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Using Instagram to Market Your Downtown - Missouri Main Street

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Presentation given to attendees during the Missouri Main Street Conference in Clayton, MO on July 31, 2014.

Published in: Social Media
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Using Instagram to Market Your Downtown - Missouri Main Street

  1. 1. Strike a Pose: Become an July 31, 2014 InstaPro on
  2. 2. Get these slides here: http://sarahtpage.com/GetPluggedIn/
  3. 3. is no dummy.
  4. 4. • More than 60 million photos are uploaded every day • Over 20 billion photos shared • 200 million monthly active users • 1.6 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
  5. 5. Apply Instagram Filters
  6. 6. From this … … to this!
  7. 7. Is Instagram Right for You? Source: Pew Research Center (2013 update) • 17% of Internet users are on Instagram • 20% of women use Instagram vs 15% of men • Age • Ages 18-29 = 37% • Ages 30-49 = 18% • Ages 50-64 = 6% • Ages 65+ = 1% • Race/Ethnicity • White = 12% • Black = 34% • Hispanic = 23% • Geography • Urban = 22% • Suburban = 18% • Rural = 6%
  8. 8. Instagram Content - Photos
  9. 9. Instagram Content - Videos
  10. 10. Tips for Better Instagram Photography
  11. 11. Shoot in the Golden Hour
  12. 12. Get Closer
  13. 13. Change Your Perspective
  14. 14. Use Text Overlays
  15. 15. Use the Rule of Thirds
  16. 16. Use Leading Lines
  17. 17. Try Interesting Angles
  18. 18. Instagram for Downtowns: Best Practices
  19. 19. 1. Show Us the Fun!
  20. 20. 2. Show Us Your Business Mix
  21. 21. Show Us Your Business Mix
  22. 22. Show Us Your Business Mix
  23. 23. 3. Take Us Behind the Scenes
  24. 24. Take Us Behind the Scenes
  25. 25. 4. Introduce Your Staff
  26. 26. 5. Use Instagram Video
  27. 27. 6. Show Off the Atmosphere
  28. 28. Show Off the Atmosphere
  29. 29. 7. Show Us Your Projects
  30. 30. 8. Show Us Your Art/Architecture
  31. 31. 9. Highlight Local Partners
  32. 32. 10. Promote Events
  33. 33. 11. Encourage Preservation
  34. 34. 12. Take a Stand
  35. 35. Take a Stand
  36. 36. 13. Add User-generated Content
  37. 37. 14. Create Photo Opps – Encourage Sharing
  38. 38. 15. Use Hashtags
  39. 39. Use Hashtags
  40. 40. 16. Host a Contest
  41. 41. Host a Contest
  42. 42. 17. Make It Fun!
  43. 43. Setting Up Your Account
  44. 44. 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
  45. 45. 2. Click “Register” to create a new account Set Up Your Account
  46. 46. 3. Create a user name and password Set Up Your Account
  47. 47. 4. Find Facebook friends Set Up Your Account
  48. 48. 5. Edit your profile and add a bio Set Up Your Account
  49. 49. 6. Connect to social Set Up Your Account
  50. 50. 6. Connect to social (cont’d) Set Up Your Account
  51. 51. 7. Follow users Set Up Your Account
  52. 52. 8. Capture or upload a photo Using Instagram
  53. 53. 9. Scale and crop Using Instagram Pinch, enlarge, and drag
  54. 54. 10. Add filters Using Instagram Filters
  55. 55. 11. Add borders Using Instagram Border Border
  56. 56. 12. Add special effects Using Instagram Special effects
  57. 57. 13. Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
  58. 58. Can I Help? Call Me!
  59. 59. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage

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