:
www.hoppler.com.ph
Email:
ramon@hoppler.com.ph
Phone:
+63 917 805 1638