04c es Canales y RC
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The document is a collection of 20 photos from Flickr shared under various Creative Commons licenses. The photos cover a range of subjects including people, nature, cities, and more. All photos are credited to their original photographers on Flickr and have licensing terms allowing for sharing and reuse with attribution.
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The document provides an overview of key considerations for starting a new business including validating the customer and business model, determining initial financial needs and return on investment, projecting cash flows and metrics over a three year period under different scenarios, and calculating metrics like lifetime customer value, cost of customer acquisition, and return on investment.
Week12 steps202122-mvp
This document contains photos from various photographers licensed under Creative Commons licenses. The photos depict different subjects and were taken by multiple photographers under either CC BY, CC BY-SA, CC BY-NC, or CC BY-NC-ND licenses allowing for reuse with attribution, sharing alike, non-commercial use, and no derivatives respectively.
Week11 steps1819
The document discusses the Cost of Customer Acquisition (CoCA) metric which measures the expenses associated with acquiring new customers such as salaries, marketing costs, online advertising, social media, and SEO. It recommends defining a marketing plan, budgeting for marketing and sales, calculating the CoCA, revising CoCA and customer lifetime value calculations, reviewing whether changes should be made to the business model, and revising the business model and creating a cash flow statement within the next week.
Week10 steps1617
This document discusses pricing strategy and customer lifetime value (CLTV) for a new product or business. It poses questions about understanding customers' willingness to pay, targeting the right customer segments, reacting to competitors' prices, offering different price points, giving customers value to justify higher prices, using discounts strategically, and how customers want to purchase. The document also defines CLTV as determining the long-term economic value of a customer by considering their marginal profits, retention rate over their lifetime with the business, and discount rate.
Week09 business model
This week's document discusses business models and how to determine your business model. It explains that a business model answers the questions of who your customers are, what you offer them, and how you do it. The document outlines several common business model patterns like multi-sided platforms and bait-and-hook models. It emphasizes the importance of focusing on customers over products by noting that more startups fail from a lack of customers than from product failures.
Week08 steps111213
This document discusses analyzing competitors and understanding the customer's perspective. It recommends identifying your top 3 competitors, how they are grouped, and which competitor worries you most. It also suggests understanding your core competency and competitors' market share, customers, strengths, and weaknesses. The document provides templates like a competitor matrix and positioning chart for analysis, and a strategy canvas diagram to understand the industry. It emphasizes walking in the customer's shoes to understand their needs, priorities, and reasons for changing or not changing.
Week07 steps0810
The document provides an overview of steps to develop a business model including:
1. Segmenting the market and identifying customer problems
2. Selecting a beachhead market and further profiling potential customers
3. Calculating the total addressable market and ensuring the right beachhead market was chosen
4. Developing customer personas and use cases to better understand customers
5. Creating a high-level product specification to align the team on the product
Week06 steps 0607
The document discusses steps in developing a product for customers. It recommends defining the target customer and determining what the product can do for them. It also suggests creating a prototype to test out the product concept and get feedback from potential customers in order to refine the product specification and remove any misunderstandings. The goal is to clearly link the product features to the customer benefits.
Week02 trends
The document discusses opportunities for solving problems through entrepreneurship. It prompts the reader to articulate an idea by answering questions about identifying a problem, who experiences it, how they are currently solving it, how the reader wants to solve it in a better way, and why their solution is better. It then instructs the reader to present their idea in 2 minutes. An example idea is provided about solving clean water scarcity in developing countries through village-scale pumps that would give villages access to clean underground water in a simple and sustainable way.
Week05 steps 030405
This document discusses defining the end user profile for a new product. It provides an example of creating an end user profile for a smartwatch designed for visually impaired individuals. The profile defines the target users as males aged 20-35 who are or became visually impaired, live in cities on the east coast, are students or young professionals, and care about fashion. The document emphasizes narrowing in on a specific user profile and obtaining an in-depth understanding of users' characteristics, motivations, and needs in order to design an effective product.
Week04 steps 01&02
This document discusses selecting a beachhead market for a new business. It defines a beachhead market as the first market a business will pursue. The document recommends market segmentation to systematically categorize potential markets. It advises narrowing options down based on factors like funding, accessibility, customer benefits, ability to deliver, competition, and alignment with goals. Primary customer research of at least 10 potential customers is suggested to understand customer needs before selecting a beachhead market. Further segmentation within the beachhead market is also recommended to focus on similar customer types and sales processes.
Week03 ready-steady-go
This document provides an overview of the entrepreneurship process. It discusses focusing on local and regional markets with little external capital for small and medium enterprises versus focusing on global markets with more external capital for high-growth startups. The logical flow of taking an idea to market is outlined, including validating the market, defining the business model, and developing an execution plan. A 24-step methodology is referenced for starting a successful company. The document emphasizes the importance of understanding customers, their problems, and finding the target persona to focus on solving their needs. It concludes by assigning homework for redefining the business idea and validating the problem with customers.
Week01-Overview
This document outlines the course details for an entrepreneurship class in 2015-2016. It includes information about the lecturer, course contents, materials, teaching methods, homework, assessment, and the team project. The team project involves developing a business idea and proposal over the course of the semester. Students will present an initial concept summary and go through milestones and a final presentation and delivery. The assessment includes continuous and end of semester components split between team and individual work.
Talesma initial analysis
Talesma produces handmade purses and accessories. It currently sells to bridal retailers but wants to expand. Talesma's strengths are its unique designs and customization ability. However, it is limited by the founder Marta's available time and limited financial resources. The industry has opportunities for growth but also faces threats from changing trends. Talesma's customers are bridal retailers and consumers who value quality and originality. Competitors could copy Talesma's styles but Talesma can leverage its handmade quality and customization. Moving forward, Talesma will make decisions on its product line, pricing, distribution channels, and promotion as it works to expand its business.
07 financials
This document discusses financial considerations for a project including whether it will be profitable, how much money is needed, and return on investment. It mentions investment, cash flows, and metrics as financial factors to examine over the planned 3 year period for the project, with specifics around funding on a monthly basis in the first year.
05b mtricas
This document discusses various marketing metrics including customer acquisition cost (CAC), lifetime value (LTV), and customer-based retention rate (CBR). It references an article by Luis Muñoz titled "Ideas no, problemas sí" and includes several photos from Flickr under Creative Commons licenses. The document appears to cover key marketing concepts through a combination of text, images, and citations.
02b es-bos
El documento presenta la estrategia del océano azul, la cual propone crear un nuevo espacio de mercado no competitivo en lugar de competir en espacios existentes. Se explican las diferencias entre los océanos rojos, donde existe competencia, y los océanos azules, donde se crea demanda nueva al ofrecer un valor único. Como ejemplo, se analiza un restaurante que podría pasar de competir en un océano rojo a crear un océano azul mediante cambios estratégicos.
02b en-bos
The document discusses the concepts of red and blue oceans in business strategy. Red oceans represent existing market spaces that are already contested by competitors, while blue oceans represent uncontested market spaces where competition is irrelevant. It provides examples of how companies can explore alternate industries, strategic groups, distribution channels, complementary products/services, and emotional versus functional appeals to help create blue oceans and escape competitive pressures in red oceans.
05a en MVP
This document contains credits and licenses for 11 stock photos, citing their creators and specifying they are being used under Creative Commons licenses that allow for non-commercial sharing and modification with attribution. The photos cover a range of subjects and are sourced from Flickr for use in presentations.
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