Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Want to better promote your personal or professional social media image or brand? If so, this presentation for Legacy International's Global Viewpoint Forum on "Social Media for Social Good: Cause Marketing and Your Brand” is for you. In this exciting session, I discuss a special kind of, marketing, “cause marketing” and provide tips on how to effectively use social media for good!
Here are some of our NGOs related work in the digital work. The presentation highlights our work with UNWomen, INJAZ Al Arab, Mega Kheir and Ahl Masr organizations.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Want to better promote your personal or professional social media image or brand? If so, this presentation for Legacy International's Global Viewpoint Forum on "Social Media for Social Good: Cause Marketing and Your Brand” is for you. In this exciting session, I discuss a special kind of, marketing, “cause marketing” and provide tips on how to effectively use social media for good!
Here are some of our NGOs related work in the digital work. The presentation highlights our work with UNWomen, INJAZ Al Arab, Mega Kheir and Ahl Masr organizations.
Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Social media for educational institutionsElise Jones
A presentation given to the BADA group about content strategy and using social media to communicate their business goals to different audiences and crafting experiences that link back to their brand positioning.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Getting started with social media strategic planning webinarMarketingatBahrain
This is getting started with Eric Mills who will be presenting Social media strategic planning workshop during the Bahrain International eGovernment Forum on 10th April 2013 in Bahrain
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
Public Relations for the Nonprofit Executive - PR 101Stacy Wood
Brenda Stier-Anstine and Arielle Babineaux presented at the United Way of Delaware County's Nonprofit Institute. Learn how PR can be effectively tailored to meet your NPO objectives!
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Social media for educational institutionsElise Jones
A presentation given to the BADA group about content strategy and using social media to communicate their business goals to different audiences and crafting experiences that link back to their brand positioning.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Getting started with social media strategic planning webinarMarketingatBahrain
This is getting started with Eric Mills who will be presenting Social media strategic planning workshop during the Bahrain International eGovernment Forum on 10th April 2013 in Bahrain
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
Public Relations for the Nonprofit Executive - PR 101Stacy Wood
Brenda Stier-Anstine and Arielle Babineaux presented at the United Way of Delaware County's Nonprofit Institute. Learn how PR can be effectively tailored to meet your NPO objectives!
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Social Media Marketing Intro for Symantec PartnersSymantec
Social channels are seeing their user base grow every minute. With over 500 million daily active users on Facebook, 250 million monthly active users on twitter and 300 million users on LinkedIn businesses can longer ignore social.
Join Charlie Treadwell, Director Social Marketing at Symantec and learn:
- How to get started on Twitter, Facebook, LinkedIn and SlideShare
- Best practices on how to create content that engages with your customers
- Metrics to track your efforts on social
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
Social media: the most underrated tool in your inbound toolkit.
Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy.
This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach.
http://academy.hubspot.com/inbound-marketing-certification/attract/social-media
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD. Campaign Guru
Social Media Marketing How-To Presentation for Medical Doctors
American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee
December 8-9, 2019
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
Social Media Marketing Tips for Small Business from Industry Experts by Project Socialize. Learn what influencers like Mark Cuban, Ariana Huffington, Gary Vaynerchuk, Guy Kawasaki and others have to say about achieving success in social and digital marketing.
Crowdfunding has become an effective fundraising tool for B2B, B2C and non-profit organizations! This presentation takes a look at three creative, innovative, and successful crowdfunding campaigns that incorporated social media marketing to make their visions become a reality.
Social platforms are a great medium for public relations related efforts. Effective branding is essential to any business. Take a look at why it is important to have a clear visual identity, message, and voice across all social media platforms.
Many businesses are tapping into the power of content marketing via blogs. This presentation takes a look at popular blog platforms and the types of blog formats available for businesses regardless of size and industry. Plus, get an easy to follow, how-to guide to create your first blog on Google’s blogging platform -- Blogger.
Social media allows businesses to build relationships with their consumers. This presentation takes a look at effective communication on social media platforms to help users create loyalty and increase engagement with your audience. There is a special emphasis on Facebook as a way to communicate with “friends” and fans.
Visual social marketing is the new necessity for driving engagement in the social world. This presentation will show WHY visual social marketing strategies are essential for businesses and tips on HOW you can take advantage of micro videos.
If you are not convinced that social media is right for your business, you will be after viewing this presentation. With statistics on Internet usage and user behavior, your mind will be changed.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. 2
CEO,
Digital
Media
Strategist,
Consultant,
and
Coach
Cer$fied
Social
Media
Strategist
(CSMS)
by
the
Na$onal
Ins$tute
for
Social
Media
(NISM).
Nikki
Means,
is
CEO
of
Project
Socialize,
LLC
and
instructor
for
the
Ins=tute
for
Social
Media
at
Cincinna=
State.
Project
Socialize
grew
from
Nikki’s
passion
for
Social
Media.
The
interac=on,
the
development
of
community,
the
sharing
of
informa=on,
and
ever-‐evolving
technologies
fuels
her
passion
daily.
Nikki’s
background
includes
crea=ng
strategy
for
successful
social
media
programs,
while
leveraging
eight
years
of
project
and
process
management
to
ensure
seamless
implementa=on.
Based
on
seven
years
of
immersion
in
social
media
tools
and
online
marke=ng
communica=on
channels,
she
has
found
ways
to
help
companies
achieve
their
business
goals
while
doing
what
she
loves
most
–
Social
Media
Marke=ng.
3. 1. Social and Digital Media Marketing is Strategic!
2. Key Learning#1: Who is Your Customer?
3. Key Learning #2: Content Strategy
4. Key Learning #3: Analyze Post Performance
5. Q&A
3
4. 4
How
did
your
business
Decide
that
social
or
digital
marke9ng
was
the
right
decision?
