Facebook and Instagram Basics for Wedding Vendors

Success with Facebook &
Instagram Basics
Vanessa Baker
Social Media Manager
Fast Forward Marke5ng

Agenda:
1. Introduc5ons
2. The Edge
3. 11 Tips for Social Media Success
4. 8 Mistakes to Avoid
5. All About Partners
6. Facebook
7. Instagram
8. Social Media ROI for Business Explained
9. Q & A
www.fasQorwardcl.com

Introduction- Vanessa Baker
I am a friendly and focused local resource for digital marke5ng and
adver5sing.

Social Media Manager for a dozen small businesses & a city!

•  Social Media
•  Online Display Ad Management including Behavioral Targe5ng
•  Website Development and Maintenance
•  Email Marke5ng
•  Blogging/Content Development
•  Press Releases
•  Reputa5on Management
•  Search Engine Marke5ng (Google Adwords)
•  SEO Search Engine Op5miza5on


From SocialMediaToday.com

Erica Laudon, Modern Wedding Mom
From Youtube, Pinterest, to Instagram and
Facebook -– social media has drama5cally
changed how brides, mothers of the bride,
mothers of the groom, and bridesmaids
explore and discover ideas for wedding
planning…
Brides and mothers of the bride and groom
are connec5ng with communi5es of similar
women to share their experiences.

Erica Laudon, Modern Wedding Mom
It is ever more cri5cal for wedding
vendors and businesses that are ac5ve
in the wedding industry to understand
this trend and become engaged in
communica5ng with these women on
popular social networks and
communi5es.

hap://socialmediaweek.org/blog/2014/03/social-media-changed-
wedding-planning-pressures-intensify-wedding-perfec5on/


Other Links:
•  hap://www.socialmediatoday.com/social-
business/socialmktgfella/2015-08-18/how-
apps-and-social-media-are-ushering-
connected-wedding
•  hap://mashable.com/2014/07/21/social-
media-wedding-survey/#FEAwInHNLmqx

11 Tips for Social Media Success

1. Be the Local Expert
Be your city’s expert.
Tailor your content to your local readership.
Tag and men5on local followers, “likers” and
friends to involve them in the discussion.
Post while aaending local events.
Post community events and recognize
community leaders.


Local Expert Example

2. Share useful & valuable info
Build credibility & trust by pos5ng useful
informa5on. So that when people think about
hiring a wedding vendor, they’ll consider you-
because you are the expert.


Example of useful info

2c. Other Ideas for Useful Info:
•  Parking informa5on
•  DIY Tips
•  Relaxa5on Tips
•  “Ask your caterer to pack up food for you &
your groom”
•  Ac5vi5es/toys for kid guests to play with
•  “RSVPs… leave a line for requested songs.”

3. When you can’t create, curate!
You are maybe not a born writer.

Content Cura5on basically means that – out of
all the content you find on the social web – you
pass on the most valuable stuff to your network.

All it takes is an ac5ve, curious mind. Just find
stuff that your buyer would be interested in.

Curation Examples

4. Schedule it in
Schedule an hour on Monday to plan your
content. Spend 20 minutes per day engaging
with your customers and partners.

You can preschedule your posts on Facebook to
save 5me.


5. Don’t spread yourself too thin
Choose one or two types of social media and
concentrate your 5me and aaen5on on those
plaQorms.


6. Don’t buy your friends
Don’t buy followers.

Bigger is not beaer- a smaller, more engaged
audience is the goal. We want brand
ambassadors!

How to grow? Email marke5ng, adver5sing,
signage, website links, partnership.

7. Watch the #Hashtag
•  Frequently, couples are
crea5ng #hashtags for
their wedding.
•  Ask your prospec5ve
couples if they plan to use
a special hashtag
•  Include their hashtag
when celebra5ng with
the couple
•  Double check the hashtag
to make sure it is not
nega5ve

8. Be positive and gracious
Show apprecia5on for clients and their families.
Praise local business leaders.
Praise the community you live in.
Praise your vendors (make sure to tag them so
they can be no5ﬁed).


Positive & Gracious Examples

9. Use Photos & Videos
•  Photos and Videos get higher engagement
•  Wedding industry is extremely visual-
capitalize on it!
•  Pro 5p- upload video directly into Facebook &
Instagram, beaer op5mized than thru
YouTube link

Images & Videos examples

Images & Video example

New Feature Alert!
•  You can make a video
out of photos on a
Facebook post.

10. Behind the Scenes
The wedding industry is
fascina5ng! Many reality
TV shows are about the
wedding industry.
Show “behind the scenes”
in your posts.


Behind the Scenes examples

Behind the Scenes examples
•  Bella Bridal shared their
partnership with From
Me 2 You Photography
with this lovely video

11. Add/check your links
Add Social Media Links to your Website
Add Social Media sharing func5onality to your website
Make sure your links work! From WWN page & via
your website

11. Tell your
consumers what you
want them to do
Be very speciﬁc.

Happily Ever Aper
Photography asked people
to:

a.  Tag Themselves
b.  Share their images
c.  Like her page
d.  Refer her business
All in one post.

