The document discusses building valuable business relationships through social media and networking. It provides tips for social media strategy and etiquette. Some key tips include creating a client-focused profile, connecting with potential clients and partners through search, and participating in conversations without overtly advertising. The document encourages businesses to start discussing their social media strategy and to join sites like LinkedIn and Facebook.

1. to Build Valuable Business Relationships
Agenda
Social Media vs. Social Networking
5 Tips
Do’s and Don’ts

2. About Us
WebsiteBiz is a Results-Driven Interactive Marketing Agency
• Founded in 1997
• Headquartered in Charlotte, NC
• 51st Fastest Growing Marketing Firm by Inc. Magazine
• Diverse Client List:
CONFIDENTIAL 2 tÉÄëáíÉ_áò

3. What We Do
Online Marketing Capabilities
• Strategy and Research
• Search Engine Optimization
Display SEO/SEM
• Paid Search Marketing
Strategy,
• Email Marketing Design,
Analytics
• Display Advertising Email Social Media
Marketing
• Social Media
Performance Analytics
• Website design and testing
• Web Analytics
CONFIDENTIAL 3 tÉÄëáíÉ_áò

4. Social Media Ad Spending Growth
4 `lkcfabkqf^i
tÉÄëáíÉ_áò

5. Tons of Social Networks
CONFIDENTIAL 5 tÉÄëáíÉ_áò

6. Narrowing The Social Media Landscape
Online Conversation Drives Engagement
CONFIDENTIAL 6 tÉÄëáíÉ_áò

7. Opportunity or Over-Hyped Fad?
CONFIDENTIAL 7 tÉÄëáíÉ_áò

8. What is Social Media
Social media is…
○ content
○ created by people
○ using highly accessible and scalable publishing
technologies.
CONFIDENTIAL 8 tÉÄëáíÉ_áò

9. My Favorite Stat
Years to Reach 50 millions Users:
○ Radio (38 Years),
○ TV (13 Years),
○ Internet (4 Years),
○ iPod (3 Years)
○ Facebook added 100 million users in less than 9 months…
CONFIDENTIAL 9 tÉÄëáíÉ_áò

10. Social Media Changes Constantly
CONFIDENTIAL 10 tÉÄëáíÉ_áò

11. Managing Change and Staying Focused
CONFIDENTIAL 11 tÉÄëáíÉ_áò

12. The site has more than 250m active users globally
120m users use Facebook at least once each day and
more than 30 million users update their statuses at
least once each day.
The average user has around 120 friends on the site.
Every month, more than a billion photos are uploaded
to the site.
More than 50 translations available on the site
CONFIDENTIAL 12 tÉÄëáíÉ_áò

13. Business Use?
○ Create and Moderate Page
○ Create Groups
○ Promote Events
○ Monitor Engagement = Friends & Fans
CONFIDENTIAL 13 tÉÄëáíÉ_áò

14. Over the past 12 months, Twitter’s growth rate
>1000%
Over 50% of all updates are published using mobile
and Web-based tools, other than Twitter.com’s own
website.
Tuesday is the most active day for Tweeting, followed
by Wednesday and then Friday.
Twitter is now officially a term in the English
Dictionary. (Really)
CONFIDENTIAL 14 tÉÄëáíÉ_áò

15. • Twitter is Real:
• Real people
• Talking about Real stuff
• In Real time
• Right now
• Questions you need to answer:
• Why do I want to be on Twitter?
• What do I want to get from Twitter?
• How will I measure it?
• Get Your Questions Answered
• www.business.twitter.com/twitter101/
CONFIDENTIAL 15 tÉÄëáíÉ_áò

16. 1. Make your profile client focused
2. Choose your connection strategy carefully
3. Get connecting
4. Use Search to find potential clients
and business partners
5. Give testimonials to get them
CONFIDENTIAL 16 tÉÄëáíÉ_áò

17. Where Do you Go From Here?
Join A Social Network?
or
Create Your Own Community?
CONFIDENTIAL 17 tÉÄëáíÉ_áò

18. Where Do you Go From Here?
Separate Business vs. Personal?
What are the Risks vs. Rewards?
CONFIDENTIAL 18 tÉÄëáíÉ_áò

19. 5 Tips to Jumpstart Your Strategy
CONFIDENTIAL 19 tÉÄëáíÉ_áò

20. 5 Tips for Personal Networking
1. Join LinkedIn.
o Get recommendations from previous employers
2. Start a Blog.
o Push content and links to local social networking
sites in your industry and field of interest
3. Connect with Companies.
○ Find current employees of the companies you’re
interested in
4. Clean up your Online image.
5. Connect with Alumni
CONFIDENTIAL 20 tÉÄëáíÉ_áò

21. 5 Tips: Entrepreneur and Business Owners
1. Find New Employees
2. Active Network
○ You never know where you next opportunity will
come from
3. Link to other Entrepreneurs or business owners
4. Clean up your Online image.
5. Make you small company look big
○ Create a community
CONFIDENTIAL 21 tÉÄëáíÉ_áò

22. 5 Tips: Marketing to Customers
1. Create Niche Applications to your target
demographic
2. Coolness Factor
○ Don’t sell the product, sell a community around the
product
3. Build an Army of Evangelists
4. Give Access to Experts
○ Leverage your resources
5. Listen to Your Customers
○ Collect data and feedback
CONFIDENTIAL 22 tÉÄëáíÉ_áò

23. Social Networking Etiquette
Don’t Advertise
CONFIDENTIAL 23 tÉÄëáíÉ_áò

24. Social Networking Etiquette
Don’t Forgot Who is
Watching
CONFIDENTIAL 24 tÉÄëáíÉ_áò

25. Social Networking Etiquette
Don’t Be a Stalker
CONFIDENTIAL 25 tÉÄëáíÉ_áò

26. Social Networking Etiquette
Don’t Forgot Who is
Watching
CONFIDENTIAL 26 tÉÄëáíÉ_áò

27. Social Networking Etiquette
Don’t Spam Your
Network with APP
Invites, Polls, etc.
CONFIDENTIAL 27 tÉÄëáíÉ_áò

28. Social Networking Etiquette
Do Participate
CONFIDENTIAL 28 tÉÄëáíÉ_áò

29. Social Networking Etiquette
Do Be Yourself
CONFIDENTIAL 29 tÉÄëáíÉ_áò

30. Social Networking Etiquette
Do Choose Quality over
Quantity
CONFIDENTIAL 30 tÉÄëáíÉ_áò

31. Social Networking Etiquette
Do Reconnect
CONFIDENTIAL 31 tÉÄëáíÉ_áò

32. Social Networking Etiquette
Do Contribute
CONFIDENTIAL 32 tÉÄëáíÉ_áò

33. Social Networking Etiquette
Do Be A Person,
Not a Product
CONFIDENTIAL 33 tÉÄëáíÉ_áò

34. What Can You Do Today?
Start discussing your
company’s social media
strategy
CONFIDENTIAL 34 tÉÄëáíÉ_áò

35. What Can You Do Today?
Join
1. LinkedIn.com
2. Facebook.com
3. (Try) Twitter.com
CONFIDENTIAL 35 tÉÄëáíÉ_áò

36. Questions
Thank You!
Kyle Bumgardner
1713 Cleveland Avenue
Charlotte, NC 28203
o. 704.338.1727
c. 704.813.4636
www.WebsiteBiz.com
www.Marketerinsight.com
Twitter: @kbsales
CONFIDENTIAL 36 tÉÄëáíÉ_áò