#NABJ14 #scicomm #HealthyNABJ The Imperative of Diversity in Health and Science Communication Presentation for the 2014 National Association of Black Journalists Meeting Boston, Massachsetts Healthy NABJ Panel Using Social Media for Informed and Influential Reporting Powered by Eli Lilly & Company Aug 1, 2014 Presented by DNLee

1. Using Social Media for Informed and
Influential Reporting
Powered by Eli Lilly & Company
The Imperative of Diversity in Health
and Science Communication
Dr. Danielle N. Lee @DNLee5

2. Diversity in Health and Science
Communication is Revolutionary
• Who is framing and telling the stories about
health and healing in your community?
• Perspective matters
• Relevant and representative voices

3. Diversity in Health and Science
Communication is Evolutionary
• Find Experts of color
– Background information
– Sources
– Respond to relevant topics, answer important
questions
– Seed future story ideas
• National Science & Technology News Service
– www.nstns.org @theDarkSci
• @BLACKandSTEM #BLACKandSTEM

4. Diversity in Health and Science
Communication Shapes the Future
• Communication is the conduit between
information and outcome
* Healthy People 2010 2020
• Encourage collaborations across communities and
sectors.
• Empower individuals toward making informed health
decisions.
• Measure the impact of prevention activities.

5. Social Media & Effective Health and
Science Communication
• Connect to expert sources including
physicians, researchers and policy-makers
• Seeds for story pitches, continuing dialogue
• Online conversations, Q&A over important
and current events
*Ebola
• Access to editors and blog editors
• Support for entrepreneurial journalism

6. Online Communities
• #DivSciWri – Diverse Science Writers
• #scicomm – science communication
• #sciodiversity – scienceonline Diversity
• Voices - blog at Scientific American that explores and
celebrates diversity in science
• @CultureDish - Cultivating diversity in science writing

7. Professional organizations
• National Association of Science Writers
• Council for the Advancement of Science
Writers
• Association of Health Care Journalists
• Society of Environmental Journalists

8. Professional development and
networking
• NASW Travel Diversity Fellowship to attend
2014 Meeting in Columbus , Ohio deadline
8/29/14
• AAAS Minority Science Writers Internship
• Jackson Hole Wildlife Film Festival Science
Media Symposium

9. Career Awards
– CASW Cohn Excellence in Medical Science Writing
Award
– AAAS Kavli Science Journalism Award
– PEN/EO Wilson Literary Science Writing Award
– American Institute of Physics Science Writing
Award