2013 Animal Behavior Society Workshop on Science and Social Media Sponsored by The Diversity Committee and Latin American Affairs Committee of the Animal Behavior Society

1. How social media tools can
enhance your science, your career,
and promote diversity

2. Workshop Sponsored by
• Animal Behavior Society Diversity Committee
• Animal Behavior Society Latin American
Affairs Committee
• With special thanks to the
Animal Behavior Society Executive Committee (
@2013ABS)
Noldus Information Technology (@NoldusIT)
#2013ABS #socmedia

3. Session Speakers
Danielle N. Lee, Ph.D. @DNLee5
Post-Doctoral Research Associate, Zoology,
Oklahoma State University
Samuel Diaz-Munoz, Ph.D. @Evolcoop
UC San Diego, Ciencia Puerto Rico
Alberto Roca, Ph.D. @MinorityPostdoc
Founder and Principal, MinorityPostdoc.org
#2013ABS #socmedia

4. Social Media Tools
• Twitter
• Storify
• Flickr
• Facebook
• Tumblr
• Pininterest
• Instagram
• Youtube
• Blogs

5. Social Media Tools
• About.me
• LinkedIn
• ResearchGate
• Google+
• Evernote
• Slideshare
• Klout
#2013ABS #socmedia

6. Science Tools
• Noldus
• FigShare
• JoVE
• Citizen Science for Data Collection, Cataloging,
and Interpretation

7. Science Involves
• Hypotheses testing, experimental design,
collaboration
• Sharing results with others, applying knowing,
innovation
• Spreading the word, gaining new
opportunities

8. Why is Matters
• Networking
– Attracting Potential Students
– Identifying Potential Collaborators
– Seminar Invites
• NSF/NIH Directives
– Public Engagement and Broader Impacts
– Open Access Data

9. Figure 1. Monthly audience by communication methodology shown on A) log scale
Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535
http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.1001535

10. Figure 1. Monthly audience by communication methodology shown on B) linear scale.
Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535
http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.1001535

11. Resources
Social networking for Scientists Wiki
http://socialnetworkingforscientists.wikispaces.com/General
An Introduction to Social Media for Scientists. HM Bik, MC
Goldstein.
PLoS Biol 2013, 11(4): e1001535.
doi:10.1371/journal.pbio.1001535
http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.100

12. References
Tags, Blogs, Tweets: Social Media as Science Tool? L Ogden
BioScience 2013, doi: 10.1525/bio.2013.63.2.15
http://www.jstor.org/stable/10.1525/bio.2013.63.2.15
The social biology professor: Effective strategies for social media engagement. SM Bertram, M
Katti
IEE, 2013. 6
http://library.queensu.ca/ojs/index.php/IEE/article/view/4607
The role of Twitter in the life cycle of a scientific publication. E Darling, D Shiffman, I C té, Jȏ
Drew
IEE, 2013. 6
http://library.queensu.ca/ojs/index.php/IEE/article/view/4625
The value and use of social media as communication tool in the plant sciences. A Osterrieder.
Plant Methods 2013, 9:26 doi:10.1186/1746-4811-9-26
http://www.plantmethods.com/content/9/1/26
Twitter as a tool for conservation outreach and education: what scientific conferences can do
to promote live-tweeting. DS Shiffman
Journal of Environmental Studies and Sciences, 2012 2:257-262
http://rjd.miami.edu/assets/pdfs/pubs/Shiffman%202012%20conference%20live-tweeting.pdf
#2013ABS #socmedia

13. Ways everyone can participate
• Become searchable
• Guest Blogging
• Join Online Communities and engage in
discussions
• Register your science blog with
ScienceSeeker.org
• Science Blog Carnivals
• Virtual Guest Lectures

14. Assignment: Identify 3 Ways you
will use Social Media
• discuss science
• engage the public and broader audiences
• publicize accomplishments