Photo Credit: www.middlemarketcenter.org
5. HAVE
YOU
ASKED
AND
ANSWERED
…
1. What
Business
Goals
and
Objec9ves
will
social
and
digital
media
help
us
achieve?
2. Who
are
the
Customers
we
are
trying
to
connect
with
and
what
are
they
talking
about?
3. What
Content
will
we
share
with
our
Customers?
4. What
will
make
our
Customers
come
back
for
more?
5. What
Metrics
will
we
track
to
analyze
performance?
6. What
is
our
Budget
for
social
media
marke=ng?
5
AKA Digital
Marketing
Strategy
7. 7
THE SOCIAL MEDIA AUDIENCE
If you want to use social media to reach your customers,
you need to know where to find them online. Social media
isn’t one thing: it’s a sprawling empire made up of many
different neighborhoods, each of which attracts its own
subset of your customers.
11. 11
TOP ACTIVITIES BY
NETWORK
Social Media Users
engage with different
topics on different
social networks. People
turn to Facebook for
humor, human interest
stories, arts and
entertainment.
Photo Credit: VisionCritical
12. 12
TOP ACTIVITIES BY
NETWORK
People turn to
Pinterest People turn
to Pinterest for DIY,
crafts, food and drink,
and fashion and
beauty.
Photo Credit: VisionCritical
14. 14
• Iden=fy
your
customer
demographics:
• Age
• Gender
• Ethnicity
• Geographic
loca=on
• Discover
what
your
customer
do
while
online
• Shop
• Play
games
• Research
• Find
deals
• Tap
into
the
conversa=ons
your
customers
have
while
online
• Don’t
assume
your
customers
use
Facebook,
TwiZer,
LinkedIn,
etc.
…
ask
them.
16. 16
Every
business
needs
a
Content
Strategy!
HUH?
A
content
strategy
plans
for
the
crea=on,
delivery
and
governance
of
useful,
usable
content.
Most
business
challenges
are
addressed
by
the
Content
Strategy.
55%
The
%
of
consumers
following
companies
on
social
networks
to
receive
general
informa9on
17. 17
What
should
a
Content
Strategy
Include?
• Business
Case
i.e.
What
are
you
trying
to
achieve?
• Define
Your
Audience
and
Create
Personas
–
Who
are
you
customers?
• Create
Your
Story
and
Core
Messages
–
Who
are
you?
• Iden9fy
Communica9ons
Channels
–
Social
Media?
Blog?
• Define
the
Execu9on
Process
–
Who
is
your
team?
When
will
they
post?
• Measure
and
Analyze
–
Iden=fy
KPIs.
18. 18
Enter
Social
and
Digital
Media
Marke=ng
on
a
solid
founda=on.
Star9ng
with
a
Strategy
that:
• Defines
the
people
you
are
trying
to
reach;
• Includes
a
message
that
is
appropriate
for
your
demographic;
• Iden=fies
the
Social
Media
pla_orms
where
your
audience
spends
=me;
• Has
a
process
for
crea=ng
and
cura=ng
content
in
a
24/7/365
digital
world;
• Outlines
a
schedule
for
regular
pos=ng;
• Incorporates
the
technology
needed
to
succeed.
19. 19
WHAT IS HIGH PERFORMING CONTENT?
Photo Credit: www5.mercedes-benz.com
20. 20
1. Content that is SHAREABLE;
2. Content that is LIKEABLE;
3. Content that fans INTERACT and ENGAGEMENT with;
4. Content that REACHES the intended audience.
DOES THIS DESCRIBE YOUR CONTENT?
21. 21
WHAT IS SHAREABILITY?
It’s what the post does to people – when they see it, do
they want to share it?
• GIVE: Offers, discounts, deals or contests that
everyone can benefit from;
• ADVISE: Tips, especially about problems that everyone
encounters;
• WARN: Warnings about dangers that could affect
anyone
22. 22
• AMUSE: Funny pictures & quotes, as long as they’re not
offensive
• INSPIRE: Inspirational quotes
• AMAZE: Amazing pictures or facts
• UNITE: A post that acts as a flag to carry and a way to
brag to others about your membership in a group.
23. 23
WHAT IS LIKEABLE?
• The topic, point of view, or picture in the post trumps
all user behavior and determines if someone likes vs
shares.
• The CTA (call to action) in the post asks for a LIKE.
• Posts don’t have multiple CTAs. Readers will typically
pick one action or another.
• A post that connects with the reader, but not enough
for them to share on their personal profile.
24. 24
WHAT
IS
REACH?
• Organic reach: the number of people who saw your
Page post in news feed, ticker or on your Page’s
timeline
• Viral reach: the number of people who saw your Page
post in a story from a friend
• Paid reach: the number of people who saw your Page
post in an ad or sponsored story
25. 25
How
do
you
expand
the
reach
of
your
Content?
• Create
ENGAGING
Content.
Plan
for
crea=vity.
• Analyze
Performance
and
Make
Necessary
Changes.
Measure.
Analyze.
Make
Changes.
Repeat.
• Promote
Posts:
Promote
important
posts
to
help
people
no=ce
them.
26. 26
Is
your
content
Likeable
and
Shareable?
If
not
…
• Make
sure
your
posts
are
relevant
to
your
audience
and
business
• Be
succinct,
friendly
and
conversa=onal
• Share
photos
and
videos
because
they
tend
to
be
more
engaging
• Ask
ques=ons
or
seek
input
• Give
access
to
exclusive
informa=on
and
specials
• Be
=mely
by
pos=ng
about
current
events,
holidays
or
news
• Track,
analyze
and
apply
metrics
to
content
• Rinse
and
Repeat!