8 Mistakes Wedding
Vendors Should Avoid

1. Coming off
as impersonal
or arrogant

2. Publishing Inappropriate Updates &
Photos

3. Promoting your Business too
Overtly or Often

More to avoid…
4.  Embellishing Business Info
5.  Giving social media access to the wrong
people
6.  Pos5ng only personal updates
7.  Publishing too frequently
8.  Not pos5ng enough original content
9.  Using your personal proﬁle to sell stuﬀ

All About Partners

Partnership Pays Off!
•  Groups- WWN, LinkedIn Groups, Chamber,
Networking Groups
•  Par5cipate in online discussions with your
local chamber or WWN.
•  Do you refer business or do you get referrals
from other vendors? Follow their biz pages &
reshare their info!

Example of Partnership

Let’s Take a Closer Look

Facebook
1 Billion Users Worldwide
71% of online adults use Facebook
77% of all women use Facebook
Facebook is where people go to connect with
friends & family online.
Most wedding vendors want to connect with
friends and family of clients. It provides trust
and word of mouth marke5ng.

Set Up a Facebook Page
Don’t use your personal Facebook account for
your wedding products & services. Why? It lacks
professionalism, and you miss out on a lot of
essen5al business features (such as insights),
and it’s worth the effort.

We suggest using your personal profile to
reshare your biz info sparingly- for really big
stuff.

How to Set up a Facebook
Page

How to Schedule a Facebook
Post

Instagram
•  Is bigger than Twiaer!
•  300 million monthly visitors
•  70 Million photos per day
•  Instagram has overtaken Facebook and Twiaer as
the network with the largest popula5on of younger users.
•  Here’s the breakdown of the percentage of online adults
who use Instagram by age:
53% of 18–29 year olds use Instagram.
6% of people 65+ use Instagram.

Instagram Tips
•  Instagram is owned by Facebook (they paid 1
Billion Dollars in 2012)
•  Images from Instagram linked to Facebook
show up longer.
•  Only square images- okay to use higher
quality. Minimum 900X900 pixels.
•  Use beau5ful images of lis5ngs, or interes5ng
& unique images.

Instagram Tips
•  Photomap- you can geolocate your photos-
great for linking your brand to your
community.
•  You can post 3-15 seconds of video


Example of video
haps://www.instagram.com/p/BEa5zmgyvkE/?tagged=weddingdress


Social Media ROI for Business

Social Media
ROI for Business Explained
ROI or Return on Investment is proof that our
marke5ng eﬀorts are working.

5 Steps to Measuring ROI
1.  Set Social Media Goals
2.  Determine the Right PlaQorms
3.  Track Campaigns
4.  Report Findings
5.  Review Results

1. Set Social Media Goals
“What Does Success Look Like?”
a) Customer Acquisi5on
b) Lead Genera)on
c) Clicks to website
d) Customer Service
e) Boos5ng Public Rela5ons
f) Social Media for Search Engine Op5miza5on

2. Determine The Right Platforms
Some examples are:
Facebook
Instagram
YouTube
Pinterest
Tumblr
Twiaer
Linkedin
Wedding Speciﬁc Sites

3. Track Campaigns
Track the 5me spent, cost of ads and the
ac5vi5es and campaigns you launch.

3. Track Campaigns Cont’d
6 Free Tools for Measuring ROI and Social Media
Success
1.  Hootsuite
2.  SocialMen5on
3.  Klout
4.  Facebook Insights
5.  Twiaer Analy5cs
6.  Google Analy5cs

4. Report Findings
•  Determine a way to report your results- even
to yourself!
•  Come up with a 5meframe that makes sense,
weekly, monthly, quarterly, yearly- or all of
the above!

5. Review Results & Reset Goals
•  Once you have your stats in front of you, you
can calculate your ROI and review the results
of your marke5ng to see what worked and
didn’t.
•  If you did paid adver5sing, that is important
because it relates to a speciﬁc cost.

Next Session 4/27
•  A Deep Dive into Facebook Adver5sing!
– Promote your Page
– Send people to your website
– Get installs/more engagement of your app
– Reach people near your business
– Raise aaendance at your event
– Get people to claim your oﬀer
– Get video views
– ***Collect leads for your business***


Next Session 4/27
•  Dig deeper into #hashtags
•  About Facebook Reviews
•  Verifying your Facebook page
•  And more!

Thank you!
Thank you so much!
Any ques5ons?

Link to this presenta5on:
hap://www.ﬂyingvmarke5ng.com/blog/

Please ﬁll out our survey for what to do next!

Facebook and Instagram Basics for Wedding Vendors

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