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Web Analytics - What do those Numbers Mean? - SchipulCon 09

An overview of the statistics used to measure the success of web sites and insights to compare web trends.

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Web Analytics - What do those Numbers Mean? - SchipulCon 09

  1. 1. WEB ANALYTICS Insights into numbers is exciting!
  2. 2. JOHN-MICHAEL OSWALT (JMO) <ul><li>Search Engine Marketing Team – Google Analytics Certified </li></ul>
  3. 3. Web Analytics <ul><li>Track visitor actions </li></ul><ul><li>Discover patterns and trends </li></ul><ul><li>Make positive changes </li></ul>
  4. 4. Basic Metrics
  5. 5. Actionable Metrics
  6. 6. <ul><li>Location </li></ul><ul><li>New / Returning </li></ul><ul><li>Loyalty </li></ul><ul><li>Tech Details </li></ul>Visitor Tracking
  7. 7. Traffic Sources <ul><li>Last 30 Days </li></ul><ul><li>Last 365 Days </li></ul>
  8. 8. Search Engine Keywords
  9. 9. Referring Sites
  10. 10. Top Content
  11. 11. Top Landing Pages
  12. 12. Event Tracking
  13. 13. Goals (Google Analytics)
  14. 14. Insights http://www.google.com/insights/search/
  15. 15. Regional Interest
  16. 16. Specific Terms
  17. 17. WEB ANALYTICS Schipul SEM Department Jonti Bolles jontibolles.com twitter.com/jonti Find this presentation here: www.schipul.com/presentations John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt TheSEMblog.com twitter.com/thesemblog

An overview of the statistics used to measure the success of web sites and insights to compare web trends.

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