How do you measure SEO success? What do all the SEO tools and tell you about your website? Learn how your search engine optimization efforts are helping you.

1. Accurately Measure Search Engine
Optimization Efforts
What do the different SEO metrics show us?
What the different SEO metrics don’t show us?
What is the most important SEO metric?

2. PageRank
What this shows: What this doesn’t show:
What Larry Page thought Which website is “better”
made a good website Much of anything
Apples-to-apples website
comparison
Logarithmic Scale
But (theoretically) the
higher the PageRank
the more…
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3. Visitors and Traffic
What this shows: What this doesn’t show:
How many people are How they found your
coming to your website website
Whether they found what
they were looking for
But more visitors can
lead to more…
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4. Inbound Links
What this shows: What this doesn’t show:
How many websites Quality of websites linking
thought your content was to your website
valuable enough to What other websites think
mention your website is about
“Votes” from other (anchor text)
websites to your website
as an authority
Links to websites leads
to…
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5. Ranking
What this shows: What this doesn’t show:
What search engines think The progress of your SEO
your website is about efforts to your goal.
What search engines think Whether you are ranking
about your webpage and for the right words
it’s content
How can you measure
your overall ranking…
5 WebsiteBiz
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6. “Visibility” Score
What this shows: What this doesn’t show:
Success of ranking efforts Whether people visit your
by quantifying webpages website from the search
on first three pages of results
search results
#1 ranking = 30 points
#30 ranking = 1 point The more people who
>#30 ranking = 0 points
Goal= 30 x number of keywords
see your website
listed, the more
chance they will have
to…
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7. Click-Through
What this shows: What this doesn’t show:
The search term that lead Whether the visitor found
to the most visitors what they are looking for
The difference between when visiting your website
people who see your
website listed and want to
see what you have to offer
This directly leads to
more…
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8. Organic Search Visitors
What this shows: What this doesn’t show:
How many people came Whether their visit was
from our efforts of SEO profitable
What people think they
will find when they visit
our website
How can you tell if they
found your content
valuable?
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9. Bounce Rate
What this shows: What this doesn’t show:
How many people left Why they left your
your website because they website
didn’t find what they were
looking for
The lower the bounce
rate, the higher the
number of…
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10. Conversions
What this shows: What this doesn’t show:
How many people wanted How much you profited
what you had to offer from their visit
More conversions leads
to greater…
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11. ROI
What this shows:
How much you profited from your SEO efforts
The final success of your SEO efforts
(all other metrics lead to this, but this is the
bottom-line)
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