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Using Social Media to Communicate
     about Physiology and You

      American Physiology Society at
     Experimental Biology Conference
            April 21-25, 2012
           San Diego, California
Using Social Media to Chronicle Your
         Science Activities:
 Research, Teaching, and Outreach




          Danielle N. Lee, Ph.D.
    Scientific American Blog Network
       Oklahoma State University
Social Media Landscape
•   Blogs
•   Twitter
•   Google+
•   Flickr
•   Facebook
•   Klout
•   LinkedIn
•   Tumblr
My Social Media Experiences
• Blogs
  – The Urban Scientist at Scientific American
  – Everyday Citizen
  – Young Black Professional Guide
  – Blogging While Brown Social Media Conference
My Social Media experiences
• Twitter
  – @DNLee5
• Google+
• Flickr
• Facebook Fan Page for my original science blog
  – Urban Science Adventures! ©
• Klout
• LinkedIn
• Evernote
Research Activities
• Shared my dissertation research
• Demystify the graduate school experience
Teaching & Outreach Activities
• Share lesson ideas/activities with others
• Get feedback from other instructors as well as
  students about lessons/activities

• Informal science education in out of school
  time
• Mentoring
• Authentic science and research opportunities
Social media and your science career
• Make science accessible
• Organize your thoughts, research

• Build a community
  – Assistance from experts, others
  – Create new mentoring
     opportunities
Professional Development
•   Discussing my career metamorphosis
•   Chronicling my Postdoc experiences
•   Alliances and support-group in academia
•   “Office Hours”
    – Google + hangouts
    – Skype
Why social media in science matters

•   Searchable resource for interested individuals
•   Broader Impact
•   Open Access
•   Raises the visibility of individuals from under-
    represented groups who study/work in STEM
    disciplines
Welding the Weapon
• Branding and personal marketing
  – Promoting self for new opportunities
• Dynamic Portfolio of your science activity
• Network, Share your CV
  – LinkedIn
  – MinorityPostdoc.org
• Communicating science better and wider
  – Alternative science career paths
Manage Your Social Media Presence
• Google yourself
• Claim professional cyber-real estate
  About.me            Google +
  LinkedIn            Scribd
  Slideshare          Tumblr
• Manage your privacy settings for personal
  social media
  – Facebook
  – Flickr
What’s Next?
• Syncing up online and physical materials and
  as well as online and real life contacts
  – Q-R codes
  – Mobile Apps

• Dynamic data sharing and creative
  presentation of research
  – Infographics
  – Science Scribing
Resources
• Blogs that share personal research experiences
  – SEAPLEX
  – On Being a Domestic & Laboratory Goddess
• Blogs that share teaching experiences
  – Doing Good Science
  – Discovering Biology in a Digital World
• Websites that facilitate outreach experiences
  – 1000 Scientists 1000 Days
  – National Laboratory Day

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Using Social Media to Communicate about physiology and you

  • 1. Using Social Media to Communicate about Physiology and You American Physiology Society at Experimental Biology Conference April 21-25, 2012 San Diego, California
  • 2. Using Social Media to Chronicle Your Science Activities: Research, Teaching, and Outreach Danielle N. Lee, Ph.D. Scientific American Blog Network Oklahoma State University
  • 3. Social Media Landscape • Blogs • Twitter • Google+ • Flickr • Facebook • Klout • LinkedIn • Tumblr
  • 4. My Social Media Experiences • Blogs – The Urban Scientist at Scientific American – Everyday Citizen – Young Black Professional Guide – Blogging While Brown Social Media Conference
  • 5. My Social Media experiences • Twitter – @DNLee5 • Google+ • Flickr • Facebook Fan Page for my original science blog – Urban Science Adventures! © • Klout • LinkedIn • Evernote
  • 6. Research Activities • Shared my dissertation research • Demystify the graduate school experience
  • 7. Teaching & Outreach Activities • Share lesson ideas/activities with others • Get feedback from other instructors as well as students about lessons/activities • Informal science education in out of school time • Mentoring • Authentic science and research opportunities
  • 8.
  • 9. Social media and your science career • Make science accessible • Organize your thoughts, research • Build a community – Assistance from experts, others – Create new mentoring opportunities
  • 10. Professional Development • Discussing my career metamorphosis • Chronicling my Postdoc experiences • Alliances and support-group in academia • “Office Hours” – Google + hangouts – Skype
  • 11. Why social media in science matters • Searchable resource for interested individuals • Broader Impact • Open Access • Raises the visibility of individuals from under- represented groups who study/work in STEM disciplines
  • 12. Welding the Weapon • Branding and personal marketing – Promoting self for new opportunities • Dynamic Portfolio of your science activity • Network, Share your CV – LinkedIn – MinorityPostdoc.org • Communicating science better and wider – Alternative science career paths
  • 13. Manage Your Social Media Presence • Google yourself • Claim professional cyber-real estate About.me Google + LinkedIn Scribd Slideshare Tumblr • Manage your privacy settings for personal social media – Facebook – Flickr
  • 14. What’s Next? • Syncing up online and physical materials and as well as online and real life contacts – Q-R codes – Mobile Apps • Dynamic data sharing and creative presentation of research – Infographics – Science Scribing
  • 15. Resources • Blogs that share personal research experiences – SEAPLEX – On Being a Domestic & Laboratory Goddess • Blogs that share teaching experiences – Doing Good Science – Discovering Biology in a Digital World • Websites that facilitate outreach experiences – 1000 Scientists 1000 Days – National Laboratory Day

Editor's Notes

  1. http://scienceblogs.com/digitalbio/
  2. Helps you organize your thoughtsMy writing dramatically improved as a result of bloggingYou may get some assistance from an expertI tweeted about not understanding a paper I read and the author of the paper tweeted me back to help me understand his methodsYou may get some assistance from othersNeed field assistants, short term or long term, especially interested high school/early college students just wanting to learn/do more (Citizen Science)Create new mentoring opportunitiesWith requirements to make federally funded research open access, better to get on the ball now.Creates a community and accessibility between scientists and general public, learners and teachers (of all ages, levels, ability and interests)
  3. With requirements to make federally funded research open access, better to get on the ball now.Open AccessScience processDataTechniquesResearch paper
  4. I am accessiblean extension of your CV resumeMy blogs serve as a portfolio of my professional experiences and establishes me as an expert among peers and nascent audiencesIs there a role for Physiology in social media & media?YES! Absolutely yes. Media outlets need access to professionals in order to write/produce accurate and informative news items. Blogs, tweets, tumblr, etc. are one way for those outlets to access experts in various fields. Set yourself up as the go to person and people/organizations will come.
  5. QR codes on posters/papers means folks can download those materials or access supplementary data immediatelyQR codes on business cards can link folks back to you, your email, lab website, open access materials, etc?Data visualization is the newest darling – combining Art and STEM in very informative and straight to the point ways. Looking forward to seeing Infographics presentations in posters and oral sessions