How To Use Social Media for Lead Gen


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How To Use Social Media for Lead Gen

  1. 1. Using Social Media for Lead Generation Neil Patel KISSmetrics
  2. 2. <ul><li>Twitter search </li></ul>
  3. 3. Twitter search If you want to find customers, then search for them .
  4. 4. Twitter search
  5. 5. Twitter search
  6. 6. Twitter search Searching will help you discover who is using your competitor’s solution and if they are upset .
  7. 7. Twitter search Once you know who is upset with your competition you can direct message them and create a conversion over Twitter. This will help convert them into a new customer for your company .
  8. 8. Twitter search In addition to leveraging Twitter’s search feature, you want to go viral on it as well.
  9. 9. <ul><li>Twitter search -------------------------------------------------------- </li></ul><ul><li>Infographics </li></ul>
  10. 10. Infographics Data doesn’t have to be boring. If you can represent it in a fun and sexy visual format, people will love it.
  11. 13. Infographics <ul><li>Submit them to relevant social sites </li></ul><ul><li>Ask bloggers to blog on it </li></ul><ul><li>Email your friends the infographic </li></ul>
  12. 14. Infographics <ul><li>Engage with the visitors </li></ul><ul><li>Create call to actions </li></ul><ul><li>Track your conversions </li></ul>
  13. 15. Infographics Once you create a few infographics, you then want to get into more aggressive social media marketing tactics.
  14. 16. <ul><li>Twitter search -------------------------------------------------------- </li></ul><ul><li>Infographics -------------------------------------------------------- </li></ul><ul><li>Quizzes </li></ul>
  15. 17. Quizzes People love games and quizzes… especially ones that help boost their ego .
  16. 25. Quizzes <ul><li>Your quizzes need to be: </li></ul><ul><li>Relevant to your website </li></ul><ul><li>Funny and humorous </li></ul><ul><li>Play on people’s ego </li></ul>
  17. 26. Quizzes <ul><li>Once you have created your quiz: </li></ul><ul><li>Promote them on StumbleUpon </li></ul><ul><li>Email a few bloggers </li></ul><ul><li>Control the virality </li></ul>
  18. 27. Quizzes And with all the sites embedding your quizzes, you need to start tracking them .
  19. 28. <ul><li>Twitter search -------------------------------------------------------- </li></ul><ul><li>Infographics -------------------------------------------------------- </li></ul><ul><li>Quizzes -------------------------------------------------------- </li></ul><ul><li>Social mention </li></ul>
  20. 29. Social mention A great way to track what people are saying about you and your competition.
  21. 31. Social mention Through social mention you can figure out if people are happy with your competitors and if there is potential for you to bring them over to your company.
  22. 32. Social mention You shouldn’t just track the your buzz on social mention, but you should piggyback on the industries buzz .
  23. 33. <ul><li>Twitter search -------------------------------------------------------- </li></ul><ul><li>Infographics -------------------------------------------------------- </li></ul><ul><li>Quizzes -------------------------------------------------------- </li></ul><ul><li>Social mention -------------------------------------------------------- </li></ul><ul><li>Tweetmeme </li></ul>
  24. 34. Tweetmeme Get in with the “it crowd” before they go popular.
  25. 36. Tweetmeme <ul><li>Sort by age </li></ul><ul><li>Don’t concentrate on the popular stories </li></ul><ul><li>Try to find stories that are climbing fast </li></ul>
  26. 37. Tweetmeme Once you find the “good stuff” you need to participate by retweeting and commenting on these popular stories.
  27. 38. Tweetmeme Riding the hype shouldn’t stop with Tweetmeme.
  28. 39. <ul><li>Twitter search -------------------------------------------------------- </li></ul><ul><li>Infographics -------------------------------------------------------- </li></ul><ul><li>Quizzes -------------------------------------------------------- </li></ul><ul><li>Social mention -------------------------------------------------------- </li></ul><ul><li>Tweetmeme -------------------------------------------------------- </li></ul><ul><li>Technorati </li></ul>
  29. 40. Technorati Just because it’s old, it doesn’t mean it isn’t useful. Technorati does the hard work for you by sorting through the fluff .
  30. 42. Technorati Go through their Top 100 blogger list as well as the popular stories related to your business and start engaging through comments .
  31. 43. Conclusion Once you boost your visibility on the social web, more people will talk about you and your company. Which will lead to more sales .